More About Advertising
DECEMBER 31, 2018
A constant theme in the seemingly never-ending battle between advertisers and agencies is so-called “scope of work.” That is, all the extra stuff you have to do for the same money or less – often blamed for margin pressure and other disagreeable aspects of modern agency life. Adscam correspondent Ralf “The Cartoonist” Zeigermann has sent.
AdPulp
JANUARY 3, 2019
With nationalism on the rise, globalism needs a champion. HSBC is ready to serve. “We are not an island” celebrates elements of British life that are indebted to the nation’s connections to the wider world. HSBC is one of the largest banking and financial services organizations in the world, with operations in 66 countries and […].
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illumin
JANUARY 3, 2019
Some retailers pull the plug on promotions as soon as the tree comes down. It’s understandable, as the over-saturation of holiday marketing promos can exasperate even the merriest of the masses. Consumers and retailers are exhausted, and traditional wisdom dictates that January is a slow month due to many shoppers tightening their spending budgets after breaking the bank for the holidays.
More About Advertising
JANUARY 3, 2019
HSBC (Hong Kong and Shanghai Banking Corporation as was) is doing its cheerleading bit for embattled Brits in this Brexit year by reminding citizens of the UK’s major towns what we’re supposed to stand for. A continuation of its ‘Together we thrive and ‘global citizen’ campaign from JWT. Here’s London, there’s also Manchester, Birmingham and.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdPulp
JANUARY 1, 2019
If good is the enemy of great—and it is—where does that leave little ol’ “okay”? If you’re AT&T Wireless and you want to convince people to step up to 5G, just okay is far from it. AT&T says this about its new product offering: Past advances in network technology paved the way for video chat, […]. The post You Want Speed?
More About Advertising
DECEMBER 31, 2018
Nike’s ‘Nothing beats a Londoner’ from Wieden+Kennedy is one of those rare ads that gets better the more you see it; it is, indeed, a compelling summary of what London is like for Londoners in many of its aspects. There’s even a decent Peckham joke. Emma Hall says: “I still get a kick out of.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
JANUARY 2, 2019
It’s estimated that influencer marketing, currently worth $2bn, will be worth $10bn by 2020. In between now and that time is the small matter of 2019 – that’s a big ask in one year. However, as the industry becomes more (artificially) intelligent, more trustworthy, more measurable and more robust, it will only become more lucrative.
More About Advertising
JANUARY 4, 2019
Life insurer Beagle Street has been one of those advertisers battering us with DRTV spots on daytime TV, featuring an improbably happy couple gleefully applying for life insurance (unlikely.) Quite often it’s hard to find a programme amid all the ads. BT is up to it now with endless ads for its “winter sale,” with.
More About Advertising
JANUARY 3, 2019
Nike was our 2018 Advertiser of the Year (a belated choice but they’ll be hanging out the bunting in Portland just the same) and here’s another winner, this time courtesy of Wieden+Kennedy Shanghai. “Shanghai’s never done” it says as the relentlessly competitive Chinese refuse to terminate their contests, to the dismay of the man who.
More About Advertising
JANUARY 1, 2019
The trouble with such musings is that we’re all likely to forecast what we want to happen rather than what will happen. Here’s what we’d like to happen. 1/The Google/Facebook duopoly controlling digital advertising will be rent asunder, with other media (or ‘platforms’) getting a break. Wrong – although it might become a tri-opoly (if.
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AdPulp
DECEMBER 31, 2018
Facebook is dominant. Therefore, when Facebook goes off the rails, as it has again in 2018, it’s a big story that needs more definition. Before we delve in, let’s look back a few years… Did you know that the National Security Agency and the FBI teamed up in October 2010 to develop techniques for turning […]. The post Resolutions Time: Facing Up to Facebook’s Perennial Series of Shortcomings appeared first on Adpulp.
More About Advertising
JANUARY 4, 2019
Sky is launching a Sky VIP loyalty programme, following in the footsteps of newspapers, for instance, who are busily trying to form themselves into clubs or communities to hook in users. Well Comcast has to get back its £30bn or so somehow.
More About Advertising
JANUARY 4, 2019
Adweek’s Agency Spy reports that Omnicom’s We Are Unlimited, the agency formed to wrest McDonald’s creative away from Publicis’ Leo Burnett in the US, is now pursuing other business too. This is believed to follow the end of a two-year exclusive deal between client and agency. WAU says: McDonald’s is handled out of Chicago, also.
More About Advertising
JANUARY 4, 2019
The British Army is harking back to Lord Kitchener’s famous World War 1 poster – ‘Your country needs you’ – in its latest gritty campaign from Karmarama. This time it says ‘your army needs you, and your resilience.’ (Another redundant comma but never mind.) So we see a young woman uninspired by her job in.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
JANUARY 3, 2019
Matt Eastwood (below), the global CCO that JWT dispensed with in its last nightmare year of independent existence, has surfaced as global CCO of McCann Health, a growing part of the Interpublic empire. McCann Worldgroup global creative chairman Rob Reilly says: “Matt is an immense talent, but an even better human. He is exactly the.
More About Advertising
JANUARY 2, 2019
Seat is launching its what it calls its first UK brand campaign (didn’t Droga5 produce a rather good ad for them a while back?) and here it is, handily titled ‘Because them, us.’ Which may be a sign of trouble to come. By a Barcelona outpost of DDB called c14torce. There’s also a tie-up with.
AdPulp
DECEMBER 30, 2018
Tacodeli makes some of Austin’s favorite tacos. The Tex-Mex taqueria has grown a loyal fan base since co-founders Roberto Espinosa and Eric Wilkerson opened their first location in 1999. In a city that runs on tacos, steady growth and 20 years in business is a significant accomplishment. One reason for the company’s success is its […].
More About Advertising
JANUARY 2, 2019
It was a big year for MarTech and data acquisitions, according to independent consulting firm, R3, in their analysis of 465 M&A deals in the marketing services industry. The $33bn of M&A activity marked a 144 per cent increase in spend on the previous year, with significant amounts being spent by more diverse buyers and.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdPulp
JANUARY 2, 2019
For a century or more, advertising and journalism have been two separate but closely related industries. Advertising and journalism needed each other. Now that it’s 2019, is this still true? Or have the two industries morphed into a grotesque new ad tech-dependent creature? Whatever the answer, both industries are losing so much ground so fast […].
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