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FEBRUARY 11, 2019
Nike seems to be trying to change the world – again – this time with Nike Italy’s ‘so-called ‘Stop at Nothing’ (Nulla Puo Fermaci) movement, more female empowerment but you probably guessed that. But a pretty fearsome lot they are, headed by paralympic fencer Bebe Vio. From Wieden+Kennedy London, directed by Park Pictures’ Georgia Hudson.
AdPulp
FEBRUARY 13, 2019
Human rights is a battle fought by people with disabilities every day of their lives. People with disabilities are not widely recognized for their contributions to society and the multiple gifts they bring to the people in their lives. National Down Syndrome Society and Saatchi NY are working to fix this. To mark NDSS’s 40th […]. The post Prepare To Lift Your Cognitive Ceiling appeared first on Adpulp.
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Advertising to Baby Boomers
FEBRUARY 15, 2019
First post: 22 June 2018 Reefer Madness … If I listed all of marijuana’s claims – valid, maybe valid, yet-to-be-determined, complete poppycock – you’d go mad … Since then, even before then, we’ve been using : The mature stoner: why are so many seniors smoking weed? Older people are the fastest-growing group of cannabis users, as stigma fades and some seek an alternative to prescription drugs.
InMobi
FEBRUARY 13, 2019
Watch Our Whiteboard Video on Bid Shading Today, to determine the winner of an in-app programmatic auction, bid shading is becoming an increasingly common way to determine the final price paid of the demand-side platform (DSP) winning the auction. This model of bidding has arisen as more publishers and supply side platforms (SSPs) are moving to first price auctions - or considering this bidding strategy - as DSPs are not always keen on the highest bidder paying exactly what they bid.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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FEBRUARY 13, 2019
Interpublic continues to set the pace among the holding companies, with organic net revenue growth of 7.1 per cent in Q4 – way ahead of its peers. For the full year 2018, organic net revenue growth was 5.5 per cent. IPG’s Q4 growth rate was 6.3 per cent in its home market of the US.
AdGlow
FEBRUARY 13, 2019
Linked before to the Dentsu Aegis, Havas and Universal McCann groups, Martínez Padilla brings an extraordinary knowledge of the advertising market. Adglow reinforces with this incorporation the attention and service to large accounts and media agencies, among which holds the largest market share. Adglow , one of the most prominent Spanish multinational companies in t echnology and advertising services for the main social networks , announces the incorporatio n to its management team of a profess
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
FEBRUARY 11, 2019
Too often, in-app advertising and trust are not associated terms. Why is both business and consumer trust in the digital advertising industry so low? To learn more about what InMobi is doing to improve and guarantee trust and transparency throughout the mobile in-app advertising and marketing ecosystem, download our white paper on 5 Ways InMobi Ensures Trust and Transparency today.
More About Advertising
FEBRUARY 14, 2019
KFC France announced the launch of a new product, the Beef Bucket, earlier this month, causing social media outrage among its loyal followers. A couple even started petitions to stop the lunacy. Today, on Valentine’s Day, KFC reveals that the Colonel had only been flirting with beef; chicken is his one true love. This film.
All About Advertising Law
FEBRUARY 14, 2019
Earlier this week, the FTC and the FDA announced a joint effort to combat unsubstantiated health claims in the supplement space. In three warning letters—to Gold Crown Natural Products , TEK Naturals , and Pure Nootropics, LLC (collectively, the “Companies”)—the agencies explain that certain efficacy claims may lack competent and reliable scientific evidence for support.
AdPulp
FEBRUARY 14, 2019
Jack Link’s Jerky is made from the same original protein that fueled our ancestors – lean meat. Hey, it worked way back then to fuel the course of history; it can definitely help us power through the typical day, today. Or, so goes the snack brand’s thinking. With this humorous new campaign from GSD&M, Jack Link’s […]. The post The Answer to Your Protein Problems?
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Toronto AdOps
FEBRUARY 12, 2019
Welcome to 2019! As co-chair of the IAB Adops committee, I wanted to start posting recaps of what is discussed during our bi-monthly meetings scheduled at the IAB offices and over the phone. The most recent one occurred on February 6 in the afternoon at their new offices located at 111 Peter St. We had a few members come in despite the storm while some also called in.
More About Advertising
FEBRUARY 11, 2019
The debasement of UK TV advertising at the hands of bookmakers grow apace – we keep hearing there’s a ban coming but it’s taking its time – and here’s our old friend Paddy Power with a new “ambassador’ for his Rewards programme, Rhodri Giggs, brother of Ryan. Rhodri hove into public view when it transpired.
All About Advertising Law
FEBRUARY 13, 2019
Several high profile bankruptcies have occurred in recent years. Most would consider a bankruptcy proceeding a last resort. But some, seeking to expunge a debt, have contemplated that bankruptcy may be a safe way to avoid the long-arm of the law. The Federal Trade Commission, however, has taken great steps to ensure that an FTC judgment firmly stays on a wrongdoer’s balance sheet.
illumin
FEBRUARY 12, 2019
New year, new you. Each year, our resolutions hit us in the face as we join the masses to be better versions of ourselves. However, many marketers find themselves trapped on the execution treadmill. They are churning out messaging incredibly fast without taking into account the impact it has on the consumer journey. We interrupt your regularly scheduled programming to blow the whistle on some tired marketing practices.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
FEBRUARY 14, 2019
J Walter Thompson is facing an employment tribunal from a group of straight, white, middle-aged men who claim that they were victims of a diversity drive. According to Campaign, one of them turns out to be Chas Bayfield, who was a creative director at HHCL in the 90s. Bayfield made the famous Blackcurrant Tango “St.
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FEBRUARY 12, 2019
I was wondering what is going on at Specsavers after seeing some sponsorship idents several times and thinking how awful they were: a full 180 degrees from their often award winning standard. They have been an internal creative department hiring in the production as and when they need it. They seem to be highly productive.
More About Advertising
FEBRUARY 11, 2019
It’s been decades since Ridley Scott worked in commercials but the great man is back for Turkish Airlines. Teased during the Super Bowl it’s an ode to, among others, the spanking new Istanbul airport. And that’s the trouble: there’s absolutely nothing here that Turkey’s president Ertogun could object to (and he objects to quite a.
More About Advertising
FEBRUARY 14, 2019
It’s a simple strategy — make your product the hero — but it’s well executed in Mother’s first campaign for Dune London. The pictures are taken by well-known fashion photographer, Lacey, who has also worked with upmarket brands like Louis Vuitton, Gucci and Coach, as well as on high street retailer River Island’s recent “100%.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
FEBRUARY 14, 2019
Martin Sorrell still provides good quote, although his closing session at the IAB Annual Leadership Meeting in Arizona, sounds like it was a long one, even by his standards. Adweek called it a “sprawling” conversation, but found a few gems in there. Sorrell drew a startling comparison between Brexit and the state of the ad.
More About Advertising
FEBRUARY 14, 2019
Dentsu Aegis Network has reported 4.3 per cent organic growth in 2018, and 3.4 per cent in Q4. The Japan-based communications group is forecasting 3.9 per cent growth for 2019 Europe, the Middle East and Africa was the standout region in the fourth quarter, with 12 per cent organic growth – its best performance in.
More About Advertising
FEBRUARY 12, 2019
You won’t see any middle-aged men in lycra in these four-minute films for Adidas running. Instead you get runners as creators: the “Trash Runners” of Shanghai who, under cover of the night, pick up litter as they make their way at speed through the city streets. And the “punk” runners who sprint the 267 miles.
More About Advertising
FEBRUARY 12, 2019
Some years ago, I was creative director of BMW Australia – from the UK. It was the first step in the WCRS plan for global expansion that resulted in the take-over of (or merger with) The Ball Partnership. On that first trip, I was in the air longer than I was in Australia. The advertising.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
FEBRUARY 12, 2019
Car advertisers need to go the extra mile with sales in seeming freefall. Alex Zanardi lost both his legs in a horrific motor racing crash in 2001 but he’s back behind the wheel of a rather terrifying BMW M8 in a new campaign from Goodby Silverstein & Partners. It’s the ultimate driving machine once more.
More About Advertising
FEBRUARY 12, 2019
Talon Outdoor’s chief transformation officer Josko Grljevic explains the 2019 roadmap for technology and automation in Out of Home advertising. Since taking on the newly-created and in vogue role for developing companies – that of chief transformation officer at Talon – I’ve had the challenge of managing and implementing disruption in a digitally changing business.
More About Advertising
FEBRUARY 11, 2019
Ads about ads are becoming events – if that doesn’t sound too double Dutch. So Google Assistant scored mightily with its ‘Home Alone’ starring a grown-up Macauley Culkin and now Joe Pesci, who played one of the baddies in the film, is getting a welcome top-up to his retirement fund. Macauley’s on 39 million YouTube.
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FEBRUARY 14, 2019
So, I just spent four days in hospital being transformed into the Bionic Man. (Having a Pacemaker installed in my manly chest.) Everything went fine, although the picture in the attic is now at its final stage of magnificent putrefaction. A few drinks will fix that.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
FEBRUARY 13, 2019
Omnicom Group posted organic growth of 3.2 per cent for Q4 2018 and operating profit up 0.1 per cent to $0.7 million, but a 2.2 per cent fall in revenue to $4.09 billion was enough to send the share price down. Omnicom celebrated $1.
More About Advertising
FEBRUARY 12, 2019
Imperial Tobacco is in trouble with the Advertising Standards Authority for two outdoor ads that appeal to under 18s, and suggest that smoking is safe. It’s not quite the return of big tobacco – these banned ads are for Rizla cigarette papers – but they show that Imperial Tobacco is willing to push its luck.
More About Advertising
FEBRUARY 12, 2019
Agencies have to re-invent themselves these days and Impero is an interesting London operation, combining creative, social and digital and operating in a number of markets including Argentina. Here’s its latest for Pedidos Ya, Argentina’s biggest app-based food and delivery service. It’s kind of sales promotion on video wheels. Other clients include Beefeater gin and.
More About Advertising
FEBRUARY 15, 2019
Engine Group has won its first piece of business since it ditched agency brands in favour of a single group identity. Saxo Group, a fintech specialist, has appointed the agency to handle the global advertising for its “active traders” account, following a pitch. The Danish bank is on a drive to democratize share trading with.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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