More About Advertising
MAY 9, 2017
Accenture Interactive has laid its cards on the table following its acquisition of Australian agency The Monkeys, its 12th such acquisition since 2013. Australia boss Michael Buckley (below) says: “Similar to the Karmarama acquisition in London, if our focus is to be the number one customer experience business in the world, we need The Monkeys.
InMobi
MAY 10, 2017
Established in 2009 Youzu Interactive is a global entertainment company with blockbuster games such as League of Angels, Youth of Three Kingdoms and Furious Wings. Youzu Interactive Co. Ltd. partnered with InMobi, the largest independent ad network in China, to acquire quality gamers for ‘Youth of Three Kingdoms ’ at scale.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
AdPulp
MAY 7, 2017
CAZADORES is a spirit with character. Now, the brand is turning to characters with spirit to star in its “Born in Los Altos De Jalisco” web video series. All eight characters featured in the new series embody the inherent sense of pride and personality that makes Arandas—the birthplace of Tequila CAZADORES—a magical place in Mexico […]. The post Real Characters “Born in Los Altos De Jalisco” appeared first on AdPulp.
All About Advertising Law
MAY 10, 2017
Members of Venable’s Consumer Financial Services Practice , along with Paula-Rose Stark, a former attorney at the CFPB, now with Chain Bridge Partners, LLC, recently discussed the current and evolving state of federal and state consumer financial protection law and policy. They outlined what you and your company need to know about what’s ahead and shared their experiences from the front lines, offering insights and strategies to help companies navigate the evolving legal and politic
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
MAY 10, 2017
Ian Haworth is executive creative director of Wunderman EMEA. He began his career in advertising as a tea boy at an art studio before becoming the creative lead at DMB&B London, Saatchi & Saatchi Wellington (NZ), Tequila London and global CCO at Rapp. He also heads the creative department at Wunderman UK. My Top Tips.
More About Advertising
MAY 9, 2017
Caitlin Ryan (below) is executive creative director of Cheil London. My Top Tips for Cannes I will eat my hat if Meet Graham does not do very well at Cannes. It has everything a Cannes soaked jury are looking for. Originality, craft and the ability to change cultural behaviour. Expect to see merry Aussies cruising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
MAY 9, 2017
Neil Dawson is global executive creative director, Nissan United at TBWAChiat Day in New York. Before that he was ECD of BETC in London and a senior creative at agencies including DDB, Ogilvy and BBH. Here are my three. I tried to find some less obvious examples…what comes to mind when you picture the world’s.
More About Advertising
MAY 8, 2017
The Cannes International Festival of Creativity is once again on the horizon so we’ve asked some of adland’s finest to choose work that they think should be in contention at advertising’s biggest showcase. First up is Guiseppe Mastromatteo, CCO of Ogilvy & Mather Italy. For those passionate about creativity in communications Cannes is the place.
More About Advertising
MAY 10, 2017
Brian Cooper is chief creative officer of global on-site agency network Oliver Group. My Top Tips for Cannes The real sport with Cannes is no longer guessing who is going to win, but guessing who is going to win what. Cannes’ victors are often decided by the jurors, whether consciously or not, before they even.
More About Advertising
MAY 8, 2017
The BBC is trying to persuade us to personalise our viewing with alerts and stuff when there’s something on we tell it we want to watch – on multiple devices etc etc. What’s wrong with the Radio Times? In an new campaign from Y&R featuring Steve the dog, Barley in corset-ripper Poldark apparently. As a.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
More About Advertising
MAY 9, 2017
Here’s a diverting print campaign for the Lexus RX hybrid from Ogilvy & Mather Panama and Argentina, the kind of eco-enthusiasm we can all endorse. Copywriter (with tongue firmly in cheek) was Marcela Parcheco, art director Alan Wesley. MAA creative scale: 8.
More About Advertising
MAY 9, 2017
RB is moving its global Finish and Nurofen accounts out of Wieden+Kennedy London into Havas and McCann respectively. W&K MD Helen Andrews says: “We understand RB’s change of strategy to devolve more control to local markets. We are immensely proud of all the work we created for RB, including the award-winning Finish campaigns, and wish.
More About Advertising
MAY 11, 2017
Social media is awash with fake profiles it seems and this lies behind Telefonica brand Movistar’s viral hit from Y&R Mexico. It starts as a rather saccharine love story and develops into…something rather different Niftily directed by Andrew Lang for Wabi Productions, which partners UK network The Sweet Shop. Creepy. So social media, where did.
More About Advertising
MAY 10, 2017
We’re all for pushing boundaries in ads but maybe Mars’ Skittles and DDB Chicago have pushed a bit too hard in this new Mother’s Day ad, ‘Umbilical.’ It’s caused a massive outbreak of yuk in the twittersphere – but that’s what the tweet gang do. Our verdict? Yuk. But a brave yuk all the same.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdPulp
MAY 7, 2017
Well made media is a mirror. Programming that truly connects on a meaningful level often does so because it reflects images of self. According to Campaign, Complex Networks realized that they could reach underserved segments of the online viewing market by showing “selves” that were more reflective, and therefore more relevant to the intended audience. […].
More About Advertising
MAY 12, 2017
Alex Grieve and Adrian Rossi are executive creative directors of AMV BBDO in London. A friend in the business said to us about Cannes: “The standard of work this year is the worst it’s ever been.” He then proceeded to say why none were worthy and that a Gold, never mind a Grand Prix, was.
More About Advertising
MAY 12, 2017
The New York One Show’s Best of Show award has gone to Cross-Platform winner Refugee Nation for Amnesty International from Ogilvy New York. The campaign celebrates 2016’s first Olympics team for refugees. Event organiser One Club CEO Kevin Swanepoel says: “In a year rife with political discord and social upheaval all around the world, ‘The.
More About Advertising
MAY 12, 2017
London adland is still puzzling over Grey’s half-cocked Marks & Spencer ‘Spend it Well’ fashion debut (below) but its first for food, with the same line, is more like it. “Just say no” works better too. But why does M&S keep reminding us it came into being in 1884? Peculiar. This one?
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
MAY 12, 2017
The ad world now has a big new player, French music to Canal+ operator Vivendi which is buying the Bolloré family’s 60 per cent stake in Havas in a €2.3bn cash deal. Vivendi, led by paterfamilias Vincent (below with sons Cyrille and Havas’ Yannick, right) will bid for the rest in due course but may.
More About Advertising
MAY 11, 2017
TK Maxx, which describes itself as a “labels-for-less” retailer, is launching a big new campaign from Wieden+Kennedy: ‘Why would anyone shop at TK Maxx?’ It’s brave to acknowledge that TK Maxx can be a somewhat haphazard emporium. Does the campaign answer the above question? Mostly. It’s a bit haphazard itself but maybe that was the.
More About Advertising
MAY 11, 2017
Droga5’s progress in London continues apace (maybe it was kidding us all for the first few years) with new win Secret Escapes, the travel operator that offers posh hotels for plebs (paraphrasing here a bit). Secret Escapes made quite an impact on TV and online with this campaign from Big Al’s Creative Emporium and its.
More About Advertising
MAY 10, 2017
WPP media agency Maxus has appointed Richard Lloyd (left) as its first worldwide head of programmatic. Lloyd joined Maxus from WPP/GroupM’s programmatic arm Xaxis in 2016. Maxus CSO Damian Blackden says: “Richard’s appointment is designed to accelerate the work we do with our clients, making their advertising more precise, individualised, and integrated within the communications.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
MAY 9, 2017
Diageo’s Captain Morgan rum has found itself in spots of bother with its ‘Live Like the Captain’ campaign, chiefly because you’re not allowed to say much, if anything, about booze. So Anomaly New York has come up with the ingenious wheeze of an almost one word script – ‘Captain’ – in a new global campaign.
More About Advertising
MAY 8, 2017
Linus Karlsson’s MING Utility and Entertainment Group – which he describes as the “world’s smallest holding company” – has appointed Jeff Geisler as its new president. Geisler (left) was global CMO for Saatchi & Saatchi. He also worked as CMO for Jay-Z’s Roc Nation, handling music and sports properties. Prior to that, he spent seven.
More About Advertising
MAY 8, 2017
My friend Jerry Judge sends me this Land Rover ad from the US. Which reminds him of this Audi Quattro ad from BBH, where Jerry toiled in BBH’s 1980s heyday. No reason why Land Rover can’t enlist a glider after all this time of course. But it’s an interesting comparison all the same and, inter.
More About Advertising
MAY 8, 2017
Another big ripe plum has fallen into Ogilvy London’s lap courtesy of its WPP parent, British Airways (mostly from BBH, below) hard on the heels of Vodafone and Walgreens Boots Alliance, three creative accounts with a combined media billing of well over £100m. Ogilvy One will handle the CRM part of BA’s business (the biggest.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdPulp
MAY 9, 2017
Are you “watching TV” when you’re streaming your favorite episodic content? Does it matter what we call the screen or box where content is consumed? According to a new study from Hulu and Tremor Video, a provider of software for video ad effectiveness, 84 percent of adults aged 14-50 equate “watching TV” with devices such […].
More About Advertising
MAY 12, 2017
Wieden+Kennedy Amsterdam has won The Glenlivet globally. The Glenlivet, owned by Chivas Brothers, claims to be the world’s oldest single malt whisky and the number one such brand in the US. Global brand director Miriam Eceolaza says: “Wieden+Kennedy Amsterdam is a dynamic agency and we were impressed by the team’s creativity and passion.
Expert insights. Personalized for you.
81 
Let's personalize your content