More About Advertising
SEPTEMBER 24, 2019
We only ask because the UK Supreme court has ruled that most of PM Boris Johnson’s wheezes – like proroguing Parliament – are not legal (the court says Parliament is still sitting.) Johnson tried to claim he did this – suspending Parliament – to prepare a Queen’s speech (outline of the Government’s legislative programme) not.
AdPulp
SEPTEMBER 26, 2019
Åsk Wäppling is a warrior in the midst of a legal battle to preserve 20 years of her digital work. Thanks to the Digital Millennium Copyright Act and the lawyers who misuse it to intimidate everyday citizens, Adland.tv is now offline. DMCA criminalizes production and dissemination of technology, devices, or services intended to circumvent measures […].
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Single Grain
SEPTEMBER 27, 2019
Does marketing AI feel too buzzwordy to you? You’ve probably read about it on blogs, seen its hashtags trending on Twitter, noticed it being bandied about at conferences. But despite all this apparent popularity, do you still wonder how necessary Artificial Intelligence really is for marketers? Implementing an AI strategy is becoming a standard for.
All About Advertising Law
SEPTEMBER 24, 2019
The National Advertising Division Annual Conference kicked off with Andrew Smith, the Director of the FTC’s Bureau of Consumer Protection, as the keynote speaker. Near the close of his remarks, Director Smith announced that the FTC will hold a workshop on the Children’s Online Privacy Protection Act (“COPPA”). For a refresher, COPPA is designed to protect the privacy of children by establishing certain requirements for websites that market to children.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
SEPTEMBER 27, 2019
“Special One” Jose Mourinho spends a lot of time resting between football engagements these days so it’s a good job he’s a reliable ad performer. Here he is for Paddy Power Games and agency VCCP riffing on his specialness. Keeps you interested, which is more than most football ads do.
Smarty Ads
SEPTEMBER 27, 2019
Just as we’ve got the chance to exhale from GDPR races, another one state law privacy framework is coming, and this time it is CCPA regulation from the United States. You might be surprised but GDPR has several less famous cousins: one draft equivalent.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Admixer
SEPTEMBER 26, 2019
One of the principal directions of disruptive technologies is artificial intelligence. Today we are talking to a key person at the company that is inspired by AI technology and uses its capabilities to bring smart solutions to digital advertising. Admixer is glad to introduce a valued partner from East Asia geography. Hi, I’m Li Ping, […].
More About Advertising
SEPTEMBER 23, 2019
Smashing stereotypes was the theme of Creativebrief’s Bite Live event this year, where speakers took a challenging stance to diversity and inclusion issues. Beer advertising was once one of the biggest purveyor of stereotypes, as Jim Shearer, marketing director of Molson Coors, admitted: “They used to be a place where women were from another planet.
InMobi
SEPTEMBER 23, 2019
We recently sat down with Jonathan Kay, the Founder of Apptopia, for a wide-ranging conversation on all things mobile apps and mobile marketing. Listen in to the 48-minute conversation today! LISTEN NOW Here’s a small sampling of what this conversation covered: How different apps can use subscription services and rewards. Why every company, no matter their business model, should have an app.
All About Advertising Law
SEPTEMBER 25, 2019
Last week, the Federal Trade Commission (FTC) announced a $1.76 million settlement with Truly Organic, Inc. and its founder and CEO Maxx Harley Appelman regarding false “organic” claims. This is the first time the FTC has obtained monetary relief for deceptive “organic” claims, and the buzz around this settlement signals it may not be the last.
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Admixer
SEPTEMBER 23, 2019
Ad fraud is an ongoing problem in the advertising industry. As overall ad spends are increasing year after year, the rate of frauds income is rising as well. According to eMarketer’s latest estimations, advertisers’ loss from such actions varies from 6.5 to 19 billion dollars. To improve the situation, IAB Tech Labs expands its anti-fraud […].
More About Advertising
SEPTEMBER 22, 2019
There’s a huge amount of convergence on social media: there are some aesthetics that individuals and brands can’t resist when posting. And when all these people and brands post and discuss similar things in similar ways, those patterns can be cataloged. By taking a look at individual brands’ posting history, we understand where their identity.
Single Grain
SEPTEMBER 25, 2019
The first meeting with your hired SEO agency is always exciting because you have lots of expectations from them. You have confidence that your business will be able scale to the next level because of your decision to invest in SEO services. When you set up your first meeting with your chosen search engine optimization.
AdPulp
SEPTEMBER 23, 2019
Inquiring minds want to know—what’s the best way to land a job at a creative ad agency? According to Anselmo Ramos, founder and CCO at GUT, an independent ad agency for brave brands, intangibles matter most. Most important factors to take into consideration when hiring creatives (from most to least important): – Referral – Spark […].
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
illumin
SEPTEMBER 27, 2019
While Google’s “HELP” homage to The Beatles continues to dominate the chart this week, we saw 4 brand new campaigns make the chart! The always impressive Old Spice, mouth-watering Arby’s and surprising Grammarly are ones to watch this week. Meanwhile, Apple’s product launch continues with its traction with 2 campaigns from last week making a return.
More About Advertising
SEPTEMBER 25, 2019
This year’s Cannes Lions winners are only 50 per cent as effective at long-term branding as the winners of five years ago, according to analysis from Kantar, which also claims that only one in four award-winning creative ads delivers “brand impact.” Kantar analysed a sample of the 2019 Cannes Lions winners, and concluded that the.
All About Advertising Law
SEPTEMBER 26, 2019
The 2019 National Advertising Division (“NAD”) closed out its Annual Conference with an update from Laura Brett, the Director of the NAD, and Alexander Goldman, an attorney with the NAD. The update focused on three main points: NAD statistics from the past year, NAD practice pointers, and the future of the types of cases being brought at NAD.
AdPulp
SEPTEMBER 23, 2019
“I know you’re not ready for a walk-in tub,” says legendary Pittsburgh Steelers quarterback, Terry Bradshaw. How far the mighty have slipped in the tub. John Elway, the legendary Denver Bronco, isn’t doing much better in his choice of paid endorsements. When he’s in his own house of cars, things are better but by degrees. […].
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Advertising to Baby Boomers
SEPTEMBER 24, 2019
A dilemma. For years I’ve blogged about no news news. One of too many posts: 16 NOVEMBER 2015 The Déjà Vu No New News It’s always a treat to get up, make some coffee, open the newspaper (pixels or pulp) and read nothing new. And recently, I promised never to link to any more dumb articles: 17 APRIL 2019 No News News & Fake News …Someone over at one of the major business magazines recently wrote about Baby Boomers, advertising/marketing, technology.
More About Advertising
SEPTEMBER 24, 2019
M&C Saatchi shares hit more trouble today – down 13 per cent in early trading and now trading at less than half their average for last year – as the troubled agency group reported a 67 per cent profit fall for the first half of 2019. This follows an unexpected £6.4m write-off in August for.
All About Advertising Law
SEPTEMBER 24, 2019
The National Advertising Division (“NAD”) held its Annual Conference in New York yesterday. Andrew Smith, the head of the Bureau of Consumer Protection for the FTC, delivered the keynote address and provided attendees with an excellent overview of the past year’s landmark decisions in FTC jurisprudence. For those who frequent this blog, it comes as no surprise that the hottest discussions focused on the recent trend among courts to question the FTC’s broad interpretation
AdPulp
SEPTEMBER 27, 2019
Broad City’s Ilana Glazer is a reluctant runner in this new Nike Joyride campaign, created by New York and Portland-based agency Megs and Shamus. She’s also herself. Megs and Shamus and Marielle provided Glazer with scripts and the freedom to do what she does best—improvise. The spots were produced by Caviar and directed by Marielle […].
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Single Grain
SEPTEMBER 24, 2019
If you’ve spent any time following entrepreneurs online, you’ve probably noticed that many of them share how much they make. It could be as simple as a blog post titled “How I Made $300,000 in One Month” or as complex as a detailed report broken down by revenue streams and expenses. There are a lot of advantages to sharing this information online — social proof, being their own advertising — but in my opinion, the disadvantages far outweigh them.
More About Advertising
SEPTEMBER 23, 2019
AMV BBDO won the Grand Prix for Libresse ‘Viva La Vulva’ at the 56th Shark Awards in Kinsale, Ireland. AMV was also agency of the year with BBDO network of the year, Chemistry as Irish agency of the year, Stink production company of the year with Motherland top in Ireland and Final Cut Edit House.
All About Advertising Law
SEPTEMBER 23, 2019
Last week, the Federal Trade Commission issued a press release announcing that it had issued warning letters to three unnamed sellers of cannabidiol (CBD) products who marketed everything from gummies to creams with bold claims that the products could treat a wide variety of the most serious diseases known to man. This follows an earlier wave of letters that it issued jointly with the U.S.
AdPulp
SEPTEMBER 25, 2019
Gary Vee. The guy manages to get our attention. Furthermore, he manages to get paid for the attention he gathers. Gary Vee had my both attention and my respect when he was the wine guy blowing up the business of wine reviews on YouTube. Since that time, he’s moved into the ad world. My world. […]. The post Content Kings and the Never Contented: A Modern Fable in Reruns appeared first on Adpulp.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Single Grain
SEPTEMBER 23, 2019
Podcasting is one of the most unique mediums to reach your audience in the most human way. People can listen to you while working, driving, walking, etc., which is rarely possible with any other medium. When you establish a connection with your audience by using your voice, it becomes one of the strongest forces to win the hearts of the people. This is the reason that so many marketers, businesses and freelancers are using podcasts as a content delivery channel to reach their target audience.
More About Advertising
SEPTEMBER 26, 2019
Advertising Week in New York is proving surprisingly interesting – Burger King’s lively CMO on his radical approach to advertising, Arthur Sadoun forced to admit that Publicis’ purchase of data firm Epsilon was “expensive but necessary” – and S4Capital’s Sir Martin Sorrell dropped in to share his two penn’orth, ostensibly on the future of TV.
InMobi
SEPTEMBER 27, 2019
Download our Latest Report with Kochava to Learn How to Build Multi-Touch Attribution Models That Really Work for You. Want to know more about how to build multi-touch attribution models that actually work for you and ensure that your partners are doing the right thing at every stage of the consumer journey? We’re here to help you move beyond single touch attribution and implement a mobile marketing attribution solution that eliminates fraud and ensures that everyone working with you is co
AdPulp
SEPTEMBER 24, 2019
Do you trust your data? Do you trust your data provider? Do you trust that someone on your team will parse the data that you do trust into common sense insights that can be acted upon? People say data is more valuable than gold. People also say all that glitters is not gold. I once […]. The post Comscore Charged with Fraud by SEC appeared first on Adpulp.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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