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APRIL 2, 2018
In the last two decades Ellis has been a creative director at creative agencies in both London and New York, including roles as group creative director at Digitas LBi and executive creative director at Cult LDN. She is passionate about encouraging diversity in the agency and also has a passion for technology and how we.
AdPulp
APRIL 1, 2018
Finding the perfect vehicle that meets your every need was once only a fantasy, but now it’s becoming reality. Through a partnership with 23andMe, Inc., the leading personal genetics company, Lexus will soon offer the ultimate answer to vehicle customization. Genetic Select is a revolutionary new car buying experience that takes the only thing that […].
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Advertising to Baby Boomers
APRIL 2, 2018
A short video popped up on one of my feeds. It’s from the UK, is a few years old - but I’d never seen it: I liked it, sent links to a few folks. Ronni Bennett blogged it. Her take on home monitors and wearables brilliantly (and hilariously) complements the video: Crabby Old Lady and Home Monitors for Elders … Marketed as a way to help elders live independently at home for as long as possible, hardly anyone has spent much effort yet to find out how the spied-upon old people feel about inanimate o
All About Advertising Law
APRIL 3, 2018
On May 16, 2018, the Consumer Product Safety Commission (CPSC) will hold a public hearing on the Internet of Things (IoT) and consumer product hazards. The CPSC has previously voiced concern about (or, at least the need to evaluate) the harms IoT technology and smart products may cause to consumers. In 2016, former Chairman Kaye asked “CPSC technical, compliance, and information technology staff to research what new and potential consumer products may become available, or gain wider use, i
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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APRIL 3, 2018
It goes from bad to worse at WPP but nobody expected an external investigation into the conduct of CEO and company founder Sir Martin Sorrell (below). WPP said: “The Board of WPP has appointed independent counsel to conduct an investigation in response to an allegation of personal misconduct against Sir Martin Sorrell, Chief Executive Officer.
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APRIL 4, 2018
WPP’s Grey New York is launching a “reduced workweek program” allowing staff to work a four day week in return for 85 per cent of their five day salary. Grey says this will give “employees flexibility and more free time to help balance work and personal demands while it allows Grey to structure and operate.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
APRIL 6, 2018
Engagement, Content, Always-on, AI, Omni-channel, Agile, Blockchain, Customer Experience…the list goes on (and on). How many times have you walked out of a meeting and only had the basic grasp of what people are talking about? In an era where clients and their agencies are striving to reduce complexity, now seems a good time to.
More About Advertising
APRIL 2, 2018
Adam&eveDDB’s New York office is beginning to motor, winning an unspecified part of the Suntory-owned global Jim Beam account, hitherto at Leo Burnett. A&E opened in NYC to handle Samsung’s TV and hone appliances business in North America. Jim Beam says: “We are thrilled to welcome adam&eveDDB to the Jim Beam family. While we will.
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APRIL 6, 2018
It really is last orders at WPP. Not for under-investigation CEO Sir Martin Sorrell necessarily but his befuddled troops, who’ve been told that they’re not to drink in work places and after hours bars can’t stay open for more than two hours. And staff who find it all a bit too much have be sent.
More About Advertising
APRIL 5, 2018
Publicis Groupe’s Publicis.Sapient consultancy is teaming with cloud computing giant Salesforce’s TQI Ventures to form a new consultancy, Sapient.i7. The new consultancy says it will offer an “extensive set of services leveraging Salesforce technology to enable digital transformation for large enterprises in Europe.” Salesforce is a global leader in ecommerce applications.
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More About Advertising
APRIL 4, 2018
Lloyds Bank’s black horse is back in its latest outing from adam&eveDDB but this time there’s a whole herd of them thundering along what looks like a Dorset beach. To be met gratefully by the local peasants – sorry customers. All to show that Lloyds is “by your side,” as if we’ve forgotten. Hang on.
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APRIL 3, 2018
The consumer tech revolution is (was?) a wonderful thing and Snapchat is trying to find a viable place in this world. So its first TV ad tells us that it’s a camera that’s more about how you feel than how you look. Because you can paint funny faces on it or have your pet peering.
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APRIL 5, 2018
US creative agency Fortnight Collective is launching its first international office in London. Fortnight Collective does what it says on the tin: fast tracks the entire creative process into just two weeks.
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APRIL 5, 2018
Who would have guessed that Omnicom would have the worst gender pay gap among the big groups? Omnicom has always given the impression that it’s a kinder place to work than more macho rivals like WPP and IPG, particularly as its creative agencies are run by women: Cilla Snowball at AMV BBDO, and Tammy Einav.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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APRIL 5, 2018
As things stand Sir Martin Sorrell is still CEO of WPP and, according to some in the company, will present the company’s recent disappointing results at the end of April. The current investigation into alleged “personal misconduct” by an outside law firm – there seem to be as many runners and riders for this role.
More About Advertising
APRIL 4, 2018
BETC Paris won the Citroën business from fellow Havas agency Les Gaulois last year, and created a new agency called Traction to separate it from PSA stablemate, Peugeot, which is handled by the main BETC agency. Traction’s first work for the brand is another “through the ages” film (see Boots and Nokia links below), but.
More About Advertising
APRIL 4, 2018
After two years JWT and owner WPP have settled the sexual harassment case brought by chief communications officer Erin Johnson against former JWT global boss Gustavo Martinez. JWT says it has “reached an amicable settlement agreement with Erin Johnson, chief communications officer of the J. Walter Thompson company, in the Johnson vs. J. Walter Thompson.
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APRIL 3, 2018
Olympic medalist Tom Daley has been caught doing something he shouldn’t. He’s been diving from a 10-metre board with an HTC phone in his hand and encouraging other people to do the same. An eagle-eyed viewer complained to the Advertising Standards Authority that a smartphone – even one that boasts a “squeezable selfie” function –.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
APRIL 4, 2018
Driverless cars may be piling up by the roadside but car makers still reckon we want more from this mode of transport and Mercedes may have stolen a march with its forthcoming new A-Class. Complete with MBUX (geddit?) and MercedesMe, whatever that is. It could be the Alexa-style voice thingy that you consult by saying.
More About Advertising
APRIL 3, 2018
Swedish financial technology company iZettle has added AMV BBDO to its global agency roster following a pitch against BBH, Fallon and Brave. Fast-growing iZettle is best known for mobile payments deploying the world’s first mini chip card reader and software. It also produces sales reporting tools and financing solutions. Its customers range from retailers to.
All About Advertising Law
APRIL 5, 2018
On April 2, 2018, the Consumer Product Safety Commission ( CPSC ) announced a $27.25 million civil monetary penalty (CMP) settlement agreement with Polaris for failure to report to CPSC immediately when it became aware of defects in certain models of RZR and Ranger Recreational Off-highway Vehicles (ROVs). At the same time, CPSC and Polaris jointly announced the recall of more than 100,000 Polaris Model Year 2014 to 2018 RZR XP 1000 ROVs.
All About Advertising Law
APRIL 6, 2018
It appears increasingly likely that for probably the first time since the FTC was established, we will have five new Commissioners in the same calendar year. Just to quickly recap, the FTC has five seats, only two of which are currently filled. Commissioner McSweeny’s term has already expired, while Acting Chairman Ohlhausen has been nominated for a position on the federal bench.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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