Fuel Lines
NOVEMBER 8, 2018
Agency owners should be part of a “New Group of Executives” that are using social media to attract clients, generate exposure for their companies and acquire new business. The importance of social media on business has dramatically escalated. It is a primary force that is redefining the role of the men and women who oversee the world’s largest companies.
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NOVEMBER 9, 2018
In a change to the usual programming, Piccadilly Circus will stop showing garish, flashy ads for an hour this evening, 9th November, and will instead commemorate the centenary of the armistice with a sombre black and red film. Thousands of black boots will be seen and heard marching across the giant red screen in the.
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Advertising to Baby Boomers
NOVEMBER 6, 2018
Today is voting day. I decided to wait until the whole mess was (almost) over before blogging this spot: Many folks are upset about it. I get it. It’s ageist. It’s stupid. It’s inaccurate. The American Society on Aging has called on Nail Communications to suspend an ageist advertising campaign that began Sept. 24 as part of ACRONYM’s “Knock the Vote” initiative.
AdPulp
NOVEMBER 7, 2018
There are more than 20,000 phone calls placed to domestic violence hotlines nationwide every day. The need couldn’t be any greater—20 people per minute are physically abused by an intimate partner in the United States. This equates to more than 10 million women and men in one calendar year. Clearly, people need help, but reaching […]. The post Don’t Question Yourself, He Did Mean To Hurt You appeared first on Adpulp.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
illumin
NOVEMBER 8, 2018
It happens multiple times a day, we are presented with a vast array of options upon which we must make not-so-life-changing decisions. From picking the radio station for the commute to work, weeding through a lunch menu, and finally settling down to find the perfect movie to watch on Netflix. With regards to advancements in technology and advertising alone, the current generation of consumers has spoken: the power of choice is of utmost importance.
More About Advertising
NOVEMBER 6, 2018
It’s going to take a lot more than a good ad campaign to turn around this retailer’s fortunes, but Mother is certainly doing its bit for Debenhams with a spirited series of ads that celebrates the triumphant feeling you get when you’ve bought the perfect present. While John Lewis has paid big bucks for Elton.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
NOVEMBER 6, 2018
If you are a graphic designer, art director or front-end web designer and you struggle to work with copy, clients who write copy and freelance copywriters, check out this free 36-minute workshop from the editor of Adpulp. Are you wasting time, money and energy on poorly written copy that ruins the effectiveness of your design […]. The post Get Out of Any Copywriting Jam Without Losing Your Mind, Money or Clients appeared first on Adpulp.
All About Advertising Law
NOVEMBER 7, 2018
Whether merchants can charge consumers who pay with a credit card more and how that increase in price is described has been the subject of extensive litigation. According to a divided New York Court of Appeals , New York’s anti-surcharge law, which banned merchants from imposing a surcharge on credit customers, does not actually prohibit a merchant from charging more or characterizing the difference in price for cash versus credit as a “surcharge” as long as the total price for
More About Advertising
NOVEMBER 8, 2018
Might Sir Martin Sorrell (below), now installed as chairman of S4 Capital, the owner of content agency MediaMonks, be contemplating a bid for some or all of Kantar? Kantar, of course, is the data division of WPP, the company he founded 33 years ago and ran before he was rudely turfed out earlier this year.
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NOVEMBER 6, 2018
It’s everyone’s dream, the bottomless Christmas stocking. You never get to the tangerine at the end because the presents don’t ever stop coming. TK Maxx is making that dream come true – for a year at least – by placing a limited number of “neverending stockings” on its shelves across Europe. Lucky shoppers who find.
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More About Advertising
NOVEMBER 8, 2018
Many festive ads have gone for a lighter touch this year, but this one for Boots from Ogilvy UK is a good old-fashioned Christmas tearjerker. To the tune of Robbie Williams’ “She’s the one,” a teenage girl sings about her relationship with her mum and, despite their differences, they learn to understand each other. Beauty.
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NOVEMBER 7, 2018
Here’s another shot across the big agency boys’ bows from Canada’s Strategy awards, this time it’s Digital Agency of the Year Rethink mimicking The Big Short by betting against the shares of the big ad holding companies. Buying them in the hope they’ll go up is like investing in video stores, according to one financial.
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NOVEMBER 6, 2018
The John Lewis Christmas ad from adam&eveDDB is due to land any day now – reportedly featuring Elton John warbling Your Song – and London’s Evening Standard thinks it has a clip from it here, revealed on Twitter. Before you bother looking it’s what looks like a Christmas tree, shot on a wonky hand-held device.
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NOVEMBER 8, 2018
S4 Capital’s Sir Martin Sorrell is reckoned to be on the brink of landing his second big acquisition, US-based programmatic advertising company MightyHive. MightyHive is run by former Google exec Peter Kim and advises clients on their digital media activities as well as acting as a planner and buyer in its own right. It generates.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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NOVEMBER 8, 2018
Publicis Worldwide UK and Western Europe CEO Guy Wieynk (below) is leaving after nearly four years, a pretty successful stint which included winning Morrisons and Lastminute.com. Nick Farnhill is taking over in the UK. This looks like the first big move from Annette King, newly ensconced as CEO of Publicis Groupe UK, in effect Publicis.
More About Advertising
NOVEMBER 5, 2018
The Christmas ad season is a big challenge for all retailers, never more so than now in the UK when the depredations of online buying and business rate rises are in danger of decimating the UK high street. A good Christmas can make the difference between survival and extinction. It will be interesting to see.
More About Advertising
NOVEMBER 9, 2018
Why don’t we ever like Vodafone ads? Over the years a succession of capable marketing execs and top of the range agencies have had a crack at it and the ads are always – well, not on a par with the vastly successful company it is. Maybe it’s the name. Anyway Ogilvy is on the.
More About Advertising
NOVEMBER 9, 2018
Adam&eveDDB is good at introducing some tabasco sauce into the syrupy recipe of Christmas ads – remember Harvey Nichols’ ‘Sorry I spent it on myself’ – and it’s done so again with these two new confections for Waitrose. Spot on, clear strategy and nice execution. MAA creative scale: 9.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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NOVEMBER 8, 2018
Bookseller Barnes & Noble has a new ad agency, Havas North America, and the retailer is going into battle against Amazon again, showing how its staff can find you the right book. A blindingly obvious offer from a proper bookseller but no worse for that. Meanwhile, back in the UK by way of Florida, The.
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NOVEMBER 8, 2018
Seems as though we’re in for even more of Aldi and McCann’s Kevin the carrot this Christmas, by some measures deemed to be the most effective UK Christmas campaign. First up we had an Italian Job-style trailer with more than a nod to Coca-Cola And now the first of a number of fairy stories featuring.
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NOVEMBER 7, 2018
Charity days and months are becoming something of an epidemic (someone will bag a year soon) so if you’re going to essay something as potentially annoying as Christmas Jumper Day (which Save the Children is on December 14) at least do it with understated wit. Which adam&eveDDB does with this this year’s exhortation to “please.
More About Advertising
NOVEMBER 7, 2018
Sometimes too much exposure to Christmas ads and the faux emotions associated with the festivities can lead to early signs of brain softening or, at the very least, an Ebenezer-like reaction. So we travel to the bizarre world of Cesar dog food, which seems to have caught the same funny sweaters bug as Save the.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
NOVEMBER 6, 2018
Last year Tesco did its best to be inclusive with its Christmas campaign and was threatened with boycotts because it featured a Muslim family. The Twitter idiots did not break the retailer’s resolve, however, and this year BBH has again collected a diverse cast of characters from up and down the country, with the intention.
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NOVEMBER 6, 2018
Enterprising agency Zulu Alpha Kilo likes to poke fun at the idiocies of the ad business and this time it’s the “World’s Worst RFP” (request for proposal), won by a giant data-driven consultancy. Which is what some big agencies want to be these days, of course. World’s Worst RFP was unveiled at Canadian publication Strategy’s.
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NOVEMBER 8, 2018
There’s been yet another round of promotions and hirings at Dentsu Aegis Network UK & Ireland, hence the rather crowded photo. Stef Calcraft (6th from left) has been extremely busy internally since he became Dentsu UK’s executive chairman two years ago. Apparently, staff around the network use the affectionate term, “You’ve been Steffed,” to describe.
More About Advertising
NOVEMBER 6, 2018
Cilla Snowball – who’s been synonymous with AMV BBDO’s success in the UK and is a Dame Commander of the British Empire, no less – is stepping down as Group CEO and chairman of the UK’s largest ad agency after 26 years. Snowball intends to pursue a range of other interests. She’ll be succeeded as.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
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NOVEMBER 6, 2018
Much kerfuffle about a memo from WPP financial controller David Barker imposing a hiring freeze on the embattled group’s agencies, hardly a surprise as WPP as battling falling sales and revenues. Apparently WPP was planning to hire about 2,000 people before the end of the year.
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NOVEMBER 5, 2018
Samsonite is celebrating ten years of its Cosmolite lightweight range with an enigmatic film ‘Lost and Found’ from Hanzo Films in Dubai and director Ali Kurr. The posh suitcase finds itself in unlikely hands – somewhat down on their luck – but makes it home in the end. Pretty downbeat (does it change an uncomfortable.
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NOVEMBER 5, 2018
Here’s Amazon’s ‘Holidays’ ad from Lucky Generals, showing, er, lots of Amazon deliveries to the customary Christmas feel good backdrop. And that’s it. Given some of Amazon’s excellent recent efforts it’s a disappointment. A bit like AMV BBDO’s recent debut for Asda. Maybe trad Christmas imagery and a jolly backing track still works.
AdPulp
NOVEMBER 4, 2018
The candidates for Congress in Texas’ 31st District both live in the district, but they could not be from more distant planets. The incumbent is a Bible-waving good old boy who thinks we should pray for the nation. The challenger is a war hero, a helicopter pilot, a mom, a biker with tattoos and a […]. The post In Texas’ 31st Congressional District, It’s Bad Ass Versus Bad Actor appeared first on Adpulp.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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