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APRIL 24, 2018
Trevor Robinson is executive creative director and founder of Quiet Storm, the London-based advertising agency and production company. He began his career at HHCL, working on some of its most famous campaigns including Tango, Martini and Golden Wonder Pots. He founded Quiet Storm in 1995. A long-time champion of diversity he was awarded the OBE.
InMobi
APRIL 24, 2018
It’s that time of the year again in Indonesia! Across industries, be it retail, FMCG or ecommerce, marketers are all eagerly waiting for the big season of Ramadan to drive sales in the busiest and best quarter of the year. We at InMobi conducted a detailed survey among our users to find out their Ramadan spending plans and habits, in order to empower mobile advertisers to succeed in their pursuit of a high sales momentum.
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AdPulp
APRIL 21, 2018
Spotify was named Ad Age’s “In-House Agency of the Year” in February. Once upon a time, no one paid attention to in-house agencies. Today, the designation is a real honor. Let’s take a look at some of Spotify’s creative output… The brand turned popular playlist RapCaviar into a sub-brand “that could meaningfully connect with artists […].
Advertising to Baby Boomers
APRIL 25, 2018
It’s been only a few months since I blogged about the power and influence of women: 21 February 2018 Women … Ten, twelve years ago there were older women. Now there are older women younger than me. Weird. It’s some strange time/space warp I’m living in. Mature women are just all over the place. Take a look: Meet Fashion’s Next Generation: Over 60s … Baby boomers have been largely absent from advertising, especially in high-fashion, despite driving 42 percent of spending in the US, versus 13 perc
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
APRIL 26, 2018
One of D&AD’s top honours – the Black Pencil – went to Saatchi & Saatchi New York’s Super Bowl spot, “It’s a Tide ad.” D&AD lists the entrant company as Saatchi & Saatchi New York, which makes you wonder what happened to Arthur Sadoun’s ban on awards show entries for Publicis Groupe agencies this year.
AdGlow
APRIL 27, 2018
With over 95 million photos and videos posted on Instagram daily, and engagement per post growing at a rate of 53% year on year, Instagram presents a tremendous marketing opportunity for advertisers. Whether its Instagram’s visual storytelling capabilities, mobile functionality or community-focused nature, the platform provides undeniable advertising potential for brands, who want to stand out and make an impact.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
APRIL 25, 2018
WPP joint COO Mark Read has been telling the FT his plans for WPP, assuming he gets the chance of implementing them as the eventual successor to Sir Martin Sorrell. He says he wants the job. Read (below) is currently sharing the COO role with corporate development director Andrew Scott but he’s the one on.
More About Advertising
APRIL 24, 2018
Swedish communications agency Spoon has bought London content agency Southerly. The new agency will have offices in London, Stockholm, Gothenburg, Malmo, Oslo and Helsinki with about 200 staff. Southerly founder Shelley Hoppe will join Spoon’s board. Spoon is owned by publisher Bonnier. Spoon, which claims to be Scandinavia’s largest content agency, works with clients including.
More About Advertising
APRIL 24, 2018
Here’s another picture worth a thousand words, taken from an interesting article on the Sorrell fall-out and its implications for Mad. Ave. by Avi Dan in Forbes. No idea where this dodgy crew were when it was taken – Cannes? From the left Messrs Roth (IPG), Levy (Publicis), Sorrell (WPP), Bolloré (Havas) and Wren (Omnicom).
More About Advertising
APRIL 24, 2018
Nestle, along with just about every other big advertiser, is trying to rationalise its agencies, this time in the US according to Adweek. It spends over $600m in the US with a veritable gaggle of agencies including McCann, JWT, Leo Burnett, Grey, Ogilvy, FCB, Doner, Reach and Deep Focus on brands including Butterfinger, Coffee-Mate, Haagen.
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More About Advertising
APRIL 23, 2018
Did Sir Martin Sorrell’s abrupt demise from WPP spark Ford’s announcement that it was inviting other agencies to pitch for its account; handled (mostly) by JWT from Model T days and latterly with WPP’s GTB (Global Team Blue) agency? Ford said a while ago it was reviewing its relationship with GTB although the affair was.
More About Advertising
APRIL 23, 2018
The son also rises, they do in French business anyway. Vivendi chairman and leading shareholder Vincent Bolloré has announced that son Yannick (both below) will take from him as the big boss sometime over the next year, subject to the board agreeing of course. It’s hardly likely to demur. Yannick is CEO of Havas, now.
AdPulp
APRIL 25, 2018
The hippopotamus, or hippo, is a large, mostly herbivorous, semiaquatic mammal native to sub-Saharan Africa. Traditionally, hippos don’t ice skate, but this one does… Instant Finance and Contagion agency want loan seekers to believe anything is possible—and if hippos can skate on ice—clearly, anything is possible. The post Hippos Don’t Ice Skate appeared first on Adpulp.
More About Advertising
APRIL 27, 2018
If you find yourself in a Havas office – or any part of Vincent Bolloré’s far flung empire which includes Vivendi as well as African logistics giant Bolloré Group – don’t mention the words Bell Pottinger. Bell Pottinger was the substantial British PR firm that imploded when it was implicated in an illegal social media.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
APRIL 27, 2018
That didn’t take them long. Two years after losing longstanding supermarket client Sainsbury’s to Wieden+Kennedy AMV BBDO has bounced back, winning Walmart-owned Asda in the UK from Saatchi & Saatchi. Asda chief customer officer Andy Murray says: “We are delighted to appoint AMV BBDO, their brilliant team and inspiring work has given us real confidence.
More About Advertising
APRIL 27, 2018
Departed WPP CEO Sir Martin Sorrell was paid £13.9m by WPP in 2017, including a £10m share handout. This compares to the £48.1m he received in 2016 and stonking £70.4m he trousered in 2015. He still stands to collect up to £20m in further bonus shares over the next few years. Sorrell has been awarded.
More About Advertising
APRIL 27, 2018
Interpublic showed a clean pair of heels to rivals Omnicom and Publicis Groupe in the first quarter of 2018, posting 3.6 per cent organic growth against 2.4 per cent for Omnicom and 1.6 per cent for Publicis. WPP reports on April 30. Total revenue rose to $2.17 billion in the first quarter ended March 31.
More About Advertising
APRIL 26, 2018
Newbie London agencies usually follow a well-charted path: a few high profile but (usually) momentary tasks for ambitious new advertisers and higher profile B2B accounts, usually in the media area. Virgin used to be expert at getting the new kids on the block to work in exchange for profile. Nils Leonard and his fellow refugees.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
APRIL 26, 2018
Facebook’s revenues are going through the roof – nearly $12bn in the first quarter Of 2018 (49 per cent up year on year) – 91 per cent of it via mobile. This when founder Mark Zuckerberg has been hauled before Congress to admit he didn’t really know what was going on with his data, in.
More About Advertising
APRIL 26, 2018
What with WPP’s Sir Martin Sorrell disappearing (we think) after a lawyerised inquiry and Havas owner Vincent Bolloré helping the French police with their inquiries into some murky African doings in 2010, 2018 is becoming almost surreal. Who’s next to have their collar felt? Then this pings into the inbox, from Havas. Havas Group acknowledges.
More About Advertising
APRIL 26, 2018
Bands and ads don’t always go so well together: you can see the attraction for an over-excited agency/client but very often that’s it. But IKEA and agency Mother have enlisted icy cool Teleman for its latest effort, filling the set with IKEA this and that (and a few dogs) as the boys extemporise. Is this.
More About Advertising
APRIL 26, 2018
Wieden+Kennedy Amsterdam is taking us back to that age of innocence occupied by Mondelez’s Milka with a tale about how generosity (and, indeed, advertising) can let you down. It’s a world also occupied by Stella Artois but there’s is for grown-ups, of course. But you half expect all these kinds to hit the counter demanding.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
APRIL 24, 2018
The&Partnership London is entering the fray in the battle of the online estate agents, appointed to relaunch ten year old HouseSimple. T&P will create a new brand identity, design, logo and livery for the brand as well as an above-the-line campaign spanning TV, out-of-home, digital and social later this year. T&P London joint MD Gary.
More About Advertising
APRIL 25, 2018
Hard on the heels of its Echo voice activated device, Amazon is about to turn life on its head again with handy-sized home robots. Jeff Bezos’ ever-ingenious (and somewhat alarming) empire has a new plan to build a domestic robot – codenamed “Vesta’ after a Roman goddess, not the instant curries of yore – under.
More About Advertising
APRIL 24, 2018
Vincent Bolloré, who surprisingly stepped down as chairman of Vivendi last week in favour of son Yannick who also heads Havas (both below) has been detained by police in France as part of an investigation into “bribing foreign public officials” in Africa, according to reports. Bolloré’s family holding company Bolloré Group is one of the.
More About Advertising
APRIL 23, 2018
Is there no taboo that Maltesers won’t challenge? Having done a fine job looking at the funny side of disabled dating, the Mars-owned brand is now tackling two new frontiers: menopausal women and accountants. In the first ad, AMV BBDO tells the story of a woman who takes off one too many layers during a.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
APRIL 23, 2018
At this rate we’re soon going to be short of pundits about advertising and its impact (or not) on the world but help may be at hand. Meghan Markle, who’s getting married to someone or other soon, made her bid as an 11 year old back in 1993, taking P&G to task for an Ivory.
AdPulp
APRIL 26, 2018
Donald Trump is the first U.S. president without a companion animal in 130 years. The last was Andrew Johnson. He was impeached. In a new campaign created by the community, PETA urges President Trump to adopt and feel the adoration of a loyal dog. It’s a simple act that could save one dog and the […]. The post Beautiful Posters for Puppies appeared first on Adpulp.
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