Sat.Jan 11, 2020 - Fri.Jan 17, 2020

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Heineken gets the measure of Daniel Craig’s James Bond

More About Advertising

James Bond likes his Heineken shaken not stirred – no that’s not right but 007 has changed a bit over the years. Now he swigs from a green bottle and it may even be non-alcoholic.

Agency 122
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During the 2020 Census, Being Counted Is Being Seen

AdPulp

When a client says that they’re targeting everyone, you know that can’t be true. In this case, it is true. The U.S. Census Bureau just introduced a $500 million public education and outreach campaign featuring more than 1,000 new ads designed to reach 99% of all U.S. households and communicate the importance of responding to […].

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How Google’s Decision on Third-Party Cookies Will Impact the Industry

Admixer

This week Google has announced its plans to get rid of third-party cookies in the Chrome browser by 2022. While this didn’t come as a surprise — the talks have been around for quite some time — the two-year timeline will bring a drastic change to the adtech industry. Why Renouncing Cookies Matters Since their […]. The post How Google’s Decision on Third-Party Cookies Will Impact the Industry appeared first on Admixer.Blog.

Cookies 52
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The Future of Digital Advertising: 5 Transformations to Expect in 2020

Smarty Ads

As the year 2020 approaches, marketers anticipate several changes in many areas of the ad tech industry. Some transformations might seem entirely new, while some took their start in recent years and will come to full power in 2020. To help you get prepared, we’ve created a list of the.

Ad Tech 52
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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End of Brexit uncertainty sees the start of marketing budget increase, says IPA Bellwether

More About Advertising

Marketing budgets are up by 4%, if the IPA’s Bellwether Report is to be believed, as marketers relax their purse strings in response to the decisive result of December’s general election. Significantly, the quarterly dispatch records a rare increase for “main media” budgets, albeit by a modest 0.5%. Otherwise most of the growth comes, as.

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Talent Matters: Agency Layoffs, Repeat Resignations, and Recruitment Hurdles

AdPulp

Layoffs. There’s a word you don’t want to hear at the start of a new year. Nevertheless, business realities creep in and staff reductions are often the result. WPP’s Ogilvy just laid off 80 employees across nine offices, amounting to 3.7 percent of its U.S. staff. Ogilvy’s chief creative officer Leslie Sims was one of […].

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Three Digital Trends to Dominate in 2020

illumin

It’s always important to start a new year with a set of goals and digital advertisers are no exception! 2020 is lined up to be a landmark year for the industry so we compiled the top three digital trends to dominate. You can use this list for goal setting or simply to keep on the […]. The post Three Digital Trends to Dominate in 2020 appeared first on AcuityAds Inc.

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“Chief creative engineer” Alex Bogusky leaves the factory

More About Advertising

Alex Bogusky, one time adland wunderkind (‘Subservient Chicken’ and all that), is exiting CPB (Crispin Porter Bogusky as was), the MDC-owned agency he co-founded, after returning to the fold 18 months ago. CPB global CEO Erik Sollenberg says: “Alex will forever be a part of our agency’s culture and who we are as a company.

Agency 64
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There Are No New Ideas. There’s An Abundance of New Ideas.

AdPulp

When someone utters the words, “there are no new ideas,” he’s either advocating for execution (where the magic happens), for the value of mashups and derivatives, or he has no imagination at all because new ideas sprout like fields of wildflowers in the minds of creative people with advertising problems to solve. But what about […].

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An Actionable Checklist to Prepare to Launch a New Marketing Project

Single Grain

So you've come up with a great idea for a new project – it could be a mini course, an e-book or even a new website – and you know how to build it. Well, let me break it to you: your job is not done when you build it. Your journey has just started. And it starts with a launch! Here's your detailed, most actionable checklist for launching a new marketing project (I recommend going through it while still building it, not after).

Marketing 130
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Greenpeace’s bid to save the oceans — one turtle at a time

More About Advertising

Greenpeace has once again pulled in some major league acting talent for its latest film – a classic Aardman Animations production called “Turtle Journey,” which highlights the plight of the world’s oceans. Olivia Colman and Dame Helen Mirren have got together with Jim Carter from Downton Abbey and Bella Ramsey from Game of Thrones to.

Agency 64
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WPP hopes “delivery unit” Outcomes will lead to a better outcome for Mindshare

More About Advertising

WPP is forming what it calls an “integrated delivery unit” called Outcomes which will employ a scarcely believable 5,000 specialists. It’s an offshoot of media agency Mindshare and some bits of performance agency Neo Media World. There’s also going to be yet another consultancy called Change. This one delving into “media transformation,” as you do.

Agency 59
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MSQ’s The Gate launches Mayor’s London Power

More About Advertising

The Mayor of London’s office is kicking off the first integrated advertising campaign to promote the launch of ‘London Power’, a new energy company available exclusively to Londoners. Every year residents in the capital spend an estimated £3.5 billion on gas and electricity household bills, yet London has some of the lowest rates of switching.

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Lisa Parfitt of Engine Sport: a tampon string is not a shock tactic to debunk taboos. ‘This Girl Can’ is all about real life.

More About Advertising

Since the first campaign launched in 2015, “This Girl Can” has been ahead of the zeitgeist and driven the biggest change ever seen in sports marketing for women. Five years on, the third campaign has cemented “This Girl Can” as more than marketing: it’s a movement. So, what about that “tampon string” moment? The Observer.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Adams quits Havas Media for new-style operation Brainlabs

More About Advertising

Havas Media UK and Ireland CEO Matt Adams (below) is leaving to join digital agency Brainlabs as global MD. Adams is leaving on a high as the hitherto largely unremarked Havas Media has topped this year’s Campaign media agency new biz table – ahead of giants like MediaCom – with wins including Homebase and Dreams.

Media 52
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New-look M&C Saatchi kicks off recovery bid by bringing customer agency Lida centre stage

More About Advertising

Eagle-eyed observers of UK adland may have spotted that M&C Saatchi has had a few issues recently – an £11.6m hole in its accounts and the departure of Maurice Saatchi along with the non-execs – but nothing is impossible, as it used to say, and a big plank in its hoped-for recovery is the merger.

Agency 52
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Wunderman Thompson makes model debut for KitKat

More About Advertising

KitKat has always been one of the JWT’s most famous clients, now owned by Nestle and, before that, the late lamented Rowntrees. But it isn’t JWT any more it’s Wunderman Thompson so it’s pretty important that the (fairly) newly-minted WPP agency gets off to a good start. Which it has with this press and poster.

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Results International: private equity leads as buyers snap up content production companies

More About Advertising

New research from Results International shows a significant increase in M&A deal activity involving content production companies, more than doubling from 35 acquisitions globally in 2018 to 82 in 2019. In the last weeks of 2019 alone, Blackstone invested £100m for a minority stake in content development house HH Global and Tech Mahindra acquired retail.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Sorrell takes the better, faster, cheaper mantra to CES

More About Advertising

Is SMS about to announce another deal? He seems to be implying he will in this short video from The Drum at CES 2020 (my, the boy gets around) with some of his S4Capital lieutenants. Saying there’ll be more ‘misfits’ joining soon. Beyond that it’s the “holy trinity” of first party data (which S4C doesn’t.

Ad Tech 52
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Eat your greens Thai style – if you’re brave enough

More About Advertising

A reminder to eat only seasonal vegetables from a health foundation is not, on the face of it, a likely spur to manic creativity. But the Thai Health Promotion Foundation and agency Leo Burnett have certainly turned that on its head. The injunction to eat your greens will never be the same. Pleasingly bonkers, as.

Agency 52
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Is a creative director what Man U really needs?

More About Advertising

Troubled UK football giant Manchester United (It’s way off the Champions League places although still the highest-grossing UK club on £627m according to Deloitte) is reportedly hunting for its first “creative director.” The lucky (or not) individual would have a decade or so experience in an agency or similar outfit. Well there are plenty of.

Agency 52
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Apple bites into star appeal for China New Year iPhone epic

More About Advertising

We expect China-set epics from Apple to kick off the New Year these days and it’s pulled out all the stops this year, an eight-minute tale of a lady taxi driver who takes her daughter to work (in a taxi.) Which seems no more plausible at the end than the beginning, despite the best efforts.

Finance 52
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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Can Sport England’s ‘This Girl Can’ do it all over again?

More About Advertising

It’s five years since Sport England’s ‘This Girl Can’ helped to re-define the way women were depicted in ads – along with Unilever’s Dove – and the anniversary is marked with what we might call a reminder campaign from agency FCB Inferno majoring on how women who want to get active need the help of.

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Former Kinetic exec Mike Segrue to chair escalator ad company MotionIcon

More About Advertising

Out of Home advertising is everywhere these days, on the rapidly escalating number of escalators too. Leading this particular charge is MotionIcon, which instals ad-friendly escalators in shopping malls, stations and the like. MotionIcon UK and Europe already operates in 37 countries carrying brands including Converse, Adidas, Nike, Estee Lauder, Paco Rabanne, Disney and Lego.

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Bud Light to join seltzer wars with Super Bowl blitz

More About Advertising

So-called ‘hard seltzers’ are taking the US drinks market by storm – leader White Claw does over $1.5bn in sales – so everyone’s jumping on the bandwagon of these revolting-sounding combos of carbonated water, five per cent alcohol and various fruit flavours. The hook, apparently, is that they’re typically only 100 calories.

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MyBuilder reworks Delilah in Wieden+Kennedy debut

More About Advertising

Last week we had Wieden+Kennedy’s tasteful debut for the National Trust – followed by some striking print work over the weekend including a Sunday Times magazine wrap – now it’s the agency’s more populist debut campaign for find a tradesperson service MyBuilder. MyBuilder CMO Glenn Orchard says: “MyBuilder has enjoyed considerable growth with relatively modest.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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You & Mr Jones backs “ethical video platform” Good-Loop

More About Advertising

Self-styled ethical video platform Good-Loop, which rewards viewers of online video ads by donating on their behalf to a chosen charity, has raised $1.6m from US investors including David Jones’ brand tech group You & Mr Jones. Good-Loop, founded by Amy Williams and Daniel Winterstein, below) works with Nestle, Unilever, Coca-Cola, H&M and Amazon among.

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Peter Reid of MSQ Partners: why agencies need to engage their own to engage better with others

More About Advertising

A new year always brings a renewed sense of vigour and purpose. People pledge to do more for themselves; more for others. Maybe that means getting a campaign away for a good cause, or finally getting that side-hustle off the ground. To hone a talent, or perhaps learn a new skill. And then client work.

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Just Eat driver Derek brings diversity to Love Island

More About Advertising

Say what you like about Love Island, but it does inspire some good brand sponsor idents. These ones for Just Eat by McCann London introduce a surprise contestant in the Cape Town sunshine, Derek. Derek is a Just Eat delivery driver, and he wears a red motorbike helmet at all times. His physique is a.

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Cannes entries is a reminder to Publicis’ Sadoun that AI-powered Marcel is somewhat overdue

More About Advertising

No wonder Publicis CEO Arthur Sadoun seems to have more grey hairs every time a new picture of him emerges.

Finance 52
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.