Sat.Jan 30, 2021 - Fri.Feb 05, 2021

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Interview with Rob Schwartz, CEO of TBWAChiatDay NY

AdPulp

Rob Schwartz of TBWAChiatDay NY is one of my favorite people in the ad business today. To qualify for this kind of praise, you have to be smart and kind. Rob is both, and like all of my favorite people, he doesn’t b t. He’s down to earth and he makes time for people—qualities not always […]. The post Interview with Rob Schwartz, CEO of TBWAChiatDay NY appeared first on Adpulp.

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AdForum: Burger King’s ‘Moldy Whopper’ was big awards winner in mouldy old 2020

More About Advertising

By Mark Tungate. What were the most awarded brands, campaigns and agencies last year? AdForum has released the fourth edition of its Business Creative Report, a unique ranking of the world’s most awarded brands, agencies and campaigns by individual business sector. The only ranking of its kind, the report allows brands and agencies to benchmark. The post AdForum: Burger King's 'Moldy Whopper' was big awards winner in mouldy old 2020 first appeared on More About Advertising.

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2021 Advertising Law Tool Kit

All About Advertising Law

We are pleased to share with you the ninth edition of Venable’s popular Advertising Law Tool Kit. This annual resource compiles a broad spectrum of marketing-related topics, background information, and checklists into an easy-to-access guide, authored by some of the most experienced attorneys in the industry. Download this year’s Tool Kit or bookmark the link to our e-book for quick access to these industry best practices.

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The Best Affiliate Marketing Software: Which Platforms Should You Choose?

Lemonads

In this article you will discover the best SAAS solutions to create your affiliate program in 2021. It’s estimated that roughly 4 out of 5 companies currently employ affiliate marketing as part of their overall advertising strategy and this number shows no signs of slowing down. Needless to say, affiliates and publishers are an essential part of the digital marketing ecosystem.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Stop the Semantic Obfuscations: This Is Why People Don’t Like Strategists and Planners

AdPulp

There’s been an interesting debate on the strategy internet as of late about what the difference is between a planner and a strategist. Given the indecision in the industry today, I thought I’d go ahead and find an answer that works for all of us. That answer is simple: It literally does not matter what […]. The post Stop the Semantic Obfuscations: This Is Why People Don’t Like Strategists and Planners appeared first on Adpulp.

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Bud Light bombards us with Super Bowl lemons

More About Advertising

Wieden+Kennedy looks set for a good showing at the Super Bowl and here’s another for Bud Light’s Lemonade Seltzer. Big brewers in the US seem to be giving up on beer for fruity alternatives (some would say they gave up on real beer a while back.) A common theme for most of the Super Bowl. The post Bud Light bombards us with Super Bowl lemons first appeared on More About Advertising.

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Presenting the Future of Mobile Advertising: Airpush Review 2021

Lemonads

For decades, marketers and innovative companies have been prophesying that the future of the digital advertising industry is in mobile. But, did you know that mobile web traffic actually overtook desktop as the global leader since 2017 ? And it wasn’t a fluke -- mobile users have consistently made up more than half of the internet’s global traffic since then.

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Ad Chatter Season 2, Episode 2: A Look at Three Super Bowl LV Ads

AdPulp

This coming Sunday, the Kansas City Chiefs take on the Tampa Bay Buccaneers in Super Bowl LV. Ahead of the big game and the annual advertising event, Dan Goldgeier and I discuss COVID’s impact on the game and the ads. We also preview three Super Bowl ads from three food and beverage brands. You can […]. The post Ad Chatter Season 2, Episode 2: A Look at Three Super Bowl LV Ads appeared first on Adpulp.

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Ryan Air “jab & go” ad banned for promoting post-vaccine Easter and summer holiday bonanza

More About Advertising

Two TV spots for Ryanair that declared “Covid vaccines are coming, so book your Easter and summer holidays today with Ryanair” have become the third most complained about ads of all time. The Advertising Standards Authority fast-tracked an investigation after 2370 viewers wrote in to say they trivialised pandemic restrictions, were irresponsible, and misleadingly implied.

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How Much Do Facebook Ads Cost – [2021 New Data]

Karola Karlson

How much does it cost to advertise on Facebook? What are the average Facebook ads CPC (cost-per-click) and CPM (cost-per-mile)? How to succeed in Facebook ad bidding? This article’s going to answer all these questions. But first, here’s a quick answer to your question, based on research by Revealbot. Looking at the Facebook ads cost data from April 2020 – April 2021, we can see that t he average Facebook ads CPC is between $0.5 – $3,5.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Linkedin Carousel Ads

The Ad Tech Blog

Not a new social feature. A Carousel ad is a way to bundle multiple ads into a single one. You can show multiple images, headlines, or links in the same ad format. They are useful for showcasing products, step by step guides, or just telling a brand story. Carousel ads aren’t something new. Facebook has this format for years now. In other words, LinkedIn Carousel Ads are a copycat of Facebook’s format.

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How to Make Better Strategic Decisions: Stop Thinking So Much

AdPulp

Data-driven. We see this phrase absolutely everywhere in the marketing world today. On agency websites, on job descriptions, in people’s bios, on LinkedIn, and on resumes. I’ve got a problem with that. There’s a concerted push to making sure everything is data-driven. But it’s not fully understood how narrow that statement really is. Making sure […].

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Andy Nairn: the ten luckiest moments in advertising history

More About Advertising

Lucky Generals co-founder Andy Nairn has just launched a new book called Go Luck Yourself: 40 ways to stack the odds in your brand’s favour. Here, he picks out 10 of the luckiest moments in advertising history and explains the lessons behind them. KFC – It’s finger lickin’ good This line has been brilliantly repurposed. The post Andy Nairn: the ten luckiest moments in advertising history first appeared on More About Advertising.

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ROAS Optimization: How to Structure and Target Your Facebook Ads in 2022 (Tips inside)

Lemonads

There are many major differences between running a traditional advertising campaign and launching social media ads. Besides the fact that the medium is different, social media ads also require an additional step that’s impossible to perform in traditional advertising -- the campaign optimization process. But, rather than making adjustments for the sake of it, you need to focus on return-on-ad-spend (ROAS) optimization to get the most from Facebook and other platforms.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Who Are The Key Players in Programmatic Buying?

InMobi

As real time bidding (RTB) and programmatic advertising become more popular than ever before with digital marketing professionals of all stripes for buying and selling, it helps to understand the key players in programmatic buying. With programmatic now becoming the default for digital advertising and media buying in many parts of the world (programmatic ad spending is expected to grow even in 2020, according to eMarketer ), it’s critical to marketers to understand how it works and who is

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A Laptop, An Electric Vehicle, A Beer, and A Sandwich Walk Into A Bar…

AdPulp

The Super Bowl is this coming Sunday. Before the gridiron contest commences, we have a parade of brands competing to be heard. In order to earn attention, many of the brands in question have invested $10M or more in media placements, production, and ideas. Dell, for instance, will be showcasing its redesigned XPS personal computer […]. The post A Laptop, An Electric Vehicle, A Beer, and A Sandwich Walk Into A Bar… appeared first on Adpulp.

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Amazon’s Alexa gets sexy in Lucky General’s Super Bowl ad

More About Advertising

Alexa has had a design makeover, and Lucky Generals’ Super Bowl spot celebrates the new look by reinventing Alexa as a sexy companion, willing to do your bidding and anticipate your every need, played by US actor Michael B Jordan, star of Black Panther and Rocky sequel Creed. The besotted woman’s perplexed husband is particularly. The post Amazon's Alexa gets sexy in Lucky General's Super Bowl ad first appeared on More About Advertising.

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Ninth Circuit Rejects Challenge to FTC Administrative Proceedings

All About Advertising Law

While we anxiously await the Supreme Court’s decision on whether the FTC can obtain equitable monetary relief pursuant to Section 13(b) of the FTC Act in the AMG case, a defendant’s challenge to the FTC administrative litigation process appears to be struggling. As administrative litigation may be used more frequently by the FTC if it loses the AMG case, the case is worth following.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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This I cannot give up…

Gods of Advertising

If we place instincts first…we will be pulled backward into disillusionment. The line is from the Twelve & Twelve – a book Bill Wilson authored some twenty years after writing the Big Book of Alcoholics Anonymous. Cliff notes for the 12 Steps. He suggested recovering alcoholics begin removing their character defects lest they fall back into drinking.

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35 Facebook Video Ad Examples – 2021 Update

Karola Karlson

Looking for the best Facebook video ad examples in 2021? Cool. I’ve been doing that a lot recently, too. That’s because video ads have become an indisputable requirement for any Facebook advertising campaign. When researching Facebook Ad Library for good examples, I noticed that 80% of the TOP brands’ Facebook ad creatives were videos.

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Super Bowl talking points: GM invades Norway, hedgies’ nemesis Robinhood

More About Advertising

Two more Super Bowls: this one for GM electric cars from McCann has had a lot of attention: Will Ferrell and friends invading Scandinavia (as they have more electric cars there.) Weird-looking cars: fifties styling for electric? OK, somehow isn’t quite pulled together – too frenetic maybe. MAA creative scale: 6. And here’s a topical.

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Adam&eveDDB breaks new ground for Virgin Media with gamer love story

More About Advertising

Here’s a touching love story – ‘Faster brings us closer’ from Virgin Media and adam&eveBB – featuring two gamers (do gamers have time for that nonsense?) Plugging Virgin’s “best ever wi-fi” (it had better be as they keep putting the price up.) Virgin Media’s Cilesta Van Doorn says: “Building connections that really matter is why.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Pablo takes nuclear option for BBC’s Comic Relief

More About Advertising

Comic Relief’s charity fundraiser Red Nose Day will take up most of the BBC on March 19 and it’s pulling out all the stops with a new ad from Pablo, aimed at liberating yet more cash from our wallets in a 12-month period when there’ve been many more such claims than usual, thanks to the. The post Pablo takes nuclear option for BBC's Comic Relief first appeared on More About Advertising.

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Saatchi crafts an emotional Super Bowl triumph for Toyota and Team USA

More About Advertising

Here’s another Super Bowl cracker from Saatchi & Saatchi (with Dentsu in the wings), leaving not a dry eye in the house. For Toyota and its sponsorship of Team USA (let’s hope they have an Olympics to attend) it features Paralympian swimmer Jessica Long and her adoption as a child from Siberia. There’s one catch. The post Saatchi crafts an emotional Super Bowl triumph for Toyota and Team USA first appeared on More About Advertising.

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MAA blast from the past: Bob Dylan in the Super Bowl

More About Advertising

This is certainly a curiosity. Most people recall Eminem for Chrysler in Wieden+Kennedy’s 2011 Super Bowl ‘Born of fire’ spot. Here’s another ambitious effort from Chrysler on the same patriotic theme three years later. With Bob Dylan, no less. Agency was GlobalHue. Nobody seems to know which bits, of any, Dylan wrote although “there’s nothing.

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US boost helps Publicis end 2020 on optimistic note

More About Advertising

Publicis Groupe kept its head above water as grim old 2020 came to a close, reporting organic growth in Q4 at -3.9% (better thane expectations) and -6.3% for the year. The US, French-based Publicis’ biggest market, was the star in Q4 delivering a 0.9% increase in organic growth, largely due to the efforts of data. The post US boost helps Publicis end 2020 on optimistic note first appeared on More About Advertising.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Havas Media regroups with new Entertainment division

More About Advertising

Havas Media Group is restructuring itself around three divisions – Havas Media, Havas Market (ecommerce) and newly-minted Havas Entertainment. Havas Entertainment wil absorb existing brand Target Entertainment and content division Jump, which will keep its identity. Jump MD Nick Wright will be MD of the enlarged Havas Entertainment. Havas Media Group CEO Patrick Affleck says: The post Havas Media regroups with new Entertainment division first appeared on More About Advertising.

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Ciesco: tech and media sector ready to power M&A bounce-back in 2021

More About Advertising

Sector-specialist M&A advisory firm Ciesco has reported global resilience in the tech, digital, media and marketing sectors even in the face of the Covid crisis. Ciesco tracked global M&A activity in these sectors, reporting 1,091 M&A transactions in 2020, with announced deal values of $55.9bn. This value excluded the one mega-deal of the year (defined.

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Old Spice finds a ‘winner’ in unlikeliest place

More About Advertising

P&G’s Old Spice is determined to get us off the lockdown couch and into the driving seat in this diverting new effort – ‘Winner’ – from Wieden+Kennedy. P&G says we’re all miserable so need cheering up, especially young men – which is pretty unarguable in these Covid-ridden times. It’s also couch potato time with the.

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JAA’s John Ayling: cricket’s return to Channel 4 is a great opportunity for advertisers – and the game

More About Advertising

Channel 4 securing the UK broadcast of England versus India so late in the day has bowled their sales team a doosra. Yet there are many reasons for advertisers to celebrate and take advantage of this first live Test match on terrestrial TV since that famous Ashes test series in 2005. Channel 4’s advertisers can. The post JAA's John Ayling: cricket’s return to Channel 4 is a great opportunity for advertisers - and the game first appeared on More About Advertising.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.