Ad Espresso
FEBRUARY 6, 2019
Twitter may have invented social media hashtags, but Instagram put them on the map. Gving marketers something else to lose sleep over: how to create an Instagram Hashtags Strategy to get results. These days, Instagram hashtags not only categorize your content and makes it discoverable by users, but they are an effective way to get Read more.
More About Advertising
FEBRUARY 3, 2019
Out of Home (OOH) is a thriving medium in the media landscape, particularly due to the continued rise of digital. There has been ample investment by media owners into this area, which has culminated into a strong Digital Out of Home (DOOH) weekly reach. The reasons for this digital renaissance include repeated findings that DOOH.
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AdPulp
FEBRUARY 4, 2019
Cindy Gallop continues to wallop the industry with painfully necessary truisms. In a recent interview she said: Q. What is the biggest mistake companies – brands or the industry – are making in their attitude to age today? A. They don’t understand that experience and expertise are incredibly time and cost-efficient, and that they could […]. The post Senioritis or Reggaemylitis?
Gods of Advertising
FEBRUARY 5, 2019
Be it agency or client-side, creative leadership has meant different things to different people in different types of organizations. The following is meant to clarify what an experienced CD, GCD or ECD could mean to your company right now and moving forward – should we be so lucky! The primary purpose of creative leadership is to enhance the creative reputation of the agency, to be a creative advocate for the agency (and its clients), and to help the agency win new business and to grow org
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
All About Advertising Law
FEBRUARY 4, 2019
Astroturf was again in the news last week, but not because the big game whose name we can’t mention was played on synthetic turf. Rather, last week, the office of the NY Attorney General (“AG”) announced it reached a precedent-setting settlement with artificial engagement company Devumi LLC and related companies (“Devumi”) over the selling of fake followers, likes, and influencer messaging (a/k/a “astroturfing”).
More About Advertising
FEBRUARY 4, 2019
Mother is trying a new approach to global expansion by appointing its first set of international executive creative directors, Susan Hosking and Peter Robertson. The pair – both from New Zealand – have been working together at Mother London since 2002.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nick Burcher
FEBRUARY 2, 2019
Marshmello and Fortnite got together last night. This week Saturday night Prime time in our house was not based around TV or video, it was based around a real time virtual event live streaming from our XBox! This was EDM collaborating with gaming and online community to create something new and all over the world people joined in. Marshmello played a 10 minute set inside Fortnite and Marshmello did live voiceover.
illumin
FEBRUARY 6, 2019
Valentine’s Day is oftentimes undervalued. It’s known to get overlooked as plans focus on wrapping up the holidays vs. strategically preparing for marketing to a specific audience during the weeks leading up to V-Day. U.S. consumers are expected to spend an average $143.56 on Valentine’s Day as 55% of the population celebrates, an increase from 2017’s $136.57, according to the annual survey released by NRF and Prosper Insights & Analytics.
More About Advertising
FEBRUARY 4, 2019
Microsoft was the top scoring big brand at last night’s NFL Super Bowl according to behavioural science firm System1 Research. It’s ‘We All Win’ featuring its adaptive controller which lets children with disabilities play video games and use tech hardware scored a maximum rating of 5. Other brands to score 5 were ‘Get ready for.
AdPulp
FEBRUARY 3, 2019
Super Bowl Sunday is no longer a day. It’s a celebration of spending, from the exorbitant ticket prices to the cost to run a Super Bowl commercial, it’s all about the Benjamins. What gets overlooked is how it’s not just the big spenders who part with cash. American adults say they will spend an average […]. The post Super Bowl Advertisers Guarantee the Game Will Be More Entertaining appeared first on Adpulp.
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AdGlow
FEBRUARY 7, 2019
Late in Q3 2018 Amazon announced a raft of changes to simplify the names of their advertising products.
illumin
FEBRUARY 4, 2019
This year brands utilized nostalgia, humor, celebrities, and cause-marketing to grab viewer attention during the big game. Stella Artois. Coming in first place is Stella Artois with over 48 million views! The brand has combined celebrities, a great cause, iconic characters, and humor to come out on top. Stella Artois teamed up with Water.org for their Super Bowl ad for the second year in a row.
More About Advertising
FEBRUARY 7, 2019
A decade of meerkats. A century of Gio bloody Compario (well it feels like it). Monkey. That strange orange poo for EDF. In an age when even Dos Equis didn’t find the Most Interesting Man In The World all that interesting anymore and packed him off to Mars, you could be forgiven for thinking that.
AdPulp
FEBRUARY 2, 2019
Which is better: A staff job at an ad agency, or self-employment, a.k.a. working freelance? As someone who has significant experience working it both ways, my answer is there is no right answer. Of course, this is an unsatisfying response to anyone who is questioning their current path and imagining how a job, or going […]. The post Freelancers Work The Creative Problem, Fail To Avoid Their Own Problems appeared first on Adpulp.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
All About Advertising Law
FEBRUARY 6, 2019
The regulatory framework for online gambling recently took a wild turn when the Department of Justice Office of Legal Counsel (“OLC”) announced its view that the Wire Act (18 U.S.C. § 1084) applies to all forms of gambling—not merely sports betting. This marked a 180-degree reversal from the stance the OLC took just seven years earlier. The OLC’s 2011 opinion —which itself departed from public positions the DOJ had previously taken—was the foundation upon which today’s st
More About Advertising
FEBRUARY 4, 2019
Adam&eveDDB has won Unilever’s Surf after a pitch, with a brief to take on P&G’s Bold and own label brands. So will it be a god old-fashioned battle of the brands with two ladies in a kitchen discussing whose is whiter? Maybe, According to Unilever A&E has been charged with “reinforcing its scent credentials in.
More About Advertising
FEBRUARY 8, 2019
One of the many benefits of being an A-lister is you and your mates can make ads for each others’ extra-acting products, as here with Hugh Jackman (Laughing Man good works coffee) and Ryan Reynolds (Aviator gin.) The two are supposed to be social media enemies. Neatly done. There’s another spat going on too (a.
More About Advertising
FEBRUARY 8, 2019
The Publicis Groupe share price was rising unsteadily this morning – and WPP with it, in sympathy perhaps – after the collective panic attack that hit markets yesterday after Publicis CEO Arthur Sadoun (below) reported growth falling by 0.3 per cent in Q4 of 2018 (up 0.8 per cent over the piece.) Sadoun forecast a.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
FEBRUARY 7, 2019
Yopa said it wanted to challenge the norm when it appointed Mother last year, and that’s exactly what’s happened. The online estate agent’s “Smooth Move” line is brought to life by a man who performs domestic chores with the crack of a whip, but still thinks that Yopa is smoother than he is. The action.
More About Advertising
FEBRUARY 6, 2019
More About Advertising is partnering with Creativepool. Creativepool is calling for entries to its Annual 2019, which brings a fresh approach to awards by offering entrants a unique platform to celebrate their creativity. Branded as the creative industry’s ‘most’ award, the Creativepool Annual shines a light on the best projects, people and companies from over.
AdPulp
FEBRUARY 7, 2019
I think we’re living in a precarious age. Nothing in the modern media is what It appears to be. We’re surrounded by stories, personalities, and corporate entities that simply operate by the maxim that “the end justifies the means.” Especially if that means outright deception. Shiv Singh and Rohini Luthra, Ph.D. take a closer look […]. The post “Savvy” Looks at Society’s Fakeness, and Advertising Looks Good In Comparison appeared first on Adpulp.
More About Advertising
FEBRUARY 6, 2019
Coca-Cola recently got a kicking from Labour’s deputy leader Tom Watson, who said (at the Advertising Association conference) that the soft drink company should get real and feature hospitalized diabetes patients in its ads, not beautiful, sporty youth. Watson’s right, but at least the people in this M&C Saatchi spot aren’t idealized – they are.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
FEBRUARY 6, 2019
Fast-rising agency David Miami (named after David Ogilvy) had three big brands in the Super Bowl, one of which was Burger King with #EatLike Andy featuring deceased pop art pioneer Andy Warhol (there’ll be lots of these now the technology’s available – Hitler anyone?) Andy, a man of few words, is eating a Burger King.
More About Advertising
FEBRUARY 5, 2019
By Dino Myers-Lamptey Data breaches, Mark Zuckerberg’s senate appearances, Martin Lewis’ fake news playouts, undermining democracy accusations, tripling tax bills in the UK and paying kids to spy on their mobiles. This doesn’t sound like the achievements of a company that is posting 30 per cent increases in ad revenues, and a 12 per cent.
More About Advertising
FEBRUARY 6, 2019
Tennis ace Roger Federer ditched Nike in favour of a $300m ten-year contract with Uniqlo despite admitting that he was at the “back end” of his career. Well Uniqlo needs some bang for its bucks so it’s produced this. Federer is not just a great tennis player but an all-round good egg it seems. So.
More About Advertising
FEBRUARY 4, 2019
WPP’s new agency construct Wunderman Thompson has unveiled its new logo from sister firm Landor – in essence a big plus sign cross plus the names – and some more visual stuff intended to summarise its new dynamic nature. So WT (as we may as well call it) is a “creative, data and technology agency.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
FEBRUARY 7, 2019
Paris in the spring evidently hasn’t sprung yet judging by these two outstanding print campaigns – from BETC Paris celebrating 100 years of Danone yogurt and TBWAParis for McDonald’s McDelivery service – but it’s still looking pretty good. Here’s Danone. And McDelivery (it wants you to stay indoors) with outstanding photography from Roberto Badin.
More About Advertising
FEBRUARY 7, 2019
Adam&eveDDB is launching a global campaign for Mars’ Dreamies cat treats, which sounds pretty good. But the TV ads are a somewhat curmudgeonly twenty seconds. Presumably this bright idea came from global media agency MediaCom. Oh well, c’est la vie – alas. But we could be returning to the era of Allen Brady and Marsh.
More About Advertising
FEBRUARY 7, 2019
Publicis Groupe is the first of the big ad holding companies to report its full year figures for 2018 and they’re a mixed bag, showing how hard it is in today’s marketplace for such companies. Organic revenue in 2018 rose by just 0.8 per cent despite a string of big new business wins. Worryingly for.
More About Advertising
FEBRUARY 7, 2019
In a surprise move Volkswagen has switched its Commercial Vehicles account from adam&eveDDB to BBH following a pitch. A&E handles VW’s car account. This is BBH’s first piece of VW brand business although it has handled VW’s Audi since the agency’s inception in 1982. In 2018 BBH and Audi won the Grand Prix at the.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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