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NOVEMBER 27, 2018
So what’s next at WPP – Ogilvy Grey or Grey Ogilvy (the former one hopes.) WPP CEO Mark Read (below) has already combined VML and Y&R into VMLY&R and, yesterday, JWT with Wunderman to create Wunderman Thompson. He’s started so he may as well finish. There are other WPP candidates for mergers – one often.
AdPulp
NOVEMBER 26, 2018
Many so-called conservatives don’t believe in safety nets for the most vulnerable people in society. These misguided souls think people choose to not work, to be addicted to drugs and alcohol and to live in a cardboard box under an overpass. The reality of homelessness is much more nuanced. The hard fact is some people […]. The post Who Do You See When You See A Person Living on the Street?
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illumin
NOVEMBER 26, 2018
Last week, we released our game changing whitepaper, Attention: The New Media Currency. This content piece, intended to assist all digital marketers at better understanding the landscape of digital video advertising and the challenges being faced, revealed some very intriguing data. In particular, it helped us to confirm a preconceived notion regarding a digital advertising metric: viewability.
All About Advertising Law
NOVEMBER 28, 2018
Previously on the blog , we noted that federal government agencies don’t always play well together. So, when these agencies synchronize their efforts, the industry would do well to take notice. One such coordination effort is well underway. The FDA and the USDA just announced that they will jointly oversee cell?cultured food production derived from livestock and poultry.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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NOVEMBER 28, 2018
We don’t think anyone expected 2018 to turn out quite like this: JWT disappearing into Wunderman, Y&R into VML (not that many people knew what VML was in January) and Sir Martin Sorrell departing WPP in acrimonious circumstances, to do his new thing with a group of Dutch MediaMonks. We did speculate in 2017 that.
AdPulp
NOVEMBER 29, 2018
Some men don’t know when they’re being sexual predators and that’s a large problem for women. For instance, 86% of Brazilian women have been harassed in nightclubs. Yet, men in Brazil have a hard time recognizing much less owning and correcting the problem. To showcase the problem and to help educate unconscious males, Ogilvy Brazil […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
All About Advertising Law
NOVEMBER 26, 2018
On November 14, the FTC Commissioners, in an opinion authored by Chairman Simons, issued an opinion in an antitrust case involving the online advertising industry that has important implications for online advertisers. Last November, we discussed the initial decision by FTC ALJ Chappel l that 1-800 Contacts had violated Section 5 of the FTC Act by coming to agreements with its competitors limiting their abilities—as well as 1-800 Contacts’ ability—to bid on each other’s trademarks an
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NOVEMBER 26, 2018
Volkswagen has concluded its global creative review with a rather odd choice of agencies: WPP, still on the Ford roster globally handling “activation” and media, has been appointed to handle North America creative while DDB looks like the big winner worldwide with VW in Europe (VW’s heartland), Middle East and Africa plus South America and.
AdPulp
NOVEMBER 27, 2018
A good neighbor can make a big difference in your life. They can lend you a cup of flour, check in on you after a natural disaster or buy you a winning lottery ticket. California Lottery continues its tradition of encouraging people to give Scratchers as gifts to both friends and acquaintances (18 and over), […]. The post Almost All Californians Appreciate the Gift of Scratchers appeared first on Adpulp.
InMobi
NOVEMBER 27, 2018
Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? To answer these and other questions related to mobile video ads, we took a look at data on in-app ads, we took a look at data from our mobile platforms dating back from the beginning of 2016.
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More About Advertising
NOVEMBER 27, 2018
Here are two more Santa-themed Christmas ads that aren’t trying to sell us anything, first up London creative agency Aesop for The Childhood Trust. It seems that 700,000 London children are living in poverty, which is pretty shaming, and here’s a dad doing his best for them despite his own financial problems. And then adam&eveDDB.
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NOVEMBER 28, 2018
Adam&eveDDB is taking us to H&M’s Hotel Mauritz this Christmas with a series of six short ads directed by PrettyBird’s Matt Piedmont, culminating on December 23. It’s not quite the Bates Motel but there are some pretty odd doings. Here are the first three. H&M has tried all kinds of long form extravaganzas in the.
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NOVEMBER 26, 2018
CALM, the male suicide prevention charity, is getting a lot of support from the media world. That’s probably not a coincidence given the overwork, lack of job security, and blokey culture that permeates the industry. Adam&eve/DDB’s Project 84 campaign for the charity won a lot of awards this year, and last year BMB created a.
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NOVEMBER 26, 2018
Adam&eveDDB’s John Lewis Christmas ad featuring Elton John has got the nation talking and it’s also inspired film maker Phil Beastall to release this, which certainly appears to have got the nation watching with nearly seven million views so far. It’s a message from mum via that late lamented device the Sony Walkman. Which should.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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NOVEMBER 30, 2018
Something strange seems to be happening to car ads – one or two have an actual idea. In the US anyway. We’ve already had Wieden+Kennedy’s powerful debut for Ford, making the tired old brand look contemporary for the first time in years – by going back to its roots. Now Goodby Silverstein & Partners enters.
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NOVEMBER 30, 2018
November’s best ads are mostly Christmas ads – next year it’ll be October’s probably as these are breaking ever earlier and earlier – and there’ve been a lot. The Mother/Iceland/Greenpeace ‘Rang-Utan’ edit has gained the most views early on and, arguably made the biggest impact (even though you can’t see it on UK TV.
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NOVEMBER 30, 2018
Karmarama, now Accenture Interactive’s flagship agency in the UK, has uncorked a challenge to the struggling creative establishment by saying it plans to recruit up to 100 more staff next year, bringing the total to about 400. There will, one assumes, be crocodiles of people heading towards its Farringdon HQ from wilting members of the.
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NOVEMBER 30, 2018
Here’s another ambitious Apple product ad, shot by John Lewis director of choice Dougal Wilson, this time for its new Group FaceTime via which lots of you can be Elvis impersonators and other useful things. As ever with Apple these days it does what it says on the tin. Has Apple lost some of its.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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NOVEMBER 29, 2018
Here’s Alan Jope, the new CEO of Unilever, talking to then JWT boss Bob Jeffrey about branding in China. Jope succeeds Paul Polman, who transformed Unilever in many ways with his sustainability platform but, like most long-serving CEOs (Polman served over ten years), put his foot in it latterly with the failed attempt to move.
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NOVEMBER 29, 2018
High end winter clothing company Canada Goose has appointed Droga5 London to handle its global account. D5 CSO Dylan Williams says: “Canada Goose is a growing global brand that is focusing its efforts on honouring the arctic north. We are proud to be working with them on this exciting initiative that will bring the north.
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NOVEMBER 29, 2018
It’s disruption all over the place these days with big clients now re-modelling the way they deal with their agencies every time there’s a pitch. Now Sony Playstation, formerly with BBH in the US, is reported to be looking for three or four agencies to handle its global creative account with R/GA, 180 and Grey.
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NOVEMBER 29, 2018
Apparently a Chinese journalist told basketball great LeBron James to “shut up and dribble” in a recent encounter, which has sparked a new campaign from Nike and agency Wieden+Kennedy Shanghai – Dribble& – and even a new range of clothing. Reminiscent, in a way, of Nike recent Colin Kaepernick campaign, which upset a few apple.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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NOVEMBER 28, 2018
I see that Melanie Sykes has returned to the Boddingtons fold, some 20 years or so after appearing in a BBH classic ad. Here she is on the “Tour de Formby.” And in the desert for BBH supplying the “cream of Manchester.” Comparisons are sometimes invidious and the recent Boddingtons effort is respectable enough. Don’t.
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NOVEMBER 28, 2018
Charity GambleAware is doing its noble best to turn back the poisonous tide of betting on football although it has its hands full faced with a supine UK government, greedy broadcasters, ex-players and clubs for sale and the bookies – with their eager handmaidens numerous ad agencies. Agency And Rising is on the GambleAware team.
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NOVEMBER 26, 2018
Great things happen in the loo – or on the loo in this case – according to German DIY chain Hornbach and agency Heimat. So client and agency decided to delve a bit deeper, via an installation in Berlin. Not exactly B&Q – and all the better for it. MAA creative scale: 8.
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NOVEMBER 26, 2018
UK price comparison site GoCompare.com is reviewing its £40m media account, a move which may give a home-grown media independent the rare chance to win a big one. GoCompare is currently handled by Carat, moving there from MEC in 2011. GoCompare’s Gio Compario is so ubiquitous that it’s difficult to see how a media agency.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
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NOVEMBER 27, 2018
Libresse keeps pushing boundaries courtesy of AMV BBDO and here’s another ‘Viva La Vulva,’ a response it seems to findings that half of women think their vulvas are “imperfect.” Seems like an opportunity to bring back our AWOL correspondent Angie Dean, last seen in these pages years ago and much missed by her followers.
AdPulp
NOVEMBER 27, 2018
AmericanTrucks.com is excited to announce their latest giveaway for F150, RAM, Silverado and Sierra owners. Dubbed the “Bring the Noise” sweepstakes, the promotion is offering truckers the chance to win any intake and exhaust system from AT’s catalog; a value of up to $2000. Enter between now and 12/31/18 for your chance to win. Are […]. The post Enter the Bring the Noise Sweepstakes from AmericanTrucks.com appeared first on Adpulp.
More About Advertising
NOVEMBER 26, 2018
WPP CEO Mark Read is continuing his radical clean up of the group by merging J Walter Thompson with Wunderman, the digital agency where he was global CEO for nearly four years. JWT’s obituary was written a while ago, and it was only a matter of time before the 122 year-old ad agency – which.
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