The Ad Tech Blog

JANUARY 2, 2021

Before you switch to Serverless, make sure your engineers won’t quit. I’ve seen engineers resigning when migrating from monolithic EC2-hosted stand-alone applications to microservices. I’ve felt the same pain too, even considered quitting my job and going back to my comfort zone. The same pattern is repeating today: engineers that went through the steep learning curve of setting up Docker in their machine, killing their CPUs with +10 microservices, are now trying to get a hold

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Ad Espresso

JANUARY 4, 2021

If you want to reach Millennials, get more engagement per post than Twitter, or boost lead generation, you need to be on Instagram. But the landscape of Instagram is changing quickly. Just in the last year, the platform has launched or will soon launch Explore ads, IGTV ads, and ads on their short-form video platform Read More.

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More About Advertising

JANUARY 6, 2021

Mads is back for Carlsberg, this time in a campaign by Grey Europe for 0.0 alcohol-free beer, a growing trend it seems as we try not to drink ourselves to death in the pandemic. This time he’s touring a rather social-looking Copenhagen (with a detour into space.) Carlsberg global brand director Julian Marsili says: “At. The post Carlsberg zeroes in on alcohol-free in new Grey campaign first appeared on More About Advertising.

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Gods of Advertising

JANUARY 6, 2021

You have been steeling yourself for this conversation, for this moment. Actually, the right time was two years ago, when you had been caught. Maybe neither of you was ready then, hard to know. Yet you cannot wait any longer. You knock on Remy’s door. She doesn’t answer. But you know she’s there. Your daughter deserves her privacy. She’s a woman. Regardless.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

AdPulp

JANUARY 3, 2021

Holiday greetings from ad agencies are typically boring affairs and they’re easy to toss aside after a quick glance. Public Inc., a full-service social impact agency, decided that another holiday yawn would not do. So they left a mark. At this rate, 2020 is going to develop a complex. There were also good things that […]. The post A 2020 Send Off That Sounds Off appeared first on Adpulp.

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Lemonads

JANUARY 8, 2021

Today, companies can choose from a huge collection of marketing strategies to promote their services. But, 4 out of 5 brands rely on affiliate marketing to boost their overall advertising scheme, making this approach one of the most popular techniques used by modern businesses. Affiliate marketing is a popular choice because it’s a type of performance advertising.

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Admixer

JANUARY 8, 2021

If you want to expand the reach of your digital campaigns and get access to diverse audiences of websites, apps, games, and CTV — you need programmatic. Media buying in this part of the internet may feel drastically different, especially if you got used to launching promotions in walled gardens, like Facebook. There all the […]. The post What is a Demand Side Platform: The DSP Role in Media Buying and How to Choose the Right Platform appeared first on Admixer.Blog.

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AdPulp

JANUARY 8, 2021

It’s time for courage. Without it, we can’t face the truth. It’s also high time for redemption and a deep accounting of what’s wrong in this nation. Yes, America is racist to the core and as sexist as they come. We have a freedom problem. It’s freedom for some. If you have white skin and […]. The post To Restore Trust and Confidence, We Need Courage and Bold Moves appeared first on Adpulp.

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InMobi

JANUARY 5, 2021

Even when everyone is largely staying at home and not traveling much, it’s both possible and beneficial to use location data in advertising and marketing campaigns. The key is in thoughtfully using location intelligence to reach the right set of users. Using Location Information to Find and Reach the Best Target Audiences Although many Americans are limiting or avoiding in-person errands like shopping in grocery stores or dining out at restaurants, that’s not to say that we’re

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More About Advertising

JANUARY 8, 2021

BMP (plus its later manifestation adam&eveDDB), under the inimitable John Webster, was voted the best UK agency of all time by Campaign a few years back. This sparked outrage from supporters of CDP and BBH – but was probably correct. BMP wasn’t all about Smash Martians or Cresta cartoon bears – or lugubrious john Smiths. The post MAA blast from the past: BMP's Muhammad Ali - for Unigate?

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Advertisement

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Advertising

Admixer

JANUARY 6, 2021

The end of the year is in sight, and it is crucial to review the key milestones and strategize for the next year. However, predicting the future after the rough ride we just had feels incredibly daunting. On top of challenges created by the pandemic, 2020 will be remembered for shifts to new privacy regulations […]. The post 9 Digital Advertising Trends That Will Shape 2021 appeared first on Admixer.Blog.

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AdPulp

JANUARY 5, 2021

Advertising is a visual medium. This is truer today than ever before because people don’t read, they glance. And with a world full of glancers and screen addicts, the high bar for “breakthrough creative” is now sky-high. Fine art breaks through Detailed illustrations of mythical and phantasmagorical birds take center stage in these striking posters […].

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illumin

JANUARY 4, 2021

Need a boost of holiday spirit to fuel your online shopping addiction? Then look no further! This year’s list of holiday campaigns focus on the season of gift giving. The top ads tapped into our pathos and featured brands decking the halls while ramping up the festive cheer. It’s that familiar time of year when […]. The post Most Viewed Video Ads: Holiday Ads That Caught Your Attention appeared first on AcuityAds Inc.

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More About Advertising

JANUARY 8, 2021

Zoom and Teams are going to be creaking with creative pitches across the next few weeks as both furniture maker DFS and comparison site Moneysupermarket look for new agencies. Moneysupermarket has departed Engine after two years (after what seemed a decent start although the mooing end line gets a bit wearing) while DFS is looking. The post DFS and Moneysupermarket provide rare opportunities for new wave UK agencies first appeared on More About Advertising.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Karola Karlson

JANUARY 6, 2021

How to find the best Instagram ad examples from TOP brands? You could either… Create a personal Instagram account and start seeing ads. Browse online ad galleries. Read this article with 80+ Instagram ad examples. While browsing various ad examples, you will eventually reach another question: What makes the best Instagram ads so good? There are several aspects: Your Instagram ad design must catch the viewer’s eyes.

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Lemonads

JANUARY 3, 2021

What is OpenRTB (open Real-time-bidding)? If you’ve been searching this all over the web, well, look no further! We’ll uncover all there is to know about OpenRTB and that’s right! You’ve just landed in the right spot! First, let’s take a step back and see what Real-time Bidding (RTB) truly is. RTB is mainly a way of transacting media that allows an individual ad impression to be put up for bid in real-time.

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illumin

JANUARY 6, 2021

There is no excerpt because this is a protected post. The post Protected: 5 Trends That Will Shape The Advertising Landscape In 2021 appeared first on AcuityAds Inc.

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More About Advertising

JANUARY 6, 2021

Streaming services have driven the transformation of TV, with free-to-use ad-supported video on demand (AVOD) platforms playing a vital role in revolutionising the way TV inventory is produced, bought and sold. Even Amazon is looking to get in on the action, with the hotly anticipated UK launch of its AVOD Service IMDb TV. But with. The post TVSquared's Marlene Grimm: how to make the most of free-to-use video on demand first appeared on More About Advertising.

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Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Karola Karlson

JANUARY 5, 2021

What is the correct Facebook ad size? The recommended size of a Facebook Feed ad is 1080 x 1080 pixels. If you’re sharing a URL, the image size is 1200 x 628 pixels. The size of a Facebook Story ad is 1080 x 1920 pixels. However, there is more to know about Facebook ad specs and size. For example, how to design your Facebook ads to get more clicks? Or what Facebook ad sizes to create for maximum success?

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Lemonads

JANUARY 4, 2021

Although push notification ads only came into the spotlight a few years ago, this format has become one of the best alternatives in terms of performance and revenue production. Thousands upon thousands of campaigns have taught us that push notifications are suitable for almost all verticals because they engage the audience like no other format. With that in mind, there is no question that some industries are more suitable for push campaigns , so knowing which verticals produce the best results c

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More About Advertising

JANUARY 7, 2021

The UK’s ITV wants us to keep talking, Johnnie Walker is still advising us to “keep walking” although it left the misty glens behind a long time ago. Brazil’s AlmapBBDO has produced a tour de force with an astronaut shower (yes really) returning to earth, to remind themselves of the things they’ve missed. A metaphor, The post Johnnie Walker and AlmapBBDO offer new lockdown perspective - from outer space first appeared on More About Advertising.

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More About Advertising

JANUARY 6, 2021

BCF (Boating Camping and Fishing online store) in Australia don’t shirk trouble in their ads and the latest – from Accenture-owned The Monkeys – has caused a predictable storm as it shows one of the happy campers, holidaying in Australia amid Covid-19 travel restrictions, eating a bat sandwich. “Shaz is a bit upset that somebody. The post The Monkeys goes bats for Australia's BCF first appeared on More About Advertising.

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Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

More About Advertising

JANUARY 6, 2021

America’s CIA intelligence agency has rebranded and, as with all such “improvements” to venerable institutions, controversy has sparked. Here are the old and new versions (guess which one is which.) Creative Bloq There’s already a mystery over who designed it, the CIA is saying it wasn’t Kanye West collaborator Ryder Ripps Anyway the aim is.

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More About Advertising

JANUARY 5, 2021

Most people will recall Leagas Delaney’s celebrated print work for Timberland but here’s another interesting one from the 40-year old agency, from 2011. There could be a category in advertising ‘best use of a bear,’ thinking of Canal+ and John West. This is pretty good to0, with a wild boar and some wolves as a. The post MAA blast from past: Timberland from Leagas Delaney (no, not that one) first appeared on More About Advertising.

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More About Advertising

JANUARY 4, 2021

The i newspaper writes that “professional BBC bashers are acting against the public interest” and, looking at this glorious promotional film from BBC Creative, who could argue? It’s a celebration of all that the BBC has to offer and includes lots of playful fun with the BBC acronym. Ian Burrell cites a recent paper written. The post BBC film silences the critics, with help from the Hot Priest and Bill Bailey first appeared on More About Advertising.

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More About Advertising

JANUARY 4, 2021

When you hire Wieden+Kennedy London you expect fireworks, even in online bookkeeping and accountancy. And the agency doesn’t disappoint with its first work for Intuit Quickbooks – won in the summer from TBWA – introducing a team of “hard-nosed” advisers that take care of business “27 hours a day, eight days a week.” Except this.

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Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

More About Advertising

JANUARY 3, 2021

Is this an augury for 2021? As the business world struggles to get back to something like normal in the second wave of the pandemic, Sir Martin Sorrell’s S4 Capital is one of the first out of the blocks, announcing two sizeable acquisitions in the US – or “combinations” as it now terms them. Integrated. The post S4 Capital kicks off 2020 with two new agencies in the US first appeared on More About Advertising.

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More About Advertising

JANUARY 4, 2021

Put away those Chelsea tractors and get down with the real men (and, no doubt, women and others) with a new Ford F-150 truck. Ford’s biggest seller obviously strikes a chord for those with the pioneer spirit – in this case building a cabin in the forest – epitomising agency Wieden+Kennedy’s macho line ‘Built Ford. The post Wieden+Kennedy toughens up for Ford F-150 first appeared on More About Advertising.

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More About Advertising

JANUARY 8, 2021

Macmillan Cancer Support is going into battle – sort of – in a new campaign from AMV BBDO, positioning the charity as “compassionate warrior” prepared to do “whatever it takes.” As Britain’s under-resourced and (arguably) over-managed NHS struggles with the latest wave of Covid-19 (Germany has about four times as many critical care beds) some.

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More About Advertising

JANUARY 7, 2021

The festive season is over and there’s a long cold winter ahead, so ITV and Uncommon are reminding us that a regular text or call can make a real difference in reducing stress and anxiety, and reminding people that they are not alone. Susie Braun, head of strategy and communications for ITV Social Purpose said: The post ITV and Uncommon give us a resolution to last beyond New Year's Day: keep talking in 2021 first appeared on More About Advertising.

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Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.