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JULY 10, 2017
WPP’s market capitalisation has dropped below £20bn following a downgrade to “underperform” from broker Exane BNP Paribas which reckons it and other agency-based holding companies will lose out to other “nimbler” providers better able to offer automation and ecommerce. Consultants, independent trading desks and big digital owners like Amazon, Facebook and Google in other words.
Gods of Advertising
JULY 11, 2017
Last week the acclaimed actress, Emma Stone made headlines with her revelation that certain male co-stars had taken significant pay cuts in order to achieve parity with her own salary. It’s a nice story. And one that readily feeds into the red-hot narrative regarding “fearless” women “leaning in” and breaking barriers into male-dominated fields. While the feminist aspect is important, the idea of taking a pay cut for the greater good is also a trending topic.
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AdPulp
JULY 11, 2017
I recently purchased a portable Bluetooth speaker from House of Marley. It sounds incredible. In fact, it sounds so good that I’m now considering their turntable. Let’s examine the product’s video marketing: What do you think? Are you ready to buy? I am. Bob Marley’s son, Rohan Marley, told Forbes, “The Marley name is synonymous […].
All About Advertising Law
JULY 14, 2017
On June 21, 2017, the Federal Trade Commission (FTC) updated one of its Children’s Online Privacy Protection Act (COPPA) compliance guides for businesses. Known as the “Six-Step Compliance Plan,” this document provides a step-by-step road map for determining if a company is covered by COPPA and what to do to comply. COPPA applies to operators of websites and online services that collect “personal information” from children under 13 years of age, where the site or se
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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JULY 11, 2017
Citroen has returned to its spiritual home of Havas from Les Gaulois, but this time with a new agency Traction, part of Havas-owned BETC. The Traction name pays homage to the Traction Avant, a front-wheel drive vehicle produced by the car manufacturer from 1934 to 1957. Traction will be led by BETC presidents Bertille Toledano.
MediaFuse
JULY 10, 2017
Although programmatic selling was developed in response to a need for scale and price efficiency in an open marketplace. Over the next several years, private marketplaces became more common, where only those who received an invitation could complete transactions involving video inventories. This type of marketplace offered one-to-one relationships between advertisers and publishers with controlled access to high-quality inventory in a brand-safe setting.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
All About Advertising Law
JULY 13, 2017
On Monday, July 10, the Consumer Financial Protection Bureau (CFPB or Bureau) issued a final rule – the “Arbitration Agreements Rule” – regulating arbitration agreements in contracts for certain core consumer financial products and services. Venable has been monitoring the development of this rule, and our past coverage can be seen in a webinar and a blog post.
More About Advertising
JULY 14, 2017
Nike seems to be returning to basics – ‘Just Do It’ – and not before time. Some of its more recent US efforts seemed more akin to a tech company. Here’s its new campaign in Australia, from Wieden+Kennedy HQ. It features athletes setting themselves impossible goals. Here’s a somewhat edgy effort featuring anti-social behaviour in.
More About Advertising
JULY 10, 2017
We’ve noted a flurry of interesting car ads recently and here’s another, for BMW in the US by Paranoid. Apparently even small people dream about ‘vroom vroom.’ Seems that BMW, which used to be the ‘ultimate driving machine’ and then tried to switch to ‘joy,’ is now about ‘sheer driving pleasure.’ Which is a pretty.
More About Advertising
JULY 10, 2017
Safety and Volvo keep popping up and now the Swedish/Chinese manufacturer seems to be returning to its safety roots with agency Forsman & Bodenfors, this time by enlisting award-winning photographer Barbara Davidson to take pictures using its car safety camera, a device that tells the car to brake if there’s a pedestrian or accident in.
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More About Advertising
JULY 10, 2017
Ebiquity, which now describes itself as an “independent, global leader in marketing and media analytics,” is launching a new service, Total View Attribution. This purports to show clients which media channels (online and offline in combination) work best, hence contributing to the holy grail of media return on investment (ROI). Ebiquity head of international effectiveness.
More About Advertising
JULY 13, 2017
McDonald’s is delving into family relationships once more – which it spectacularly botched with its UK ‘Bereavement’ ad from the normally impeccable Leo Burnett – this time sorting a sulky child courtesy of TBWA Paris. Wonder if they’ll run this outside France? McDonald’s used to be top of lots of people’s hate list but it.
More About Advertising
JULY 12, 2017
David Droga was the youngest recipient of the Cannes Lion of St Mark award – honouring top creatives. Lots of interesting stuff here. Here’s an excerpt with Dave, as he was then, describing the first commercial he worked on aged 18, one with a A$1m budget and a somewhat pithy brief.
More About Advertising
JULY 10, 2017
You hold an account for 15 years – without making too many waves to be fair – and then one of your last ads goes viral. This seems to have happened with BBH with this effort for KFC’s new Rice Box. The UK business is moving to Mother. Amazing how often this happens; maybe the.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdPulp
JULY 8, 2017
Unlike larger and more mainstream online publications, AdPulp has the ability to reject online advertising in its current state. Like thousands of other independent publishers across the globe, we pay no rent for an office, no salaries, and no dividends. Having said that, removing advertising from this website is much more than a financial move. […].
More About Advertising
JULY 14, 2017
Leading UK soft drinks maker Britvic has appointed VCCP and Saatchi & Saatchi as creative leads. VCCP will handle Britvic’s “adult” brands starting with J20 while Saatchi will look after family brands starting with Robinsons Squash. BBH (which declined to repitch) and 101 lose out. Iris remains Britvic’s below-the-line agency.
More About Advertising
JULY 14, 2017
Amazing isn’t it how you can overturn PR perceptions. Labour’s Jeremy Corbyn, derided as a left wing loony and worse by the likes of the Sun and the Mail (the Mail, as I recall, said Theresa May would win by a landslide in the recent General Election and also that her ludicrous manifesto was just.
More About Advertising
JULY 14, 2017
Canadian insurer Manulife, which owns John Hancock financial services, has made some interesting agency appointments: choosing Deloitte-owned Heat for creative and The&Partnership’s m/SIX alongside WPP’s Wunderman for media planning, buying and analytics. San Francisco agency Heat was bought by Deloitte in February 2016. The account was formerly handled by Hill Holiday.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
JULY 13, 2017
I see that Publicis Media Exchange boss Simon Pardon (left), who replaced the also abruptly departed Chris Locke as Publicis’ head media trader, has also left. At this rate there won’t be many big beasts left in the London media jungle – certainly not at Publicis – but those remaining of a whole generation of.
More About Advertising
JULY 13, 2017
WPP’s Sir Martin Sorrell said he was going to invest in continental Europe post Brexit and, as usual, he’s as good as his word, buying German creative agency group thjnk AG. Thjnk was founded in 2012 in Hamburg and now has offices in Berlin, Dusseldorf, Munich, Zurich and New York employing 400 people. it was.
More About Advertising
JULY 13, 2017
General Mills’ Haagen-Dazs is trying to become cool again (was it ever thus? Take their word for it) with a new global campaign from Saatchi & Saatchi. It’s aimed at those dreaded millennials. You can tell they’re millennials from their Cara-style eyebrows. Fluff really but a bit of Pharrell Williams goes a fair way. And.
More About Advertising
JULY 12, 2017
Highly regarded BBH ECD Nick Gill is standing down to concentrate on major accounts Tesco and Barclays plus his own writing. He is succeeded by former deputies Ian Heartfield and Anthony Austin (below). BBH worldwide CCO Pelle Sjoenell says: “BBH London has experienced a glorious era under the creative leadership of Nick Gill. It is.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
JULY 12, 2017
Independent media agency The Specialist Works (TSW) has bought specialist TV and video advertising company, Pace Media. TSW, which describes itself as the “only independent global brand performance media agency,” employs 165 people with offices in the UK, USA, China and Europe and partners in most major territories including Australia and Canada.
AdPulp
JULY 11, 2017
Karoshi is the Japanese word for “death by overwork.” Sadly, the term has currency today, inside and outside of the ad world. On Christmas Day in 2015, 24-year-old Matsuri Takahashi jumped to her death from her Dentsu-supplied dorm in Tokyo. In September last year, a labor standards office in Tokyo determined she had worked 105 […].
More About Advertising
JULY 10, 2017
How do you launch three new Jacobs Mini Cheddar flavours? Assemble a load of old buffers (wearing mouse ears) in a gentleman’s club under the aegis of The Cheddar Appreciation Society and have them shocked/surprised/outraged. And hope to raise a smile too, as Valenstein and Fatt (which Grey London is currently trading as, V&F founded.
More About Advertising
JULY 10, 2017
In this week’s #MediaSnack, Tom and David discuss the issue of awards, and more particularly, the challenges of creating media awards that advertisers really care about. The topic has been triggered by conversations in Cannes, where Publicis announced that it wouldn’t enter any awards for a year, saving a reported $20m, and where WPP has.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
JULY 12, 2017
What would we do without Donald Trump? They haven’t built his wall between the US and Mexico yet – they probably never will – but border security appears to have been tightened somewhat alarmingly which has prompted Bjorn Borg (remember him? He’s now a sportswear company) to stage a tennis match there, the Bjorg Open.
More About Advertising
JULY 14, 2017
Brussels agency Air is drumming up business for Amnesty’s Summer University, the biggest assembly of human rights activists in Belgium. So it’s produced a print and online campaign showing two (unlikely) attendees. You know this one. This is Turkey’s President Ertogan (some might say ‘dictator’ ) Nicely understated but to the point.
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