More About Advertising
JULY 3, 2019
Agencies come in all shapes and sizes these days and one such is 1000heads (actually it’s currently 150 or so) which says it provides social media-led data and insights, strategic consultancy and creative services. Clients include Wella, Microsoft and Uniqlo. Energetic private equity firm Phoenix Equity Partners is clearly a believer as it’s just invested.
AdGlow
JULY 5, 2019
TikTok has done a lot to merit attention from advertisers. 104m App Store downloads in H1 2018 made it the most downloaded iOS app for the period. In H2 2018 it was consistently positioned within the top 5 most downloaded global mobile applications (Android and iOS). In October 2018 it was the number 1 Android app download in the USA.
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SODP
JULY 3, 2019
Archant, one of the UK’s largest publishers reaching 12 million digital readers every month, has reaped the benefits of tapping into unique customer intent data, after implementing a new, sophisticated online targeting platform called Carbon DMP. The publisher was able to boost return on ad spend by a huge 300% for advertiser, Trade Direct Insurance (TDI) following a trial of ‘Audience Match’ – one of the platform’s latest innovations designed to find more programmatic direct deals.
AdPulp
JULY 1, 2019
Local newspapers are like leopards. Nearly extinct in places. Critically endangered in others. It’s past time to ask, how many newspapers can our nation lose without widespread detachment from civic affairs for years to come? In the last decade and a half, nearly one in five newspapers has shuttered, according to research by the University […].
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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JULY 3, 2019
WPP’s GroupM has declared war (they’ve been rowing for years) on Accenture Media Management, the consulting giant’s media auditing arm. According to Digiday WPP will no longer participate in pitches run by Accenture because Accenture Interactive has now entered the media market through its new programmatic arm aimed at helping clients in-house media functions.
AdGlow
JULY 5, 2019
TikTok has done a lot to merit attention from advertisers. 104m App Store downloads in H1 2018 made it the most downloaded iOS app for the period. In H2 2018 it was consistently positioned within the top 5 most downloaded global mobile applications (Android and iOS). In October 2018 it was the number 1 Android app download in the USA.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
JUNE 30, 2019
Are you on Slack? Over 10 million people log on to the messaging App every day. People in all sorts of industries are deciding if it’s a helpful tool or a nagging reminder (that there are unread messages waiting for you to act on). The answers to these questions will vary depending on how your […]. The post Put Some Serious Stock In Slack appeared first on Adpulp.
More About Advertising
JUNE 30, 2019
WPP has sold its 25 per cent stake in Chime – owner of Sebastian Coe’s SCM Sport & Entertainment and VCCP (below) – to majority owner Providence Equity Capital for an initial £54.4m, valuing Chime at nearly £220m. This is a considerable come-down from the £374m Providence and WPP paid for the business in 2015.
Single Grain
JULY 5, 2019
It’s official. Podcasting has gone mainstream. In 2019, more than half of Americans have listened to a podcast , up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. Podcasts have emerged as both a viable media channel and an effective marketing one. As the field continues to grow, so will the opportunities for content creators.
InMobi
JULY 2, 2019
Guest Post Introduction In-app advertising is a powerful method of both reaching new audiences and improving the performance of the ads you run inside your apps. Within your app, by adopting user-friendly ad practices that show customers more relevant ads and thus improve their experience using the app, you can increase your retention as well as your ad revenue.
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AdPulp
JUNE 29, 2019
Whether you’re headed to a wedding or to an important confrecne call, there’s no need to sweat it. As long as you’re wearing comfortable footwear from SeaVees, any occasion can be casual. ICYMI, SeaVees is a brand reborn. In June of 1964, BF Goodrich launched SeaVees and introduced the shoe brand with a groundbreaking advertising […].
More About Advertising
JULY 4, 2019
Britain’s AA (Automobile Association back in the day) could do with a bit of roadside assistance itself as its private equity buyers lumbered it with £2bn or so of debt – as they do. It’s trying hard to improve the quality of the aforementioned assistance and agency adam&eveDDB has signed up the cast of ancient.
Single Grain
JULY 4, 2019
What Is Branding? As the American Marketing Association defines it: “A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”. Water is a simple product, yet these brands have all managed to differentiate themselves from each other: Why would you choose Evian over Perrier, or Fiji over Voss?
More About Advertising
JULY 5, 2019
P&G is rebranding Fairy (Fairy Liquid as was) as Fair in its latest effort to effect societal change/be a corporate good guy (you choose.) The venerable detergent has sponsored some research showing that attitudes to LGBT people (or LGBTQ with Q for ‘queer’ to include those who aren’t sure which category they fall into) led.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
JULY 1, 2019
A YouGov survey recently revealed that six out of ten voters would not buy a used car from Boris Johnson. Apparently though, 13 per cent would, which proves Abraham Lincoln’s famous dictum that “you can fool some of the people all of the time.” Given Facebook’s announcement that it intends to launch its digital currency.
More About Advertising
JULY 4, 2019
Here’s two success stories in one (we hope): Atomic, one of the agencies that keeps the rather battered pendant of independence flying in London, has won Homebase DIY.
More About Advertising
JULY 2, 2019
He just can’t stay away, can he? Fresh from Warburtons Robert de Niro is now appearing in a campaign for Kia, for a car seemingly named after him. Neat from Innocean and Havas Media. MAA creative scale: 7.
More About Advertising
JULY 4, 2019
Steve Howell is creative partner at sports specialist Dark Horses. Desert Island Ads I’m a pretty decent swimmer. So, if I was stuck on a desert island, I’d be spending most of my time watching the tides and trying to figure when would be the best time to launch an ambitious escape. But when I.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
JULY 5, 2019
Johannes Leonardo in New York – 25 per cent owned by WPP – is on a hot streak. It’s the lead creative agency on WPP’s new VW creative business in the US and made a bright debut with a ‘mea culpa’ effort for VW’s emissions scandal. Now the agency, whose motto is “the consumer is.
More About Advertising
JULY 5, 2019
Didn’t he do well? Campaign reports that a Dentsu Aegis Network director, thought to be former CEO Jerry Buhlmann, collected £11.1m in 2018, including £5.3m “compensation for loss of office.” Does this mean Jerry didn’t want to go? Anyway, he’ll be mollified by his parting gift. Buhlmann did a good job at DAN, helping to.
More About Advertising
JULY 3, 2019
If, as expected, we get Boris Johnson as the next UK prime minister (possibly only for a week or so but we’ll see) there may be a reprieve for sugary drinks manufacturers and their handmaidens (ad and media agencies) as he’s threatening to row back on what he calls ‘sin taxes.’ Even though Blond Ambition.
More About Advertising
JULY 2, 2019
Everyone’s looking for a silver bullet – or secret sauce – and Publicis reckons it’s found one as it completes the acquisition of US data firm Epsilon for a net $3.95bn. Last year Interpublic bought its own version, Acxiom, for $2.2bn although WPP is swimming against the tide to a degree, entering into exclusive talks.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
JULY 1, 2019
S4Capital’s Sir Martin Sorrell gives good interview even though half the audience is probably scratching its head at some of the phrases he uses (he likes to introduce new ones on a regular basis.) So attendees at an International Advertising Association event last week were treated to his views on the current $1.7bn Disney/Fox media.
More About Advertising
JULY 4, 2019
Stormzy, Kylie, The Killers and The Cure might have been the biggest acts booked at Glastonbury this year, but the breakout star was Alex Mann, the 15 year old Somerset kid who was plucked from the crowd to perform with rapper Dave, and totally nailed it. Brands jumped instantly on the Alex bandwagon, including Amazon’s.
More About Advertising
JULY 3, 2019
The beautiful game is cranking up for a new season (haven’t forgotten the England Women’s World Cup feat – a traditional semi-final exit) and Adidas is bigging up its Arsenal shirt sponsorship with this lively ad from Iris Worldwide, showing how overseas players become Norf Londoners. As ever with football and big corporations there’s a.
More About Advertising
JULY 3, 2019
Here’s the latest from the Taylor Herring PR dream factory: a Triumph Bonneville sidecar in the shape of a giant sausage rolls to celebrate baker Greggs signing up with Just Eat. With, as you knew of course, TV presenter Joe Swash. Oh, that Joe Swash. Good to see that some companies are trying to cheer.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
JULY 3, 2019
Mars is an enterprising advertiser, especially for Snickers and here’s a cheeky pan-Euro effort from CLM BBDO in France for Snickers Ice Cream. Our young protagonists have an urgent need for something. Be intrigued if it runs in the UK. MAA creative scale: 7.5. PS Really surprised that French agencies didn’t do better at Cannes.
More About Advertising
JULY 2, 2019
You can now switch mobile networks in the UK with a free text (thank you Ofcom) and Three, as ever, has been quick off the mark to mark the occasion. With Dame Joan Collins, no less, in a social campaign from Gravity Road. Joanie, who’s been married more than once (and found time to appear.
More About Advertising
JULY 1, 2019
TV advertising via Lucky Generals seems to be paying off for Yorkshire Tea as they’re doing plenty of it. Now they’re featuring “local heroes,” Sean Bean. And magician Dynamo, who hails from Bradford it seems. Think Dynamo has it (or rather the lady with trolley.) Could have done more with Bean. Artful acknowledgement that they.
More About Advertising
JULY 1, 2019
Here’s another much-trumpeted dollop of purpose from P&G, ‘The Look’ from the Saturday Morning collective. Showing a black man and his child being given the cold shoulder (or look) by white folks. P&G is trying to appeal to black consumers as well as do good – by the way. So what’s not to like? Apart.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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