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SEPTEMBER 20, 2019
It hasn’t been the best of weeks for WPP with £400m billing Vodafone media departing to Carat in the UK but it will be pleased to hang on to what may be its longest-serving client, the US Marine Corps. JWT has had the business for 72 years and now, in its new guise as Wunderman.
AdPulp
SEPTEMBER 14, 2019
In the agency business, the CCO is the Chief Creative Officer. On the client-side, the CCO is the Chief Communications Officer. The Chief Communications Officer is not the Chief Marketing Officer (CMO), but the roles are intertwined. Or they were. According to PR Week, modern CCOs are now tasked with brand management in addition to […]. The post Chief Communications Officers Are Movin’ On Up appeared first on Adpulp.
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Admixer
SEPTEMBER 20, 2019
DMEXCO, one of the biggest Adtech & MarTech events, took place in Cologne a week ago. The event gathered more than 1000 exhibitors and 40K+ visitors from ad tech and marketing industry. Admixer Technologies joined DMEX?O for the fourth year in a row to discuss the latest trends, challenges, and opportunities in the industry, and […]. The post DMEXCO 2019: Ad Tech Takeaways by Admixer appeared first on Admixer.Blog.
InMobi
SEPTEMBER 19, 2019
Here’s Your Complete Guide on All Things Mobile Video Advertising Interested in learning more about in-app mobile video advertising? Then this guide is for you. Why Include Video Content in Your Mobile Advertising and Marketing Strategy? In-app video advertising is an ideal way to engage and acquire mobile users and provide them with a positive user experience.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
SEPTEMBER 16, 2019
With the media press picking up on the potential pitfalls around consumer privacy and GDPR last week, Talon’s Chief Strategy Officer Jonathan Conway (left) outlines how Talon is actively addressing concerns as Out of Home AdTech develops apace. The UK Information Commissioner’s Office (ICO) recently published a report on the AdTech sector, which focused.
illumin
SEPTEMBER 16, 2019
This week we see several new videos from Apple after their most recent product launch event last Tuesday. They have new campaigns this week featuring the iPhone 11 the iPhone 11 Pro, coming in second and seventh, respectively. Their video summarizing the event and their newest announcements also made the chart this week, coming in the sixth spot. Automotive brands like Ford and Nissan also make the top 10 for the retail-dominate chart.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
SEPTEMBER 17, 2019
Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. No matter where an ad is running, whether in a newspaper, on TV or in digital (i.e. desktop and mobile) environments, it’s critically important to prioritize and measure viewable ad rates.
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SEPTEMBER 18, 2019
Here’s an interesting initiative from Highways England by adam&eveDDB with Haygarth, ‘BikerTek’ parts ‘shops’ at motorcycling events showing the bits of titanium that end up in your body when you have a motorbike accident (assuming it’s not fatal of course.) Motorcyclists account for one per cent of traffic but 20 per cent of serious accidents.
All About Advertising Law
SEPTEMBER 19, 2019
In two recent decisions, federal district courts have dismissed at least some of the claims brought by federal and state authorities, finding the complaints insufficiently specific in alleging that a defendant’s conduct met the relevant statutory requirements and/or insufficiently clear regarding their allegations as a whole. These rulings may provide a useful roadmap for future challenges to complaints brought by federal and state regulatory agencies and/or attorneys general.
AdPulp
SEPTEMBER 19, 2019
ICYMI: Epica Awards are open for submission until October 7, 2019 When you submit your agency’s work to Epica, it will be judged by 200 trade journalists from around the world, myself included. In my opinion, trophies granted via peer review are a needless fixture in an industry where vanity is celebrated instead of shunned. […]. The post Enter Epica, The Creative Contest Judged By Journalists appeared first on Adpulp.
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Single Grain
SEPTEMBER 19, 2019
Marketing budgets vary widely by industry, company size and business goals. Trying to figure out exactly how much you should be spending can be tricky – and if you ask 10 people what they think, you’re going to get 10 different answers. For example, the U.S. Small Business Administration recommends spending 7-8% of your company’s revenue on marketing, but in reality, businesses typically spend more than that.
More About Advertising
SEPTEMBER 19, 2019
CALM was named Marketer of the Year, and its “Project 84” campaign won Best in Show at the 2019 Effie awards, while Agency of the Year went to Mother London, thanks to multiple KFC and Greenpeace wins. Causes and charities dominated the awards, with adam&eveDDB’s work for CALM, MullenLowe’s for NHS England, and Havas’ “Long.
All About Advertising Law
SEPTEMBER 17, 2019
Last week, companies engaged in debt collection were not-so-gently reminded that making calls using an automated dialer to any number other than the one provided by the consumer is incredibly risky—and in Rash Curtis & Associates’ case, a $267 million risk. Calls made to phone numbers with the consumer’s prior express consent are not prohibited by the TCPA.
AdPulp
SEPTEMBER 17, 2019
Creative agency Leo Burnett London and the Design Museum, have launched the museum’s new purpose campaign, called ‘Design: Humanity’s Best Friend’, celebrating the impact of design in everyone’s lives. The campaign aims to show how design is integral to everyday life and highlights the museum as a must-see destination in London this year. Lord Mandelson, […].
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Single Grain
SEPTEMBER 18, 2019
If you ask most advertisers and businesses about their digital sales funnel or ad their ads funnels, they’ll typically list some variation of the following steps: Discovery. Research/consideration. Purchase/decision. Some funnels are more complex, involving additional lead stages or interest steps, but despite the numerous (and seemingly endless) variations that I’ve seen, they all almost always stop once the lead becomes a customer and a conversion happens.
More About Advertising
SEPTEMBER 15, 2019
Digital Out of Home media owner Ocean Outdoor has bought Visual Art Media, an independent digital Out of Home media and tech group operating in three Nordic countries and Germany. The acquisition of Stockholm-based Visual Art Media adds significantly to Ocean’s presence in Northern Europe, adding Sweden, Denmark, Finland and Germany to the company’s digital.
All About Advertising Law
SEPTEMBER 16, 2019
Many children, including myself, were taught the childhood mantra: “Sticks and stones may break my bones, but words will never hurt me.” The chant intended to be a retort to name calling—a declaration that you were above the insults. But what about text messages? Could a single text message hurt me in a way that could amount to the harm required to sustain a Telephone Consumer Protection Act (TCPA) claim?
More About Advertising
SEPTEMBER 16, 2019
WPP’s VMLY&R London – which now describes itself as a “brand experience agency” – has hired BBC Creative ECD Laurent Simon as its new chief creative officer. Before joining BBC Creative Simon was a creative director at adam&eveDDB, where he worked on John Lewis’ ‘The Bear and the Hare’ among others, and other top agencies.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
SEPTEMBER 19, 2019
Wieden+Kennedy has been celebrating what is arguably the creative account win of the year, McDonald’s in the US from Omnicom/DDB’s bespoke agency We Are Unlimited. An internal memo secured by Adweek says: “It’s been a nine-month journey that was originally scoped as a brand project but mid-process ballooned into a competitive pitch for the U.S.
More About Advertising
SEPTEMBER 19, 2019
Former Unilever chief marketing and communications officer Keith Weed is joining the board of WPP as a non-executive director. In a long career at Unilever Weed (below) picked up numerous honours including Global Marketer of the Year for 2017 from the World Federation of Advertisers and Forbes’ Most Influential Marketing Officer in 2017, 2018 and.
More About Advertising
SEPTEMBER 16, 2019
Vodafone has appointed Dentsu Aegis Network’s Carat as its global media buying agency, knocking out WPP’s Wavemaker, which pitched with parent company Group M in a final attempt to hold on to the business. The account is currently worth around £400 million, although that may reduce over time as Vodafone continues to take work in.
More About Advertising
SEPTEMBER 20, 2019
BBH may be partaking in the longest pitch of the year for Audi UK -up against Engine, which seems to be performing rather well despite the numerous upheavals there – but it’s still knocking them out, this time for Audi’s ever-expanding (in every sense) SUV range. Seems to be a self-driving vehicle – someone will.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
SEPTEMBER 20, 2019
Is Sir John Hegarty back in harness at BBH? He is, sort of, with this new campaign from BBH for Simba, the “sleep technology” brand developed by his The Garage Soho and now hitting the airwaves with Hegarty in the wings. Called ‘Made for Peace’ the campaign aims to differentiate Simba from the mattress product.
More About Advertising
SEPTEMBER 19, 2019
Full service agency The Gate London has lured Wunderman Thomson executive creative director Lucas Peon to be its new ECD. Peon was ECD at JWT before WPP merged it with Wunderman. Peon replaces Beri Cheetham who is moving to a new role in the US for The Gate owner MSQ partners. Peon, a former film.
More About Advertising
SEPTEMBER 18, 2019
Everybody loves the British National Health Service (NHS) – or all the political parties say they do with Boris Johnson promising billions more funding for the recently under-resourced service and the other parties hardly likely to disagree. But the NHS has had its problems, not least a number of scandals. So while MullenLowe made its.
More About Advertising
SEPTEMBER 18, 2019
We’ve had better, faster, cheaper all over the place, agency Recipe is offering ‘good, fast and cheap’ and has lured new client Kingsmill. It’s been appointed as lead creative agency across TV, print, OOH and social for the bread brand owned by Allied Bakeries. The business was formerly handled by VCCP. Allied Bakeries marketing director.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
SEPTEMBER 18, 2019
This week Greta Thunberg is campaigning in Washington and Extinction Rebellion have been protesting at London Fashion Week. Meanwhile the Central Office of Public Interest (COPI) is making its own case for the environment in a campaign by AMV BBDO.
More About Advertising
SEPTEMBER 20, 2019
Virgin Media is launching the second instalment of its ‘Unlimiting’ campaign through adam&eveDDB, this time promoting its broadband anywhere offer to parents. Such an unlimited household sounds like your worst nightmare, but never mind. It’s OK and makes the point. With “all this for a reasonable price.” £99 per month?
More About Advertising
SEPTEMBER 18, 2019
Last week Fallon held a reunion party at the legendary Star & Garter based on a) it has been a long standing venue for agency knees-ups and b) it was a walk down memory lane for the Fallon crew as it was one of their agency boozers in the early and glamorous days of the.
More About Advertising
SEPTEMBER 18, 2019
The Rugby World Cup kicks off at the weekend and England, sponsored by O2, go into battle again. This time, in a new VCCP campaign, bedecked as not-wholly-convincing white-coated Samurai. O2 is a convincing marketer though and VCCP has done a good job for them over the years. All these pitches for big competitions are.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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