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FEBRUARY 13, 2018
In one of its periodic spasms of self-doubt, some sectors of the industry have been quick to hail the ascendancy of digital voice assistants, such as Amazon’s Alexa and Google’s Home, as striking a death knell for brand advertising. Aside from the fact that those same often self-interested voices are quick to consign tried and.
AdPulp
FEBRUARY 12, 2018
The agency business is melting down. We’ve seen this before; nevertheless, it is disruptive and there are real people suffering behind the statistics. Derek Thompson of The Atlantic notes: For the first time on record, the number of advertising-specific jobs in the U.S. is declining in the middle of an economic expansion, according to government […].
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FEBRUARY 14, 2018
It’s brave, even foolhardy, to remake a classic commercial – Pepsi made a hash of it at the Super Bowl – but Ogilvy Paris has done just that for Perrier, revisiting Jean Paul Goude’s famous ‘Lion’ from 1990. Here’s Goude’s original. Perrier now comes with “fines bulles” so Johnny Green’s new effort has a girl.
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FEBRUARY 14, 2018
For decades now Leo Burnett has been skilfully walking a line for McDonald’s: presenting the somewhat soulless burger giant in a very British way; an Ealing comedy without the public school accents. Helped by the fact that McDonald’s spends a lot on good old TV advertising. Recently Burnett has been having more fun than usual.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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FEBRUARY 15, 2018
AMV BBDO celebrated its 40th birthday in some style late last year (although it would have been nice if Omnicom boss John Wren or BBDO supremo Andrew Robertson could have made the party). A bit of an anticlimax and since it’s been rather like that for AMV: facing up to life without Sainsbury’s; another structural.
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FEBRUARY 14, 2018
Some of us are looking forward to the Sothebys auction Erotic: Passion & Desire on Friday – what shall it be this year? – and the auction house has enlisted Coco de Mer as a sponsor. Cue ace photographer Rankin and his agency Full Service which seems to have a near monopoly on these opportunities.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
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FEBRUARY 15, 2018
WPP announces its preliminary results for 2017 on March 1, the last of the big holding companies to do so. No smoke signals yet about the numbers but two things will also attract attention: one is any clue as to CEO Sir Martin Sorrel’s (below) ever-contentious bonus this year (that may have to wait until.
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FEBRUARY 15, 2018
Jaguar’s new E-Pace is its first “compact performance SUV” so don’t you go around calling it something else. But it’s a good-looking beast which is the theme of this rather winning film from agencySpark44. Had it been a woman traffic warden and a male driver there’d have been hell to pay. But Spark44, whose first.
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FEBRUARY 15, 2018
We keep hearing that ‘customer experience” – or CX as we’re now asked to call it – is where it’s at these days for agencies and, of course, consultancies. CX seems to mean most of what we used to call advertising with the website thrown in. Anyway Merkle, now part of Dentsu Aegis Network is.
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FEBRUARY 14, 2018
The US ad market seems to have rebounded strongly in the last quarter of 2017 judging from Interpublic’s Q4 and full year results. Q4 revenue was $2.34bn compared to $2.26bn in 2016 on strong organic revenue growth of 3.3 per cent. Organic revenue increased by 3.7 per cent in the US and 2.9 per cent.
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FEBRUARY 14, 2018
Arthur Sadoun of Publicis Groupe (below) is appearing more often in the media than WPP’s Sir Martin Sorrell these days (careful Arthur) and now he’s back, bigging up the holding company’s “global” win of Daimler (aka Mercedes-Benz). This, says, Sadoun is the biggest Publicis win under his brief reign and testifies to the agency group’s.
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FEBRUARY 13, 2018
Ogilvy has chosen its EMEA PR boss Michael Frohlich (below) to replace Annette King as head of all its UK operations. King left last year to become Publicis Groupe’s first UK country manager (she was last spotted somewhere on gardening leave). There’s no logical reason why a PR executive shouldn’t take overall charge of a.
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FEBRUARY 13, 2018
Dentsu Aegis Network (DAN) appears to have entered 2018 with a head of steam. It topped Recma’s new business table for media agencies with its Vizeum network, chiefly through winning the world’s biggest brewer AB InBev. Carat and Dentsu in the Far East also performed strongly putting DAN ahead of its holding companies rivals. DAN.
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FEBRUARY 13, 2018
This should prompt a smile from P&G marketing boss Marc Pritchard as he tries to reduce marketing and media costs: a new Old Spice product, all in 15 seconds of airtime. From Wieden+Kennedy HQ, who usually take a bit longer over these things. Job done though. Just don’t show it to the other clients. MAA.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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FEBRUARY 12, 2018
Has it been a while since we had a Wieden+Kennedy London epic for Nike? Can’t recall one apart from ‘Write the Future’ with Wayne Rooney in 2010. Here’s one though, ‘Nothing beats a Londoner.’ 2010 was a Word Cup year and so is 2018 but this isn’t all about football. At times it’s hard to.
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FEBRUARY 12, 2018
McCain is up for Valentine’s Day with some musings on love from adam&eveDDB. “Love doesn’t care about gender” it confidently opines, nor ability or disability. It’s good to know that there’s someone up there in Paddington willing and able to put us back on the straight and narrow as we err – as we mere.
More About Advertising
FEBRUARY 15, 2018
Omnicom – the owner of BBDO, DDB, TBWA and media operation OMG – has reported a mixed bag of results for 2017. Net income fell 27.4 per cent in Q4 to $254.4m from $350m the year before, which the company blames largely on Trump administration tax changes. Over the year it fell 5.5 per cent.
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