More About Advertising
MAY 28, 2019
Branding is often misunderstood as a name and a logo. It isn’t. At its core, branding is all about the stories that companies are made of and the feelings that telling them evokes. Its why most of us pay £20 more to run in a pair of Nike trainers; not because they make us run.
Gods of Advertising
MAY 28, 2019
Recently, I had a debate with my teen-aged daughter regarding the concept of a thing being overrated. She’d used the term to describe a TV show that was awful (in her opinion) but very popular, calling it “overrated.” I offered the opinion that something good can also be overrated. I used the movie, Avengers: End Game as an example. Fine movie.
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InMobi
MAY 29, 2019
Talk to any CMO or other marketing leader today, and you’ll likely hear them discuss any number of marketing challenges they now face. One may focus on a skills gap, while another may focus on lead generation or social media. But, whether they know it or not, all of today’s marketing activities and strategies hinge on one thing: delighting consumers in an ever-connected, multi-screen world.
Admixer
MAY 29, 2019
In the mobile-first world mobile phones alone generate 52% of the total internet traffic. To engage smartphone audience advertisers need to “catch” their audiences with compelling and non-obtrusive in-app ads. InMobi, an in-app inventory provider with the coverage of 1.6 billion+ unique user profiles globally, is a reasonably good solution to leverage.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
MAY 27, 2019
Ad Age and others have been delving into talent/broadcast conglomerate Endeavor’s accounts to find out of how much it earned from its 49 per cent stake in Droga5 (below) – recently sold to Accenture Interactive – and the answer seems to be $233m. Which makes the total value of the agency some $475m with 51.
Smarty Ads
MAY 28, 2019
We are all looking for ways to save money. Advertisers and small business owners are not exceptions: some of them are not ready to spend more than $50, $10, or even $5 to test their ad campaigns. But is it the right solution to set the lowest possible budget.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
MAY 28, 2019
Sir Martin Sorrell (below) has had another pop at WPP in an interview with Financial News, saying people at WPP see their job as a “burden” these days and that the W in WPP seems to stand for Wunderman as Wunderman as its people have emerged on top in the merger with JWT: “a lot.
Smarty Ads
MAY 31, 2019
No matter how good is your CPM, a poor ad network fill rate is a drag on your website monetization. If you send 5M ad requests but receive only 2.5M of impressions in return, you don’t use your inventory to the fullest. This is like driving a.
AdPulp
MAY 27, 2019
Rum is an intoxicant that makes people happy, at least for awhile. If you were given the opportunity to promote the product, how would you capture the spirit of the spirit? If you’re like BBDO, you would get people moving to the beat. You would start and party, and keep a party going. “If it’s […]. The post Break Free And Do What Moves You appeared first on Adpulp.
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More About Advertising
MAY 28, 2019
Anomaly has won the global business for US-based online and betting firm The Stars Group, owner the world’s biggest poker site PokerStars. The account will be handled out of New York and London with Anomaly’s other five offices across the world also involved. Stars CMO Christopher Coyne says: “Anomaly blew the doors off with their.
InMobi
MAY 30, 2019
Most major mediation platforms currently run on a waterfall setup, preventing publishers from maximizing their revenues and often contributing to latency and loss in revenue due to historical pricing models. In-app header bidding and pre-bid solutions have gained traction as a workaround to this. InMobi’s own pre-bid in-app header bidding solution, Audience Bidding, is one of the most innovative offerings in the market helping publishers to drive up both yield and also average revenue per user (
AdPulp
MAY 26, 2019
The following two commercials are not the same. The products are similar, but let’s see how the two fast feeders differentiate on brand. Both commercials lack appetite appeal, which not so long ago was the cost of entry for a fast food commercial. Today, it’s about which lifestyle is more appealing—Wendy’s ennui or Burger King’s […].
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
MAY 29, 2019
Lennie Stern is head of creative and entertainment strategies BETC Paris Thousands of campaigns are submitted each year to the Cannes Lions. Less than ten per cent will make it to the shortlist, and a mere three per cent will win a Lion. Knowing that, we should remember that all awarded pieces of contents deserve.
More About Advertising
MAY 28, 2019
Owen Lee is chief creative officer of FCB London #Defythename This is a powerful example of how the brave can create social change. Spearheaded by Monika Lewinsky, and featuring an all-star cast, the knock-on effect of the #defythename campaign was momentous – rallying those on social media to defy name-calling by sharing their bullied names.
More About Advertising
MAY 31, 2019
Identifying, recruiting and retaining talent You often hear businesses saying; ‘We struggle to hire talent’; for me, this is the same as a high street store blaming the internet for their demise. Too strong? Look inward before you blame the outward environment. We are living in a competitive world, probably none more so than when.
More About Advertising
MAY 31, 2019
Rosapark has produced a diverting new global campaign for Perrier – ‘Go for the Extraordinaire’ – featuring the Mona Lisa escaping from her imprisonment in the Louvre to do what all young Gen Z escapees do, leap around and have a good time of course. Great idea, not sure the follow-through matches up to the.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
MAY 29, 2019
Gillette has followed up its “toxic masculinity” campaign with one that looks likely to gain even more media attention, a transgender Canadian being taught to shave by his dad. A far cry from Dollar Shave Club. Lots of people have liked it on social media so far – but will it sell more razors? Is.
More About Advertising
MAY 28, 2019
If you want classy content just send for Eric Cantona- wind him up and watch him go. The former Manchester United star turned actor has fronted some more than decent campaigns – Kronenbourg for one – and here he is advising Liverpool and Spurs fans on how to enjoy Madrid – the venue for their.
More About Advertising
MAY 27, 2019
Agencies across the world should prepare for another kicking if the proposed €33bn merger between Fiat Chrysler Automobiles (FCA) and Renault goes through. Renault also has a partnership arrangement with Nissan (not very happy at the moment) and Mitsubishi. The merger would be 50/50, all in shares. The new company would be the world’s third-largest.
More About Advertising
MAY 31, 2019
The&Partnership’s media agency m/SIX has made a big move forward, winning video game company Electronic Arts’ (EA) global account, apart from the considerable digital elements EA handles itself. M/SIX pitched against incumbent Starcom (owned by Publicis Groupe), Omnicom’s Hearts & Science and Havas in a pitch handled by ID Comms.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
MAY 31, 2019
Natalie Cummins is CEO of Zenith UK My top picks for Cannes (or rather, just my favourite work right now): Three Mobile ‘Phones are Good’ has gotten back to exactly why we are so in love with our devices. Imagine some of the world’s most historical figures and events if phones hadn’t been around. Let’s.
More About Advertising
MAY 30, 2019
Bezos land may appear as something out of science fiction but Amazon’s ads are what you might call counter-intuitive: usually demonstrating a nice, understated human touch. UK indie Joint is good at this too and here it is for the fabled Alexa, bringing the elixir of Ms Amazon to an older person. With Amazon’s ads.
More About Advertising
MAY 30, 2019
Samsung’s Solid State range seems to consist of hard drives that let you do far more, at a price. Aimed at keen gamers and the like. London agency BMB has found its way on to the Samsung roster (it’s owned by Cheil) with this lively animated campaign for solid state technology. supposing a 50s-style US.
More About Advertising
MAY 30, 2019
Is Sir Martin Sorrell’s new S4 Capital – proud owner of MediaMonks and MightyHive – motoring as fast as his Martin-ness would like? Here’s what he said at the AGM (there’s a lot of it but it’s instructive.) “2018 was a busy first year for your newly-named Company, S4Capital, formerly Derriston plc. “First, there was.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
MAY 29, 2019
What to make of this? It’s Lucozade and Grey Advertising’s opus for the Women’s World Cup, using the words of Baddiel and Skinner’s ‘(Three Lions) Football’s Coming Home’ anthem from 1986. Then it was 30 years of hurt (since England won the World Cup – men’s version) with one to come as England were Maradona’d.
More About Advertising
MAY 28, 2019
Stephen Ledger-Lomas is head of production and a partner at BBH London Amazon ‘Vikings’ Director: Steve Rogers Funny is tough in advertising, hard to win those battles, find the right director, get the client to trust his vision and casting. Steve Rogers and Droga5 are a match made in heaven on these spots.
More About Advertising
MAY 28, 2019
The mighty AT&T is entering the programme streaming market via its Time Warner acquisition (nobody’s going to buy all these streams surely?) and here’s BBDO New York in the driver’s cab for the goodies it has in store. Interesting that AT&T is punting genres rather than individual shows unlike its rivals (maybe it doesn’t have.
More About Advertising
MAY 30, 2019
The best bit about sitting down with advertising leaders for the Hour of Advertising project is witnessing the passion and enthusiasm they have for the industry. There’s a lot wrong with the industry, sure. And agencies are being threatened by new and different challenges every day. But every person I’ve spoken to so far seems.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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