More About Advertising
DECEMBER 7, 2020
Since its creation in October 2010, Instagram has quickly become one of the world’s most frequented social media applications, with over 1 billion monthly active users in 2020. It’s clear that the user-friendly, photo sharing network has completely changed what it means to view and post visual content. But how has the rise of Instagram.
AdPulp
DECEMBER 9, 2020
Lucky Post Helps Craft Launch Video Featuring Animation & Design To Inspire Change There’s a new media project in town. New_Public, a media project seeks to build better digital public spaces. Edited by Vice Media and Wall Street Journal alum Marina Garcia-Vasquez, and backed by an editorial board of leaders in technology, media, and design, […].
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Banner Flow
DECEMBER 7, 2020
While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. Shifts in digital behaviour were to be expected as a result of the coronavirus pandemic. However, there have been some hard-to-ignore, enduring upward shifts that may have changed online habits heading into 2021.
All About Advertising Law
DECEMBER 7, 2020
The FTC routinely pursues dietary supplement makers for making allegedly deceptive or unsubstantiated claims, and most of those investigations are resolved through settlements. The FTC’s recent unsuccessful efforts to bring a contempt action regarding one of those settlements and its decision to then challenge the alleged contemptuous conduct in an administrative proceeding provide interesting insights into FTC settlements and the FTC’s relentless pursuit of companies that fall into
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
DECEMBER 9, 2020
Burger King won friends with its recent sponsorship of Stevenage FC, and a rebranding to “Burger Queen” for the women’s football team is making the fast food giant even more popular with the locals, and with FIFA 21 players around the world too. The new logo isn’t just for the ad — it appears on.
AdPulp
DECEMBER 10, 2020
Hotwire wants to help you travel. To do that, the company is looking forward to a time when it is safe to travel. And that time will hopefully arrive sometime next year. To focus on future holiday joy and togetherness, Hotwire’s Agency of Record, Fallon, built a “Happy Next Holiday” generator, to create customized messages […]. The post Happy ‘Next’ Holidays from Hotwire appeared first on Adpulp.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Lemonads
DECEMBER 11, 2020
Amazon advertising is something many are wondering if, to begin with, and if you’re seeking how it works and how to launch your first campaign, you’ve just landed in the right spot! Let’s discover what Amazon advertising truly is and the guideline for a correct advertising campaign! When we hear “ Advertising on Amazon ” we of sponsoring and selling amazon products with a commission, but Amazon Advertising simply works similar to Google Ads , in which you’ll be paying for your listings to appear
More About Advertising
DECEMBER 10, 2020
Once upon a time Coca-Cola reviewing its creative and media accounts would have been by far the biggest story in adland. It still might be of course, as the soft drinks giant is reviewing its global arrangements for both, currently $4.2bn of spend. Some tech advertisers spend much more these days.
AdPulp
DECEMBER 7, 2020
Substack—the new email newsletter platform—is on fire. You have one, I have one, and he, she, and they all have one too. Yet, not all newsletters are created equally. Some are true acts of labor, where others are more for show. Rishad Tobaccowala’s Sunday edition is the former. Each Sunday, Tobaccowala’s refined thinking comes to […].
Gods of Advertising
DECEMBER 6, 2020
Caution: The following is gross… Your body loves to tell you how old it is. It complains. Varying intermittent pains in your back, knees and shoulders. Twinges you feel upon rising. Parts grow bigger (nose, prostrate, hairs in your ear) even as you get smaller (5’ 8” from 5’ 10”). A shrinking bladder forces you out of bed. Or is it an expanding prostrate?
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Banner Flow
DECEMBER 7, 2020
Looking for the latest social ad trends? Then check out our 2022 social media advertising trend report now! While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. Shifts in digital behaviour were to be expected as a result of the coronavirus pandemic. However, there have been some hard-to-ignore, enduring upward shifts that may have changed online habits heading into 2021.
More About Advertising
DECEMBER 7, 2020
Whisky advertising often defeats adland’s finest – recall a honker some years back from adam&eveDDB for Haig Club – but Crispin Porter Bogusky London has given The Glenlivet its best shot with this tale of the founder guarding his not-so-wee dram through the increasingly modern-looking ages. ‘Original by Tradition’ it seems.
AdPulp
DECEMBER 6, 2020
Recruitment advertising and content marketing are being called on to play an important role in solving the healthcare crisis. April Hansen, executive vice president at San Diego-based Aya Healthcare, said there are now 31,000 openings for travel nurses, more than twice the number being sought when the pandemic surged in the spring. “It is crazy,” […].
Lemonads
DECEMBER 7, 2020
Affiliates Mediabuyers need to pay close attention to an array of variables when building and managing their campaigns. From the type of ad to the offer being promoted, you need to make dozens of key decisions before you even get started. For instance, you need to decide which industries you’re going to target in your next, but choosing these verticals can represent a complex process in itself.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
InMobi
DECEMBER 6, 2020
2020 Recap: Publishers See Big Gains with Ad Monetization, InMobi Exchange Grows 2X With over a trillion valid ad requests generated each quarter, InMobi Exchange grew by 200% between Q2 and Q3 in 2020. It’s a big leap for any supply-side platform (SSP) and the apps monetizing on the platform. It circles back to mobile ad monetization reaching new heights over the course of 2020.
More About Advertising
DECEMBER 10, 2020
Jason Romeyko is worldwide executive creative director of international creative network Serviceplan Group. He spent 23 years at Saatchi & Saatchi, latterly as worldwide ECD on GSK and Deutsche Telekom. He is a multiple award winner at all the major festivals. Desert Island Ads Having sailed with my father on a 12-metre yacht from Australia.
AdPulp
DECEMBER 11, 2020
Crispin Porter Bogusky shocked the advertising agency world 14 years ago when it moved a large percentage of its operations and people from Miami, FL to Boulder, CO. At the time, the agency wanted to give its team members—including Alex Bogusky—the option to live in Colorado. Now, the agency is on the move again. In […]. The post Crispin Porter Bogusky To Depart Boulder Warehouse for Posh LoDo Digs appeared first on Adpulp.
Lemonads
DECEMBER 7, 2020
We live in a time that every second counts and we don’t want to waste them and we don’t have the patience to see the hours passing through us when things are happening in front of our eyes. Today we optimize tasks and processes to make the most of our days. This happens with almost everything in our lives, from the fastest way to arrive at our workplace until the presentation that we’re going to have at the end of the day.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Advertising to Baby Boomers
DECEMBER 7, 2020
It’s a bit premature, taking a backwards look at 2020 – but everybody wants it over NOW. I’m just like everybody. In January yours truly predicted it would be … The Year of Tech … As always, any ‘tech’ for Baby Boomers is medical tech. I’ve written about the silliness and shortsightedness of this ad nauseum… It was sort of the year of tech – but not for the reasons I’d anticipated.
More About Advertising
DECEMBER 9, 2020
Keith Kaplan, currently an advisor to US-based Out of Home owner Outfront Media, is the new global CEO of WPP’s giant specialist OOH agency Kinetic. He succeeds the retiring Marc-Antoine de Roys. This means that all the big specialist agencies now have new leaders apart from Barry Cupples, global CEO at independent Talon. Kaplan (above).
MobileAds
DECEMBER 5, 2020
Have you ever thought of the immense possibilities that could open up when you combine the best of ad creatives with programmatic advertising environments? Once the creative ads are applied methodically and strategically using a programmatic advertising environment, highly personalized campaigns can be quickly delivered. Here, a unique blend of the best creative elements and media strategy can help ensure the best possible marketing efforts.
Lemonads
DECEMBER 6, 2020
Have you been searching and wondering what CPI, Cost per Install truly means? In mobile marketing having clear acquisition, metrics is crucial for successful planning, and this is why we'll explore the meaning of various costs in user acquisition to clear up your thoughts. The cost-per-install simply indicates the cost for each installation of your mobile app on the various channels used.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Single Grain
DECEMBER 8, 2020
According to Campaign Monitor, customer acquisition is a top marketing challenge for start-ups, followed by lead generation: Surprisingly enough, the majority of start-ups dedicate only two hours or less weekly on marketing activities: To get more clients, you need to be serious about your marketing strategy and hire a top tech marketer or a digital marketing agency to help your business grow.
More About Advertising
DECEMBER 9, 2020
It’s been a difficult year for redundancies (just ask the 6,000 Dentsu staff losing their jobs) and sadly there are bound to be more layoffs before the end of the year. Mother London, however, has made no redundancies in 2020 and has now voluntarily returned all furlough payments to HMRC. There were 32 Mother staff.
More About Advertising
DECEMBER 11, 2020
Down at Holiday Mascot HQ, a row is brewing between the Tooth Fairy, the Easter Bunny, Cupid, the Halloween Ghost and the St Patrick’s Day Leprechaun, after an Elf announces that Santa is thinking of cancelling Christmas. They are set straight by a newcomer, the Pancake Day Pancake, who reminds them that being different is.
More About Advertising
DECEMBER 11, 2020
M&C Saatchi is fully back in business it seems after its shares were suspended in the wake of an accounting scandal – they’ve bounced back to 80p compared to a year low of 27.5p – and about-to-be-annointed CEO Moray MacLennan is still busy across the world, buying smallish South Africa agency Dalmatian Digital. M&C will.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
DECEMBER 11, 2020
Feeling uneasy about tucking into that big fish on Christmas Eve? Some might be and marine wildlife conservation organisation Sea Shepherd is reminding that 90% of the world’s fish have disappeared thanks to industrial scale fishing along with whales, dolphins and seals. By makemepulse. Sea Shepherd uses donations to remove abandoned fishing nets.
More About Advertising
DECEMBER 11, 2020
Nice work if you can get it. Airbnb, which suffered early in the pandemic laying off 2000 people after it lost $1bn in bookings, has floated on US tech market Nasdaq at more than double the asking price, valuing the business at close to $100bn. And Droga5, now owned by Accenture, has picked up the.
More About Advertising
DECEMBER 9, 2020
WPP’s Wunderman Thompson has been looking into brand growth and reckons the key isn’t awareness or any of those old metrics but whether or not brands are “inspiring.” According to ‘Inspiring Growth’ 725 of customers worldwide want brands to be inspiring but only 53% reckon they are (which sounds a lot to me.) So there’s.
More About Advertising
DECEMBER 8, 2020
Dentsu International is the first of the big ad holding companies to announce company-wide post-pandemic job losses. The company, formerly Dentsu Aegis Network which operqtes outside Dentsu’s homeland Japan, will cull around 6000 jobs, 12.5% of the workforce. Dentsu says: “We believe integrating our business around the consumer is the greatest advantage we can give.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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