Sat.Mar 11, 2017 - Fri.Mar 17, 2017

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A Fresh Look at How to Market Your Ad Agency for New Business

Fuel Lines

Stop selling your services, that’s not what prospects are buying. Agency business development programs are too often sales focused. They’re built around outbound, interruptive sales tactics designed to start engagements with prospective clients. The prospects have little, if any, awareness of the agency or how they’re different from their competitors.

Agency 268
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Lime-A-Rita shocker is by the girls for the girls

More About Advertising

Wanna know why there’s a shortage of female creative directors? Well FCB Chicago (enjoying an upturn it has to be noted) put together an all-female creative and account team for this new campaign for AB InBev’s Lime-A-Rita. Showing what women do when left to their own devices apparently. Er, back to the drawing board girls.

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Nay Say All Day To Keep Ad People At Bay

AdPulp

Do you get tired of reading about how the ad agency business sucks, and how no one wants to work in advertising any longer due to the long hours, low pay and lack of prestige? Personally, I see many of these sour takes on the industry as little more than ill-informed attempts to fill space. […]. The post Nay Say All Day To Keep Ad People At Bay appeared first on AdPulp.

Agency 65
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Here’s to the secular & sophomoric rituals of St. Patrick’s Day.

Gods of Advertising

One of my all-time favorite episodes of the Simpson’s is about St. Patrick’s Day. The whole town of Springfield gets drunk and stupid. More so than usual. Everyone is stumbling, puking and fighting. Even the police. Especially the police. And all of them are wearing that dumbass shade of green. Only when Bart accidentally gets drunk does Springfield’s citizenry show any concern.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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A Timely Reminder to Re-Examine Your IP Clearance Protocol: Anheuser-Busch Sued by Individual for Use of a Photo She Posted to Social Media

All About Advertising Law

Perhaps some readers once (or still do!) enjoyed some Natty Light while listening to the Beastie Boys. Some time ago, we blogged about the ongoing Beastie Boys litigation against Monster Energy over copyright and right of publicity issues for a video Monster Energy posted on its website. The next case to watch is Kraft v. Anheuser-Busch, LLC where individual Kayla Kraft sued Anheuser-Busch for copyright infringement, invasion of privacy, and violation of her right of publicity for using her imag

Media 56
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Paul Houlding: why Paul Arden is my ad hero

More About Advertising

The founder and managing partner of London independent agency Isobel chooses as his Ad Hero a “bonkers but brilliant” creative genius who put his stamp on Saatchi & Saatchi’s finest work. The other week I was at the Festival of British Advertising opening night. And I must admit it I loved it. For someone who.

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Something Old, Something Old, Something Borrowed, Something Old

Advertising to Baby Boomers

Actually, everything in this post is old and borrowed. Has wearable tech had its day? By Zoe Kleinman Technology reporter, BBC News This time last year analysts were making multi-billion dollar forecasts for the developers of health trackers and smartwatches … But by November 2016 Smartwatch shipments declined by 51.6% year-on-year … … Jawbone, once a popular fitness tracker brand, confirmed to TechCrunch that it is leaving the consumer market and focusing on healthcare providers … Microsoft has

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Be Bold for Change

All About Advertising Law

I have spent much of last week, when International Women’s Day was held, pondering how I can #BeBoldForChange in a time when working for a more inclusive, gender-equal world has never been more important, at home or abroad. Forgive me as this is not the usual blog on legal developments, but since I have this little blog soapbox, I thought I would exercise it just a bit.

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Buffett and 3G favourite David raids Mad Men for Heinz

More About Advertising

in may ways Mad Men, with its confidence and bravado, makes a refreshing change from the hand-wringing supposed humility of agencies today but what hasn’t changed are the politics of the pitch. A Mad Men theme was Sterling Cooper’s efforts to hang on to the Heinz account which eventually walked, to long-suffering copywriter Peggy Olson’s.

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Ireland’s West Coast Calls

AdPulp

Ireland’s west coast, also known as the “Wild Atlantic Way” is a romantic tourist destination and a beautiful setting for lifestyle videography of the highest order. Let’s take a look… Ireland is easy on the eyes, that’s for sure. Thanks to the pace of these videos from Fáilte Ireland, the National Tourism Development Authority, the […].

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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What do the Campaign/Nielsen 2016 billings tables tells us about the health of UK agencies?

More About Advertising

Nielsen has produced its computation of creative and media agency billings for Campaign, published alongside Campaign’s diverting “school reports.” The latter can be hilarious with agencies looking resolutely on the bright side with their own self-assessments – marking their own homework – overlooking catastrophic business losses and “losing” half the staff to focus on a.

Agency 49
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Havas boss Bolloré dances round the full service elephant

More About Advertising

Here’s Yannick Bolloré talking in a Campaign video about the new Havas – which is merging creative and media – at the launch of his spanking new Havas Village HQ in London’s Kings Cross last week. There appears to be an elephant in the room though: what Havas is doing is restoring full service (here.

Media 49
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M&C group motors on despite London agency travails

More About Advertising

Who needs an advertising agency? Revenues rose by 26 per cent to £225m last year at M&C Saatchi group as it capitalised on higher digital spending and direct marketing even as its flagship ad agency – also M&C Saatchi – dropped out of the UK top 20 with a 37 per cent fall in billings.

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The&Partnership and Adloox claim digital ad fraud will hit $16.4bn in 2017

More About Advertising

The&Partnership, m/SIX media and fraud detection specialists Adloox have published a report laying out the steps they believe the ad industry should take to reverse the rising tide of advertising fraud as new figures from Adloox suggest advertisers could be defrauded of $16.4bn in 2017. The ‘What Happens Next: How to Reverse the Rising Tide.

Media 45
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Adobe pillories ditzy agencies in new Stock campaign

More About Advertising

Adobe’s B2B marketing is streets ahead of everyone’s else’s – with a template from Goodby Silverstein in San Francisco – although that noisy ‘Mr Handsome’ thing that pops up on websites that are already irritating enough is super-irritating. Stock pictures are the last refuge of the scoundrel in many ways as they prevent people making.

Pop-Up 45
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Intermarché and Romance offer l’amour at the checkout

More About Advertising

French supermarket Intermarché won a pile of gongs back in 2014 with its ‘Inglorious fruits and vegetables’ campaign, hymning the role in life of lumpy carrots and the like. It seems to have another hit on its hands with this campaign from agency Romance which could scarcely be more different. As they put it, Intermarché.

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FA’s VCCP scores with new For All campaign

More About Advertising

The Football Association, forever castigated as a collection of useless men in blazers, is trying to modernise things a little with a new strategy “For All” pushing, yes you’ve guessed it, inclusivity. But agency VCCP, involved in creating the strategy, brings it to life with a number of case histories, most notably this one featuring.

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YouTube “rogue ads” threaten Google’s online cash cow

More About Advertising

Google’s YouTube is facing a full-on ad crisis as a raft of important advertisers – including the UK government’s Cabinet Office, TfL, the Guardian and L’Oreal – have pulled their ads from the online channel following a further investigation by The Times into YouTube ads unwittingly funding so-called “hate preachers” and the like.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Underpopulated MullenLowe debuts for Sloggi

More About Advertising

MullenLowe has won the Sloggi account and here’s its debut effort, for Sloggi’s ‘Wow’ factor. Noticed the other day that ECD Richard Denney has now left the agency, part of a mass exodus that’s beginning to look like a pogrom. Will IPA president Tom Knox have a home to go to when he finishes his.

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George Osborne to edit London Evening Standard shock (and probably horror)

More About Advertising

Has April 1 arrived early this year? Just read courtesy of the FT that former Chancellor George Osborne (below) is to be the new editor of the London Evening Standard. Current editor Sarah Sands is going off to be a producer on the BBC’s Today programme. Osborne, who mostly messed up the UK economy in.

Finance 40
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Heimat crafts a tears and laughter triumph for Hornbach

More About Advertising

Heimat in Germany is famous for its Hornbach D-I-Y ads and here’s another winner called “bereue nichts” which, I think, means no regrets. Well maybe a few. Suspenseful even, which is the blue riband for ads. MAA creative scale: 9 (and maybe that’s a bit mean).

Agency 40
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Neil Christie takes on global role at Wieden+Kennedy

More About Advertising

Long-serving Wieden+Kennedy London MD Neil Christie has been promoted to COO of the Portland agency’s network, effectively number two in the organisation to president Dave Luhr, COO until 2013. W+K, founded 35 years ago by Dan Wieden and David Kennedy, remains independent with offices in Portland, New York, London, Amsterdam, Sao Paulo, Delhi, Shanghai and.

Agency 40
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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Britvic calls review as it looks for two-strong agency line-up

More About Advertising

UK soft drinks leader Britvic is reviewing its agency roster as part of a plan to “streamline” what it calls agency support services. BBH, one of its three creative agencies alongside Iris and 101 is not repitching. Britvic says it wants to cut down its agencies to two, one handling ‘adult’ drinks, the other ‘kids.

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Can new creative duo Pam and Hipwell help BMB recapture its glory days?

More About Advertising

Creative agency BMB has appointed Matt Pam and Simon Hipwell as creative directors (below). The duo will report to CCO Jules Chalkley. Both have held senior creative positions in agencies including BBH, M&C Saatchi and CHI & Partners. Most recently they worked at Fallon on Cadbury. Client work includes Samsung, which is handy as BMB.

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Neil Dawson: why BMP’s Tony Cox is my ad hero

More About Advertising

When Clive Pickering and I returned from South Africa in 1997 we did the rounds in London looking for a full time job. We saw everyone, the book was going down well, but still nothing. Then we went to see Jeremy Craigen at BMP DDB. He asked to keep hold of our book to show.

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Process to Redefine “Healthy” Moves Forward with FDA Public Meeting

All About Advertising Law

Which foods deserve to be labeled as “healthy?” The FDA considered this question at a public meeting on March 9th. This public meeting was the latest stop on the FDA’s journey to redefine the term “healthy” in food labeling. The journey started almost 2 years ago in March 2015 when KIND received a warning letter from the FDA stating that many of its products labeled “healthy” were misbranded.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Showman David Abraham quits Channel 4

More About Advertising

Channel 4 CEO David Abraham is stepping down to launch his own “media enterprise” in 2018. Abraham (below), a founder of the St Luke’s ad agency, was a left field choice to succeed marketing man Andy Duncan as C4 boss (Duncan went off to join the National Lottery) but was a good choice; bringing back.

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AMV essays doggy love marks for James Wellbeloved

More About Advertising

Mars Petcare is one of the best advertisers around, making clever use of its two Omnicom agencies BBDO and DDB, in the UK AMV BBDO which has produced this artful new campaign for James Wellbeloved dog food (although it tends to be fancier than just dog food these days). Adam&eve DDB handles US brand Temptations.

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Androids come closer in Ridley Scott’s new Alien film

More About Advertising

Ridley Scott is returning to the Alien franchise he instigated with that scary, scary film; this time it’s Fox’s Alien: Covenant featuring Michael Fassbender as android Walter. Surely the ever-dependable Fassbender doesn’t come hurtling out of someone’s innards? The film’s official partner is AI firm AMD and they’ve created Walter using Ryzen and Radeon processors.

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Tom Denford and David Indo from ID Comms: Agency? Supplier? Partner? Vendor?

More About Advertising

In this episode of #MediaSnack Tom and David look into the changes taking place within the agency landscape. First, they discuss the recent news that Havas has merged its media and creative companies into a single P&L and ask if is this a move back to full-service management. Other holding groups have gathered their divisions.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.