More About Advertising
MAY 15, 2018
Much chatter in adland on the new Life After Sorrell era (LAS) and how it’s a great opportunity for creativity to make a comeback as the differentiator between agencies and a sure-fire way to the client’s wallet. Hmm. Have they heard about procurement? Sorrell was indeed a ‘math man’ and creative agencies began to play.
InMobi
MAY 17, 2018
In-app advertising is at a crossroads. Ad fraud is reportedly at a record high. New buying technologies like programmatic are coming under fire. Brands are worried about their ads appearing next to objectionable or sensitive content. Consumers are increasingly worried about their data, and government agencies are cracking down. So where does all this leave the industry?
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All About Advertising Law
MAY 16, 2018
In light of a new California decision interpreting California’s wage and hour law, brand companies should take a careful look at their influencer compliance programs not only for FTC compliance, but also potential employment law consequences. How a company establishes and maintains influencer compliance can potentially convert the influencer from an independent contractor to an employee.
AdPulp
MAY 16, 2018
We are witnessing one of the great migrations. Art directors and copywriters, like Sandhill Cranes, are in flight. Their destination? Client-side opportunities. “A lot of people right now are intrigued by being closer to the core business and being much more effective,” says agency producer Jenny Gadd, who joined Airbnb last fall. According to Ad […].
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
MAY 17, 2018
By Roscoe Williamson In the past, it may have seemed that sonic branding was the preserve of behemoth global B2C brands with a stratospheric above-the-line spend. A myriad of superstar sonic logos such as Intel Inside, McDonald’s and Audi all battling it out for our attention at the of end of flagship TV campaigns. This.
InMobi
MAY 15, 2018
So you’ve been monetizing your mobile app for a while now and you heard about this thing called " mobile ad mediation." After doing some light digging on Google, you begin to realize that you’re missing out on opportunities to significantly increase your mobile advertising revenue and start to wonder what it’s going to take to get started with a mediation platform.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
MAY 17, 2018
In the advertising business, we love to talk about the “brand promise.” In theory, every brand has one. Take RAM Trucks. RAM is devoted to hard work and performance in every aspect of life — family, neighbors, community, and career. Let’s see if these values come screaming through in the new commercial for the 2019 […].
More About Advertising
MAY 17, 2018
The marketing world is full of crystal balls (it was ever thus) and peering into his at Campaign’s Media 360 conference was Anatoly Roytman, Accenture Interactive’s big boss outside the US. Accenture is good at naming things and Roytman (below) reckons the agency world is going to be dominated by “cagencies,” combos of consultancies and.
All About Advertising Law
MAY 18, 2018
In a blow to the soundboard industry, the D.C. Circuit recently ruled in Soundboard Association v. FTC , No. 1:17-cv-00150 (D.C. Cir. Apr. 27, 2018) that the Federal Trade Commission’s November 2016 opinion letter, which reclassified soundboard technology as “robocalls” under the Telemarketing Sales Rule (TSR), is not subject to judicial review.
Gods of Advertising
MAY 14, 2018
Two peas in a pod? “Much of the Simpsons’ success can be traced to two main sources: an independence from network interference and a complete dedication to the writing…”. -John Ortved, The Unauthorized History of the Simpsons. The Simpsons TV show is the creative standard by which all comedy writing (perhaps all script writing) is measured.
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AdPulp
MAY 16, 2018
2018 is the year of the American woman. Oh yes, she’s bad and she’s nationwide. New research shows kids are more likely to go fishing with their mom – a direct contradiction of the idea that fishing is a boys club. Yet, a 2017 study revealed that only 19.3% of women and girls believed that […]. The post Women Are Rocking The Fishing Boat appeared first on Adpulp.
More About Advertising
MAY 17, 2018
The World Cup is almost upon us, bringing a welcome opportunity for advertisers and creative agencies to show their finest. And, every four years, worrying about the budget is given a red card: it’s football innit? Betting giant bwin enters the fray with this epic from BBH Sport: ‘Who Stole the Cup?’ showing four footballing.
InMobi
MAY 17, 2018
As the mobile advertising industry continues to grow and become more complex, mobile ad mediation has emerged as a hugely beneficial new option for publishers. A mobile ad mediation platform helps publishers connect to multiple ad networks to maximize fill rates and increase revenue. The best way to earn more revenue from mobile in-app advertising is by increasing the number of buyers in your auction, and the only way to do that efficiently is by working with a mediation platform.
AdGlow
MAY 15, 2018
While using Twitter organically is a great way to build a marketing presence for your brand, it isn’t enough to make a significant impact in the Twittersphere.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdPulp
MAY 15, 2018
Did you know that nearly 314 bird species are on the brink of extinction today? This is not the centennial celebration that fans of biodiversity and the 100-year old Migratory Bird Act wanted. When Looney Advertising in Montclair, New Jersey learned that more than half of the birds in North America are at serious risk […]. The post Birds Are Way Cool—Let’s Save Them appeared first on Adpulp.
More About Advertising
MAY 14, 2018
Venerable tonic brand Schweppes has somewhat belatedly come back to life – presumably due to the impact of FeverTree and all those other new rivals – and here’s its latest wheeze, the “dress for respect.” A slinky outfit fitted with sensors to show in real time (don’t we love real time?) how often three women.
All About Advertising Law
MAY 17, 2018
The FTC has been back at full capacity for little more than two weeks but is already making news on the consumer protection front. On the staffing side, the Consumer Protection Bureau is currently being run on an acting basis by long time FTC staffer Reilly Dolan. Numerous media outlets were reporting that Andrew Smith, a partner at Covington & Burling, would shortly be appointed as the permanent Bureau Director.
More About Advertising
MAY 14, 2018
What do marketers think is the best creative work – or idea? The One Show in New York rounded up ten of them and they chose (as many have before them) ‘Fearless Girl’ from State Street Global Advisers and McCann-Erickson for the inaugural One Show CMO Pencil award. Fearless Girl has been harvesting awards by.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
MAY 18, 2018
Marks & Spencer CEO Steve Rowe is ringing the changes, trying to wring some extra market share and revenue from his two main businesses: Food and Clothing and Home. A while back food was in the ascendancy but that’s stuttered recently and Rowe has brought in supermarket veteran Stuart Machin from South African-owned retail holding.
More About Advertising
MAY 17, 2018
“It was horrendous. Embarrassing for all of us. Like a punch in the face. Shame on us.” Two brave souls from JWT London got up on stage at the Creative Equals conference to share the humiliation of having the worst gender pay gap figures in the industry. To remind you, JWT’s mean pay gap is.
More About Advertising
MAY 16, 2018
We all know now who knew who was in the England World Cup squad before we did, Wieden+Kennedy in making this film for the Football Association. Well done them for keeping a lid on it (COO Neil Christie probably threatened the team with his fabled early morning meetings if they transgressed). It’s the FA getting.
More About Advertising
MAY 14, 2018
If you were in Miami last week attending the #ANAAFM (ANA’s Financial Management Conference), you may be forgiven for thinking about your retirement. Not only because you were on the beach, but because you might wonder what hits first: the end of this industry as we know it or your retirement. Most folks clearly bet.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdPulp
MAY 18, 2018
YETI is an Austin-based outdoor gear company that makes high-end coolers, which are primarily used for hunting and fishing. Recently, the company took aim at its own outdated discounting programs, only to receive incoming fire from The NRA and its members. According to the Austin American-Stateman, YETI notified the NRA Foundation, as well as a […].
AdPulp
MAY 16, 2018
To promote the launch of the Stinger GT, Kia, in partnership with INNOCEAN Worldwide, created an interactive book that mimics the performance of a true GT to share with 100 of the country’s most influential journalists and automotive-award jurors. The booklet, dubbed, “Text Drive,” featured eight chapters coordinating with the car’s 8-speed automatic transition and […].
More About Advertising
MAY 18, 2018
Many years ago, in the age of dial-up telephones, BT used to tell us “it’s good to talk.” As it would, as BT’s services were about the only way you could do this unless you were face to face. Now the company, which has suffered all sorts of mis-steps and calamities over the past few.
More About Advertising
MAY 16, 2018
Sir Martin Sorrell always liked a conference and now he no longer has to bother with running WPP he’s popping up all over the place, without all those pesky emails to deal with – presumably. He spoke at yet another in New York this week, telling them that: “What I’m looking at, and what I.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
MAY 16, 2018
Good to see Victoria Milligan returning to the media agency fold as marketing and communications director of Dentsu Aegis Network UK & Ireland. She is the widow of Sky sales boss Nick Milligan who died with their eight year old daughter Emily in a tragic speedboat accident in Cornwall in 2013. She lost part of.
More About Advertising
MAY 15, 2018
From time to time I think the wider advertising world shoots itself in both feet, mostly due to self importance reasons. The current trend of the ‘chief’ prefix to job titles is the latest. This is spreading like a forest fire with small businesses of ten people having several chiefs for something or other. To.
More About Advertising
MAY 16, 2018
Is this going to be the hottest ticket in Cannes? Defenestrated WPP CEO Sir Martin Sorrell (below) is due to make an appearance, in a “candid discussion” of marketing issues with New Yorker writer and critic Ken Auletta, scheduled for the main stage on Friday June 22 at noon. Just how candid we’ll have to.
More About Advertising
MAY 16, 2018
Jonathan Trimble’s 18 Feet & Rising hasn’t always had the best of luck. losing biggest client Nationwide fairly early on after producing some good work and then landing House of Fraser as the department store group teeters on the brink of high street oblivion. Marcoms group Creston bought a minority stake a few years ago.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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