Sat.Aug 25, 2018 - Fri.Aug 31, 2018

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Bridging the MarTech and AdTech divide - Announcing InMobi's PartnerEdge Program

InMobi

In order to run an effective mobile advertising campaign, marketers need to partner with multiple vendors to manage their marketing and advertising needs. From email and personalization tools to measurement and creative optimization tools, the various digital marketing platforms aim to provide capabilities, customer data and insights to maximize advertising and marketing ROI for advertisers.

MarTech 52
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Talon Compass: OOH with an accent – how hyper-local contextual advertising can work even harder for brands

More About Advertising

By Jo Jackson For the past couple of years, everyone’s money has been on context to be the main driver of Out-of-Home (OOH) growth, but now that it’s here, how well is it being used and how far can we push it? Our newly launched Talon Compass team is on a mission to go beyond.

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How and Where Do You Learn the Art and Science of Advertising?

AdPulp

Advertising is omnipresent; yet, most people, especially on the receiving end of advertising, have little concept of who and what’s behind it, and no idea how it gets made. There are a handful of schools that endeavor to teach advertising, but most practitioners learn on the job. Because there are thousands of agencies, each with […]. The post How and Where Do You Learn the Art and Science of Advertising?

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Are You Ready? California’s New Proposition 65 Warning Requirements Take Effect August 30

All About Advertising Law

“On August 30, 2018, businesses will be required to provide revised “clear and reasonable” warnings under California’s Safe Drinking Water and Toxic Enforcement Act of 1986 (known as Proposition 65 or Prop 65) if they would like to avail themselves of the safe harbor provided by the implementing regulations of the Office of Environmental Health Hazard Assessment (OEHHA or the Agency).

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The Hidden Cost of Install Ad Fraud on Your Business

InMobi

If you think the cost of mobile ad fraud is simply down to the fraudulent installs detected by your anti-fraud tool, then you are mistaken. Computing the dollar impact of ad fraud on your campaigns isn’t as direct. In reality, the hidden costs can potentially be multiple times higher. It’s important to get an accurate picture of the actual cost of mobile ad fraud, as it can indicate the true effectiveness of various marketing channels.

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Sorrell’s new MediaMonks pushes further into tech with launch of Labs operation

More About Advertising

MediaMonks, the €300m cornerstone of Sir Martin Sorrell’s new S4 Capital empire, is pushing further into tech with the launch of a new research and development division MediaMonks Labs. This will be led by MediaMonks former head of games Sander van der Vegte, based in Stockholm. MediaMonks Labs is currently working on a variety of.

Ad Tech 49

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Coca-Cola looks forward to Costa, backwards with new ads

More About Advertising

Coca-Cola is buying the UK’s Costa coffee chain from Whitbread for £3.9bn (Costa at least has the benefit that it’s not a sugary drink although it could do with smartening up). This pits Coke against Nestle and others like privately-owned JAB. It may be a success but Coke might care to remember McDonald’s investment in.

Finance 40
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Elton John bites off more than he can chew in new Snickers ‘rap battle’ ad

More About Advertising

The premise of Snickers’ latest “You’re not you when you’re hungry” ad is a good one. Elton John takes part in a rap battle, churning out his 1976 hit “Don’t go breaking my heart” until he takes a bite of a Snickers bar and turns back into a real life rapper. Elton is Snickers’ biggest.

Agency 40
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Boots UK’s new beauty campaign doesn’t need faces to show the joy of make up

More About Advertising

This ad features women rollerskating, dancing, and doing cartwheels in a style reminiscent of one of those old sanpro ads where the “blood” still ran blue. But it’s Ogilvy’s first beauty ad for Boots and it’s actually very forward-thinking. You don’t even see any faces until the final frame, because the message is about how.

Agency 40
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Droga5 invades college football team talks for Dos Equis

More About Advertising

Are proper TV-based campaigns making a comeback? In the US anyway. Yesterday we had McDonald’s’ Marianne from We Are Unlimited and now it’s a college football themed series from Droga5 for Dos Equis, the beer brand that doubled up as the “most interesting man in the world.

Agency 40
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Rosapark hits top gear for Skoda

More About Advertising

Skoda is looking for a new creative agency after losing its way somewhat in advertising, although not as a brand. In the meantime lots of people seem to be having a go and here’s an online effort from France’s Rosapark. Skodas used to be ugly things back in the 90s, as were we all it.

Agency 40
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Adam&eveDDB splits from Sky after ad review snub

More About Advertising

It seemed strange, rude perhaps, when Sky didn’t ask adam&eveDDB to pitch for its “master brand” account, a new piece of business sitting on top of work for its various sub-brands, one of which is Sky Sports handled by A&E. Now it isn’t according to reports. It looks as though A&E has resigned Sky Sports.

Agency 40
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Lidl makes surprise exit from TBWA as battle for supermarket sales intensifies

More About Advertising

Every big UK ad agency wants a supermarket account and Lidl has helped to keep Omnicom’s TBWA afloat for the last five years, prior to its arm’s length merger with Lucky Generals. But now the German discounter is reported to be looking for a new agency with TBWA declining to repitch. It’s a tough old.

Agency 40
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Small print lets down Nike Ronaldo poster

More About Advertising

Here’s a striking poster from Nike and agency Wieden+Kennedy Amsterdam to herald Christiano Ronaldo’s arrival at the serial Serie A winners. But print is an unforgiving medium, if you read closely. Ronaldo the only player to score in “three league finals?” Didn’t think you had those, you have cup finals. And most goals in a.

Agency 40
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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EasyJet produces kids’ version of Catch Me If You Can to boost female pilots

More About Advertising

Lively PR company Taylor Herring has produced a bright wheeze to highlight EasyJet’s efforts to recruit more female pilots (apparently only five per cent of commercial pilots worldwide are female, EasyJet is now up to 13 per cent and aiming for 20 per cent by 2020) adapting the Leonardo DiCaprio film Catch Me If You.

Agency 40
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Is McDonald’s on to a winner with We Are Unlimited’s spicy grandma Marianne?

More About Advertising

Omnicom’s new(ish) We Are Unlimited construct for McDonald’s seems to be hitting its stride, bringing back “spicy” grandma Marianne for one of its endless varieties. Would this have made the cut with a spicy grandpa? Wouldn’t be surprised if such a version finds its way onto YouTube. It’s girls on top in US adland at.

Agency 40
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New Intermarché campaign from Romance ticks both boxes

More About Advertising

French supermarket Intermarché has led the market by being the first to introduce – or promote – ugly vegetables and the like and now it’s tackling the thorny issue of persuading kids to eat healthy food. Plugging its loyalty card in the back to school period in a new campaign by Romance. Deftly done; hard.

Food 40
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Lloyds’ ‘By your side’ complaint could change ad sanctions

More About Advertising

The UK’s Advertising Standards Authority (ASA) is reported to be investigating Lloyds Bank’s ‘By your side’ ad slogan following a complaint by Keystone Law which is representing TV presenter Noel Edmonds in a dispute with the bank over the actions of a unit of HBOS, bought by Lloyds in the aftermath of the 2008 financial.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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George Parker: Steve Jobs, the not-so-family man

More About Advertising

This week sees the publication of “Small Fry,” the tell-all book by Steve Jobs’ first daughter, Lisa, and her less than fortunate experiences with a father that refused to acknowledge her for years, even though DNA tests proved conclusively that she was indeed his daughter. Her mother existed for years on welfare and food stamps.

Food 40
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Visa Updates Rules for Marketplaces

All About Advertising Law

In recognition of a rapidly changing ecommerce environment, Visa has created a new category of payment aggregator – a “marketplace” – for entities that bring “together Cardholders and retailers on an electronic commerce website or mobile application.” The new marketplace designation will have an immediate impact in the ecommerce market by clarifying the status and requirements applicable to ecommerce sites looking to add payment processing services to their platforms.

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Deconstructing Bud Light: popular fashion over flavour

More About Advertising

I see that Bud Light is partnering with the England men’s football team – riding high in the nation’s affections following their decent World Cup – in a bid to replicate its success with the American NFL. Whether or not the contract insists that Harry Kane Kane and co. need to bellow ‘dilly dilly’ when.

Fashion 40
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Today’s decline accelerates as flagship radio news show looks for a voice

More About Advertising

The audience for the BBC’s flagship radio news programme the Today programme is plummeting, down 800,000 listeners to seven million according to the most recent Rajar figures. And editor Sarah Sands, latterly of the London Evening Standard, and star presenter John Humphrys, now 74, are taking a right old kicking. As BBC “institutions” tend to.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.