Sat.Jun 16, 2018 - Fri.Jun 22, 2018

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Y&R UK CCO Jonathan Burley: my Top Tips for Cannes

More About Advertising

Top Tips for Cannes Heinz – Geoff Cartoons move me to tears with such pitiful ease (I can’t type the letters ‘U’ and ‘P’ in succession without letting out a wretched, strangled sob) that you may want to take my fandom of this wonderful antipodean TV spot with a heavy pinch of salt. But even.

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A Buyer’s Guide to Choosing an Anti-Fraud Solution

InMobi

In our previous article , we had discussed various strategies deployed by anti-fraud solutions to counter fraud today. The most prevalent technique being static threshold detection (i.e., defining known frauds, and then focusing on detecting those anomalies with predetermined fixed thresholds). However, this is both ineffective and inefficient against constantly evolving, newer fraud methods for a simple reason  —  how do you find something when you don’t know what to look for?

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Civil Liberties Mean The World To People Who Have None

AdPulp

The American Civil Liberties Union claims to have uncovered tens of thousands of pages of evidence documenting U.S. Customs and Border Protection (CBP) officials physically, sexually, and verbally abusing children. According to the ACLU, the majority of these children are asylum seekers fleeing violence in Mexico and Central America. Some are teenage mothers.

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Reefer Madness

Advertising to Baby Boomers

In some places it’s legal. In other places it’s sort of legal. It’s now legal in Canada. You can smoke it, eat it, spray it on body parts or someone else’s body parts. There’s a suppository. Lots of suppositories. You can get really ripped or simply become moderately pain-free. Or both. If I listed all of marijuana’s claims – valid, maybe valid, yet-to-be-determined, complete poppycock – you’d go mad.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Accenture wins a Grand Prix at Cannes

More About Advertising

The Accenture team at Cannes will be partying hard on their yacht tonight, having taken a Grand Prix on board for the first time. Appropriately, Accenture’s Dublin agency, Rothco, won in the Creative Data Lions category for The Times’ “JFK Unsilenced” work, which recreates the speech that JFK would have made on November 22, 1963.

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Why AI Will Forever Change The Way You Think About Ad Fraud

InMobi

“Any fool can tell a crisis when it arrives. The real service to the state is to detect it in embryo.” — Isaac Asimov, Foundation LEARN MORE Until recently, the approach to fighting mobile ad fraud has been defensive and reactive. For instance, Ad networks and publishers deploy rudimentary static defense mechanisms and wait for the bad guys to counter them before deploying hotfixes or undertaking countermeasures.

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Qualified Immunity and the FTC: LabMD Loses Its Case Alleging Violation of its Constitutional Right

All About Advertising Law

We blogged recently on the 11th Circuit’s decision that the FTC’s order against LabMD is unenforceable. If you enjoyed that blog, then you’re in luck because we have more LabMD versus FTC content coming your way. In a separate case, LabMD and its chief executive Michael Daugherty sued individual FTC attorneys, arguing that they ramped up the Commission’s investigation into LabMD in retaliation for public criticisms of the FTC made by Daugherty.

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Helen Weisinger of Outdoor Plus: why Out of Home should be inspired by social

More About Advertising

Over the next few weeks social media channels will be updated to reflect every significant moment of the 2018 World Cup – the goals, the joy, the sadness and the glory, all played out on our feeds in real time. But what most marketers don’t realise is that they could be using out of home.

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UM?s Lawrence Dodds: AI is here already to maximise ads but humans needed to avoid brand safety nightmare

More About Advertising

Artificial intelligence has already made a significant impact within the programmatic sphere through machine learning. AI-driven neural networks are becoming more capable and more able to mimic human behaviour as the technology develops. Advertisers could soon be applying the technology to adapt campaign placement and copy in response to real-world outcomes.

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Consultants make their mark at Cannes and it heralds a big industry shake-up

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Accenture Interactive won its first Cannes Lions Grand Prix for The Times’ ‘JFK Unsilenced’ from Ireland’s Rothco, Deloitte Digital in Australia has been shortlisted for the Titanium Lions (“game changing” ads) for The Great Barrier Reef Foundation’s ‘Value of Nature.’ So the consultants’ tanks are well and truly parked on the holding companies’ creative lawn.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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There?s A New Aggregator of Boutique Agencies in Town

AdPulp

What if small agencies with amazing talent combined forces under one umbrella? Might that improve creative output at scale? According to The Wall Street Journal, Plan A, a new advertising-holding company based in New York City will bring together a wide range of creative boutiques. MT Carney, the founder of ad firm Untitled Worldwide, and […].

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Publicis Groupe scoops Cannes Lions top gong for Tide ? even though it wasn?t (officially) at the festival

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To nobody’s great surprise Procter & Gamble’s ‘It’s A Tide Ad’ won a Film Grand Prix at this year’s Cannes Lions. The ad, featuring David Harbour, from Saatchi & Saatchi New York was MAA’s clear winner in our Top Tips for Cannes round-up and it duly delivered. The ad was entered by P&G as new.

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Sorrell denies prostitute allegations, says publicity could affect new S4

More About Advertising

Former WPP boss Sir Martin Sorrell was asked on stage at the Cannes Lions if he’d visited a prostitute, paid for by company money, as widely reported. He told New Yorker writer Ken Auletta that the accusation “wasn’t true,” although he didn’t go into details – about the alleged visit or its funding. So that’s.

Finance 40
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Cannes: Red Cross ?Hope? Film Craft winner is a reality check

More About Advertising

This is rough viewing: the Cannes Lions Film Craft Grand Prix winner ‘Hope’ for the International Committee of the Red Cross by Sra. Rushmore and Blur films. A father takes his wounded daughter to hospital but that’s been blitzed too. What a world. Isobar New York won the Digital Craft Grand Prix for Billy Corgan’s.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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NAD Okays Use of Non-Industry Standard Test

All About Advertising Law

Many of you are no doubt familiar with ANSI testing, which is often touted as the gold standard in assessing product performance. However, other types of third-party tests exist, even if they have not risen to the level of being an “industry standard.” A recent NAD decision sheds some light on when and how advertisers can use such tests in their advertising.

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Cannes: Sorrell talks mortality and management style, and hits out at WPP leaks

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There’s been plenty of gossip about Martin Sorrell at Cannes, mainly speculation about whether there are more revelations to come and who might succeed him at WPP. The man himself finally made his first public appearance since he was ousted from WPP, speaking at a venue that was wholly unfamiliar to the multi-millionaire – a.

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Owner Heseltine hymns Campaign on its 50th

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I see that Haymarket owner Lord Heseltine has been celebrating Campaign at a lunch in Cannes, at News UK’s palazzo or whatever they call them in Cannes. Campaign is 50 this year and there’ll be more such occasions to come. His Lordship is right to sing the magazine’s praises (even though these days it’s mostly.

Finance 40
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More balls from Adidas as World Cup picks up steam

More About Advertising

Adidas is claiming it’s “re-engineered creativity” in its new World Cup ad. The German sports shoe has rounded up 56 “creators” including Pharrell Williams (what’s he know about football?), David Beckham (who hung his up years ago) and the usual Adidas properties in an excitable effort from 72andSunny. But really it’s all balls.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Media pioneer John Ayling Associates celebrates 40 years on

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To One Marylebone, a London landmark stemming from 1826. Not quite as venerable is John Ayling Associates, there yesterday to celebrate 40 years as a London media independent. Back in the 1970s a wave of media independents shook up the UK advertising scene and then the global ad world as media was detached from creative.

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Paul Domenet: how modern creativity became the procrastinator?s refuge

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If you had a drink every time someone mentioned the word ‘creativity’ during Cannes week, you’d be dead by Tuesday. For all the buzzwords that are dropped at that festival, creativity has to be the most over-used one – and this year is no different. As usual there are loads of seminars and workshops exploring.

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Ogilvy, Apple and McCann head latest Cannes Lions winners

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Another gaggle of Grand Prix – Thought there were supposed to be fewer of these this year. Ogilvy Chicage won the new Industry Craft award for tracking down some famous pairs of shoes for Kiwi, including these from Muhammad Ali. Entertainment Grand Prix went to Amsterdam agency N5 for for telecoms company KPN, Apple’s HomePod.

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Paul Simons: a more modest Cannes this year ? perhaps

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The various comments regarding the profligacy of Cannes declining seemed far-fetched from our short car journey yesterday evening. We had taken our dogs for a run on the beach at Port Gallice, in the bay next to the large bay of Cannes. Our route home is the coast road on the edge of Cap d’Antibes.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Ebiquity says $45bn is up for grabs if media budgets are allocated based on ROI

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Marketing analytics specialist Ebiquity has given the serried ranks of clients gathered at the Cannes Lions something to think about, claiming that better allocation of marketing spend could add $45bn annually to their bottom lines. The three-year study analysed 2500 campaigns, regionally weighted to build a global number. The focus was on channels where the.

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Nike hijacks Russian sport with ?Don?t Ask? campaign

More About Advertising

Nike doesn’t sponsor the FIFA World Cup, so we don’t get to see what the brand might come up with to celebrate one of the biggest sporting events on the planet. Instead, Nike — well practiced in circumventing FIFA rules — has created “Never Ask,” a series of films about athletes from Russia, where the.

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David Harris of gyro: Cannes ? please stop making lazy tropes of important words

More About Advertising

This year at Cannes, the beating heart of creativity and originality, the seminar line-up has a proliferation of titles that are worryingly similar. In fact, ‘human’ seems to have become the Cannes 2018 buzzword (‘Innovation at the Human Level,’ ‘Who wants to be a human?’ and ‘Human + Machine: Stronger Together in the Age of.

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Rothco recreates the Dallas speech that JFK didn?t make in Cannes winner

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We usually stick to Grand Prix winners at Cannes – otherwise we’d die – but this from Ireland’s Rothco for The Times is worth a nod (it won a Gold in Radio & Audio amongst others). It’s the speech that JFK would have made in Dallas on November 22, 1963. Rothco is now part of.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Baileys boss flies the flag for women in ads at Cannes Lions

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By Jane Austin in Cannes It’s an interesting and often disturbing exercise to revisit movies from your youth in light of the MeToo and TimesUp movements and see how outdated and sexist the portrayal of women seems. The actress Molly Ringwald recently admitted she now finds The Breakfast Club, the cult 90s film she starred.

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AMV BBDO?s Trash Isles leads purpose-driven Grand Prix haul at Cannes

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Cannes Lions has begun cranking out the awards winners with AMV BBDO’s Trash Isles with LADBible and The Plastic Oceans Foundation winning the Grand Prix for Design (and it may win in other categories too); Corruption Detector from Grey Brazil Sao Paulo winning the Grand Pix in Mobile, Follow the Arches for McDonald’s from Cossette.

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FTC and House Start Working Together to Address CPSC-related Connected Technology Issues ? Stakeholders Should Prepare for Future Government-Wide Cooperation

All About Advertising Law

Robust conversations about IoT, smart technology, and product safety continue across the federal government. On May 16, 2018, the Consumer Product Safety Commission (CPSC) held a public hearing on the Internet of Things (IoT) and consumer product hazards. (See previous related blog posts here and here about the hearing.). On June 13, the House Energy and Commerce Committee’s Subcommittee on Digital Commerce and Consumer Protection (SDCCP) voted to send H.R. 6032, the State of Modern Applic

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The&Partnership?s Micky Tudor: my Top Tips for Cannes

More About Advertising

Top Tips for Cannes I was going to start by trying to be witty and saying how this year, I have never seen less advertising – especially the sort of Lion-winning stuff normal people never get to see anyway. I would then have got serious and gone on to talk about one unmissable theme this.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.