More About Advertising
JULY 24, 2019
United Rentals offers equipment hire and all the new digital bells and whistles in the US (don’t stop reading!) and in Droga5’s debut campaign it’s highlighting the way this heavy stuff gets left around when UR offers a better way. B2B is still often marooned in a world of stock photos but D5, now the.
InMobi
JULY 25, 2019
It feels like just yesterday that a bunch of us met for coffee and came away with a dream: to build a technology company out of India. A bold dream for that time. It’s been 11 years since then and we have grown, struggled, transformed and continued scaling! Of course, the decade wasn’t without its challenges, but each one of those challenges helped us leap closer to what we are today and also kept alive the spirit to dream bold.
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AdPulp
JULY 26, 2019
The Wall Street Journal reports that staff pushback at Ogilvy was not strong enough to topple management’s decision to keep the U.S. Customs and Border Protection as a client. Ogilvy’s CBP contract is valued at more than $12 million, and is expected to generate around $1 million in annual fees for the agency. “Some of […]. The post Ogilvy’s Recruitment Advertising for U.S.
illumin
JULY 23, 2019
Last week, Google made another strong showing on the chart with three campaigns taking spots in the top 10 with Samsung leading the way! The week also includes food and beverage brands like Bacardi and Taco Bell. Take a look at some of the top ads below: Samsung. Coming in first place is Samsung with it’s 1-Click Shift for the Galaxy S10. The 10-second spot showcases just how easy it is to go from listening to music on your phone to pushing the music seamlessly to the TV with just one clic
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
JULY 24, 2019
By Archie Heaton A big part of the ad industry’s job is to understand what people think, to have our finger on the pulse. This is, to a large extent, what brands pay us for; to translate what consumers are thinking and feeling so that we can help companies tell stories that resonate with them.
InMobi
JULY 24, 2019
There are Few Drawbacks but Many Benefits of Header Bidding For App Publishers and Developers. For app publishers and developers looking to improve their ad monetization programs, there are many benefits of header bidding and only a few drawbacks. Header bidding has revolutionized how a publisher’s ad server works and overall monetization for web pages, opening up premium inventory on a publisher’s website through real-time bidding.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
illumin
JULY 24, 2019
We’re back with our Accessing Culture Beyond Ethnicity series where we’re taking a deep dive into our approach to using technology to access multicultural audiences for digital advertisers. One of the most important changes to advertising in the last twenty years has been the shift of power from the brand, to the consumer. Consumers are smarter, more particular, and they research and buy across a wide range of channels and devices.
More About Advertising
JULY 26, 2019
Everybody seems to want to own data these these days but is this really wise? Facebook has been fined $5bn over the Cambridge Analytica data scandal (although its earnings keep rising – remorselessly), British Airways has been landed with a £183m fine for data breaches. Now WPP’s GroupM has fended off a cyber attack in.
All About Advertising Law
JULY 25, 2019
We frequently hear about the “long arm of the law,” but, in the case of the Federal Trade Commission, just how far does that arm actually reach? The FTC recently filed an amended complaint in the U.S. District Court for the Central District of California adding SIA Transact Pro, a Latvian payment processor, and its CEO as additional defendants in its case against Apex Capital Group, LLC and other parties.
AdPulp
JULY 23, 2019
Out-of-home advertising is a growing field that is filling an important niche for marketers today. According to Crunchbase, Eaze, a cannabis delivery company founded in 2014 and backed by $51.5 million in funding, said it uses billboards because it has no other choice. The company can’t advertise through Facebook, Twitter, or Instagram, and neither Apple […].
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InMobi
JULY 22, 2019
InMobi and DoubleVerify Brand Safety Overview and Guidelines For Your Mobile Campaigns Be sure to download our latest ebook today to learn more about InMobi and DoubleVerify brand safety definitions, what marketers need to know about brand safety with in-app media buying platforms and how both companies are working to improve trust and transparency.
More About Advertising
JULY 22, 2019
There are times (like now) when a visitor from Mars might assume that football was a charity with a game/business attached. Coca-Cola has a long history of supporting football in the UK and now it’s launching ‘Ball Games Allowed,’ an effort with charity StreetGames aimed at making more football space and coaches available for kids.
Single Grain
JULY 23, 2019
“Attention shoppers: there’s a sale happening right now — on your phone.”. Live stream shopping (or simply live shopping) has taken over the e-commerce airwaves in China, fusing established shopping models like the Home Shopping Network or QVC with live video, content marketing, influencer marketing and entertainment value. In other words: entertainmerce.
AdPulp
JULY 24, 2019
When you’re on the road, you do the right thing. When you modify your pickup, you do the right thing. It’s good to see American Trucks—a premium sponsor of Adpulp.com—extend this concept well beyond the act of driving and modifying trucks. American Trucks is actively offering scholarships to enterprising students and the Paoli, Pennsylvania-based aftermarket […].
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Ad Beat
JULY 26, 2019
Launched in 1998 as Continuity by Ken Howery, Luke Nosek, Max Levchin, Peter Thiel and Elon Musk, Paypal is an online payments system that works as an electronic alternative to conventional transaction methods like money orders and checks. Over the years, the company has operated worldwide as a payment processor for commercial users including online vendors and auction platforms, who benefit from one-click transactions, and seller protection in exchange for a nominal fee.
More About Advertising
JULY 23, 2019
Interpublic continues to lead the holding company pack in terms of both organic growth and financials although it slowed a little in the second quarter of 2019. Q2 organic growth was three per cent (4.6 per cent for the half year) with net revenue increasing by 9.1 per cent (11 per cent for the half.
Single Grain
JULY 26, 2019
These days, finding good-quality links for SEO purposes is as challenging as it’s ever been. Not only should your links appear within the editorial content of a page, they should be naturally acquired and placed on pages that are relevant to your own website’s content. But ever since Google’s Penguin update, fewer and fewer opportunities exist to obtain backlinks that meet these criteria.
AdPulp
JULY 25, 2019
Goodby Silverstein picked up the Liberty Mutual account in 2017, and now the Boston-based insurance company makes weird commercials. San Francisco creatives will do that to a brand. Here, check out another in a long line of ads that make fun of ads… Over-promise much? Not to worry, we have a disclaimer! Pigeon Man Don’t […]. The post Feel A Surge of Personal Empowerment: Only Pay for What You Need appeared first on Adpulp.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
All About Advertising Law
JULY 22, 2019
Clients sometimes ask whether filing bankruptcy can protect them from Federal Trade Commission scrutiny. The saga of Joseph Rensin and his company BlueHippo provides an opportunity to review the limited protection bankruptcy provides from the FTC. For more on the underlying case see our prior blog posts here and here. Rensin, the owner of BlueHippo, has succeeded – at least temporarily – in his latest effort to avoid paying the $13.4 million judgment entered in the FTC’s decade-long litiga
More About Advertising
JULY 25, 2019
WPP CEO Mark Read wants WPP to be seen as “one company” and it appears to have nabbed this one, Peroni’s new global ‘Vita Con Stile’ ad. Well you would wouldn’t you? A nice shoot in Italy, exploring La Passeggiata where Italians of all ages parade to demonstrate la bella figura and admire the girls.
Single Grain
JULY 25, 2019
When management expert Peter Drucker first spoke the words “What gets measured, gets managed,” the idea was that the more you know about your business (and ultimately your customers), the better positioned you’ll be. But marketers back then didn’t have the fancy data collection methods we have today. They were limited to what they knew about their audience and the payoff of their campaigns.
More About Advertising
JULY 24, 2019
Agencies are busily appointing CMOs, some on a global basis, just at a time when clients seem to be getting rid of them. Omnicom’s BBDO has appointed New York CSO Crystal Rix (below) to the global post (she’s keeping her old job too) hard on the heels of WPP appointing Laurent Ezekiel to the role.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
JULY 23, 2019
AIG (American International Group) is a gigantic insurer so there’s a degree of self interest in this diverting infotainment ad telling visitors to the forthcoming Rugby World Cup ‘How not to drive in Japan.’ Apart from the language there are other things to remember. So AIG and agency TBWAHakuhodo have signed up reigning champs New.
More About Advertising
JULY 22, 2019
It’s nice of Vodafone to bring back Virgin Airline’s foxy red cabin crew – sorry, they haven’t, it’s the ’50 shades of red’ you can see in the background. The big mobile operators are now embarking on their new 5G adventure, a pricey exercise that has led Vodafone for one to cut its dividend (it’s.
More About Advertising
JULY 23, 2019
Johannes Leonardo got off to a good start with its mea culpa for emissions-emitting VW in North America. Not sure about this one though, harking back to the moon landing to promote (new) VW’s various investments and good works. For a start, Space Oddity didn’t end well for Major Tom. I see that JL has.
More About Advertising
JULY 23, 2019
Independent design agency Free The Birds is running a new global campaign for upscale Davidoff cigars – presumably you still can in some places – emphasising the provenance of three new stronger flavours – ‘Taste The Elements’ – featuring cigars from Brazil, Nicaragua and Yamasa in the Dominican Republic. Apparently in Nicaragua the volcanic soil.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
JULY 25, 2019
Looks like we’re in for much more US-style online marketing as Boris Johnson takes over as British prime minister. Facebook has a tidal wave of ads (more than 500 different ones so far) featuring BoJo and his plans for call of us. Even though he isn’t fighting an election campaign – yet. We should expect.
More About Advertising
JULY 26, 2019
Old Spice’s new campaign from Wieden+Kennedy HQ is titled ‘Never let a friend lose his swagger,’ riffing on Old Spice’s ability to help hapless males regain their mojo. Old Spice’s advertising has lost some of its swagger since the great days of Isaiah Mustafa, although it’s had its moments. Trying too hard maybe.
More About Advertising
JULY 25, 2019
Games maker Wargaming is pitching to gamers of more mature years with its new World of Tanks campaign from MullenLowe, claiming it’s where ‘fast thinking beats fast reactions.’ So we have such a gamer (he’s not that old) being beaten up by nine year olds until he takes refuge in a tank. World of Tanks.
More About Advertising
JULY 23, 2019
It was only a matter of time before WPP CEO Mark Read turned his attention to giant (although not as giant as it was) media operation GroupM. And he’s done so in a pretty dramatic way, replacing CEO Kelly Clark with Christian Juhl (below), head of WPP’s bright new tech-based media agency Essence.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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