Fuel Lines
SEPTEMBER 12, 2019
Having a written marketing plan makes new business easier and much more consistent. Most agencies have no plan for new business. They can’t express what they are selling or who they are selling it to. For you to state that you want to “take your agency to the next level” is not a strategy, it’s a goal. A strategy is not your agency’s mission statement.
More About Advertising
SEPTEMBER 12, 2019
As if creative agencies didn’t have enough on their plate with pesky clients cutting fees and in-housing, the creative market is becoming even more crowded with production companies like MPC and Ridley Scott’s RSA broadening their pitch to take on the full works. Now photographer Rankin (below) is boosting his efforts in the full service.
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SODP
SEPTEMBER 12, 2019
Lotame , the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, today announced the launch of Lotame PDX, a new private data marketplace at DMEXCO 2019 in Cologne, Germany. Today, only 20% of marketers who purchase or use audience data are “very confident” of its accuracy. i The Lotame Private Data Exchange (PDX) was created in response to market needs for increased data
Admixer
SEPTEMBER 12, 2019
Meet our guest, Co-Founder & CEO at Chocolate Platform, who’s sharing a story of starting and growing his own video SSP company and keynotes on what it takes to run ad tech business. My name is Saurabh Bhatia, in total, I bring in over 14 years of experience in sales and business development. I’m a […]. The post Admixer Partner: An Interview with Saurabh Bhatia, Chocolate Platform appeared first on Admixer.Blog.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
InMobi
SEPTEMBER 11, 2019
An omnichannel DSP is very different than a niche or highly specialized DSP. Here’s how to decide which one is right for you. When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? That all depends. To go over the differences between these two types of DSPs and to determine which one is right for your digital advertising and programmatic media buying priorities, check out this Whiteboard Wednesday video : Video
More About Advertising
SEPTEMBER 10, 2019
Cadbury is continuing its ‘Donate Your Words’ campaign – meaning speak to someone older to combat loneliness – with this from VCCP, showing how the gift of a chocolate bar can mitigate annoying kids next door (we’re paraphrasing here.) Cadbury is donating 30p from limited edition bars to Age UK. VCCP’s work for Cadbury is.
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UNI Digital Advertising
SEPTEMBER 9, 2019
Each of you has been provisioned a WordPress installation directory that you can now activate. Step one: Find your confirmation email You should have received an email with the subject line “New WordPress Site” that contains a link to login screen. When you click on the “log in here” link, you should see something like this: On this log-in page, click on “Lost your password?
Smarty Ads
SEPTEMBER 9, 2019
Do you know anyone personally who has been a victim to a cybersecurity attack? Well, don’t look anywhere else. Five years ago, my website fell prey to a cyber-attack. Overnight what used to be a popular health and fitness training blog was splattered with deceit pharma product content. .
More About Advertising
SEPTEMBER 12, 2019
It seems a while since Sir Martin Sorrell did the rounds of the TV studios as in his WPP days but here’s the boss of S4Capital and MediaMonks regaling the viewers of CNBC with his views about the way companies have changed in a low-growth era – and plugging S4 of course. His point being.
AdPulp
SEPTEMBER 13, 2019
It’s #FlashbackFriday. Let’s return in time to August 31, 1997. On this day, Tom Peters’ article, “The Brand Called You” was published in FastCompany. Peters is a famous consultant, speaker, and writer. Nevertheless, the thinking in his seminal piece has not aged well. Let’s have a look: …You’re not defined by your job title and […].
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UNI Digital Advertising
SEPTEMBER 9, 2019
Each of you has been provisioned a WordPress installation directory that you can now activate. Step one: Find your confirmation email. You should have received an email with the subject line “New WordPress Site” that contains a link to login screen. When you click on the “log in here” link, you should see something like this: On this log-in page, click on “Lost your password?
illumin
SEPTEMBER 9, 2019
This week we see a few new campaigns rise into the top five of the MVVA chart, many of which use humor to gain consumer attention. In the third spot on this week’s chart is a funny clip from GEICO, with Apple and Nike entering the top 10 as well. Check out some of the top spots below with the full Top 10 list at the bottom: GEICO. Geico takes the third spot in an ad campaign featuring NFL hall of famer Jerome “The Bus” Bettis.
More About Advertising
SEPTEMBER 10, 2019
Diet Coke is launching a big new UK campaign – ‘You Do You’ from Wieden+Kennedy. ‘You Do You’ is a touch enigmatic but we get the drift, it seems like an effort to unite the generations (put these people in charge of Brexit.) The campaign also includes eight new limited edition cans (no sign of.
AdPulp
SEPTEMBER 9, 2019
Political advertising isn’t like other advertising. In many cases, it’s not nearly as good. There are copious reasons for this, ranging from minuscule budgets to the client’s hatred of marketing, and a widely held belief in political circles that a candidate’s positions and policies matter most. Thankfully, there are a few rays of sunshine bursting […].
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
All About Advertising Law
SEPTEMBER 12, 2019
Venable’s dynamic Entertainment and Media Group is pleased to launch Close-Ups , a blog aimed at providing insider commentary on legal and business issues, trends, and headlines in Hollywood and beyond. As a reader of our All About Advertising Law blog, you recognize the value of timely legal analysis and commentary on the issues surrounding your business.
Single Grain
SEPTEMBER 13, 2019
NEWLY UPDATED! This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Enjoy! “Nothing says ‘yawn’ more than an interminable text-based email or 50 slide attachment. Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman.
More About Advertising
SEPTEMBER 10, 2019
Sir Martin Sorrell’s S4Capital, comprising mainly Media Monks and programmatic media company MightyHive, has revealed its full year results with billings up 44.4 per cent (38.7 per cent in constant currencies) to £184m, revenue of £88m (about the same) but operating profits down 8.5 per cent at £9.63m against a notional full year the previous.
AdPulp
SEPTEMBER 10, 2019
Generally speaking, agencies of record are no more. Today, even the fattest of Ad Cats are happy to take on projects. Has this change ushered in an era of egalitarianism? Or has it turned ad men and women into fine young cannibals? A Lament for Lost Days The breakdown of the AOR relationship between agency […]. The post Are You A Counselor to Brands?
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
InMobi
SEPTEMBER 9, 2019
In 2019, the IAB Tech Lab has released a number of new standards and technologies designed to dramatically increase transparency in the programmatic mobile advertising world. App-ads.txt, the in-app extension of ads.txt, first went live officially in March , and sellers.json and the OpenRTB SupplyChain Object were released for public comment the very next month.
Single Grain
SEPTEMBER 12, 2019
NOW UPDATED! This post has been expanded with new cold email tools for 2019. Enjoy! How many times have you sat down at the computer to write cold email and thought, “There must be a better way to do this!” Quality cold emailing is an extremely time-consuming activity, and without cold email software, the process looks something like this: Find an appropriate prospect.
More About Advertising
SEPTEMBER 8, 2019
Paul Frampton, the former CEO of Havas Media Group UK, has returned to the industry as President of Europe at Control v. Exposed, a US-based digital media start-up that is launching in the UK. Frampton described Control v. Exposed (CvE) as “a refreshing antithesis to top-heavy, P&L-driven agency groups,” and said: “It’s time for a.
AdPulp
SEPTEMBER 11, 2019
Lady driving backwards through the desert in a Camaro. That’s American. Lady intelligence officer dangerously outed in a political hit. Not American. Valeria Plame, the former undercover CIA agent, is now a candidate for Congress in New Mexico’s third district. The incumbent Congressman, Ben Ray Luján, is running for U.S. Senate. Plame was operations chief […].
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
SEPTEMBER 12, 2019
Apple unveiled a wide range of goodies the other day, including the new iPhone 11 (three cameras and slow-mo video if that’s your thing.) Here are some of them in an Apple mash-up. Longer version is here. Tinkering around the edges? Apple’s biggest problem arguably is that it’s hitting the $1000 mark regularly and that’s.
More About Advertising
SEPTEMBER 13, 2019
More politics but when the breaking ad story of the day in the UK seems to be Asda looking for a cat to star in its Christmas ad. Here’s a neat poster for the Economist from Proximity recalling the great days of the David Abbott era. Referencing, for those of you who haven’t seen endless.
More About Advertising
SEPTEMBER 13, 2019
John Lewis, the venerable British retailer which also owns upscale supermarket chain Waitrose, is in trouble. The partnership, it’s a mutual, lost nearly 27m in the first half of 2019 following zero profit in 2018. Whatever magic adam&eveDDB comes up with for its Christmas ad campaign it’s unlikely to make a profit this year too.
More About Advertising
SEPTEMBER 10, 2019
After years of relative stasis the guard is finally changing at the top of the ad holding companies. Interpublic, helmed by Philip Roth since 2005, has appointed Philippe Krakowsky to the newly-created post of COO, a pretty clear sign that he’s marked out as Roth’s successor. WPP also has a new CEO in Mark Read.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
SEPTEMBER 13, 2019
Leaders of 145 of America’s biggest companies have signed a letter demanding background checks on gun buyers and ‘Extreme Risk’ laws following a spate of summer shootings in the US. Separately Walmart is demanding more checks: about time too as it supplies many of these weapons. The fact that it’s been the location of two.
More About Advertising
SEPTEMBER 12, 2019
Grannies seem to be the fashion right now – we’ve had a duo from Wieden+Kennedy for Diet Coke of all things – and now it’s ‘Dancing Granny’ Colette Zacca, a 56 year old from Shefield who apparently made a big splash at the recent Notting Hill Carnival in London. MullenLowe has signed her up for.
More About Advertising
SEPTEMBER 11, 2019
Barclays is supporting women’s football in its role as the first title sponsor of the Women’s Super League (WSL) and it’s gone to town with this TV campaign from Iris showing a would-be female footballer excluded from the not-always-beautiful game by those selfish boys.
More About Advertising
SEPTEMBER 11, 2019
UK bank TSB has shortlisted Havas Media, Blue449, the7stars and Goodstuff – an interesting mix of network and independent agencies – for its media account formerly held by Dentsu Aegis-owned Vizeum. TSB marketing director Pete Markey says the bank “needs to go in a new direction.” The review is being handled by David Meikle’s How.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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