The Ad Tech Blog
MARCH 1, 2021
A startup team is always against the clock, always delayed. Developing leadership skills in a startup team is critical for its success. An excellent way to develop leadership skills is to read The Lean Startup book. Recently, I’ve finished up reading for the 3rd time. I realized that most of the projects (if not all), in my 20 years in the software industry, were failures.
More About Advertising
MARCH 4, 2021
A group of adland’s finest including Sir Nigel Bogle and Robert Campbell are – what’s the word, curating? – a social media campaign #LetsGetThereSooner inviting people to say what they’re looking forward to post-lockdown. And reminding them, as you do, to stick to the rules as we inch closer to freedom. The campaign, from the.
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Advertising to Baby Boomers
MARCH 4, 2021
Bob Hoffman tipped me off in a tweet : Here's something rare: Intelligent people talking about advertising. (@AdContrarian) March 4, 2021 Why is advertising so unpopular? by Paul Feldwick It has been widely accepted over the last few years that consumers feel advertising is a nuisance. It insists upon an unpleasant and increasingly intrusive presence in their lives and is something to be avoided if possible… No kidding.
Smarty Ads
MARCH 4, 2021
We are happy to expand our cooperation with Protected Media. Today, SmartHub has established a new kind of direct business relationship with Protected Media in order to help you identify and prevent fraudulent transactions at the stage of their initiation. Previously, we’ve teamed up with Forensic to combat fraudulent.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
What Runs Where
MARCH 3, 2021
Marketing doesn’t end when a potential customer leaves a website. Many companies see a lost visitor as an opportunity to initiate a retargeting campaign. Retargeting, sometimes called “remarketing,” specifically targets users who bounced from a website to entice them into returning and, hopefully, converting. Retargeting: What It Is and When To Use It.
More About Advertising
MARCH 3, 2021
You never know what’s going to bounce into the inbox but never expected Cadbury Creme Egg spin-off Golden Goo-Beer-Lee Creme Stout. Has someone been raiding the illegal substances cabinet? But no, it’s a wheeze from Cadbury and London agency Elvis in partnership with Goose Island beer. Strictly available to Creme Egg fans over 18, Cadbury.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Smarty Ads
MARCH 3, 2021
The volumes of digital video consumption are growing each year, but in 2020 this trend became specifically notable due to social distancing and recent technological developments. Many experts estimate that this tendency will only strengthen and the impact on the online video advertising industry can be quite dramatic in the.
InMobi
MARCH 2, 2021
Let’s talk about auctions and auction models in programmatic advertising. How are the winners decided, since the programmatic buying model is predicated on real-time bidding? How much does the highest bidder actually have to pay? Programmatic auctions are of two types – first price and second price. The kind of auction used is decided usually by the supply-side platform (SSP) but sometimes by ad exchange.
More About Advertising
MARCH 4, 2021
Here’s an interesting challenge for a creative agency as we tiptoe out of lockdown: Pret A Manger is looking for such an agency to “support its ongoing transformation programme.” Pret, which operates from mainly city centre sites catering to office workers among others, has done well to still be on its feet after the best. The post Pret A Manger searches for global creative agency partner first appeared on More About Advertising.
Lemonads
MARCH 1, 2021
Affiliates have a wide variety of tools available to help them build campaigns that convert. Some of these resources, like competitor analysis tools, are extremely complex and represent a relatively big investment. However, some of the most powerful adjustments you can make are very simple and they can exponentially improve the performance of your campaign.
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Buyer Advertising
MARCH 1, 2021
March is Women’s History Month, a time for honoring and celebrating women—past, present, and future—and their continued achievements made in a variety of sectors throughout American history. Buyer is proud to be a WBE certified agency, recognized as a Working Woman Magazine’s Top 500 Woman-Owned Company, and a Boston Business Journal’s Top 100 Woman-Led Business in Massachusetts.
Gods of Advertising
MARCH 3, 2021
Continued from previous post… Even though it was only a few blocks from your father’s house, the next day you both drove his car to the coast. The Missing Persons song on the radio was accurate: Nobody walks in LA. Surely, the beach would provide a better experience than the previous evening. After all, this was sunny California! Girls would be everywhere.
More About Advertising
MARCH 5, 2021
In case anyone doubted it New Commercial Arts, the London agency founded by adam&eve’s James Murphy and David Golding with Ian Heartfield from BBH and Rob Curran from Wunderman, is now a big player – winning UK price comparison site Moneysupermarket.com in a head to head against Lucky Generals. NCA made its debut last summer. The post New Commercial Arts lays down big creative agency challenge with Moneysupermarket win first appeared on More About Advertising.
InMobi
FEBRUARY 28, 2021
Identity has been a hot topic for a while now in the ad tech world. While state-triggered regulations (GDPR in EU, CCPA in CA, etc.) have made user consent the king, the industry itself has also prioritized user consent, and that has made first-party data much more important than ever before. Let’s take the example of Apple’s AppTrackingTransparency (ATT) framework to understand this a bit more.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
All About Advertising Law
MARCH 3, 2021
We’re sorry not to be meeting up with you in person, but we hope you can join us for our spring 2021 edition of “Not a Symposium, but a Virtual Ad Law CLE Bonanza.” Combining the experience and thought leadership of one of the nation’s largest advertising law practices with key figures in advertising regulation, these three CLE-packed sessions are designed to educate and innovate.
More About Advertising
MARCH 5, 2021
You never get fired for hiring Iggy Pop – in ads anyway – and the so-called Godfather of Punk is back with a new campaign for Marshall audio products, ‘Never Stop Listening. A collaboration between director Kevin Castanheira, Dog Eat dog and Marshall creative director AM Sekora. Majoring on the brand’s “rich heritage of rebellion, The post Iggy Pop steps up the noise in winner from Marshall first appeared on More About Advertising.
More About Advertising
MARCH 5, 2021
Havas, now owned by Vivendi, has reported Q4 2020 and full year figures, coming in towards the bottom of the ad holding companies with full year net revenues down 9.2% at $2.46 billion, compared to pre-pandemic 2019. Full year organic revenue fell 9.9%. Q4 revenue was down around 9% with an organic decline of 7.5%, The post Cautious Havas slows decline in last quarter of 2020 first appeared on More About Advertising.
More About Advertising
MARCH 2, 2021
It’s a strange world in which my computer now asks me to prove I am not a robot. I have written before about ads being written by AI (and the fact that they wouldn’t be worse than many of the ads written by humans). However, the more that algorithms are used to target individuals with. The post Giles Keeble: let's see some real copywriting, algorithms!
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
FEBRUARY 28, 2021
This is Laurence Green’s first monthly column for MAA. Green is executive partner at MullenLowe, the agency behind the UK’s massive NHS campaign. One of global adland’s most distinguished planners, he began his career at Lowe Howard-Spink, was a co-founder and chairman of Fallon UK and co-founder of 101, now part of MullenLowe. So the.
More About Advertising
MARCH 4, 2021
Headlines are funny things. Campaign has one today: Government looks to adland to reduce cocaine use. Now we know that adland has some enthusiastic snorters but surely Boris and co. have more pressing issues on their mind than this? What it means, of course, is that the Government is planning yet another ‘behave yourself’ campaign, The post Do we really need another hectoring from the Government - this time on middle class drug use?
More About Advertising
MARCH 3, 2021
WPP CEO Mark Read promised a while back that the ad giant was back on the M&A trail and he’s been as good as his word, today snapping up Edinburgh-based mobile technology provider NN4M. This follows the much bigger acquisition of 800-strong Brazilian digital firm DTI Digital a month or so ago. NN4M will be. The post WPP adds to ecommerce offer with retail specialist NN4M first appeared on More About Advertising.
More About Advertising
MARCH 3, 2021
30-second ads from FMCG companies used to be the adland staple and very seriously they were taken too. Most people’s abiding impression from their first commercials shoot was bewilderment that something so short could take so long and require a crew of about 170. But is it a lost art in the digital era? Here. The post KP and Muller Corner explore the (lost?
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
MARCH 3, 2021
As usual with MDC Partners there’s red ink all over the numbers as it lost $237 million in Q4 2020, $243m for the full year. The owner of Anomaly, CPB, 72andSunny et al blamed this chiefly on an impairment charge. Q4 revenue was $328 million with $1.2bn for the full year (a 15% decline.) Q4. The post More strife for MDC but CEO Penn paints a rosier picture first appeared on More About Advertising.
More About Advertising
MARCH 2, 2021
Airbnb is crossing its fingers and hoping we can all start travelling again, investing in probably its biggest campaign to date – from new AOR agency Droga5 presumably – majoring on its touchy-feely side. Yes it has one, really. So the theme is ‘Made possible by hosts,” emphasising that this isn’t just accommodation it’s real.
More About Advertising
MARCH 1, 2021
Will live music – and events in general – ever recover from the depredations of the pandemic? London’s iconic Royal Albert Hall celebrates its 150th birthday at the end of the month and it will still be closed. In the UK events promoters are praying for the go-ahead to open some time in the summer. The post Sir Mick puts in a good word for Royal Albert Hall first appeared on More About Advertising.
More About Advertising
MARCH 1, 2021
Laurence Green writes today about ISBA’s new “collective trust initiative” recommending “making advertising welcome in people’s homes.” Actually this seems an update of Frank Lowe’s maxim that advertising was about “not just achieving sales success, but ensuring any advertiser entering people’s lives uninvited, left them a little better or richer for their visit.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
MARCH 5, 2021
Two joint executive creative directors, Sue Higgs from Grey London and Paul Cohen from adam&eveDDB, have joined Dentsumcgarrybowen London to work with CCO Simon Lloyd, who joined the agency in October from adam&eveDDB. The new hirings are part of Dentsu International’s plan to broaden its global offering to clients outside its traditional media base.
More About Advertising
MARCH 2, 2021
Famous for introducing actual red blood into period ads and celebrating Vulvas, Libresse is now tackling another taboo around women’s experiences: the pain that many endure throughout much of their lives. With agency AMV BBDO, Libresse has launched a Pain Museum and Pain Dictionary as part of a campaign to drive home the message that. The post Libresse tackles the ‘gender pain gap’ in new work from AMV first appeared on More About Advertising.
More About Advertising
MARCH 2, 2021
Here’s one from what we might call the new Zoom generation of agencies, Mamapool for Hitachi Finger VeinID which, among other things, can help people get through the airport quicker (pull the other one…) You never know which gadget is coming next from the ever-inventive Hitachi and this launch ad makes the point effectively and. The post Zoom generation agency Mamapool unveils Hitachi ID tool first appeared on More About Advertising.
More About Advertising
MARCH 3, 2021
LikeMeat, the plant-based “alt-meat” brand, has launched its first ad campaign, which aims to persuade people to buy the product because it’s tastes good, never mind that it’s saving the planet. The idea is not to get too worthy on us, and the message is one of inclusivity with lines like, “I’m 1/16th vegan” and. The post No-judgement vegan brand LikeMeat takes a 'plant curious' approach in new campaign by 72andSunny Amsterdam first appeared on More About Advertising.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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