More About Advertising
AUGUST 2, 2018
Here’s another cracker from Droga5 New York, for the relaunch of speciality home retailer Pier 1 with a new platform ‘This is me.’ The UK’s airwaves are awash with ads in this category, nearly all of which leave you cold. This is how you do it. MAA creative scale: 8.
AdPulp
AUGUST 2, 2018
Copywriters are Sherpas. Their journeys are both an adventure and a grueling test of endurance. Jim Mitchem and Jason Fox are copywriters who have been to the mountaintop and back. Both men have distinct voices and unique points of view, along with portfolios full of sharp work. Both continue to advance their careers as freelancers, […]. The post The Adpulp Interview with Copywriters Jim Mitchem and Jason Fox appeared first on Adpulp.
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InMobi
AUGUST 2, 2018
In-app header bidding and unified auctions are fairly new concepts for app publishers to utilize when monetizing their ad inventory. For those used to the status quo, trying out something new and “radical” can seem quite daunting. But, fear not! Many app publishers have already leveraged our mediation solution to great results. Just check out some of the reviews we’ve gotten on G2 Crowd: And if you ever run into issues with our mediation platform, our team is always on hand ready to help.
All About Advertising Law
AUGUST 2, 2018
Consumer class actions predicated on state laws alleging deceptive claims are one of the scourges of modern marketing. In a recent decision, the Second Circuit laid out some important guidance on whether and how putative class actions based on laws of different states can move forward. In Langan v. Johnson & Johnson Consumer Companies, Inc. , Langan, a Connecticut resident, sued J&J for violating the Connecticut Unfair Trade Practices Act (CUTPA), alleging that two Aveeno Baby washes wer
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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AUGUST 2, 2018
Jacobs Douwe Egberts, which now includes Mondelez’ coffee business, has picked Karmarama as its creative agency. The business spent ten years at JWT and Karmarama pitched against Saatchi & Saatchi and VCCP for the £10m account. Jacobs Douwe Egberts UK and Ireland marketing director Martin Andreasen says: “The team at Karmarama impressed us throughout the.
AdPulp
JULY 28, 2018
In the political arena, there’s a Washington, DC firm that understands brand storytelling. Thankfully, more and more candidates are turning to Putnam Partners for strategic guidance and video production. The firm has helped elect 10 U.S. senators, 10 U.S. governors and 46 members of the U.S. House of Representatives. The former Mayor of Tallahassee, Andrew […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
All About Advertising Law
AUGUST 1, 2018
Technology is present in nearly everything we do and not only in the form of a smartphone. Now, when people brush their teeth, turn on the car, or tune an instrument, there’s likely some form of digital technology at work. With all of these activities, it can be unclear when the user is manually performing the action versus when it’s become automated.
More About Advertising
AUGUST 1, 2018
Shell has finally announced the results of its agency review resulting in the creation of an “agency of the future” no less. On the face of it it looks pretty good for longstanding partner WPP with group companies VCCP, VCCP Retail (part-owned by WPP) Wunderman, digital agencies Mirum (part of JWT) and Geometry and H+K.
InMobi
JULY 31, 2018
In a recent interview with TechEmergence Avi Patchava, Vice-President of Data Sciences and Machine Learning at InMobi, explains how machine learning plays a role in appropriately matching advertising requests to the right audience at scale, whether on mobile, desktop or different devices and media. Patchava paints a robust picture of what this technology will look like moving forward and how it will change the game for marketers and advertisers, especially with the emphasis on data and machine l
Fuel Lines
AUGUST 2, 2018
New business helps for Advertising, Digital, Media and PR Agencies. Since 2007, I’ve conducted over 350 new business workshops for agencies in North and South America and Europe. No matter what country, I find there are many common problems when it comes to business development that makes it harder than it needs to be. Here is a collection of 50 new business tips that I hope will help make new business easier: Perform SWOT analysis.
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AdPulp
JULY 29, 2018
Populism sounds like such an innocent term. But the word has been beaten beyond all recognition. For instance, Donald Trump is a populist. In name only. One has to be concerned about the needs of ordinary people, to actually be a populist. New York Times opinion writer, Roger Cohen, argues for retiring the term altogether: […]. The post The Problem with “For the People” Is It’s A Lie appeared first on Adpulp.
More About Advertising
JULY 30, 2018
Who would have thought that BT would turn out to be a good sports broadcaster at a time when it doesn’t seem very good at anything else? CEO Gavin Patterson, the architect of the company’s move to try to rival Sky, is on his way but BT Sports may be his most successful legacy (provided.
More About Advertising
AUGUST 3, 2018
MDC Partners’ one-time flagship agency was Crispin Porter+Bogusky, when co-founder and creative leader Alex Bogusky was carrying all before him. Bogusky left eight years ago to spend his time on a number of ventures but now he’s returning to his alma mater. As a consequence former McCann CCO Linus Karlsson, appointed CP+B CCO just nine.
More About Advertising
AUGUST 3, 2018
Our sweltering summer of sport, reality TV and royal weddings has been a reminder of the power of television to reach mass audiences, and the fact that TV’s widely-predicted demise may have been greatly exaggerated. For England’s semi-final match against Croatia, ITV claimed the highest ever football audience, with an average of 24.3m people tuning.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
AUGUST 2, 2018
All ad agencies leap at the chance of doing a sports ad – especially football – but how do you make it different? Nike has trademarked (perhaps shouldn’t mention trademarks for Nike at the moment) glistening be-muscled gladiators, Adidas tries loyally to find a role for David Beckham. It’s the new football season in the.
More About Advertising
JULY 30, 2018
Sir Martin Sorrell’s new company MediaMonks has a new London boss London in Martin Verdult (below), formerly a managing partner at WPP’s Ogilvy Shanghai. Verdult was chosen by Dutch-based MediaMonks before S4C bought it for €300m. MediaMonks, a production company, is a minnow in London with just 15 people in a townhouse off Regent Street.
More About Advertising
AUGUST 3, 2018
Hope springs eternal in the ad business – as it does in retailing. Three agencies – Creature, Who Wot Why and The&Partnership – are reportedly pitching for UK department stores group House of Fraser even though there might not be one very soon. The company is on the brink of collapse after failing to raise.
More About Advertising
AUGUST 3, 2018
The gambling industry is doing its damndest to top up the coffers of the creative industry – some might see such ads as an infestation – and BBH Sport, after a gruelling time with Labrokes, is at least trying to produce something classy for bwin. This new one’s for bwin casino, taking us into James.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
AUGUST 3, 2018
A surge in creative reviews has resulted in a 36 per cent increase in global new business activity in the first half of 2018, according to a new report by independent consulting firm R3. According to R3 creative new business revenue increased from $691m in H1 2017 to $1,084m in the first half of this.
More About Advertising
AUGUST 2, 2018
The drinks category has produced some of adland’s most famous and here Wasserman Experience’s Gary Bonsels, who describes himself as a frustrated cocktail bartender at heart, picks a selection of classics. Bonsels is a group account director at Wasserman and before that was commercial and activation manager at Bacardi.
More About Advertising
AUGUST 2, 2018
WPP has been tidying up its investments in the important Indian market by selling its stake in a number of joint venture agencies with India’s Rediffusion and its GroupM buying the other half of mobile marketing agency Madhouse which has offices in Mumbai, Delhi and Bangalore. Under now departed CEO Sir Martin Sorrell WPP feuded.
More About Advertising
AUGUST 2, 2018
Midlands-based marketing tech and outsourcing business Inspired Thinking Group (ITG, below) has bought one of its notable neighbours, marketing agency Connect. ITG is now a global business and Connect, whose clients include Jaguar Land Rover and Birmingham airport, now has a London base too. Connect was founded in 1993 and now employs 200 people. ITG.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
AUGUST 2, 2018
Grey UK CEO Leo Rayman is leaving to head up a new WPP venture, Grey Consulting. The new business (or practice depending on your preference) will be run from London and employ 150 or so consultants drawn from the agency. Grey global CEO Michael Houston says: “One of the big differences (to a conventional consultancy).
More About Advertising
AUGUST 1, 2018
A Cover Girl gals-on-the-town effort featuring Awkward Black Girl Issa Rae and pals by Droga5 New York got our highest score of the year from Emma Hall, 9.5 for a presumably unscripted epic. Difficult to pull off but Droga succeeds in one of its best campaigns of recent years. Dentsu’s Webchutney in India devised an.
More About Advertising
AUGUST 1, 2018
Consumer goods giant Procter & Gamble is in trouble. Fourth quarter revenue missed target narrowly ($16.5bn against $16.54bn as did sales growth (one per cent against 2.3 per cent). Net income was down a thumping 14.9 per cent to $1.89bn year-on-year. All this while announcing substantial cost savings from its cull of agencies (down to.
More About Advertising
AUGUST 1, 2018
Michael Frohlich’s controversial restructuring of Ogilvy UK has had another predictable consequence: former Ogilvy & Mather CEO Charlie Rudd, who led a revival of the agency, has quit his post as chief client officer. Ogilvy & Mather disappeared in the UK in the Frohlich revamp. He follows chief production officer Clare Donald, a well respected.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
JULY 31, 2018
You can’t go far wrong with a Heath Robinson type device and Lucky Generals and its experience agency Wild Things have rigged one up for Yorkshire Tea’s new brand Biscuit Brew. 120 metres of biscuits orchestrated by “domino expert” Mathias Ritter. Been done before of course, most notably by Wieden+Kennedy London for Honda back in.
More About Advertising
JULY 30, 2018
Um, what exactly is going on here? Some people say that advertising is divorced from reality and the latest UK ad expenditure figures might underline that view. According to the Advertising Association/WARC UK advertising scored its 19th consecutive quarter of market growth with a 5.9 per cent increase year-on-year in Q1 2018, 1.3 per cent.
More About Advertising
JULY 30, 2018
MDC Partners, which owns Anomaly and 72andSunny among others, had a decent 2017 after years of under-performance but it looks like the wheels might be coming off in 2018. Its Q1 results were described as “unacceptable” by CEO Scott Kauffman and now Kauffman is culling the senior management team, most notably CMO Bob Kantor. Kantor.
More About Advertising
JULY 30, 2018
Another British PR firm finds itself in the mire, less than a year since Bell Pottinger imploded thanks to its dirty tricks campaign in South Africa on behalf of the Gupta brothers.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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