Sat.Feb 18, 2017 - Fri.Feb 24, 2017

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Boring Presentation Decks Kill Ad Agency New Business

Fuel Lines

Delivering a presentation that moves prospects to action STARTS with the presentation deck. I’ve reviewed hundreds of agency presentations. Could somebody please tell me why great CREATIVE PEOPLE become so BORING when creating a presentation? PowerPoint and Keynote slides have the ability to empower your presentation or kill it. Most presentation decks are created using PowerPoint.

Agency 246
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Laurence Green: why Pat Fallon is my ad hero

More About Advertising

The co-founder of 101 picks a friend and one-time partner who made Minneapolis famous – for advertising. My Ad Hero I don’t really do heroes. Perhaps I bring a planner’s natural scepticism to bear too readily. Perhaps too many candidates for the role disappointed along the way. But my advertising hero? Well, that’s easy. It’s.

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Nextwave Multimedia Increases Revenues by 2X Partnering with InMobi for Global Monetization

InMobi

With gaming apps driving a major share of the app downloads across the country in 2016, India is among the top 5 mobile gaming markets in the world. And yet, monetization remains a challenge for indie game developers. Game developers such as Nextwave Multimedia, however, have tackled this with a well thought out monetization strategy. With a clear objective to improve the game's monetization without compromising on the user experience, Nextwave Multimedia decided to partner with InMobi.

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No One Reads Long Copy

AdPulp

Folkoperan, an opera house in Stockholm, is currently presenting God Disguised (Förklädd gud), a lyrical suite composed in 1940 by Swedish composer Lars-Erik Larsson to lyrics by Hjalmar Gullberg. The production features EU citizens who helped promote the show by holding signs about their performance and offering free tickets to passers-by. This is what happened: […].

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Links for 2017-02-22 [del.icio.us]

Fuel Lines

Sponsored: 64% off Code Black Drone with HD Camera. Our #1 Best-Selling Drone--Meet the Dark Night of the Sky!

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George Parker: why these nine greats are my ad heroes

More About Advertising

The founder and author of Adscam, and sage of Idaho, chooses nine people from his long, varied and uniquely distinguished career. My Ad Hero. How about Heroes? Oh dear, Oh dear, when Stephen invited me to contribute to his splendid My Ad Hero series in MoreAboutAdvertising, I was somewhat flummoxed to realize that having.

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Has Wieden+Kennedy bottled organic milk for Arla?

More About Advertising

Wieden+Kennedy seems to be producing more telly than anyone these days, maybe because some big clients seem to be sharing it out among their multifarious agencies – not always to happy effect. They’re not ads as much as notifications. Organic milk is a tricky one – don’t most dairy cows live in fields? It’s like.

Agency 55
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Lee Hoddy of Conran Design Group picks his (political) Desert Island Ads

More About Advertising

Lee Hoddy (below) is creative partner at Conran Design Group, now part of Havas UK. Before joining Conran Design Group, Hoddy founded branding specialists 35 Communications with Thom Newton in 2003, which merged with Conran in 2008. He has worked in the design industry for over 20 years at leading creative agencies including SampsonTyrell (now.

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Droga5 London steps up to the plate in new global blockbuster for Uniqlo

More About Advertising

Is this the campaign that will finally propel Droga5 in London into the big time? Well it should be: it’s global (with some help from NYC parent possibly), for the world’s best clothing brand and the client is John Jay, who used to be the head creative at Wieden+Kennedy HQ. So there’s some pretty heavy.

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Grey gives up on Coty as creative stars vie for beauty brands

More About Advertising

WPP’s Grey has resigned its short-lived Coty business citing “financial differences.” It worked on the various beauty brands Procter & Gamble sold to Coty last year (P&G is a longstanding Grey client). Coty, now helmed by former RB boss Bart Becht, had been shuffling its agencies anyway. Droga5 has won Cover Girl, Sally Hansen has.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Lucky Generals seals deal with Omnicom

More About Advertising

Go-go London independent agency Lucky Generals has finally tied the kot with Omnicom, with the BBDO, DDB and TBWA agency taking a majority stake. Lucky Generals will remain “independent” it seems although it’s being rolled into a new TBWA Group, comprising it and TBWA’s London office. Lucky Generals (and TBWA London probably) seem to have.

Agency 45
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Nike challenges cultural conventions with brave new film about Muslim female athletes

More About Advertising

We’ve noted before that 2017 seems to be turning into year of political ads, political defined loosely. But is it so brave to say you’re on the side of inclusivity and all the rest of it? In the case of this new ad for Nike from Wieden+Kennedy HQ it probably is. It shows five female.

Media 45
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Leo Burnett adds punch to McDonald’s coffee

More About Advertising

Is there a new urgency at McDonald’s UK agency Leo Burnett? Leo B’s advertising for McD, this side of the pond anyway, has always been good although, sometimes, overly downbeat. Now though McDonald’s in the US has moved from Leo over there to Omnicom’s new creation We Are Unlimited, which made a rather dismal debut.

Agency 45
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Surprise as Kraft pulls £112bn Unilever bid

More About Advertising

Kraft (or Kraft Heinz as it now is following the merger of the two American food businesses by Warren Buffett’s Berkshire Hathaway and Brazil’s 3G Capital) has pulled its mooted £112bn takeover of Anglo-Dutch Unilever, “amicably” it seems. Which makes you wonder why they did it in the first place if Unilever CEO’s Paul Polman’s.

Food 45
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Oh Brother

AdPulp

Bad advertising is advertising that fails to move people. Putrid advertising is advertising that fails to move people while offending people. Brother clearly falls into this latter category of repulsive marketers. For starters, you don’t cast the black guy as the office loafer. In today’s post-polite society, this is called what it is—racist b t.

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L’Oreal and Prince’s Trust forge winning team in new McCann “All Worth It” campaign

More About Advertising

Say what you like about Prince Charles (and sometimes we do) his Prince’s Trust does heaps of good work and it’s teamed with L’Oreal to tell young people ‘You’re All Worth It’ (geddit), despite their real or imagined imperfections. To that end there’s a three-year programme aimed at banishing self-doubt. This is one of dozens.

Media 40
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Sport England and FCB show this girl can still hack it

More About Advertising

FCB Inferno’s This Girl Can campaign for Sport England a couple of years ago won most of the available gongs going and also, rather more pertinently, persuaded millions of women to exercise more. But we don’t want any slacking do we? So now they’re back with a new iteration, widening the target age range significantly.

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Tom Denford and David Indo from ID Comms: cracks in the media “walled gardens”

More About Advertising

On this week’s #MediaSnack Tom and David get excited that digital media behemoths Google and Facebook, so dominant of global digital media investment, are softening their stance on allowing external verification and measurement. Are the walls around their highly successful gardens finally coming down after recent pressure from P&G? Facebook and Google have both confirmed.

Media 40
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Toyota launches CH-R crossover with “immersive talent” fest

More About Advertising

We don’t usually write about things that happened nearly a month ago but Honda’s launch of its new CH-R crossover (doesn’t Honda have a CH-R or something very close it?) with an event, ‘The night that flows,’ at London’s Printworks, orchestrated by The Department and PR agency Freuds. The Department describes itself as the “world’s.

Agency 40
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BBH enters the cat herding lists for Tesco Bank

More About Advertising

Here’s the latest from the BBH content factory – AKA Black Sheep Studios – a social media effort for Tesco Bank’s Pet Insurance. With comedian George Lewis trying to herd cats. BBH’s work for Tesco is now, finally, shaping up; studiedly “realistic” with dry humour. And you can’t really go wrong with cats.

Media 40
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Mother wins place on Vauxhall roster with launch task for new Crossland SUV

More About Advertising

Vauxhall Motors has appointed Mother London to handle the launch campaign for the Crossland X, its new SUV. Most of Vauxhall’s advertising is handled by McCann Central which will launch the new Insignia car in the summer. Vauxhall is also reviewing its marketing services account which covers CRM, point-of-sale, print and retail marketing. MRM Meteorite.

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Did WPP’s Sorrell intervene in Kraft bid for Unilever?

More About Advertising

Where there’s a big deal there’s a Sorrell in it somewhere and, according to the Daily Mail’s Dastardly Mr Deedes City gossip column (no idea who Deedes is supposed to be – not the late Bill Deedes surely, who was hardly a City type) WPP CEO Sir Martin Sorrell ordered his big PR firm Finsbury.

Finance 40
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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Unilever’s off the hook – for now – but new threat to P&G may also impact the agency world

More About Advertising

Unilever CEO Paul Polman may have seen off Kraft Heinz’s £112bn takeover bid (disguised as a merger) but he may still be a little grumpy as analysts and others are suggesting this should be a “wake-up call” for the consumer goods giant although there’s not much evidence that the company is doing much wrong. Apart.

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Somesuch throws down challenge to agencies with sparky Eurostar campaign

More About Advertising

Eurostar is launching a big new multi-media campaign through production company Somesuch – ‘Travel state of mind.’ Wot, no agency? But it’s fun – which holidays are supposed to be. A kind of ‘Allo ‘Allo’ pour nos jours. MAA creative scale: 7.

Agency 40
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Democracy Dies In Darkness

AdPulp

The Washington Post drove Tricky Dick Nixon to resign. Will the nation’s newspaper also drive Don Trump from office? Time will tell. What we know now is the mainstream press is consistently under attack from a wannabe dick tater. Don Trump says the press is “an enemy.” The fact is he and his criminal syndicate […]. The post Democracy Dies In Darkness appeared first on AdPulp.

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Cadillac cries crocodile tears over Trump at the Oscars

More About Advertising

Cadillac has a different spin on its Dare Greatly campaign in Sunday night’s Oscars, ‘Carry” from Publicis, a new ad purporting to show that Americans aren’t all nasty and divisive (that’s you Donald). Rather they carry themselves forward. Cadillac says this isn’t “political” at all. Pull the other one Cadillac.

Finance 40
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.