Sat.Aug 03, 2019 - Fri.Aug 09, 2019

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“Joie de Hooha” Is Utterly Natural and Totally Achievable

AdPulp

Singing vaginas is not the answer you might expect, no matter the question. Yet, here we are, and in this case, it’s a good answer because the Whole Foods shopper doesn’t want rancid chemical solvents on, in, or near her body. That’s why OrganiCare CEO and serial entrepreneur, Caroline Goodner, is battling industry juggernauts to […].

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More happy clappy special Premiership pleading from Coca-Cola

More About Advertising

Here’s Coca-cola’s new effort for the Premier League season, Saatchi & Saatchi updating a previous ad to welcome Premiership newbies Norwich (via the excitable Delia Smith), Sheffield United and Aston Villa (Prince William’s team apparently – will he be going to Villa Park? He’s not in this anyway.) Nothing wrong with it and M&C seems.

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A Major Step Against Mobile Fraud: SmartyAds Enforces App-Ads.txt

Smarty Ads

On March 13, 2019, IAB Tech Lab’s OpenRTB working group released a standard that helps to prevent unauthorized inventory trade: app-ads.txt. By now it has become one of the most successful and widely embraced mechanisms that solve the problem with domain-spoofed mobile app inventory. App-ads.txt is an.

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3 Key Pillars of Ad Ops [VIDEO]

InMobi

In the world of digital advertising, here’s what companies need from their ad ops personnel. When it comes to mobile app ad ops, what’s really required from teams to ensure success? In this latest Whiteboard Wednesdays video, PubRev+ Founder Chas Castell goes over the three key components of good ad ops, highlighting everything from troubleshooting ad servers to how third-party consultants should work with clients to ensure success.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Advertising Week’s APAC Conference in Sydney

SODP

What’s Happening: The second edition of Advertising Week APAC (#AWAPAC) took place July 29 through August 1, 2019, in Sydney, Australia. The conference is aimed at marketing, advertising, media, technology and design professionals, bringing business and creative perspectives on key business trends and issues that shape today’s global industry, along with networking and socializing.

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Grey London’s Sue Higgs picks her Desert Island (funny!) Ads

More About Advertising

Sue Higgs is a group creative director at Grey London. Desert Island Ads From the school of the bleeding obvious, it would appear the world has gone to hell in a handcart. But I’m no Laura Kuenssberg, I’m a mere creative director of 30 years who’s been asked to pick some desert island ads. So.

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Most Viewed Video Ads: KFC Scores a Spot in the Top 10

illumin

This week we see four campaigns that were new to the chart last week return for the second week in a row. This staying power bodes well for those brands, which include Taco Bell, Gatorade, Google, and ezCater. New to the chart this week is a campaign from KFC in the 10 spot, featuring their 2-for-$3 Chicken Little deal. Check out this spot below with the full Top 10 list!

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Essential WordPress SEO Plugins: The Marketer’s Toolkit

Single Grain

Plenty of webmasters today are building their sites on the WordPress platform – and with good reason! Not only is WordPress free to install on your own hosting account, it’s easy to manipulate, leads to faster indexing in the search engines and offers an unprecedented number of design options for even the greenest of site owners. Unfortunately, the out-of-the-box WordPress installation isn’t that great when it comes to search engine optimization.

SEO 101
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Read steadies the WPP ship in most parts of the world – except crucial North American market

More About Advertising

North America continues to bedevil WPP with organic “growth” there of -5.4 per cent in the first half of 2019, a slight improvement on the first quarter’s -6.2 per cent. Elsewhere things weren’t too bad with most other regions performing reasonably although China was down. Organic growth in the UK was 1.3 per cent. North.

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Ads That Help Sell Assault Weapons Reveal All

AdPulp

I am an ad man, which means I have developed the ability to see any product or service the way the customer or potential buyer sees it. It’s my J-O-B to do so, no matter how unsavory the job can be at times. I will now apply this lens to the marketing of assault weapons. […]. The post Ads That Help Sell Assault Weapons Reveal All appeared first on Adpulp.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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New York’s Barton F. Graf closes – is the writing on the wall for independent creative agencies?

More About Advertising

A lot can change in ten years and nearly ten years ago the launch of Barton F. Graf in New York was big news. Founder Gerry Graf (below) had held top creative roles at BBDO, TBWA Saatchi & Saatchi and some independent creative agencies were then doing well.

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‘Purposeful’ BBD Perfect Storm wins Unilever’s Dove Men+Care

More About Advertising

I see that London agency BBD Perfect Storm has picked picked up some global work, maybe all the work, for Unilever’s Dove Men+Care, previously handled by Ogilvy. As such it’s a big feather in the cap for the UK indie. Dove Men+Care is one of those “purpose” brands so beloved of new Unilever CEO Alan.

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Vodafone adds Anomaly to global roster – to do what, we’re not quite sure

More About Advertising

Is Anomaly a success or not? In particular its London outpost? It’s working for Unilever on something or other globally and now it’s been hired by Vodafone tasked with “providing strategic and creative insight for Vodafone’s global campaigns and initiatives, to ensure they have a positive and social impact.” So does this mean it’ll be.

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AMV turns women’s fitness freakery on its head for Galaxy

More About Advertising

Mars’ Galaxy has been around for 60 years and it’s launching Galaxy Darker Milk – by taking a pop at all those ads hectoring women to do it all and change the world. From a mostly women team at AMV BBDO including copywriter Polina Zabrodskaya – are some gals getting fed up with being told.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Are big money ad savings from P&G and others helping to kill off creativity?

More About Advertising

FMCG giant P&G has cut its adspend for the third year in a row, down $350m (£290m) to $6.75bn, claiming to have reduced waste by in-housing, sprucing up its digital supply chain and reducing agency and production fees. It’s much the same story elsewhere with Unilever, which claims to have saved even more, dropping out.

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Bonds and Leo Burnett highlight global warming need – cooler balls

More About Advertising

Are Aussies unduly fixated by their nether regions? Seem to recall a string of ads aimed at improving matters down there. Here’s another for Bonds X-Temp, aimed at cooling you down when temperatures rise. From Leo Burnett Melbourne. Deserves a prize or two just for making a decent joke about global warming.

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Dentsu adds to global agency gloom, slipping back in 2019

More About Advertising

Japanese ad and media giant Dentsu is cutting its forecast for 2019 (although it doesn’t specify to what) following a disappointing first half when revenue was marginally up but organic growth went into reverse: 1.5 per cent for the company as a whole, 2.1 per cent for the Japanese business and one per cent for.

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FCB Inferno’s Winterbourne joins indie Impero as MD

More About Advertising

FCB Inferno CMO Emily Winterbourne is joining independent creative agency Impero as MD. She is the second holding company exec to make the leap recently, following in the footsteps of Saatchi & Saatchi MD (and former CMO) Larissa Vince to CEO of John Townshend’s Now. Impero claims it has increased revenue by 40 per cent.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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McDonald’s covers all the angles in Japan

More About Advertising

McDonald’s in Japan has produced some new McFizz cups which show boys and girls relating – decorously. Aaah. But if you angle the cup a certain way you get this. What’s I’m Lovin’ It in Japanese?

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BBC Creative takes to street art for Peaky Blinders

More About Advertising

These days big TV programmes get their own ad budgets – often produced in-house – and cult BBC series Peaky Blinders is no different. The show, now worldwide, features a bunch of not-so-loveable Birmingham gangsters. The Peakys have loads of fans who portray their heroes on walls and things around the world. So the Beeb.

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Marcoms challenger MSQ Partners ups profits and turnover

More About Advertising

London-based marcoms group MSQ Partners has upped its profits nearly 50 per cent to £5.9m and grown turnover ten per cent to £82.3m in 2018. MSQ, which recently secured investment from PE firm LDC valuing it at £37.5m, owns creative agency The Gate, Holmes & Marchant, Smarts, Stack, Stein IAS and twentysix. CEO Peter Reid.

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Samsung TV turns art thief in new adam&eve campaign

More About Advertising

Not so long ago adam&eveDDB had the same effect on UK adland as shock and awe – endless winning pitches and a stream of campaigns that, if not matching the great CDP and BMP of yore in stretching boundaries, left the rest floundering. Things have quietened down a bit since with a wonky start for.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Paddy Power on the side of the angels (yes, really) with ‘unsponsoring’ football campaign

More About Advertising

We haven’t always been a fan of Paddy Power’s various ad stunts but its new wheeze with VCCP Blue – ‘unsponsoring’ – is timely and funny. Just about every Premiership club has a betting sponsor plastered over its front – Everton has one from Kenya, of all places – apart from the real biggies. PP.

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Mother LA hits bigger time with drive-in chain Sonic

More About Advertising

Is La La Land proving a more welcoming venue for British agencies than New York? Independent UK network Mother has an outpost there and it’s won big US drive-in chain Sonic, now owned by the owner of Arby’s and Buffalo wings. Oklahoma-based Sonic (named such back in the 1950s as it delivered food at the.

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Commercials: beware the over-enthusiastic client

More About Advertising

More from Community Films’ web series Commercials, this time showing three clients who appear to love a pitch idea so much they almost wet themselves. And then. People do this for a living? All the time it seems.

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Rudd makes two key hirings to boost Fallon

More About Advertising

Former Ogilvy London CEO Charlie Rudd, now ensconced as head of conjoined Publicis agencies Leo Burnett and Fallon, has made his first major move, hiring strategist Olly Markeson from Richard Branson’s in-house operation and creative director Jodo Paulo Testa from F/Nazca Saatchi & Saatchi in Brazil for Fallon (both below with creative director Ronaldo Tavares.).

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Might As Well Travel The Elegant Way (In An Airstream)

AdPulp

Airstream sends me their email newsletter once per week. It’s called “Rivet.” As a way to keep me interested in Airstream products and the RVing lifestyle, Rivet points me to a batch of recommended articles on the Airstream blog. The Airstream blog is a great way to showcase customer testimonials. One RV enthusiast featured on […].

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Are You Prepared for South By Southwest?

AdPulp

I first made my way to South By Southwest in March of 2003. The conference, the city of Austin, and the creative industries have all changed considerably since then. It was just 16.5 years ago, but in our accelerated, digitally-disrupted world things happen fast. To make my point even clearer, when I first attended South […]. The post Are You Prepared for South By Southwest?

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How Remarketing Can Help Increase Conversions

Single Grain

NOW UPDATED! This article on remarketing has been refreshed for 2019 – enjoy! Good marketers know that it’s a rare occurrence for a new visitor to land on a website for the first time and buy a product right then and there. So where do the majority of customers come from? Repeat buyers. How can you leverage that knowledge to increase our retargeting conversion rates?

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37 Life-Changing Leadership Books You Need to Read ASAP

Single Grain

At Single Grain, we’re readers. After all, when we hire employees, we’re not just hiring them for what they’ve done in the past. We handpick our team members because we hope and believe they can contribute now and truly flourish in the future. If that sounds weird, think of your business as a baseball team for a moment. You want the best players, right?

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.