More About Advertising
MARCH 17, 2019
This is a rare thing – an ad that really makes you stop and stare. Although with BBH and Audi, the chances are better than most. “Two cars perform a synchronized swimming routine” is the kind of creative idea that might have been dismissed by a lot of clients — and it’s not one that.
Gods of Advertising
MARCH 20, 2019
Gods of Advertising is on backburner so I can devote more energy to completing a manuscript as well as writing for my clients. Perhaps you? Services include copy writing, brand manifestos and creative direction. I’m passionate about helping clients develop powerful creative business ideas. Consumer or B2B, versatile in the trickiest verticals. This is my portfolio.
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AdPulp
MARCH 17, 2019
Legendary musician and music producer T Bone Burnett came to SXSW 2019 to slay digital demons. I highly recommend that you make some time to watch his keynote and/or read the text of his speech. It may shake you awake. There is so much to digest in Burnett’s speech that no recap is going to […]. The post Data Predators and Surveillance Capitalists Get “T Boned” at SouthBy appeared first on Adpulp.
InMobi
MARCH 20, 2019
Did you know that in-app ads.txt is now available for mobile apps? This revolutionary ad tech dramatically improves trust and transparency in the digital ecosystem by allowing publishers to specify who is authorized to sell their inventory. Ads.txt has already proven to be enormously beneficial and popular in the browser world, and it’s now finally available to mobile apps.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
MARCH 22, 2019
Leading international hotel group Accor has appointed Ogilvy Paris as its global agency of record. Ogilvy’s main task will be the launch and management of a new Accor loyalty programme called ALL (Accor Live Limitless). Accor includes almost 4,800 hotels, resorts and residences across 100 countries, spanning luxury to economy. Ogilvy Paris CCO Matthieu Elkaim.
All About Advertising Law
MARCH 18, 2019
In February 2018, the FTC teamed up with the Missouri Attorney General’s office in filing a complaint against a prize promotions company and others that allegedly operated a large-scale deceptive prize scam targeting the elderly. A little more than a year later, the FTC and the Missouri AG’s office announced that they reached a settlement to the tune of $30 million.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
MARCH 18, 2019
Retirement is a comfy option for some but not, perhaps, if you’re a brand. WPP’s big research operation Kantar has announced it’s going to retire all its multifarious sub-brands – including some famous names like Kantar Millward Brown and Kantar Worldpanel plus newly-minted Kantar Consulting. CEO Eric Salama says: “The change in our branding reflects.
More About Advertising
MARCH 19, 2019
As House of Commons speaker John Bercow (below) throws a new spanner in Theresa May’s Brexit works – telling her she can’t bring back the same bill three times, which she should have known already – the UK’s TV stations will be fretting about the possibility of a lost airtime bonanza. Sky News Because the.
More About Advertising
MARCH 18, 2019
Jungle Creations, which owns and operates a number of social media brands internationally, is revamping its in-house ad agency Treehouse as The Wild under the leadership of Dylan Davenport (below), formerly a managing partner at adam&eveDDB.
More About Advertising
MARCH 21, 2019
Ogilvy UK has won buckets of new business recently despite some internal travails but what it needed was a really good ad. Now it has one for Sipsmith Gin, one of the countless new artisan gin brands on the UK market. Sipsmith is highly crafted (obviously) as is this film – featuring one Mr Swan.
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More About Advertising
MARCH 21, 2019
London media independent Yonder Media has been appointed as UK media agency for coconut water brand, VitaCoco, without a pitch. Vita Coco, which was founded in New York in 2004, is the world’s leading coconut water brand, and is sold in 30 countries. Yonder will be working with Vita Coco on the media strategy and.
AdPulp
MARCH 22, 2019
Doyle Dane Bernbach, also known as DDB, is a creative stalwart. The agency was started in New York City in 1949 by Ned Doyle, Maxwell Dane, and William Bernbach, who acted as president. Bernbach and Doyle had worked together at Grey Advertising during the mid-1940s; Dane had been running his own small advertising firm. It goes […]. The post At DDB, Two Ds Make a “B” appeared first on Adpulp.
More About Advertising
MARCH 19, 2019
All advertisers want people to feel good about their brand – and many are the communications embarrassments that ensue. If they can disrupt the competition so much the better. Burger King is rivalling McDonald’s in the proper coffee stakes with BK coffee and here’s a nice little docu-ad on how it’s harvested, featuring a somewhat.
More About Advertising
MARCH 18, 2019
Apparently the original plan was to interview WPP CEO Mark Read on a psychiatrist’s couch, but his team, quite understandably, nuked the idea. The Advertising Week audience was promised it would find out what the “shoes off” Mark Read is really like, and while the session didn’t go quite that far, it did give more.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
MARCH 18, 2019
The ad industry is preparing to fight back against the threat of stricter controls on junk food advertising, as the government announces a public consultation on whether there should be a watershed for TV and online ads featuring foods high in fat, sugar and salt. Stephen Woodford, CEO of the Advertising Association, said: “We urge.
More About Advertising
MARCH 21, 2019
Former Wunderman execs have landed the plum roles in the two merged WPP agencies in the UK with Pip Hulbert as CEO and Richard Dunn as CSO and chairman. JWT CEO James Whitehead is moving to a “global client role.
More About Advertising
MARCH 22, 2019
Save the Children’s UK agency adam&eveDDB has been appointed to handle a new global campaign for Save the Children International with the theme Stop the War on Children. Save the Children was founded by Eglantyne Jebb 100 years ago, in the aftermath of the First World War. In numbers 28 member organisations across the world.
More About Advertising
MARCH 22, 2019
Former Engine head of editorial content Matt Williams is joining MSQ Partners in the newly created post of group head of content. MSQ claims to be the UK’s fastest-growing independent agency group with recent wins including Blu, Church & Dwight, Hertz Europe, Canal & Rivers Trust, Electoral Commission, Food Standards Agency, Innovate UK and UKEF.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
MARCH 21, 2019
Chicken shops seem to be taking over local high streets in some parts of the UK, filling many of the spaces left vacant by more traditional retailers and selling full meals for £1.50 a portion.
More About Advertising
MARCH 20, 2019
Customer engagement agency Edit has won Shell’s Global Fleet Solutions CRM account after a four-way pitch. It’s a three year contract involving a team in London co-ordinating 24 international markets. Edit CEO Damian Coverdale says: “Going up against some big names in the industry and winning is a huge achievement, and justification of the strategic.
More About Advertising
MARCH 20, 2019
The new campaign by MullenLowe for the British Heart Foundation (BHF) ‘Boy’ follows on from the ‘Beat Heartbreak Forever’ campaign launched last year. An enthusiastic young boy is shown joining the dots between hearts, blood flow and health issues faced by his family. The tagline “Our research starts with the heart, but it doesn’t stop.
More About Advertising
MARCH 20, 2019
Prior to performing at Adweek London S4 Capital’s Sir Martin Sorrell shared some thoughts with Ian King at Sky, here. It’s an instructive five minutes or so from a seemingly energised SMS. Among other things he says he wants to buy an “infill” (ie small) creative company in Amsterdam to add to Media Monks plus.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
MARCH 19, 2019
Ocean Outdoor is celebrating a successful first year since re-listing on the London stock market with billings growing by 13.7 per cent to nearly £88m, revenue up 15.2 per cent to £62.2m and gross profit growth of 13.8 per cent to £15.2m. Crucially the Out of Home operator, which gets over 90 per cent of.
More About Advertising
MARCH 19, 2019
You never quite know what you’re going to get from Heimat for German D-I-Y retailer Hornbach but this one’s a winner (we think.) It’s the “real smell of spring,” captured and packaged for a grateful Japanese lady. Hope she’s Japanese anyway. If she’s Chinese there’ll be another trade ruction. MAA creative scale: 8.
More About Advertising
MARCH 18, 2019
Sir Martin Sorrell’s S4 Capital has released its first full year results, for 2018, which appear to show the new entity is motoring nicely. S4 includes Dutch (now international) production company MediaMonks, acquired in July last year, and programmatic media company MightyHive, bought in December. Billings in 2018 were £59.1m, £291.2m had the two companies.
AdPulp
MARCH 18, 2019
Fashion advertising is an area in need of innovation. The outfits change with the seasons but the advertising is well past its due date. Therefore, this new short film directed by Grant Greenberg and produced by Derby for V Magazine and eyewear maker Oliver Peoples is one to watch. New York’s Sims Municipal Recycling Center […]. The post V Magazine and Oliver Peoples Make Recycling Sexy appeared first on Adpulp.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdPulp
MARCH 19, 2019
Pilsner is a style of beer that craft breweries have been attempting to figure out for years. There are several domestic options for sale today, but few if any compare to the original—Pilsner Urquell. Now, D.G. Yuengling & Son, Inc., America’s oldest brewery, is in the game with a new product and a new ad […]. The post Sixth Generation Brewers from Pennsylvania Introduce Yuengling Golden Pilsner (YGP) appeared first on Adpulp.
More About Advertising
MARCH 22, 2019
At WPP’s last earnings call, the second since Sir Martin Sorrell jumped ship to avoid the plank, the Ogilvy-to-Kantar behemoth rebranded. The group became a ‘creative transformation company,’ whatever that means. earlier this week, addressing the bafflement that has rippled through adland since, new CEO Mark Read (below) took to stage at AdWeek in an.
More About Advertising
MARCH 21, 2019
London’s game of CEO musical chairs has taken an interesting twist with former Ogilvy CEO Charlie Rudd rejoining his old boss Annette King at Publicis Groupe – helming Leo Burnett and Fallon – while former CEO of those two Gareth Collins is off to Dentsu-owned Mcgarrybowen. Which move triggered the other we know not but.
AdPulp
MARCH 21, 2019
Editor’s note: This is a sponsored post. Top performing real estate agents bring persistence, talent and lots of hard work to the job. When it comes to marketing, these sales pros seek an advantage, and thanks to a multitude of new marketing tools, it’s much easier for agents to showcase their listings and find prospective […]. The post The Best Real Estate Agents Rely On Intelligent, Effective Advertising appeared first on Adpulp.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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