More About Advertising

FEBRUARY 16, 2021

One Minute Briefs describes itself as a ‘bank of creativity,” inviting its 28,000 followers to submit ads for brands and causes off their own bat. British creative Sam Hennig has hit the jackpot (financially too we hope) with this poster for KitKat, as neat a summation as you could find of the ennui of Zoom-land. The post Hennig answers One Minute Brief with winner for KitKat first appeared on More About Advertising.

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AdPulp

FEBRUARY 19, 2021

Do you ever notice that curious thing that happens when you really think about a word? You may sit there thinking what a strange collection of sounds and noises to mean something so specific, so nuanced. There’s so much meaning from seemingly so little. Isn’t language fascinating? How do we make complex associations from what […]. The post Stop Wasting Words appeared first on Adpulp.

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illumin

FEBRUARY 16, 2021

Love is all around in this edition of Most Viewed Video Ads, spotlighting the importance of friendship, health, and self-care. This year, advertisers took a different approach to the celebration of love, placing an emphasis on inclusivity and products that make us feel special. Brands used Valentine’s Day as an opportunity to establish greater brand […].

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Video Ads Advertising 98

Gods of Advertising

FEBRUARY 19, 2021

Chasing friends was humiliating and losing them even worse. Yet, the pattern of loss was real. And you were the common denominator. Was Sarah right? Were you too sensitive? Are you an a **e? Your estranged brother seemed to think so. The letters from your father had been unequivocal. It wasn’t just old friends. There were the people you had helped professionally.

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Agency 105

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

More About Advertising

FEBRUARY 17, 2021

Kraft Heinz has appointed We Are Social as its social media agency of record in continental Europe. The agency, which has six offices in Europe and 15 globally, will kick off the relationship with Kraft Heinz with a strategic and creative digital approach to promote Heinz sauces in Continental Europe in the lead up to. The post We Are Social wins Kraft Heinz social media in Europe first appeared on More About Advertising.

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AdPulp

FEBRUARY 15, 2021

NASCAR is back, if not back to normal. A rain-delayed Daytona 500 was held on Sunday with 30,000 fans in attendance. Going into the 2021 NASCAR Cup Series season, one driver’s story keeps rising to the top. Bubba Wallace, the 27-year-old driver behind the wheel of a new No. 23 car that is owned by […]. The post Bubba Wallace Is Chasing Checkered Flags In An All New No. 23 Car appeared first on Adpulp.

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Marketing 99

All About Advertising Law

FEBRUARY 17, 2021

Last week the FTC announced it had settled with Chemence, Inc. (“Chemence”) and the company’s president over deceptive “Made in USA” claims. The company was required to pay $1.2 million to the FTC, which amounts to the highest monetary judgment ever for a Made in USA case. By way of background, unqualified Made in USA claims require that all or virtually all of the product is made in the United States.

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Manufacturing 52

More About Advertising

FEBRUARY 19, 2021

Covid-19 hammered Omnicom harder than its rivals Interpublic and Publicis Groupe (WPP is still to report) with full year and Q4 organic growth down 11.1% and 9.6% respectively. Full year net income (profit) fell $393.7 million to $945.4 million compared to $1.339 billion in the in 2019. By discipline for the full year advertising decreased. The post Omnicom brings up the rear (so far) among ad holding companies in grim 2020 first appeared on More About Advertising.

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AdPulp

FEBRUARY 16, 2021

Here’s a new commercial from Kia that relies on hyperbole. You could say that hyperbole comes with the territory. That it’s expected, especially in automotive advertising. Yet, hyperbole does nothing to help build brand value. Because it’s a lie. The truth is we’ve been telling stories since campfires were invented. I had a highly annoying […].

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InMobi

FEBRUARY 18, 2021

As we step into the new decade, we delved deep into InMobi Audiences, to understand the behaviors and motivations of gaming audiences in Southeast Asia, only to unveil interesting facts that would enable marketers to leverage gaming as the right avenue to connect with their audiences. For a diverse region like Southeast Asia, with a variety of cultures, interests, and gaming preferences, we broke down the complex myths to bring forth the findings in our “SEA 2021 handbook- Marketing in the

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Advertising

Toronto AdOps

FEBRUARY 16, 2021

Thinking about in-housing digital marketing capabilities? Let’s talk about that. Having someone else do it for you can sometimes resemble being part of the The Matrix. With endless supply of fancy decks, upward charts and feel good stories plugged into the back of your brain. Sounds familiar? Let’s keep going. So now you are thinking “Is this it?

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Education Marketing 52

More About Advertising

FEBRUARY 17, 2021

The streets may be empty, but LinkedIn is teeming with home workers who have shifted online for networking opportunities, so there’s a logic in Big Issue vendors following their customers into the world of profile-raising and contact-making. FCB Inferno has brokered a deal between the Big Issue and LinkedIn to set up vendors with profiles. The post Big Issue vendors join the professional classes on LinkedIn first appeared on More About Advertising.

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AdPulp

FEBRUARY 14, 2021

Kids see the world differently. Kids are naturally optimistic. Right now, adults could use some child-like enthusiasm, and KiwiCo’s new commercial delivers it. When a child actor is asked to speak to adult themes, the outcomes are typically terrible. Not this time. The young girl at the center of this spot makes the spot work. […]. The post Smart Kids Can See (and Smooth) That Wrinkle In Your Brow appeared first on Adpulp.

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InMobi

FEBRUARY 16, 2021

As consumers spend more and more time on mobile devices (eMarketer predicts Americans to spend well over four hours a day using mobile in 2020 – 12% greater than the amount of time spent watching linear TV), marketers are left with a mobile marketing conundrum: in app vs mobile web advertising? While mobile web and in app advertising both target the same device, they require different ad spending approaches.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Spoton Digital Media

FEBRUARY 16, 2021

Your business is only as good as your brand’s reputation. When a customer is trying to decide whether to work with or buy from you, they will look to a variety of trust signals to tell them if it’s a good idea or not. If trust signals show them you have no reputation or worse, a bad reputation, customers will avoid and ignore you. But, if customers see a variety of signals that show your brand is trustworthy, they will be much more likely to take the next step in working with you.

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More About Advertising

FEBRUARY 19, 2021

Yesterday we had the agency establishment pitching for Asda with not a newbie in sight. Today it’s Lucky Generals (newish anyway) and New Commercial Arts, the agency headed by adam&eve founders James Murphy and David Golding, up for Moneysupermarket. Lucky Generals, a jewel in Omnicom’s currently somewhat battered crown, has won golden opinions for its.

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illumin

FEBRUARY 16, 2021

Super Bowl nunca decepciona, y aunque su audiencia en televisión no ha superado la cota de los 100 millones de espectadores en Estados Unidos del año pasado, sus anuncios siguen dando mucho que hablar. Son el centro de atención de millones de personas en las “pequeñas pantallas” de dispositivos móviles, ordenadores, tablets, etc. AcuityAds ha […].

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Video Ads Advertising 52

Gods of Advertising

FEBRUARY 13, 2021

ONE. “Hi sweetie!” your mom warbles. Abruptly, she asks you to hold on while she adjusts her hearing aids. A clattering of noises the dog yipping and she’s back. “Sorry about that!” Like always, her voice wavered between desperate and defiant. “These new hearing aids are supposed to fit my ears but they keep falling out.” She’s having a rough week, dealing with health issues, a sick dog, and the even sicker tenants at her assisted living facility.

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Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

What Runs Where

FEBRUARY 18, 2021

Programmatic video advertising allows marketing teams to save substantial time and effort by relying on automation and good planning. Although programmatic ads aren’t new, they are still making waves as video ads and video content consumption continues to grow.

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More About Advertising

FEBRUARY 17, 2021

UK agency Who Wot Why can usually be relied on for something a little different and they don’t disappoint with this debut effort for “natural, palm free” peanut butter Pip & Nut. Apparently people in lockdown spend as much time taking and sharing photos of their food as eating it. Takes all sorts… Pip & The post Who Wot Why's invitation to join Pip & Nut's 'piparazzi' first appeared on More About Advertising.

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Food Agency Advertising 69

Paleo AdTech

FEBRUARY 15, 2021

What is Paleo Ad Tech? It’s quite simple, really: a passion project by a couple of people who work at a big software company and come from the world of ad agencies, creatives and dreamers. The topic: the history of advertising technology from 1995 to 2015 — aka the glory years. NetScape, DoubleClick, AdECN, Invite Media, Yahoo! and ad networks and the birth of RTB and so on.

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Ad Server Ad Tech Ad network Agency 40

Single Grain

FEBRUARY 19, 2021

Follow-up emails are an integral part of any email campaign. Research shows that an email sequence as part of your marketing campaign can increase the average rate of reply from your audience from 9% to 13%! But sending out follow-up emails is often overlooked by marketers. This may be because follow-up emails can be pretty tricky to write. To make your follow-up email strategy easy for you, we have compiled a guide of follow-up emails, split into different categories based on the type of follow

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Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Lemonads

FEBRUARY 16, 2021

Pixalate is credited for being one of the first platforms to develop a comprehensive system designed to create a transparent environment in programmatic advertising. Today, this tool has become one of the most popular fraud prevention alternatives out there. But, is Pixalate a great alternative for all stakeholders in the affiliate world? Every year, the marketing industry loses billions of dollars to ad fraud, so affiliates need to increase their chances of success by taking steps to protect th

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More About Advertising

FEBRUARY 16, 2021

John Ayling & Associates, the UK’s oldest remaining media independent, has announced a new management line-up. Richard Temple moves up from MD to CEO and board members Jonathan Newton and Nicholas Smith become chief client officer and chief digital officer respectively. New CEO Temple says: “I’m excited to be leading the team into 2021 and.

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Media Advertising Finance Agency 69

InMobi

FEBRUARY 17, 2021

2020 was an unprecedented year for marketers, brands, and consumers across the world. This led to the world becoming a hyper-connected global village with increasing globalization and digital connectivity. And in this global village, there was one dominant device that changed the ways brands and consumers connect, interact and unite - mobile. In a mobile-first world order, only resilient brands are able to navigate, innovate and execute strategies that help them stay connected with the consumers

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Single Grain

FEBRUARY 19, 2021

A lot of startups like Blue Apron and Design Pickle are famous for achieving staggering growth rates through content marketing. With the right content strategy, you, too, can experience phenomenal results in your business. . In this article, we talk about the best content marketing strategies for startups that will help you drive viral growth. . You will learn the most effective tactics for analyzing your audience and competitors to craft an advanced content marketing strategy, as well as how to

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Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Lemonads

FEBRUARY 14, 2021

There is no doubt that the internet has revolutionized the entire advertising industry. From the companies advertising their products to the platforms that specialize in selling ad spots and consumers themselves, the entire ecosystem is transitioning to a fully digital state. Ad networks are at the center of it all because these platforms simplify the process while creating a safe environment for all stakeholders.

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More About Advertising

FEBRUARY 16, 2021

UK based international marketing group MSQ is getting pretty big these days – pandemic or no pandemic – and it’s grouping its various business-to-business agencies (B2B) together in MSQ B2B. Chairman is Tom Stein, also chairman of Stein IAS, the agency he founded in 1985 which joined MSQ in 2015. B2B will employ around 800. The post MSQ launches new global business agency MSQ B2B first appeared on More About Advertising.

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More About Advertising

FEBRUARY 15, 2021

March 21 is National Census Day in the UK – the first for ages – and it’s always handy to know how many of us there are and what we’re like. Demographics have been on many minds recently of course in the pandemic, with more detail than we’d like perhaps on who’s living and dying. The post M&C Saatchi delivers surprisingly perky ONS Census drive first appeared on More About Advertising.

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More About Advertising

FEBRUARY 19, 2021

Agencies are good at talking the talk (chief diversity officers and the like are currently popping up like daffodils in Spring) but doing good is hard. AKQA, now at the centre of WPP following its “merger” with Grey, has combined with Tennis Australia and Monash University to launch Action Audio. Action Audio is an online. The post AKQA brings tennis to blind people with Action Audio first appeared on More About Advertising.

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Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.