Sat.Aug 10, 2019 - Fri.Aug 16, 2019

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Live and Wired’s Sophie Kostrowski and Sian Hainsworth pick their Desert Island Ads

More About Advertising

Live & Wired is the UK’s first dedicated live social content agency, delivering creative, production and talent for brands. Founded by Sophie Kostrowski (right) and Sian Hainsworth, both come from a live television background. Live and Wired aims to combine the methods of social content creation with the rules of live TV and radio to.

Agency 82
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SmartyAds DSP Starts Supporting App-Ads.txt to Target Authorized Inventory

Smarty Ads

A new app-ads.txt standard that has been released by IAB OpenRTB working group this March, has brought in a new mechanism of inventory protection against mobile ad fraud. The standard has two main goals: to help application developers prevent spoofing and enable advertisers to safeguard their budgets.

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DMEXCO 2019: Get ready with Admixer

Admixer

Is it your first time when you’re planning to visit DMEXCO? Admixer is heading to DMEXCO for the 4th time this year. Here are several useful tips on how to get prepared and to make sure you’ll spend this time efficiently and have fun too ?? Plan your expo and conference visit It’s a month […]. The post DMEXCO 2019: Get ready with Admixer appeared first on Admixer.Blog.

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“Push Button, Get Mortgage” Is An Overstatement, But, Oh, What A Wonderful Feeling

AdPulp

Bob Dylan’s song, “The Man in Me” is now the Rocket Mortgage by Quicken theme song. The song was released in 1970 on Dylan’s album, New Morning. “The Man in Me” is a beautiful love song, written and performed for an American icon. The song was also featured in 1998 Coen Brothers film The Big […]. The post “Push Button, Get Mortgage” Is An Overstatement, But, Oh, What A Wonderful Feeling appeared first on Adpulp.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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John Zealley of Accenture: how new-style CMOs can drive business results

More About Advertising

Marketing, and the role of the Chief Marketing Officer (CMO), is changing profoundly and permanently. Just like any other business function, marketing has been buffeted by widespread technology-led disruption and the effect of elevated consumer expectations bleeding across traditional industry boundaries. Marketers have found their long-established orthodoxies made virtually obsolete, sometimes almost overnight.

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Most Viewed Video Ads: Niche Brands Make the Top 10

illumin

This week, we see some niche campaigns make our top 10 list! Coming into the second spot on this week’s chart is LG, with a video featuring the world’s first one millisecond response gaming monitor, the LG UltraGear. Also new to the chart this week in the ninth spot is 4 Wheel Parts, a retail company specializing in truck, Jeep, and off-road performance products.

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Fear of Mass Shootings Is Bad for Business, Bad for Morale, and Bad for America

AdPulp

President Franklin D. Roosevelt said, “We have nothing to fear, but fear itself.” It’s a wonderful line, but it’s also from another time in American life. Today, We, the People, have plenty of reasons to be afraid. For one, domestic terrorism works. Not only do the shooters kill real people who are their imaginary enemies, […].

Retail 54
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Sorrell’s S4 Capital adds female-founded IMA influencer agency to MediaMonks and MightyHive

More About Advertising

Sir Martin Sorrell’s S4Capital has added a third major leg to its business, buying what it calls Europe’s largest influencer agency IMA to merge with its MediaMonks digital content business. Both are based in Amsterdam. S4 also owns the MightyHive programmatic media business. IMA was founded in 2010 by Emilie Tabor and Maddie Raedts, who.

Agency 73
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Accessing Culture Beyond Ethnicity: Interests

illumin

Our “Accessing Culture Beyond Ethnicity” series is back to break down how we access culture using technology. Today we are tackling an important component of the in-culture approach, which is often overlooked in modern digital advertising strategies. Whenever possible, it is important to pay attention to what users are telling you with their digital consumption habits.

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That Big Concert Fifty Years Ago

Advertising to Baby Boomers

I wasn’t there. If you want, you can read about why I wasn’t there: 76 Million Sociopaths Outed (HuffPo) There are so many articles/blog posts floating around commemorating/condemning the event that I’ve overdosed. One more could do me in. This could be the one. Advertising. I written about how dumb it is to heavy-handedly invoke ‘60s stuff to reach Baby Boomers: 03 OCTOBER 2005 Invoking "The Sixties": Fidelity Financial vs.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Ad Age Names Several Small Agencies of Year; In Other News, Barton F. Graf To Close

AdPulp

Agencies rise and agencies fall. Let’s start with the bad news. Barton F. Graf, the small indie agency in NYC, like Wexley School for Girls in Seattle (and other “hot shops” before it), is closing down. Jeff Beer writes about advertising for Fast Company. When learning of the closing of Barton F. Graf, he pondered […]. The post Ad Age Names Several Small Agencies of Year; In Other News, Barton F.

Agency 48
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Jamie Williams of Isobel: first UK ads banned for negative gender stereotypes – why all the fuss?

More About Advertising

Listening to the radio this morning and reading people’s reactions to the ASA’s decision to ban new TV ads for Philadelphia and VW has genuinely surprised me. Piers Morgan suggested that these decisions have been made by ‘woke morons,’ and even the IPA and ISBA have raised some concerns. All rather curious. I was a.

Agency 70
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How Programmatic is Changing Mobile Advertising [New Research]

InMobi

Download the 2019 Mobile Programmatic Advertising Report Today! GET REPORT “Programmatic is the worst thing that happened to advertising and is our only hope for the future.” We don’t know which financial services marketer said this to Digiday in 2017, but perhaps no quote so appropriately sums up how many marketers and advertisers feel about programmatic ad buying today.

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FTC Gathers Video Game Industry to Talk Loot Boxes

All About Advertising Law

On August 7, 2019, the Federal Trade Commission (FTC) held a workshop examining consumer protection issues related to “loot boxes” in video games in Washington, DC. Loot boxes are digital containers of virtual goods that a user can purchase in-game using real-world currency or earn based on meeting certain in-game milestones. A user does not know what is in the loot box before purchasing.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Cornyn The Divider Has A Mountain of Cash, But No Clue

AdPulp

For the past 40 or more years, “Liberal” has been a bad word in Texas. Senator John Cornyn still lives in that throwback era, although time is now catching up to him and his kind. Let’s look at the last gasps of a desperate GOP, and the tired arguments they continue to rely on. Since […]. The post Cornyn The Divider Has A Mountain of Cash, But No Clue appeared first on Adpulp.

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M&C Saatchi directors face same old performance issues

More About Advertising

For the directors of M&C Saatchi, wrestling with a major accounting issue – chiefly booking fees too early that’s led to them making a £6.4m provision – it may seem all a bit like déjà vu. Back in 1995 when the old Saatchi & Saatchi nearly imploded many of the problems were blamed on earn-outs.

Finance 69
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7 Helps for Consistent Online Leads for Ad Agency New Business

Fuel Lines

Business development doesn’t have to be so difficult. With a little forethought and the creation of simple steps and processes, you can create a system that will make it much easier to kick-start your online leads. H ere are 7 processes to help get you started: 1. Consistently Use Lead Generation Platforms. The battle for new business has moved online. 80-90% of business to business transactions begin with a search on the web. - Marketing Sherpa Click To Tweet.

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How to Improve Your Amazon Ads to Increase Sales

Single Grain

Amazon is the first place people go to when they shop online. According to Statista , over 197 million people around the world shop on Amazon each month (that’s more than the entire population of Russia!): In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Tanqueray Says This Is Gin, and Gin Is In

AdPulp

Gin is a spirit on the rise. Global alcohol consumption dropped last year, but gin’s popularity continues to soar. Vogue speaks of London’s fast-moving gin renaissance. Actor Ryan Reynolds bought Pacific Northwest–based craft brand Aviation Gin. According to data published by the International Wines and Spirits Record (IWSR), the juniper-infused distillate experienced an eight-percent sales […].

Food 40
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M&C Saatchi reveals £4.9m error in accounts, shares tumble

More About Advertising

Oh dear, M&C Saatchi shares tumbled 20 per cent today after the quoted agency disclosed it had miscounted £4.9m of revenue. This included counting outstanding fees as revenue and non-performing assets like old software on its balance sheet. M&C is making a £6.4m provision “to provide for any further items.” M&C says: “We believe we.

Agency 68
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Biting into the Pizza Category Through Actionable Consumer Insights

InMobi

Use Actionable Insights from InMobi Pulse to Make Data-Driven Advertising Work for You. Data-driven advertising that drives real connections with today’s mobile-first consumers will only work when it’s powered by actionable customer insights. Data in advertising is not all the same. The goal is to power your digital advertising strategy with both first- and third-party data that yields actionable insights that can directly lead to positive consumer experiences.

Food 52
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How to Use Amazon Reviews for Content and Product Development

Single Grain

To say that Amazon is an e-commerce giant is something of an understatement. According to eMarketer data, Amazon has nearly 50% of the retail market in the United States, putting it squarely at #1 for online sales. The next three on that list — eBay, Apple and Walmart — don’ have anywhere near that number combined: You know what else Amazon has? Data.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Five New Winners of the $10K Helen Lansdowne Resor Scholarship

AdPulp

Diversity is a talking point. Unless your company is actively doing something about it—then, it’s a universal problem that we’re slowly overcoming. One means of combatting inequality in the ad business is to find talented women, people of color, and people over 40, and help to support their efforts, wherever they happen to be in […].

Agency 40
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Taylors of Harrogate launches coffee bags with another trusty campaign from Lucky Generals

More About Advertising

Someone, somewhere must have thought of putting coffee in a bag – but ground coffee? In the Nespresso era it’s a sensible enough move so Taylors of Harrogate has done so – with another gently amusing effort from Lucky Generals to launch it. There’s a cider ad around that’s rather like this but never mind.

Agency 65
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Can Wayne Best from McCann sprinkle some creative stardust over WPP’s VMLY&R?

More About Advertising

WPP CEO Mark Read may have won good notices for the ad giant’s first half numbers – a bit better than expected, the wheels haven’t fallen off – although they’re still looking rather wonky in the US, still WPP’s most important market. Creative is the problem, Read keeps saying, although he’s recently shaken up media.

Media 63
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Ocean Outdoor turns sports broadcaster in Rugby World Cup partnership with ITV

More About Advertising

Out of Home is becoming an all-singing and dancing medium in the digital age and UK digital specialist Ocean Outdoor seems to be becoming a sports broadcaster as well, using its giant screens including London’s Piccadilly Lights. Already this year Ocean has broadcast live horse racing, Formula E racing and live tennis coverage from Wimbledon.

Finance 61
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Putting the case for British ad creativity

More About Advertising

Debate rumbles on about the state of British ad creativity and here’s a short Campaign film from Cannes with some of its advocates. It’s a promoted film so no-one’s going to say it’s in a rut – that’s putting it politely. The Brits failed to excel at Cannes although the UK was still – narrowly.

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Ogilvy UK strikes influencer deal with Instagram specialist Takumi

More About Advertising

There are influencers all over the place it seems. Ogilvy UK’s InfluenceO “proprietary influencer tool” claims to host over one billion of them in 60,000 categories. Which makes you wonder how high (or low) the bar is set to be deemed influential. Anyway, InfluenceO is partnering with Instagram influencer specialist Takumi – a relative veteran.

Finance 59
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Publicis Groupe retains $600m Novartis media

More About Advertising

Publicis Groupe has retained the Novartis global media account, reckoned to be worth $600m. The Swiss pharma giant was previously handled by Starcom and now Starcom is combining with Publicis’ new data firm Epsilon in an entity called NovartisONE2. WPP, whose Wavemaker handled some Novartis business, also pitched as did Havas and Omnicom. Starcom global.

Media 58
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Does ITV Creative rise to Rugby World Cup challenge?

More About Advertising

More Rugby World Cup, this time from tournament broadcaster ITV’s ITV Creative ‘Rise to the World Cup’ – featuring some Japanese-style animation. Take it the games are on quite early, which presumably means pubs will be open for breakfast. OK but animation here doesn’t quite catch it. Wonder if Wieden+Kennedy will be providing us with.

Media 58
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.