More About Advertising
APRIL 2, 2019
DDB global CEO Wendy Clark isn’t afraid to put herself out there, and this week she talks openly on the Love This podcast, a series hosted by Beth O’Brien and Joe Carter of Colenso BBDO in New Zealand. Clark, who spent a lot of her career as a marketer at Coca-Cola and AT&T, reveals she.
AdPulp
MARCH 30, 2019
Thanks to unrelenting media narratives about race and immigration, some American citizens have a deeply distorted point of view on the topics. It’s a sad reality and for millions, this is a tough time in America. Perhaps it will help to point out how the rise of ignorance and hate is also ushering in an […]. The post Dreamers and Artists Always Welcome #USA appeared first on Adpulp.
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InMobi
APRIL 4, 2019
In-App Programmatic Advertising Explained from A-Z Need programmatic advertising explained to you in layman’s terms? No worries, because we have you covered here! Interested in learning more about the current state of mobile programmatic? Be sure to download our latest report for insights straight from our leading global mobile in-app ad exchange! GET REPORT Programmatic Ads: A Definition Anytime you sell or buy digital ads using machines or through any kind of automation, that’s considered prog
AdGlow
APRIL 4, 2019
Instagram is a platform where users expect high quality visuals. People go to Instagram to be inspired and discover things they care about, which includes content from brands and businesses. That’s why the ad creative you choose for this platform significantly impacts the results of your campaign. Even though there's no such thing as a 'one-size-fits-all approach' to Instagram, we've compiled a few tips that will improve your strategy significantly, regardless of your brand.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
APRIL 1, 2019
Out of Home media planning and buying company Talon Outdoor has launched a new global OOH network Plexus in response to its own growth and the changing global landscape of OOH. The network links 20 offices across more than 75 markets and will be able to offer extended global solutions for clients. Plexus, dubbed the.
AdPulp
APRIL 4, 2019
Inquiring minds want to know…why did David Droga agree to sell his creative powerhouse, Droga5, to Accenture? “You can have the best advertising out there, but if the e-commerce is not good or the relationship with the customer and the experience isn’t great, then that’s irrelevant,” Mr. Droga said. That’s advanced thinking, especially for an ad […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdGlow
APRIL 2, 2019
Two billion people use Facebook every month to connect with friends and family and discover things that matter to them – not to mention it's also the main source of news for an increasing percentage of the population. This platform is ideal to reach new customers and build lasting relationships with your audience. Facebook offers brands a very sophisticated range of advertising products.
More About Advertising
APRIL 5, 2019
Light beer never gripped the consumer consciousness in the UK in the same way as it did in the US. Over there, light beer ruled the market. Over here, it’s often just the last beer left in the fridge after a barbeque. But times have changed in the light beer heartland. The US craft beer.
AdPulp
MARCH 31, 2019
Editor’s Note: This is a sponsored post. The gig economy has such a nice ring to it. It hints at a work life that you can drop in and out of, as you please; however, the reality on the road for Uber and Lyft drivers, as well as limo drivers, is one of pure hustle. […]. The post Life in the Fast Lane: 5 Business Tips for Today’s Hard Working Ridesharing Drivers appeared first on Adpulp.
InMobi
APRIL 1, 2019
Nowadays, getting your mobile app marketing strategy right is critical for the sustained success of any mobile application. There are now more than two million mobile apps in both the iOS App Store and the Google Play Store, and that number keeps growing to new heights every year. In the first three months of 2018, over 6,100 mobile apps became available to Android device owners every day.
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AdGlow
APRIL 2, 2019
As digital experts, we're aware the digital ecosystem can feel like an impenetrable maze at times. To help you navigate it we've created The Digital Media Lab , a comprehensive guide featuring key ad formats from all our partners – Amazon, Facebook & Instagram, Pinterest, Snapchat and Twitter. With our Lab we're hoping to not only demystify paid social media, but also to inspire you to experiment, test ideas and make the most of every opportunity these platforms provide.
More About Advertising
MARCH 31, 2019
West Midlands Trains, which you probably haven’t heard of unless you live there, is setting out on the bold task of becoming “the UK’s most loved train company.” This is setting the bar either very high or low: does anyone love the UK’s trains at all? But train use in the UK is growing despite.
All About Advertising Law
APRIL 3, 2019
Winding down the 67 th Antitrust Law Spring Meeting last week, Andrew Smith, the Director of the FTC’s Bureau of Consumer Protection (the “Bureau”), provided an overview of the FTC’s consumer protection priorities. Director Smith reiterated that Chairman Simons’ focus on law enforcement applies across the Bureau’s five major areas: marketing, finance, advertising, privacy, and enforcement.
InMobi
APRIL 3, 2019
Watch This Video to Learn More about Multi-Touch Attribution Marketing If you’re curious to know what is multi-touch attribution marketing and why the multi-touch attribution model/multi-channel attribution is more beneficial than just giving credit to the last marketing touchpoint for all marketing teams, then our new video is for you. In this video, Prajwal Barthur, InMobi’s Director of Product Management discusses why assigning credit after the first touch or closer to the conversion first ca
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdPulp
APRIL 3, 2019
Are you ready to go days, weeks or months with no avocado toast? Are you prepared to eat tortilla chips with no assistance from guacamole? The nightmare scenario above could be here sooner than you think, provided Trump gets his way again. Should the worst happen, and the U.S./Mexican border close, U.S. grocery stores and […]. The post Deny Americans Avocados And The Revolution Begins appeared first on Adpulp.
More About Advertising
APRIL 5, 2019
This year’s gender pay gap figures are now public, and it won’t surprise anyone that progress has been slow. It’s disappointing, especially when there seem to be more high profile women running the industry. Annette King (below) is CEO of Publicis Groupe UK; Karen Blackett is WPP UK country manager; and Mel Edwards is global.
More About Advertising
APRIL 1, 2019
Mother’s Day’s come and gone (yesterday) but knife crime in London remains a pressing issue with heaven knows how many young people losing their lives. Is anyone doing anything about it? The Government keeps saying that the dramatic reduction in police officers isn’t to blame but one doubts if even they really believe this has.
More About Advertising
APRIL 1, 2019
Troubled retailer Marks & Spencer (most of them are pretty troubled these days as online shopping lays waste the UK high street) has sprung a surprise by appointing specialist agency ODD to handle its clothing and home account. The business moves from Grey, which still has M&S’s food business. M&S clothing and home marketing director.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
APRIL 5, 2019
If you think the Accenture/Droga5 tie-up is a big deal, think what may be happening in France. Publicis is considering a $5bn offer for data firm Epsilon, its biggest potential deal so far and one that has spooked shareholders as $5bn is about 40 per cent of the French-owned group’s current market value. Its shares.
More About Advertising
APRIL 1, 2019
Lots of good TV ads in March (to confound the data mongers.) First up, Mother ventures into ‘Chicken Town’ for KFC. Ogilvy finds some form for Sipsmith. Heimat is pleasingly bonkers for Hornbach (as ever.) Missed this one: a cast of eco-friendly stars for The Wildlife Trust by Don’t Panic (they didn’t send it to.
More About Advertising
APRIL 4, 2019
Chris Hirst is global CEO of Havas Creative, so he’s got a thing or two to say about leadership. His preference is for the “No Bullsh*t” kind, which provides the title for his new book. The launch party at Havas’ Kings Cross office was packed with acolytes, keen to find out the secret of Hirst’s.
More About Advertising
APRIL 1, 2019
Publicis has confirmed that it is mulling a bid for Alliance Data Systems’ Epsilon marketing unit, valued at around $5bn. Goldman Sachs with private equity outfit Advent is also in the frame. US-based Epsilon uses data to help its clients customise advertisements to their customers. Its services span loyalty programs to email marketing and its.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
APRIL 5, 2019
Is Accenture Interactive’s purchase of Droga5 a game-changer for both parties and the industry as a whole? David Droga (below, with Accenture interactive boss Brian Whipple) says he wants to take the ad business “by the scruff of the neck,” which may be somewhat ambitious for an agency (even with Accenture’s backing) which is medium-sized.
More About Advertising
APRIL 4, 2019
Marketing group Williams Lea Tag (WLT), now owned by Advent International, is splitting itself in two: former printer Williams Lea which handles outsourced business processes for big companies under its new CEO Clare Hart and Tag which is an ad production-based global player. WLT CEO David Kassler will also be CEO of Tag.
More About Advertising
APRIL 2, 2019
There were encouraging sounds from Advertising Week Europe last month about brand purpose. Not least from Paul Polman, the former Unilever CEO, who called on advertisers to “bring the humanity back” and argued “we’re in such a rat race… we’ve forgotten to do the things that are the foundations of society.” It’s a shame then.
More About Advertising
APRIL 5, 2019
More diverting doings in London’s adland: AMV BBDO group chairman Justin Pahl (left) is off to be CEO of WPP’s VMLY&R London (which doesn’t look like the most obvious thing to do) leaving Sarah Douglas in charge as AMV CEO while Campaign reports that BBH, which seemed to be having a pretty reasonable year, is.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
APRIL 4, 2019
Did you know that Apple holds the patent for round pizza boxes? It does, they use them in its canteens. Anyway, they’re the inspiration for this Apple At Work ad showing how its products help a bunch of “underdogs” prepare in a hurry for a meeting with tough new boss Vivienne (who could be Tim.
More About Advertising
APRIL 3, 2019
Newly-merged WPP agency Wunderman Thomson has won what it needed to make its mark, Duracell’s global creative apart from North America (significant obviously) which is with Wieden+Kennedy. What’s more, Duracell (now owned by Berkshire Hathaway) has been positively fulsome about its new agency. CMO Tatiana Vivienne Jouanneau says: “Wunderman Thompson delivered strategic creative work grounded.
More About Advertising
APRIL 3, 2019
We’ve been waiting for the big one from Accenture and here it is: Accenture Interactive is buying Droga5, the pioneering creative agency founded by David Droga, currently part-owned by Hollywood outfit WME. Accenture Interactive CEO Brian Whipple (left below with Droga) says: “The future of brand building is not just about creating great ideas; it’s.
More About Advertising
APRIL 3, 2019
It’s always good to talk down your prospects in the City because, if nothing goes too pear-shaped, investors will think you’re doing well. New WPP CEO Mark Read has been resolutely downbeat in his considered way and it seems to be paying off. Deutsche Bank, which has its own problems but that doesn’t stop City.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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