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JULY 6, 2017
The Wall Street journal reckons WPP digital network Possible Worldwide is to be merged into Wunderman and so do we, as WPP hasn’t denied it. Wunderman, now led by WPP Digital boss Mark Read (below), has emerged as arguably the most important network among WPP’s agencies. Once a direct marketing specialist it’s now WPP’s biggest.
Adacado
JULY 4, 2017
A little while ago, I read an article ([link] by Victor Wong, Co-Founder, and CEO at Make Thunder, where he defined some key obstacles standing in the way of programmatic’s true potential to maximize campaign performance. To summarize, Victor wrote that in order to use programmatic targeting to its fullest potential, the internal silos within agencies i.e marketing and creative departments had to improve collaboration on a more granular level.
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AdPulp
JULY 2, 2017
Holding companies are the bane of the creative agency’s existence. Sell to a holding company and become like the bean counters themselves—that’s the not totally undeserved rap. Thankfully, there is another way. Your agency can remain independent, like Butler Shine Stern & Partners in Sausalito. Then you can choose to do whatever the hell you […].
All About Advertising Law
JULY 7, 2017
In this issue we discuss that under the cloud of speculation hanging over the CFPB they continue to launch supervisory examinations and enforcement investigations, and also held a public event on June 22 discussing the Public Student Loan Forgiveness Program. Also in this issue is commentary around a top state regulator issued a reminder to obtain prior approval of acquisitions or changes in control, the division between the courts on the ALJ Appointments issue and also how new bills would requi
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
JULY 5, 2017
We shouldn’t delude ourselves that social media has created a level playing field: brands, users and the social networks themselves need to take action on information diversity now. Social media has given everyone a voice; but when users only hear voices which echo their own the platform which promised to democratise media, could in fact.
Adacado
JULY 4, 2017
A little while ago, I read an article ([link] by Victor Wong, Co-Founder, and CEO at Make Thunder, where he defined some key obstacles standing in the way of programmatic’s true potential to maximize campaign performance. To summarize, Victor wrote that in order to use programmatic targeting to its fullest potential, the internal silos within agencies i.e marketing and creative departments had to improve collaboration on a more granular level.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
JULY 3, 2017
It’s Wimbledon now with the US Open to follow so Nike is putting on its tennis shoes with Roger Federer. As is the rest of the world, it hopes. Simple, obvious even but Wieden+Kennedy does it with panache. That’s how you keep an account for thirty-odd years (helps if you’re next door too). MAA creative.
More About Advertising
JULY 3, 2017
WPP AUNZ, the new name for WPP in Australia following the $512m acquisition of STW in 2016, is launching Hogarth Australia, the latest venture by global production giant Hogarth. Under the Hogarth Australia brand WPP AUNZ has realigned production agencies Agile, One20, Paragon and Carnival into one huge production group under the brand Hogarth Australia.
More About Advertising
JULY 4, 2017
More tennis, Clickon Media founder and creative director Benjamin Potter (below) chooses five of the most influential Wimbledon inspired campaigns. “On Wimbledon’s 140th anniversary, it’s great to see such a wide variety of different advertising campaigns across the 90 years that Wimbledon has been broadcast. Nowadays more brands are thinking increasingly creatively with their advertising.
More About Advertising
JULY 6, 2017
Big data, SEO, bricks and clicks, cloud computing, ransomware, segmentation, automation and peer to peer communication – in a tech dominated brave new world, marketers can easily feel totally adrift on an ever-expanding ocean of possibilities and pitfalls. Add in a huge dose of economic uncertainty, political unpredictability and the challenge to find and connect.
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More About Advertising
JULY 6, 2017
Only Wieden+Kennedy, in the UK at least, would devise a dolph-a-sloth to advertise a mobile streaming offer. But dolph-a-sloth it is for what seems a good new offer from Three, ‘Go Binge.’ Free streaming of a number of channels – including Netflix – if you’re on a 4G tariff. W+K creative directors Dave Day and.
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JULY 6, 2017
Hamsters have played their part in Kia ads over the years and now US agency David & Goliath is launching Turbo Hamster on an unsuspecting world, to debut the Kia Soul Turbo. With what sounds like Motorhead’s Lemmy growling in the background. Not an award winner perhaps but it’ll get people talking and persuades you.
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JULY 6, 2017
Sainsbury’s and Wieden+Kennedy seem to have abandoned ‘food dancing’ – for now anyway, it’s a bit hot for that in summer. Instead we’re offered ‘table squish’ with lots of Sainsbury’s food goodies for outdoor eating. Nicely done but real life starts here. MAA creative scale: 7.
AdPulp
JULY 6, 2017
Have you noticed how lottery advertising is a category dominated by quirky, fun, and creative advertising? When it comes to the Minnesota Lottery, we’ve been conditioned to expect great things—given the strength of the creative community in Minneapolis. Let’s take a look at the latest from the Land of Lakes: This is Periscope’s first brand […].
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
JULY 7, 2017
It’s London’s LGBT+ Pride weekend and companies of all hues are lining up in support. The argument about this is “authenticity,” do they really believe in changing attitudes or are they just lining up like camp followers. Giant bank HSBC and agency We Are Social is doing its bit with this campaign, designed for mobile.
More About Advertising
JULY 7, 2017
This is quite funny. In fact we don’t know what’s funnier, KFC’s new AI powered Colonel Sanders or the seeming reality that there’s a National Fried Chicken Day in the US (July 6). We have our Pride weekend, they have National Fried Chicken: take your choice. Anyway Wieden+Kennedy and Funny Or Die have teamed to.
More About Advertising
JULY 7, 2017
MSQ Partners has been appointed by the UK government’s The Electoral Commission to handle its creative and media planning account after a four-way pitch. Stack and The Gate, MSQ Partner’s two communications agencies, will work together on on advertising and social campaigns. The Gate London will provide the media planning strategy, working with Carat, the.
More About Advertising
JULY 6, 2017
Much talk in the trades recently about how Volvo has lost the plot, abandoning the safety platform which has served it so well to try to be BMW. My friend Michael Lee of New York agency selection firm Madam – Michael served his time as a senior creative at Euro RSCG and then Havas when.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
JULY 6, 2017
Havas Group has bought So What Global for its Havas Health & You business. So What Global will become Havas SO. So What co-founders and managing partners Scott Clark and Oliver Parsons are staying with the business. Havas CEO Yannick Bolloré says: “Bringing SO What Global into Havas Health & You is a strong strategic.
More About Advertising
JULY 5, 2017
Firing seems to be new Publicis boss Arthur Sadoun’s mind – in response to questioning at an ISBA (UK advertisers) lunch this week. Sadoun (below) has pulled Publicis out of all awards this year, putting the money into developing a new AI gizmo Marcel, which seems to be Publicis’ version of Alexa or Siri, for.
More About Advertising
JULY 5, 2017
BBH is making its global debut for Absolut with a film called ‘Equal Love’ hymning the brand’s commitment to the LGBT community, adland’s issue of the day perhaps (well one of them) but one’s heart still sinks a little. Apparently LO Smith who founded Absolut was an early advocate of equality. Global brand director Gaia.
More About Advertising
JULY 5, 2017
Anomaly, which is rapidly becoming the shining jewel in MDC Partners’ rather battered crown, has taken a major step forwards outside the US by winning Swedish home appliance giant Electrolux’s global account. Anomaly won a three-way competitive pitch run by The Burnett Collective.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
JULY 4, 2017
Here’s the latest instalment in CHI’s campaign for Centrica’s “smart home” device Hive, showing how a mother can check on the whereabouts of her daughter by using the Hive Camera app. Allowing both parties to get on with living it seems. I was given another make of one of these which I occasionally look at.
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JULY 4, 2017
Sir Martin Sorrell has been musing about Cannes, awards and all the rest of it following Publicis Groupe’s decision to pull out of all awards next year and here he is advising The Drum. Amidst the name dropping and how much WPP spends on media, New York seems to be his favoured alternative but that.
More About Advertising
JULY 3, 2017
Can you shoot a ten minute film, with special effects, on an iPhone 7? Ace director Michel Gondry can. Do try this at home although we suspect the end result won’t be quite the same. But a clever wheeze by Apple and a good way to extend its ‘Shot on iPhone’ campaign.
More About Advertising
JULY 3, 2017
On this week’s episode of #MediaSnack Tom and David discuss the value of Cannes and review the most bizarre media pitch that they have ever seen. They start off by sharing some observations from their trip to the Cannes Lions, also known as the Festival of Creativity. Every year, pretty much the entire global advertising.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
JULY 3, 2017
Paddy Power has erected what it describes as the “daddy of all tributes” to defending Wimbledon champion Andy Murray, who’s expecting his second child. Wimbledon proper starts today. The mischievous Irish bookie has doctored the famously virile Cerne Abbas giant in Dorset to depict Scotland’s tennis hero in a new light. The stunt, orchestrated by.
More About Advertising
JULY 3, 2017
Vauxhall is aiming its new Crossland X at the school gates crowd of women in big cars (so beloved of teachers). This is the first effort from new Vauxhall agency Mother. At which point descriptive powers rather fail me. Only from Mother. Meanwhile at the other end of the London creative agency spectrum adam&eveDDB, which.
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