Sat.Jan 23, 2021 - Fri.Jan 29, 2021

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MullenLowe shows hospital reality in latest Covid burst

More About Advertising

Covid cases are going down (slowly) in the UK but there are still lots of people in hospital, many on ventilators. So the latest instalment of the NHS campaign through MullenLowe shows real patients to remind us that it ain’t over yet. As ever MullenLowe walks the line between scaring us all to death – The post MullenLowe shows hospital reality in latest Covid burst first appeared on More About Advertising.

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Be Devastating Young Lady.

Gods of Advertising

“I’m going to tell you a true story, okay?”. Callie is looking at her phone but you know she is listening. You are driving her to rehearsal. She has a big part in Les Miserables. She plays the grown-up version of Cosette. Though you saw the movie you don’t really remember the story. Victor Hugo is not your thing. Being a musical, Callie has been practicing her song for weeks.

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In Gen E’s Idyllic Future, Drivers Will “Emit Optimism, Not Exhaust”

AdPulp

There’s Gen X, Gen Y, and Gen Z. Now, General Motors is proposing another new generation—one based not on age, but on a personal preference for electricity over gasoline. GM calls this new generation, Gen E and posits that this generation is plugged into something the rest of us are not. The commercial itself is […]. The post In Gen E’s Idyllic Future, Drivers Will “Emit Optimism, Not Exhaust” appeared first on Adpulp.

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2021 India Mobile Marketing Handbook: Marketing in the Era of Mobile

InMobi

Undeniably 2020 has been a cataclysmic year for individuals, organizations, and humanity as a whole across the globe. As marketers pivoted through the challenges of the pandemic, one truth has emerged, the critical role mobile plays in seamlessly connecting consumers and marketers during unprecedented times. InMobi launches the 2021 Mobile Handbook to examine the year that was and discussing the year ahead.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Havas CX wins global Aesop skincare business

More About Advertising

Global skin, hair and body care brand Aesop has appointed Havas’ dedicated customer experience network Havas CX as its global customer engagement agency following a competitive pitch overseen by The Observatory International. Aesop originated in Australia and is now owned by Brazil’s Natura & Co. Aesop global head of CRM Gianfranco Cuzziolsays: “In a highly.

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Epilogue: Recovering what you have lost.

Gods of Advertising

Continued from previous post… So, has your definition for winning and losing changed? Maybe. Money and position don’t beguile you as much. Fortunate, given you have less of both. Yet, you still crave that feeling you got overhearing those students. The yearning never disappears completely. The ego cannot be evicted. From the program: If you want self-esteem do estimable things.

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Dennis Publishing Announces Adoption of LiveRamp’s Authenticated Traffic Solution

SODP

Dennis Publishing , one of the UK’s leading publishing houses, has today announced a strategic partnership with LiveRamp ® (NYSE: RAMP), the leading data connectivity platform, to utilise its Authenticated Traffic Solution (ATS). ATS allows publishers to connect consented first-party user data with LiveRamp’s people-based identifier, enabling advertising on authenticated, cookieless inventory in a privacy-first manner.

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New AA/WARC forecast paints much brighter picture for UK adspend in 2021

More About Advertising

The UK’s Advertising Association/WARC Expenditure Report paints a pretty optimistic picture for 2021, forecasting growth of 15.2% (0.8% up from its October musings), more than making up for a 7.9% decline in 2020. It expects UK adspend to be £23.17bn in 2020 (£25.37bn in 2019) reaching £26.69bn this year. This is ahead of other big. The post New AA/WARC forecast paints much brighter picture for UK adspend in 2021 first appeared on More About Advertising.

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Why programmatic advertising will dominate in 2021

illumin

Programmatic advertising will be the tool of choice for marketers in 2021 because it provides greater efficiency, better targeting, improved audience reach and automation of the consumer journey. Since the pandemic, consumer behavior shifted dramatically towards spending more time online, from video streaming services, to online shopping, and digital gaming.

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Know What’s Up in ’21: Read Wunderman Thompson’s New Future 100 Report

AdPulp

As a marketer, are you feeling cautiously optimistic about 2021? Can 2021 be a hopeful year of economic rebound and societal healing? Wunderman Thompson Intelligence, the agency’s futures think tank and innovation unit, believes so. Their findings are presented in the agency’s annual Future 100 report, which helps lift the lid on trends that will shape […].

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Marketers and Agencies Lean into Third-Party Data Enrichment in Q3 to Understand the Changing Consumer

SODP

Lotame ( www.lotame.com ), the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced 109% growth in third-party data sales in the APAC region from Q2 2020 to Q3 2020. Across the APAC region, India saw 555% growth, followed by Malaysia at 190% and Taiwan at 178% growth.

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The&Partnership teams with Wunderman Thompson to add Lexus UK CRM

More About Advertising

The&Partnership has deepened its relationship with Toyota’s Lexus by teaming with Wunderman Thompson to win the Lexus UK CRM account from Publicis’ Digitas. T&P is part-owned by Wunderman Thompson owner WPP. Lexus UK customer relationship marketing manager Mark Benton says: “Customers don’t think and operate in silos and it’s important as a business we don’t.

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What is Demand Side Platform (DSP)?

Ad Ops Hero

Online advertising is not about placing ads on the websites to reach the targeted audience. It has introduced platforms such as demand side platform for advertisers and supply side platform for publishers to maximize the ROI and revenue. The platforms will help advertisers to find out the desired inventory for their creatives to reach the desired audience to promote their business.

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Find Yourself A City To Plug In

AdPulp

“Did I forget to mention – Forget to mention Memphis Home of Elvis and the ancient Greeks Do I smell – I smell home cooking It’s only the river – it’s only the river” –David Byrne One of the biggest barriers to buying an electric vehicle is the idea that there are not enough charging […]. The post Find Yourself A City To Plug In appeared first on Adpulp.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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InMobi Wins Big and Takes Home 7 Awards at the India Digital Awards 2021

InMobi

As the marketing community goes back to their drawing boards to plan for bigger and bolder dawn in 2021, it’s a great idea to look back, and learn what worked for brands in the year gone by. This is exactly what the Internet and Mobile Association of India did as they hosted the India Digital Awards, a program that celebrates the best and boldest work in a digital-first India.

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Apple sets the bar with TBWA Chinese New Year epic

More About Advertising

Here’s an epic for a Friday, Apple celebrating the Chinese New Year with a short (not that short) film from TBWAMedia Arts Lab Shanghai for – and shot on – an iPhone 12 Pro Max. By director Lulu Wang and her team from feature film The Fall, for Iconoclast, shot remotely in the pandemic with. The post Apple sets the bar with TBWA Chinese New Year epic first appeared on More About Advertising.

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When and How to Use Online Advertising to Amplify Your Marketing

Spoton Digital Media

“If you build it, they will come.” It’s a great movie quote, but not the best marketing advice. The truth is you can’t simply open your business and expect customers to come rushing to you. To attract customers, you need marketing and, even more importantly, investing in advertising that amplifies your marketing efforts. What’s the Difference Between Advertising and Marketing?

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SmartLink vs. Single Offers - which one is the best?

Lemonads

We often find ourselves wondering about what a SmartLink is and why we should or should not be using it. No doubt that single offers and SmartLink are two different ways to promote offers and the dilemma is between using only one of the options or using both, at the same time or not - and when SmartLink should be chosen rather than single offers. There are several factors to take into account when choosing one of the strategies, but in the end, this is only but a personal decision.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Identifying the Top Health and Wellness Consumer Segments

InMobi

Millions of Americans now taking daily use supplements like multivitamins, but what are the top health and wellness consumer segments that marketers in this space need to know? That’s what we wanted to find out. For a closer look at consumer trends in this space, we wanted to see who is buying and engaging with the main brands in the one-a-day wellness space.

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JAA Media’s John Ayling: an invitation to creative agencies

More About Advertising

Even in a time like this there are green shoots in adland. Over the past year we’ve all seen an emergence of a number of new creative agencies. This is an important element in the way the creative industry renews and refreshes itself. John Ayling & Associates was one of the first media independents in. The post JAA Media's John Ayling: an invitation to creative agencies first appeared on More About Advertising.

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Mobile DSP: A Gateway To In-App Advertising

Admixer

The mobile-first future came faster than expected. The pandemic and ongoing lockdowns dramatically shifted consumer preferences. While practicing social distancing, people resorted to their smartphones for work, entertainment and socialization. The daily time spent in-app increased to 3 hours 40 minutes globally. In-app provides excellent reach and highly engaging ad formats to advertisers, and the […].

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What is a Sell-Side Platform (SSP)? How Does It Work?

Ad Ops Hero

Sell-side platform (SSP) is technology which connects the publishers to relevant advertisers through ad exchanges. Let’s discuss evolution of online advertising and how it connected to SSPs in the online advertising ecosystem. Earlier days, publishers used to sell the ad inventory to the advertisers through direct sales by find the finding the relevant advertisers who were willing to display their ads.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Mobile Ad Serving: The What & How of Rich Media Ad Serving for Mobile

MobileAds

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser.

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For Skyn condoms and Sid Lee Paris, ‘Pleasure is an endless exploration’ in lockdown

More About Advertising

No one is getting out much, so we might as well explore what we’ve got at home. This is the thinking behind the new campaign for Skyn condoms, lubricants, wipes and toys from Sid Lee Paris. It’s a beautiful film but it’s slightly disconcerting that the soundtrack is “Heads, shoulders, knees and toes,” a song. The post For Skyn condoms and Sid Lee Paris, ‘Pleasure is an endless exploration’ in lockdown first appeared on More About Advertising.

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A new Product Development Process

The Ad Tech Blog

Who is driving your Product Development? You will get very different products if your CTO, CMO, CEO, or even users drive your product roadmap. The features they propose might be the same, but the quality, end-result, and how you get to the finish line, would be very different. One of my first clients was a small design firm in Spain. They didn’t care if the back-end was a single PHP script using a text file as a database.

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What is Digital Ad Operations?

Ad Ops Hero

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. The Digital Ad Operations includes display (banner and rich media ads), video ads, text ads, search ads, mobile advertising and many more. Ad Operations is a team that owns by the publishers to maximize their revenue by serving the relevant advertisements on their web pages.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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How can the Affiliate Manager save your life?

Lemonads

The simple set up of an offer does not guarantee revenue. The number of cases where publishers fail is due to the "only I know, nobody else knows" mentality. There is much more to it than the tip of the iceberg. A mistake that is very common in Affiliate Marketing is to underestimate the role of Account Manager's when thinking that it is an easy task.

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Publicis Groupe’s Epsilon hit for $150m in data fraud case

More About Advertising

Is the ad business, specifically the big data-obsessed holding companies, sleepwalking into disaster as they try to hoover up information about consumers everywhere? Epsilon, which Publicis Groupe bought for $4.4bn in 2019, has agreed a $150m settlement with the US Department of Justice to reslove criminal charges relating to the selling of data to scammers.

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What Is An Ad Server And Why You Should Use It?

MobileAds

What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) ad server. Why should advertisers use ad servers to run campaigns? As an advertiser, what key factors should you look for when choosing an ad server for advertisers?

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What are Online Advertising Metrics and KPIs

Ad Ops Hero

Online advertising metrics and KPIs are key essentials whether you are running a paid advertising or simply tracking the website metrics. Collection of data is a crucial requirement of analyzing the performance the ad campaign and implement the best practices derived from collected data. Also, it determine the progress of the ad campaigns and decides what is working well and what needs to be changed.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.