More About Advertising
APRIL 10, 2019
Leagas Delaney chairman and renowned copywriter Tim Delaney is one of the Keynote Speakers at the 60th FEPE International Congress in Dubai from May 1-3. FEPE International represents Out of Home media owners, advertisers, agencies and suppliers worldwide. Here he describes his lifelong love affair with great Out of Home advertising. It’s easy to suppose.
AdPulp
APRIL 9, 2019
When a brand’s primary advertising claims fail to play out in real life, the result is more cognitive dissonance. In other words, it’s exactly what no one wants. In days gone by, a brand could make a questionable claim and more easily get away with it. In today’s information economy, there’s no getting away with […]. The post It’s A New Day: Customer Experience (Cx) Makes or Breaks Your Brand Promise appeared first on Adpulp.
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AdGlow
APRIL 12, 2019
Twitter is where people come to discover what’s happening in the world – and most importantly, to discuss it. With over 500 million Tweets being sent each day, hundreds of millions of people are exploring links, articles, Retweets, Trends, and Moments to find out about what’s new. For brands, Twitter also provides the opportunity to have direct conversations with your audience; it naturally encourages two-way communication, hence why it's a great channel to gauge consumer sentiment.
InMobi
APRIL 11, 2019
For any marketing strategy featuring ads running in mobile apps, teams have a variety of mobile marketing metrics they can buy against. But which ones are capable of actually yielding a positive return on investment? Are marketing campaigns based on vanity metrics or metrics that matter for the company at large? Over the past decade plus, the kinds of mobile app metrics that marketers buy against has evolved significantly.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
APRIL 9, 2019
Richard Ireland is managing director of Gramercy Park Studios, the post production house within WPP-owned production giant Hogarth. Gramercy Park has studios in London and New York. Desert Island Ads Gramercy Park Studios offers high end to end post production under one roof with industry leading creative talent and technology across each department.
AdPulp
APRIL 6, 2019
Advertising lives at the top of the customer experience funnel. Thus, it’s important to make and run great advertising. It’s equally important to realize that no matter how high quality the ads, and how spot-on the messaging is, advertising is only one of several important parts of the customer’s experience journey. Smart brand managers use […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Smarty Ads
APRIL 10, 2019
We’ve been quite busy in the previous months with technology development, challenging the ever-existing industry issues, and driving more growth to our clients. Yet we have a thing or two to share about the company progress. This summer SmartyAds received not one, but two prestigious industry awards. SmartyAds gets.
More About Advertising
APRIL 7, 2019
The whole car industry is in flux at the moment, with car share schemes taking off, Uber everywhere, and driverless cars just around the corner, but the old-fashioned car rental market has not given up yet, judging by this high octane, high budget ad for Enterprise Rent-a-Car. Agency The Corner has hired a stunt co-ordinator.
AdPulp
APRIL 12, 2019
David Ogilvy was an Oxford-educated advertising tycoon who retired to a castle in France. He founded and led Ogilvy & Mather and is sometimes referred to as the “Father of Advertising.” He is also the man who literally wrote the book on the business—Ogilvy on Advertising. Trained at the Gallup research organization, he attributed the […].
AdGlow
APRIL 11, 2019
Night In Boxes is a US-based subscription company that delivers complete date nights to your door each month. Each box includes a designed date night with several activities, ambiance, music, snacks, a recommended dinner menu and more.
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InMobi
APRIL 8, 2019
Unfortunately, mobile ad fraud is a rising concern. As ad spending within mobile apps grows, so too does digital ad fraud. According to Adjust, mobile advertising fraud close to doubled between 2017 and 2018. For some businesses, fraud gobbled up around 80 percent of marketing budgets. It’s not surprising to see fraud appear as among the top marketer concerns in multiple surveys over the past six to 12 months.
More About Advertising
APRIL 11, 2019
By Fred Smith This year Tesco celebrates its 100th birthday, a gift in of itself for their marketing team. Opting for the strapline “Prices that take you back”, the anniversary has been used to try and engage consumers with a mix of nostalgia and sweeping discounts. However, for such a momentous achievement, the campaign feels.
illumin
APRIL 8, 2019
The top 10 Most Viewed Video Ads for this year’s March Madness tournament are IN! There were some great videos throughout the list from top brands in a wide array of industries. This year, the top ads relied on humor and NBA athletes to garner attention during “The Big Dance”. Geico. [link] class="__youtube_prefs__" title="YouTube player" allow="autoplay; encrypted-media" allowfullscreen data-no-lazy="1" data-skipgform_ajax_framebjll="">.
AdGlow
APRIL 11, 2019
Night In Boxes is a US-based subscription company that delivers complete date nights to your door each month. Each box includes a designed date night with several activities, ambiance, music, snacks, a recommended dinner menu and more.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdPulp
APRIL 6, 2019
Editor’s Note: AmericanTrucks is a premium sponsor of Adpulp.com. American Trucks and Barricade have teamed up to give one lucky trucker $5000. The Barricade $5000 Giveaway is sponsored by none other than Barricade Off-Road, an industry leader in exterior protection and styling for trucks. Participants can enter daily to maximize their chances in winning a site-wide […].
More About Advertising
APRIL 9, 2019
L’Oreal is reckoned to be the UK’s fifth-biggest advertiser and now it’s reported to have cut the shortlist for its £106m media account down to just two – WPP, which handled the business through Maxus, now merged with MEC as Wavemaker – and Dentsu Aegis Network. Which means that Publicis and indie the7stars – which.
All About Advertising Law
APRIL 8, 2019
Positive online reviews have become essential for any business marketing goods or services over the internet, especially for trendy services like food delivery and custom health product sales. But the FTC’s newly-announced settlement with startup healthy snack service UrthBox reminds marketers that online praise must be freely given, not bought—even if the compensation offered isn’t monetary.
AdGlow
APRIL 10, 2019
Snap Ads offer truly native mobile formats, where the 9:16 ratio is king. Snapchat is probably most informal and intimate social media platform – something reflected on its core audience, which is considerably younger than most networks'. Snap Ads begin with an up to 10-second vertical video, and then offer the option to add an interactive element one swipe away.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdPulp
APRIL 7, 2019
Advertising that attempts to appeal to the lowest common denominator is often nothing more than mental pollution. It’s also the most common type of advertising in the world and the central reason that the industry has a bad name. Far away, on the other end of the scale, there’s important work being done to inform […]. The post Remembering Argentina’s 9/11 With A Little Help from An Agency Friend appeared first on Adpulp.
More About Advertising
APRIL 9, 2019
It’s the last series of Game of Thrones on Sky Atlantic in the UK (wait for endless prequels) so perky PR firm Taylor Herring has orchestrated a surprising experience for visitors to the Tower of London with GoT’s Night’s Watch interrupting the Coldstream Guards as they carry out their duties. Thought at first it was.
InMobi
APRIL 12, 2019
In order to maximize in-app ad revenues, it pays to have the best app monetization platform in place. But with lots of options out there, how do you choose the best one for your app? How do you make sure a chosen platform will bring in the best advertisers and most optimal revenue? Before choosing an advertising solution, be sure to ask these 15 crucial questions. 1) Who Do Their Monetization Solutions Prioritize?
AdGlow
APRIL 8, 2019
Pinterest visitors have a clear goal in mind: to find inspiration. This means they'll be exploring the feed to find visual ideas that inspire them, searching for topics that interest them and clicking on Pins to find out more. It is the ideal place for you to publish your content to raise awareness and help people decide what they want to try. As the platform grows its offer for brands and advertisers, Pinterest is slowly claiming a spot in many marketers' social media mix – and it's not hard to
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdPulp
APRIL 9, 2019
In an age where so many books on branding and marketing resort to a gimmicky approach, it’s refreshing to get a back-to-basics but comprehensive look at the business. That’s what we get with Lindsay Pedersen’s Forging an Ironclad Brand: A Leader’s Guide. This book really is a lengthy Branding 101 lesson. Pedersen starts with defining […]. The post Forging An Ironclad Brand Gives Us Much-Needed Marketing Basics and More appeared first on Adpulp.
More About Advertising
APRIL 10, 2019
Another day, another big media review at WPP it seems. Vodafone is reported to be reviewing its global media planning and buying, worth somewhere between £400-600m, at WPP media agency Wavemaker (formerly MEC.) Earlier this week it emerged that Wavemaker, the incumbent on L’Oreal, had made it down to the last two as the French.
More About Advertising
APRIL 10, 2019
After a few rather glossy commercials for KFC, Mother is getting back to basics with a new, year-long campaign for the brand that focuses on price and grabs attention. The Snapchat filter style approach transforms people into animated chickens as they are wowed by the offers at KFC, set against an urban backdrop and a.
More About Advertising
APRIL 12, 2019
Mother has unveiled its first work for Sky since winning the business in 2018, and it’s looking like the client will continue to be the big spender that it always was at Engine (formerly WCRS). This new ad does a good job of selling Sky’s features and programming, but with a very light touch. The.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
APRIL 11, 2019
When you consider some of the atrocities committed in the name of beer advertising this is a more than creditable effort for Falls City Beer, a craft offering from Louisville Kentucky. From Clovehitch Productions, all two of them (in this case.) Less can be more, as they say: a likeable beer ad.
More About Advertising
APRIL 10, 2019
Confused about electric or hybrid cars and what emissions we’re allowed to emit (or not)? Agency Now has been hired by Go Ultra Low, a partnership between the UK government’s Office for Low Emission Vehicles and the Society of Motor Manufacturers and Traders (SMMT) to handle a £3.5m campaign later this year aimed at enlightening.
More About Advertising
APRIL 9, 2019
Heinz is celebrating 150 years in business, no mean achievement although whether or not it’ll see that many more now it’s been welded to Kraft in Kraft Heinz is a moot point. Tomato Ketchup still flies the flag and it’s the hero of a new campaign from BBH in the UK and EMEA, $15.3m-worth Heinz.
More About Advertising
APRIL 8, 2019
Hard on the heels of buying New York and London-based Droga5, Accenture Interactive has snapped up another highly-regarded creative agency Shackleton in Madrid. Shackleton was founded in 2004 and now has 160 staff. Clients include Coty, Campari, Aperol and Sony Pictures. Accenture Interactive EMEA boss Anatoly Roytman says: “The addition of Shackleton proves our commitment.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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