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APRIL 14, 2020
Dentsu Aegis Network (DAN), the Japanese giant’s business outside its homeland including Carat, 360i and Merkle, has announced that it’s cutting all 45,000 or so salaries by ten per cent, more for senior managers. DAN says: “As a result of COVID-19 business impacts, we are activating a set of cost saving measures across the company.
AdPulp
APRIL 11, 2020
Put people first. Refer to car buyers as people and treat them as guests? I don’t get it. I don’t get it because I don’t own a Lexus or Toyota. A Company with A Conscience and A Big Wrench As a result of the COVID-19 pandemic, Toyota Motor North America, Inc. continues to assist those […]. The post Next Time You Go Somewhere, Drive A Lexus (Or Any Toyota) To Ace Hardware appeared first on Adpulp.
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Gods of Advertising
APRIL 17, 2020
Unfolding the letters again, you remembered their secrets. You were surprised your father had shown no interest in reading them, even after you told him what they contained: that his mother (her name was Mary) had unrequited longings for Jack’s brother, Harry. In notes to Harry, dated earlier than ones written to your future Grandfather, she flirted and pined with him.
Admixer
APRIL 17, 2020
Programmatic media buying is a data-driven industry that heavily relies on technological solutions and software platforms. DSP and DMP are two crucial components of the programmatic ecosystem that match ads with the most relevant audience. DMP is paramount to data-driven advertising and precise targeting. Not surprisingly, marketers are expected to increase their use of DMP […].
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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APRIL 17, 2020
When media, marketers and agencies are having such a tough time, it seems wrong to gripe, but this compilation shows that any businesses brave enough to advertise at the moment are treading very, very carefully indeed. YouTuber Michael Sam has cut together a load of (mostly) US ads that all use exactly the same tropes.
AdPulp
APRIL 13, 2020
For way too many individuals and some brands, COVID-19 has turned into The Self-Righteous Olympics. For instance, Frito-Lay’s internal creative team let go of this commercial fart. The spot starts by saying, “Things are hard right now. The world doesn’t need brands to tell us how to think or feel.” If this were true, Frito-Lay […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
APRIL 16, 2020
The rampant spread of COVID-19 has certainly changed the lifestyles of people across the world. At InMobi we’re able to give you near real-time insights on changing consumer behavior during the COVID-19 crisis from our 2nd party data (via our Audience Intelligence Platform). The analysis reveals the following trends derived through data signals captured by InMobi Location polygons, of which we have 87,000 across Australia: The customer footfalls in various places of interest Changes in the
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APRIL 13, 2020
My good mates Evan Brown and Ask Wappling have just produced a rather amusing and very timely book titled… “Joy of pandemic cooking.” Both are veteran and very talented Los Angeles Ad Men/Women who have turned their talents during this current f**k-up to something better than Zooming all your wanky mates sat on the couch.
AdPulp
APRIL 14, 2020
I remember when I was first paid to write. It was a big moment for me. I was busy putting my “book” together and showing it to any creative director in Portland who would look and offer feedback. At the time, I heard some version of, “No thank you, but keep trying,” many times over. […]. The post Become A Patron of Adpulp.com and Make Way for Emerging Voices in Marcom appeared first on Adpulp.
All About Advertising Law
APRIL 16, 2020
The FTC continues to devote substantial time and attention to its enforcement battle against companies seeking to take unfair advantage of consumers amid the COVID-19 pandemic. This week, the FTC announced its latest round of warning letters to ten companies making unsubstantiated claims that their products can treat or prevent the disease. As we have previously blogged , the FTC began taking action last month when it issued its first round of warning letters, jointly with the U.S.
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InMobi
APRIL 14, 2020
COVID-19 has profoundly changed our lives, our work and our industry. Like many of you, we have asked ourselves what we can do to help. In this spirit, we are proud to partner with Amobee and other leaders in the industry to run public service announcements. These PSAs will reach global audiences, and they lead readers to the World Health Organization’s website.
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APRIL 16, 2020
I see that Omnicom’s BBDO, arguably the most successful global creative agency in business terms over the last ten years is axing staff, including New York CCO Greg Hahn. Well we all have to take the pain. After this is over I reckon that there’ll be half as many creative agency staff across the world.
AdPulp
APRIL 16, 2020
COVID-19 is deadly and frightening. In business terms, the pandemic is highly disruptive. The contagious disease is sending shockwaves of change that are being felt by workers and employers alike, all over the globe. Brands naturally want to help but is this genuine impulse helpful (in Marcom terms), and to whom is it helpful? Let’s […].
Admixer
APRIL 14, 2020
The global recession triggered by the coronavirus outbreak started to affect the advertising landscape. The country-wide lockdowns and the state of uncertainty rapidly depleted consumer spendings. In the UK, 69% of brands report a steep decline in the demand for their products and services. Companies choose to review their ad spending plans. The majority of […].
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
All About Advertising Law
APRIL 13, 2020
At the same time that consumers are turning to the internet to purchase everything – food, diapers, work-from-home office equipment, wine, and impossible-to-find puzzles – e-commerce businesses are facing unprecedented challenges in their ability to fulfill orders: disruptions to their supply chains, sick employees, warehouse and distribution center shutdowns, and a crippled US Postal Service.
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APRIL 17, 2020
New data from System1 claims that a number of UK brands, including Aldi, Guinness, M&S and Morrisons are creating significant long-term gains with COVID-19 related ads, at a time when many other advertisers are cutting new advertising. Since the start of the lockdown brands globally have started releasing campaigns to support social distancing and “Stay.
Single Grain
APRIL 17, 2020
Between the ongoing health aspect of the new coronavirus and the devastating economic side effects that have already come with it, it’s safe to say we’re in uncharted territory. The question we've been hearing from many people and businesses is: Is SEO still a good investment during the COVID-19 outbreak? Maybe you’ve seen a dip in organic traffic to your website.
More About Advertising
APRIL 17, 2020
Happiness is a Cigar called Hamlet They don’t make them like this anymore. Not just due to the end of tobacco advertising, but, more so, because the ‘Happiness is a Cigar Called Hamlet’ series were very much of their time – late 80s and early 90s style and comic genre. So much so that they.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
APRIL 16, 2020
Adam&eveDDB has supplanted its Omnicom stablemate AMV BBDO at the top of the Campaign/ Nielsen UK creative agency billings in 2019, bringing to an end decades of AMV at number one. One might dispute the importance of such rankings when creative agencies no longer buy media. It’s also increasingly the case that the creative agencies.
More About Advertising
APRIL 15, 2020
BBH’s work for Levi’s made me want to work in advertising. It’s an amazing body of work with so many high points, but if pushed to choose, it would have to be ‘Creek.’ Not the coolest Levi’s ad, not the sexiest, and not the funniest. But it somehow manages to be cool, sexy, funny and.
More About Advertising
APRIL 14, 2020
Although previous selections have mostly been UK greats, there are also some classics from around the world. I love these three as they are examples of great casting to create what feel like quite niche local ads but for some big brands. There is also some great music in the Peugeot and Happydent ads. People.
More About Advertising
APRIL 15, 2020
More news is emerging about job losses and cutbacks – and furloughs, of which more later – at the big ad holding companies. Omnicom CEO John Wren has warned of such measures at the same time as announcing top exec pay cuts (he isn’t taking a salary until September) while Publicis in the UK is.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
APRIL 15, 2020
The BBC’s having a pretty good war in the crisis, reminding people everywhere (and hopefully some politicians) about its purpose in life. Here’s a further reminder from BBC Creative (also turning into a good idea) showing us the changes affecting the UK and people’s reaction to them backed by ‘Don’t Quit,’ a poem by Edgar.
More About Advertising
APRIL 15, 2020
Legendary British racing driver Sir Stirling Moss died at 90 this week and here’s the old boy on home territory (Shepherd Market in Mayfair – quiet at the back – once also home to The Steering Wheel Club) driving an electric Renault Twizy. Apparently he figured in an ad for Renault 20 in 1977 but.
More About Advertising
APRIL 14, 2020
Brown-Forman’s Chambord black raspberry liqueur has picked the UK’s Southpaw as its global strategic creative agency after a four-way pitch. In 2014 Chambord launched the ‘Because No Reason’ campaign from Wieden+Kennedy globally but has turned to Southpaw to build on this with a new strategic and creative direction encompassing print, Out of Home, digital and.
More About Advertising
APRIL 14, 2020
If there’s one thing more terrifying than a global pandemic to many a teenager, it’s the thought of sitting your GSCEs. Horrendous though this sounds, if I was told at 15 that I would have to skip the rest of the year and miss my exams, I’d be risking my life by high-fiving strangers. I.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
APRIL 14, 2020
One of the bigger commercial victims of the Covid-19 outbreak is the newspaper industry – when all this ends in the UK and other places there may not be one. Newspapers have been converting to digital as fast as they can with some successes: the Times titles, the FT, Wall Street Journal and New York.
More About Advertising
APRIL 14, 2020
The global pandemic has created mass social and economic uncertainty, with the majority of the world adhering to social distancing and isolation. Whilst these difficult times provide an unprecedented challenge to society worldwide, there has been an extraordinary rise in random acts of kindness within communities, both offline and online. People have come together like.
More About Advertising
APRIL 13, 2020
Publicis Groupe has announced its mostly pre-Covid-19 numbers for the first quarter of 2020 – net revenue up 17.1 per cent with a full contribution from $4.4bn data business Epsilon but organic growth of minus 2.9 per cent, in line with forecasts the agency group says but rather worse than the minus two per cent.
More About Advertising
APRIL 13, 2020
Guinness ‘Swim black’ from AMV BBDO is one of my all-time favourite commercials. Released over 20 years ago, I still love everything about it – simple, engaging, and entertaining. It always brings a smile to my face. It’s the ad I wished I’d made. Even today, I use it as a benchmark to judge all.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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