More About Advertising
JULY 1, 2018
Transformation is the buzz word of the moment in adland and elsewhere and now independent out of home specialist agency Talon Outdoor has created the new role of chief transformation officer to reflect the the growing importance of data, technology and automation. Talon has hired Josko Grljevic (below), chief technology officer position at out of.
All About Advertising Law
JULY 2, 2018
What if the influencer you had been following on Instagram—an influencer whose style choices you admired, and who supported social causes that you believed in—turned out to be…a robot? This is what happened to followers of Lil Miquela, a 19-year old model from California who launched an Instagram account in 2016. For the past two years, she’s been posting photos of herself in designer clothing, eating at trendy restaurants, and pitching beauty products.
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InMobi
JULY 3, 2018
Advertisers of all stripes love in-app video ads. InMobi’s State of Mobile Video Advertising 2018 Report found that advertisers globally doubled the amount they spent on in-app video ads between 2016 and 2017. In the U.S., more than a third of all money spent on in-app advertising during the first three months of 2018 went to video. All kinds of brands are now buying in-app video ads, even ones where impressions and engagement are the major goals.
AdPulp
JULY 3, 2018
Cabell Harris and his agency, WORK Labs in Richmond, Virginia are industry famous. Deservedly so. Now in its 25th year of, WORK is a design-forward, five-person shop that operates from the ground floor of the Harris home. According to Richmond Biz Sense this is about to change. Harris said he is looking into possibly locating […]. The post Perpetual Reinvention and Forward Movement—Cabell Harris & Co.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
JULY 1, 2018
Whatever you say about the agency holding companies – and we do – they have a certain track record in absorbing and maintaining their big agency acquisitions. Other deals may not run as smoothly, there’ve been stories that the UK’s engine Group and California’s Lake Capital haven’t always seen eye to eye and now the.
illumin
JULY 6, 2018
As we continue our mini-learning series on programmatic ad formats, today we’ll be taking a closer look at programmatic video advertising. . The quantity of digital and offline media available to users today is growing at an exponential rate. Audiences are bombarded with massive amounts of information, such that it is impossible for a user to acknowledge everything they are exposed to.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
JULY 2, 2018
Renting a car from a rental car company is so last century. In the sharing economy, you dream up your temporary ride to complement your outfit for the night. Comedian Hannibal Buress and director Kris Merc set out to make a weird, charming, and surprising piece of content for car sharing marketplace, Turo. Turo CMO, […]. The post Hannibal Buress Goes “Back To The Future” for Turo appeared first on Adpulp.
More About Advertising
JULY 5, 2018
Blockchain is a buzzword that seems to pique the interest of even those who don’t know what the hype is all about. When most people hear about the blockchain, initial coin offerings (ICOs), and digital currency, they often think of Bitcoin or Ether — arguably the most famed cryptocurrencies. These are fundamentals of the crypto.
Advertising to Baby Boomers
JULY 2, 2018
NostraChuckus , famed soothsayer of the obvious, continues to amaze with his humdrum prognostications: 21 July 2017 The Interminable Death of Television Nothing I can think of is as lively and chipper as television in its final throes. If we all began dying as happily, healthily, slowly, and painlessly as TV, we wouldn’t fear the process - but welcome it. 09 January 2018 2018: The Year of Big That’s my prediction.
More About Advertising
JULY 2, 2018
In a sign of how rapidly things are changing in adland Interpublic is buying data business Acxion Marketing Solutions (below), with whom it’s been working since last year, for $2bn after tax allowances. This is the bulk of Acxiom business although it doesn’t include its LiveRamp customer operation. IPG adds 2000 people with data on.
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More About Advertising
JULY 4, 2018
WPP’s GTB agency (Global Team Blue) is fighting to hang on to its lion’s share of the Ford creative business (wonder if SMS has been on the phone to Dearborn?) and this is a bolder effort than usual for the new Ford Mustang. “Do not no gentle into that good night” is the opening line.
More About Advertising
JULY 4, 2018
A Dutch auction is one in which the price starts high and is then progressively reduced. Unfortunately for Sir Martin Sorrell and his new venture S4 the battle for Dutch digital production company MediaMonks is turning into that in reverse.
AdPulp
JUNE 30, 2018
I hope that candidates from coast-to-coast are studying Alexandria Ocasio-Cortez’s historic win this week in New York and asking themselves what they might learn. There are quite a few political lessons to focus on, but there’s also a communications lesson. Fast Company was one of the first to correctly identify her campaign’s visual identity as […].
More About Advertising
JULY 6, 2018
The&Partnership is rolling out a new “platform” for Toyota’s Aygo town car – ‘Just Go.’ So that’s why it’s called Aygo is it? Always wondered. ‘Just do it’ didn’t do Nike any harm though. There are ads and lots of social, all via T&P’s European network which handles Toyota and Lexus across the continent.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
JULY 5, 2018
PrideAM is a lobby group pushing for fairer representation of LGBT+ people in ads and in the agencies that create them. So it’s produced a “Creative Review” of ads doing it right and doing it wrong. The panel included M&C Saatchi CCO Justin Tindall who received a right old kicking for saying in Campaign that.
More About Advertising
JULY 6, 2018
The Times reckons that Sir Martin Sorrell’s S4 Capital is winning the race to buy Dutch digital production company MediaMonks for €300m while Sky News reports WPP is alleging that Sorrell was “heavily engaged” in discussions with MediaMonks last year while at WPP. This supposedly included a face to face meeting. WPP says this breaches.
More About Advertising
JULY 5, 2018
Y&R London CEO Paul Lawson has hired Sunshine MD Katie Lee as the agency’s new managing director. Lawson, appointed just over a year ago, and Y&R CCO Jon Burley both worked with Lee at Leo Burnett. She began her career at CDP and has also worked at BBH, Saatchi & Saatchi and Gravity Road. Lawson.
More About Advertising
JULY 5, 2018
How being inquisitive and inspired by the Pride in London movement led one executive to seize an opportunity to help shape this year’s campaign and place community and real people at its heart. Hello, I’m Jon, and two years ago I joined Talon’s International team as a client director. In my time working in the.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
JULY 5, 2018
As we thought, Sir Martin Sorrell’s bid for MediaMonks with his new venture S4 has aroused the ire of WPP, which is also bidding for the Dutch digital production company, valued at £250m plus. WPP has sent a legal letter to Sorrell (below), threatening to prevent its founder and former chief executive collecting up to.
More About Advertising
JULY 4, 2018
The&Partnership has scooped another big piece of international business, this time with AllTogetherNow – now labelled a digital creative agency – winning Avon’s global corporate digital work. ATN won the business following a pitch. ATN is tasked with unifying the cosmetic company’s brand, delivering corporate messages to over 50 markets and localising work across all.
More About Advertising
JULY 4, 2018
Britain’s National Health Service (NHS) was the crowning achievement of the post-war Attlee government and, in the 70 years since, it’s been most things to most people including a political football and regular source of scandal, latterly malfunctioning machines that fill elderly patients with dangerous doses of powerful drugs. Amid all this its front line.
More About Advertising
JULY 3, 2018
AMV BBDO is back with a proper ad for Mobil1 motor oil, this one featuring Red Bull driver Max Verstappen. In it Max (it probably isn’t him really) is being pummelled by 124 boxers, the number of G-forces these brave gladiators have to suffer in a race. But Mobil1 is making Aston Martin Red Bull.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
JULY 3, 2018
Communications, media and technology continues to deliver the goods for Accenture with third quarter earnings of $2.13bn compared with $1.75bn for the third quarter of fiscal 2017, an increase of 22 per cent in US dollars and 18 per cent in local currency. This sector is now Accenture’s biggest after products and, while not strictly.
More About Advertising
JULY 3, 2018
Sir Martin Sorrell’s first target for his S4 data to content business is MediaMonks it seems, a Netherlands-based digital production company with over 600 staff in Amsterdam, London, Stockholm, Dubai, New York, Los Angeles, Mexico City, Buenos Aires, São Paulo, Singapore and Shanghai. Founded in 2001, MediaMonks is run by Wesley ter Haar and Victor.
More About Advertising
JULY 2, 2018
We had lots of good ads in June, including Top Tips for Cannes and (some of) the winners. Here are two, from directors at different ends of the scale, showing that directing still matters in these data-driven-content days. Somesuch director Max Weiland is the son of one of the industry’s undoubted maestros Paul and this.
More About Advertising
JULY 2, 2018
Sir Martin Sorrell is reported to have raised £100m for his new S4 venture, to add to the £50m of equity capital already in place (£40m of it his). This may be seen as a win or a fail – originally S4 had £150m of ‘non-binding” finance agreements but that seems to have reduced.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdPulp
JULY 6, 2018
I am from Nebraska. I live in Texas. I have also lived in Utah and South Carolina. Do you see the trend? Because I come from the Corn, I get pissed when the Huskers don’t show up to play, and I get pissed when a short-sighted rancher and Trump cheerleader from the Sandhills occupies a […]. The post Jane Raybould Is Angry About Guns, And She’s Bringing The Fight to the GOP appeared first on Adpulp.
AdPulp
JULY 5, 2018
Scott Pruit, the Trump Administration’s scandal-plagued EPA Administrator was sent home to Oklahoma today. The incoming director has a cleanish slate, but Trump’s Earth-damaging policies are not about to change. All of which makes today a great day to focus on the problem solvers who battle to preserve and restore nature and honor all living […].
AdPulp
JULY 4, 2018
Are Ronald Reagan-Republicans stunned by the rapid erosion of conservative values by a reality TV star POTUS? Their professional actor POTUS held ideas about immigration that would make today’s Democrats blush. The ad above is playing on FOX NEWS today. The ad is the work of Becoming American initiative, which exists to counter the White […].
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