AdPulp

SEPTEMBER 22, 2020

What are you hungry for? Depending on where you live, a driver will bring it to you? In 2018, Frost and Sullivan estimated the food delivery service industry generated $82 billion in gross revenue and predicted that this number will more than double by 2025. So, $164 billion in four years. Several players are competing […]. The post Uber Eats Delivers Food to Your Door, And Strange Commercials To Your Screens appeared first on Adpulp.

Food 118

Food Marketing 118

More About Advertising

SEPTEMBER 21, 2020

Energy companies are never the most popular: hogging the headlines when they put prices up, forgotten by most when they don’t. French-owned EDF Energy (Électricité de France) is displaying its eco-credential in the first campaign from recently-appointed creative and media agency Havas, specifically telling us that its teams of engineers and others are “busy doing.

Agency 111

Agency Media Advertising 111

Advertising to Baby Boomers

SEPTEMBER 24, 2020

Virtual friend Marc Middleton and his crew have been producing Growing Bolder for …. Well, he was a young whippersnapper when it all began: 04 October 2008 Growing Bolder Series on PBS Hi Chuck, I thought you might be interested in our news about the Growing Bolder TV Show… It’s returning this fall: Sneak Preview of Growing Bolder Season 6 This season, we’re proud to bring you more stories of ordinary people living extraordinary lives… The GB web site is full of great info, entertainment, and vi

Entertainment 98

Entertainment 98

Gods of Advertising

SEPTEMBER 22, 2020

Leaves in the pool… You always try and view the Program through the eyes of a newcomer. Though many members feel otherwise, for you listening to the old timers has limited value. The rawness of someone in his first 30 days is why you keep coming back. You haven’t had a drink in 14 years and gave up pills soon after. You are looking for someone new.

Fashion 66

Fashion Finance Cookies 66

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

AdPulp

SEPTEMBER 21, 2020

Suset Laboy Pérez is a public relations professional in Brooklyn. Her job is to share her clients’ stories. This interview is about her story. She grew up in Puerto Rico. She has a doctorate in Latin American Studies. She runs Lalaboy PR with her sister, Maria. She also runs A Little Awareness, a coaching program […]. The post The Suset Laboy Pérez Interview (A Preview) appeared first on Adpulp.

Public Relations 98

Public Relations 98

More About Advertising

SEPTEMBER 24, 2020

As we all face a winter indoors, interiors brands are having a moment, and John Lewis is sensibly focusing on its homeware department for this new “Joy of Home” campaign by adam&eveDDB. The furniture takes on a life of its own to reflect the fact that our homes are constantly evolving and adapting to the.

Agency 105

Agency Advertising 105

Gods of Advertising

SEPTEMBER 25, 2020

“I’m going to tell you a true story, okay?”. Callie is looking at her phone but you know she is listening. You are driving her to rehearsal. She has a big part in Les Miserables. She plays the grown-up version of Cosette. Though you saw the movie you don’t really remember the story. Victor Hugo is not your thing. Being a musical, Callie has been practicing her song for weeks.

Pop-Up 59

Pop-Up Agency Advertising 59

AdPulp

SEPTEMBER 23, 2020

It’s not every day that I come across a mind-blowing marketing communications statistic. I found one on Kiss Metrics’ site that I must share with you. Approximately 96% of visitors that come to your website are not ready to buy. Thanks, But I’m Just Browsing To move casual browsers of company information toward a purchase, […]. The post Funnels Make Sucky Noises.

Communications 84

Communications Marketing 84

More About Advertising

SEPTEMBER 23, 2020

Uber’s “Tonight I’ll be eating” campaign has become a cultural phenomenon in Australia, and local independent agency Special Group has been rewarded for its success with the chance to take the brand platform to the US and Canada — this time starring Mark Hamill and Patrick Stewart in a Star Wars vs Star Trek face.

Agency 105

Agency Advertising 105

All About Advertising Law

SEPTEMBER 22, 2020

The past five years have seen a major uptick in FTC enforcement against alleged charity fundraising scams, along with increased multi-state coordination in this space. Regular readers of this blog already know that, by having read this , this , this , and this. On September 15, 2020, the FTC filed a complaint in the U.S. District Court for the Southern District of New York against fundraiser Outreach Calling, its owner and principal Mark Gelvan, two other related organizations, and three additio

Marketing 59

Marketing 59

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Retail

InMobi

SEPTEMBER 24, 2020

New SDKs for iOS 14 and Android 11 Apple and Google launched their latest mobile operating system versions, iOS 14 and Android 11, in September 2020. Changes to user privacy and the power to manage data is at the forefront of both releases. We recently released InMobi iOS SDK 910 and InMobi Android SDK 910 which are compliant with these OS changes. As such, we strongly recommend moving to our latest SDK to stay compliant and quickly unlock any potential revenue.

52

52

Lemonads

SEPTEMBER 25, 2020

Advertisers have many ways of growing their traffic. Running push campaigns is one of them. Push ads are short and clickable messages sent by a website to a base of subscribers. They look similar to push notifications only they’re sent from websites (not apps) and can be sent on mobile or desktop. In this section, we’ll talk about the function of push campaigns.

Pop-Up 52

Pop-Up CPC Clickbait A/B Testing 52

More About Advertising

SEPTEMBER 25, 2020

In the current age of constant distractions and visual stimuli, no business can do effective marketing without adding visual strategies to the mix. With millions of businesses vying for people’s attention on every platform, one of the best ways to stand out from the crowd is to create engaging marketing material that users can retain.

Marketing 108

Marketing Ad Tech Finance Media 108

Smarty Ads

SEPTEMBER 22, 2020

The primary requirement for building an online tutoring business is creating a platform and then attracting students with value-based learning services. However, developing an eLearning website is not the only aspect to look out for the entrepreneurs.

Marketing 52

Marketing 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

InMobi

SEPTEMBER 23, 2020

The festive season in India is characterized by larger than life emotions, celebrations, get-togethers, and a lot of rituals. Right from the beginning of September till the end of the year, the festive celebrations continue, and there’s one thing that remains constant in all these four months – Shopping. Every year, the festive season in India experiences a massive spike in sales comprising of new product launches, exclusive offers and discounts.

Brand Awareness 52

Brand Awareness Mobile Ads Electronics Video Ads 52

Lemonads

SEPTEMBER 23, 2020

Our BigSpy Review is a complete full guide of the knowledge you need to achieve and put into practice by spying on those winning ads to score higher goals in 2021! Not only is it an a mazing Ad spy tool for you to draw creative inspirations for your new marketing campaigns, but you can also track competitor’s ads to see what’s working for them and test if they will work for you!

Affiliates 52

Affiliates Non-Profit Impressions Media 52

More About Advertising

SEPTEMBER 24, 2020

Lots of us learned to love our local shops and delis during the lockdown — if we lived in the kinds of neighbourhoods that are awash with them — leaving the supermarket shop for boring essentials like detergent, loo roll and bin bags. A new delivery service, Bother, has set up to bring those basics.

Agency 94

Agency Advertising 94

AdPulp

SEPTEMBER 24, 2020

In the beginning, there was pulp. We took this excess fiber from the communications industry and made it into something. This is what our logo looked like in 2004 when the site launched and for many years thereafter. Thank you, Shawn Hartley. In 2017, I hired a designer in Portland who had recently graduated from […]. The post Make the Logo Better!

Communications 48

Communications 48

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

InMobi

SEPTEMBER 22, 2020

The winter holiday shopping season in the U.S. remains the most important time of the year for many retailers, but what key holiday shopping trends will define the season this year? After all, amid the ongoing COVID-19 pandemic and overall economic uncertainty, the holiday season will look very different this year. To prognosticate on what the future may hold, let’s look to the recent past.

Retail 52

Retail Shipping Audience Mobile Ads 52

Smarty Ads

SEPTEMBER 22, 2020

SmartyAds is happy to announce the arrival of brand-new ad format to our DSP, - meet push notification ads: the source of excellent quality traffic across popular business verticals. This format ideally fits into the advertiser’s marketing campaigns and appears to be a beneficial tool that helps to reach and.

Advertising 40

Advertising Marketing 40

More About Advertising

SEPTEMBER 23, 2020

For advertisers dealing with the likes of Facebook, Twitter and Google’s YouTube is a bit like parents with a naughty teenager: no house parties while we’re away they say only to find there’s a marquee erected at the bottom of the garden. Now something called the Global Alliance for Responsible Media (GARM), led by the.

Media 69

Media Advertising Ad Tech Finance 69

AdPulp

SEPTEMBER 25, 2020

Please support Adpulp.com — subscribe now via Patreon. For small businesses who need a website, there is a myriad of options, not all of them equal. Squarespace sells the dream in this new long-form commercial. The dream is that a website opens the door to commerce. Wake up, now! Thanks. Now, that you’re wide awake, […]. The post Is Your Homepage All the Page You Need?

Media 44

Media 44

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Single Grain

SEPTEMBER 22, 2020

Have you ever tried hosting an online giveaway? Are there clear benefits? Should you host a giveaway? Well, if you are a brand that’s looking to increase website traffic drastically, then yes! Big brands often use giveaways to boost website traffic. And with those same giveaways, they increase social media followers, engagement, build email lists, get referral sales, and more.

Media 141

Media Audience Conversion SEO 141

Lemonads

SEPTEMBER 21, 2020

Delve into our Top 10 best landing page builder platforms for affiliate marketers article to peek and pick the right platform that fits your needs to create an outstanding professional landing page to boost your conversions! Having a landing page is a must in 2022! It’s that page on your site that is designed to convert visitors into leads that will make the difference for your business!

Affiliates 52

Affiliates A/B Testing Marketing Conversion 52

More About Advertising

SEPTEMBER 22, 2020

WPP CEO Mark Read may be thinking back to 2016 as he contemplates two massive account reviews: Walgreens Boots Alliance is reviewing its across-the-board global deal with WPP up against Publicis as its three-year contract comes up while T-Mobile is running a pitch for its $2.1bn US media account following its merger with Sprint. WPP’s.

Media 69

Media Finance Agency Advertising 69

All About Advertising Law

SEPTEMBER 24, 2020

Given all the tumult with natural disasters, COVID-19, and other goings on in Washington, a memorandum directing government agencies to reform how they operate may have gone unnoticed. It’s worth considering. On August 31, 2020, the Office of Information and Regulatory Affairs (OIRA), a subagency within the Office of Management and Budget (OMB), issued Memorandum M-20-31 (the “Memo”), which elaborates on and implements directives from a prior executive order to consider and ado

Agency 52

Agency Communications 52

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Single Grain

SEPTEMBER 23, 2020

When I purchased Single Grain in 2014 people called me crazy. “Has lots of potential” was not on their minds when they saw me buy a failing business for $2. But I knew where I wanted to take the company, and how — and the Single Grain of today is the fruit of that labor. It’s symbolized best by our logo, a Phoenix egg : Through perseverance and ingenuity, we rose from the dustheap of digital marketing agencies and grew to the point where we now work with companies like Uber, Amazon and Airbnb.

Agency 98

Agency SEO Marketing Pop-Up 98

AdPulp

SEPTEMBER 20, 2020

Here I find peace. Here we are free. Here the tradition continues. Here it’s your season. Question. Why make a thinly veiled political advertisement (favoring one side) when the intent is to sell deer hunting equipment to all who hunt deer? Question. Who would be more likely to go deer hunting—Don Trump or Joe Biden? […]. The post Hunting Has Its Own Virtues, Virtue Signaling Isn’t One of Them appeared first on Adpulp.

Advertising 71

Advertising 71

More About Advertising

SEPTEMBER 25, 2020

Scotch whisky maker William Grant is having a crack at the bourbon market with new brand Fistful of Bourbon and the launch campaign from drinks specialist Quaker City Mercantile and Saturday Night Live director Paul Briganti through Tool of North America (yes, these names are real) imagines a face-off between two somewhat woke, Goop-reading gunslingers.

Marketing 64

Marketing Agency Advertising 64

InMobi

SEPTEMBER 23, 2020

As political advertising becomes more digital than ever before this election cycle, how can these political advertisers get the best results from their online advertising political campaigns? To find out, we turned to the voters. Using InMobi Pulse, InMobi’s mobile market research solution, we polled 4,200 Americans in August and September. Questions ranged from how they would vote and how they learn about candidates and the issues, among many other topics.

Advertising 52

Advertising Education Mobile Ads Audience 52

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.