Sat.Jun 08, 2019 - Fri.Jun 14, 2019

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Leo Burnett Worldwide’s Top Tips for Cannes

More About Advertising

Leo Burnett Worldwide has published its 32nd annual Cannes Lions Predictions, a list that forecasts the top 20 contenders for the industry’s most prestigious global awards. The 66th Cannes Lions International Festival of Creativity will be held in Cannes, France, from June 17-21. The annual Leo Burnett Cannes Predictions has an impeccable track record of.

Media 73
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Silence the Drama of Pain with Voltaren’s Pain Relief Gel

AdPulp

There’s not much great or even good work being done in the pharma category. The category is full of tepid commercials that offer a weak afterglow of what life might be like following a doctor’s office visit. Over-the-counter remedies like Voltaren’s pain relief gel from GSK, on the other hand, can skip the line and […]. The post Silence the Drama of Pain with Voltaren’s Pain Relief Gel appeared first on Adpulp.

Agency 67
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2019 FIFA Women's World Cup: the biggest social media trends for brands

AdGlow

The Financial Times called 2019 ‘a pinnacle moment for women’s football’, and rightly so. With increasingly large sponsorship deals, bigger audiences, more media attention and higher commercial backing, women's football is on the path to become as successful as its male counterpart. This means it’s a great opportunity for brands to take advantage of – and unlike men’s football, the space isn’t as crowded with content from brands and publishers.

Media 52
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Three-Step Checklist to Making an Effective Mobile Ad Creative

InMobi

“We all judge the book by its cover. The better the book cover, the more we believe the content is better.” The above remark by noted UX expert Anton Nikolov holds true for digital advertising as well. However, there’s one catch. If the expectations set by the ad are not met, then it will invariably lead to a bad experience for the user.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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M&C Saatchi and the7stars form new media agency MC7

More About Advertising

M&C Saatchi and media agency the7stars are reported to be launching a new agency M&C7: “to help clients align their media and creative thinking.” M&C London CEO Giles Hedger and the7stars co-founder Jenny Biggam are in charge. Creative agencies have been flirting with media recently, most notably The&Partnership’s fully-fledged m/SIX, which benefits from WPP’s GroupM.

Agency 72
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When Mary Meeker Speaks, Astute Marketers Listen

AdPulp

Money talks. But what does money say? That’s what people pay thousands of dollars to find out by attending elite conferences and/or annual shareholder meetings. Witness… Hot Takes from the Arizona Desert Bond Capital founder and former Kleiner Perkins general partner Mary Meeker delivered her Internet Trends Report for 2019 at Vox/Recode’s Code Conference at […].

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App-ads.txt: Why Should Publishers Care?

InMobi

Ads.txt (Authorized Digital Sellers) is a solution that helps buyers identify authorized sellers in the programmatic world. Ads.txt was first released in May 2017 for website and mobile web publishers and then on November 30, 2018, the IAB announced the release of app-ads.txt, Authorized Digital Sellers for Mobile Apps. What is app-ads.txt? The publisher creates a repository of authorized sellers, a.txt file hosted in the root domain of their developer website, that can be accessed by buyers, us

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Roy Jeans: how the ad industry actively underpins “surveillance capitalism”

More About Advertising

In the regional Chinese city of Rongcheng, the ruling one-party state is perfecting its soon to be nationwide “Social Credit System”. Starting with 1,000 points, every citizen has points deducted – or added – for their historical (and current) behaviour. This includes: applying criminal convictions; contributions (or not) to charity; promptness of invoice payments; credit.

Ad Tech 68
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When You Are On Spotify, You’re In Your Own World

AdPulp

Spotify is a streaming media powerhouse. According to BusinessofApps, Spotify accounts for 30% of the total revenue generated by the recorded music industry, and 42% of the streaming market. The service was founded in Sweden in 2006. Today, Spotify has 217 monthly active users—100 million of these are Spotify Premium subscribers. Music lovers of every […].

Media 53
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Most Viewed Video Ads: Father’s Day

illumin

Father’s Day is almost here, and as a 2019 survey by NRF indicates, spending is expected to reach an all-time high of $16 billion. As spending on clothing, special outings, and gift cards heats up, advertisers have created effective advertising that truly showcases the reality of, challenges of, and importance of fatherhood. Take a look at the Top 10 pre-Father’s Day “dad ads” below: Bagel Bites.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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How to Combine Online Advertising and Offline Advertising to Boost Your App Business

InMobi

For many performance marketers today, online advertising and offline advertising are seen as two totally separate, distinct ways to reach target audiences. And in the world of performance app marketing specifically, online marketing is heavily favored over offline tactics like newspaper advertising. On the surface, it’s easy to see why any company with a heavy digital presence would focus on digital channels primarily.

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Evian Babies show us how to do the “Bare Necessities” of life

More About Advertising

Evian replaced its “Babies” campaign in the US last year with a more millennial-friendly approach, where “Live Young” became “I Wanna #LiveYoung.” The ads talked about electrolites and starred Gen Z celebs, but they just weren’t as cute as the babies who broke the internet. Happily, Europe still gets the dancing babies, and this time.

Agency 63
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Thanks to Their Newsopoly, Google Is Minting Money

AdPulp

The Googs wants to do no harm. But monopolies, by definition, do harm. And when it comes to delivering news to your digital doorstep, the Mountain View-based technology company has no equal. Last year, Google made $4.7 billion from its news products. The journalists who create that content deserve a cut of that $4.7 billion, […]. The post Thanks to Their Newsopoly, Google Is Minting Money appeared first on Adpulp.

Media 50
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How to Target Effectively on LinkedIn

Single Grain

For B2B brands, LinkedIn can be an advertising goldmine. With over 630 million members , it’s the largest professional network on the Internet. LinkedIn Ads can be an effective tool for generating leads, driving traffic or increasing engagement…if you get the targeting right. If you’ve never used the platform before, there are seven basic types of LinkedIn Ads: Sponsored Content : These are boosted posts, similar to Facebook’s sponsored posts.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Social Media is now Pay to Play for Ad Agency New Business

Fuel Lines

Paid social advertising can accelerate the process of attracting qualified traffic and leads. Since 2007, I’ve preached that there was a new model for new business that made the existing model obsolete. Agencies needed a new approach to new business. During the past decade, technology and the rise of social media changed how people communicated.

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Talon spearheads Men in Black takeover of Waterloo Station

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Passengers at London’s busiest station Waterloo are being invited to join the Men In Black (London branch) in a diverting campaign from Sony Pictures to promote the new Men in Black: International film. The installation features MIB stars Chris Hemsworth and Tessa Thomson.

Agency 63
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RAICES Puts Kids In Cages In New Yorker’s Faces; NYPD Called In To “Keep the Peace”

AdPulp

This is not a subtle time in America or the world. It’s a highly disruptive time, with people fleeing famine caused by climate change, people at war, people harassed by gangs, people shot at work or school, and so on. To fight against the gross injustices that are happening right now on our watch, the […]. The post RAICES Puts Kids In Cages In New Yorker’s Faces; NYPD Called In To “Keep the Peace” appeared first on Adpulp.

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7 Pro Tips for Retailers to Capitalize on Amazon’s Prime Day

Single Grain

Since its 2015 debut, Amazon’s Prime Day has become one of the biggest sales events on the e-commerce calendar. Prime Day 2018 was the biggest yet , surpassing Cyber Monday and Black Friday, with estimated global sales hitting $4.38 billion. To put it in context, that’s 1.8% of Amazon’s total sales for 2018. In just 36 hours. And Prime Day 2019 is expected to be even bigger.

Retail 71
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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YouTube unveils its Cannes-to-Cannes high scoring ads

More About Advertising

With Cannes Lions 2019 on the horizon, YouTube has released its Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival. The Cannes Leaderboard shows a distinct trend towards long-form content, with winning ads averaging one minute and 46 seconds in length. Viewers are choosing to watch beyond the first.

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BETC/Havas and Jontex in Brazil enlist animal kingdom for “synchronised orgasms”

More About Advertising

Sychronised orgasms are clearly a good thing (read the other day that ladies take 13 minutes on average, men rather less) so BETC/Havas in Brazil has created a campaign for Jontex’s new condom promoting this desirable end. Using various animals: in this case a sloth for him (to slow him down presumably) and a cheetah.

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Peter Crouch scores own goal for Carphone and AMV

More About Advertising

It must have seemed a good idea to sign up the much-travelled footballer Peter Crouch – currently the star of his own podcast too – to demonstrate the ease of switching suppliers at Carphone Warehouse (well sometimes it’s easy.) After all, Crouch has had a few football ones in his time – doubtless assisted by.

Agency 58
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Virgin Media stretches itself with punchy debut from adam&eveDDB

More About Advertising

Here it is then, adam&eveDDB’s debut for Virgin Media plugging its “Ultimate Oomph bundle” (can you imagine asking for one of those?) The new idea is ‘Unlimiting,’ showing how Virgin can fulfil your dreams, whatever gadget you’re on, wherever you are. The old campaign by BBH, featuring Usain Bolt, majored on speed.

Media 55
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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Iain Hunter of Stack: my Top Tips for Cannes

More About Advertising

Iain Hunter is ECD of Stack. My Top Tips for Cannes It’s big, bold, brash, in-your-face Cannes, so I hope the campaigns that win are the ones that nod to the occasion. Ambitious, smart ideas that can be simply sold-in (elevator pitch style) but require nerve and commitment from the client. Here’s three that do.

Agency 55
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Boys, boys: Sorrell tries to hijack Read’s WPP again

More About Advertising

Another day, another WPP AGM and a release pings in from old boss Sir Martin Sorrell’s spanking new S4 Capital. WPP AGMs seem positively soporific these days, compared to the good/bad old days of SMS. There isn’t even a shareholder revolt over pay (new CEO Mark Read is paid substantially less than his predecessor although.

Ad Tech 55
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Reckitt Benckiser joins anti-plastic rush

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RB, Reckitt Benckiser as was and sometimes still is, is stepping outside its usual hard sell mode with this anti-plastic opus – ‘Nature is Speaking’ from Casual Films. Nature is Speaking is also the name of a star-packed series from Conservation International which this may or may not have something to do with. RB says.

Media 55
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Senior ad men: it’s time to stop being predatory at Cannes

More About Advertising

Ouch. This ad for TimeTo by Lucky Generals is uncomfortable viewing, but it’s a very effective reminder to the more senior men of the ad industry that it’s not OK to prey upon younger women. The woman’s powerlessness and discomfort is portrayed perfectly, and the words of the man are chilling: he thinks he’s being.

Agency 53
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Virgin Media showed the right way to use popular footballer Peter Crouch

More About Advertising

Virgin Media is in the process of unveiling its first campaign through new agency adam&eveDDB (haven’t seen it yet, they’re being unusually coy) but here’s an interesting one from five years ago (BBH?) featuring one Peter Crouch, the star of a new Carphone Warehouse ad. There’s even ‘Arry Redknapp for the V/O. Now that’s the.

Media 51
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Mat Goff of adam&eveDDB: my Top Tips for Cannes

More About Advertising

Mat Goff is joint CEO of adam&eveDDB Top Tips for Cannes Here comes Cannes, our yearly chance to measure the UK creative scene against the rest of the world. So who and what will be flying the flag this time round? Viva La Vulva for Libresse by AMV BDDO will be getting plenty of praise.

Agency 51
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FCB Inferno wins UK Premier League

More About Advertising

The UK’s high-earning Premier League has appointed FCB Inferno to handle its ad account. FCB takes over creative duties from Y&R (now VMLY&R) which, strangely, didn’t repitch. Y&R’s work highlighted the League’s various community support programmes, which seems set to continue. Premier League head of sales and marketing Will Brass says: “We’re entering an exciting.

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Is Vanarama’s van-based reality grimy as opposed to gritty?

More About Advertising

Anyone who watches UK daytime TV (full disclosure, your correspondent sometimes does) will be familiar with van rental firm Vanarama’s chirpy staff hymning Van-A-Rama. Compared to much of the stuff (endless funeral plans, equity release schemes) it’s not the worst. But now it’s running a campaign one can only call gritty, from Big Al’s Creative.

Agency 51
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.