Fuel Lines

JANUARY 24, 2017

When it comes to negotiating contracts and service agreements, agencies are terribly naive, like lambs led to the slaughter. . My friend, Peter Levitan, ran business development and marketing at Saatchi & Saatchi Advertising Worldwide in New York and London, and bought and sold three of his own agencies (including Portland’s Citrus). Peter has written the most complete ‘how-to-book’ on ad agency pitches I’ve ever read, “The Levitan Pitch.

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Gods of Advertising

JANUARY 27, 2017

The high degree of craft demonstrated by the Coen Brothers is obvious in this new “film” for Mercedes AMG. The casting, wardrobe, acting, editing: it’s all first rate. Seeing Fonda at the end is wonderful – the cocky peace sign he flashes. Yet, everyone in the commercial shines, transcending the biker stereotype. You’ve got to love the two brutes getting stuck in the silver chains adorning their leathers.

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More About Advertising

JANUARY 25, 2017

Adam&eveDDB is making its Super Bowl debut this year – for Mars’ Skittles – and, as with most advertisers, the ad’s been launch before the game. It’s more than timely for A&E (which also handles Mars’ Temptations cat treats in the US – as the Omnicom-owned agency agency is in the process of opening a.

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InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile. Globally, eMarketer predicts mobile will account for 71% of all digital spend (and 32% of all media) by 2020.

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Marketing Viewability Real Estate Mobile Ads 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Advertising to Baby Boomers

JANUARY 25, 2017

In this topsy-turvy world where upheavals unnerve us after every 5-minute news cycle, it’s comforting to know that there are some things that will always remain the same. Forget the millennials, online travel could be missing the boom time Young, slick, mobile-savvy millennials, if many headlines are to be believed, are the customer segment that many travel startups first target… As it was, almost a dozen years ago… 14 November 2005 My Favorite Cyber-Myth …Hitwise found that visitors to the top

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AdPulp

JANUARY 25, 2017

The Canadian Centre for Child Protection has released Project Arachnid, a groundbreaking tool that detects and helps remove images of child sexual abuse on the Internet. The centre, which operates in partnership with police forces across Canada, recently posed questions to 128 adults who had been sexually exploited as children and whose abuse had been […].

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Adacado

JANUARY 25, 2017

Real-time creative is a technology that automatically targets display ad creative based on user’s geographic location, time of day, weather, first-party data, third-party data and multivariate testing in order to algorithmically optimize and serve personalized ads. The post Real-Time Creative (RTC) appeared first on Adacado.

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All About Advertising Law

JANUARY 25, 2017

Advertisers and marketers of consumer financial services have been asking, “What’s next?” As the CFPB works its way through court challenges, and an evolving legal and political landscape unfolds , companies have been waiting for signs from the CFPB, Congress, and the President of what to expect in 2017. Members of Venable’s Consumer Financial Services Practice recently presented “ Consumer Financial Services 2017 Outlook: Post-Inauguration Day Insights ,” a V

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AdPulp

JANUARY 24, 2017

What do you do when you’re in the bag on Superbowl Sunday? You dial in an Uber ride, or call a cab. But how do you know if you’re drunk enough to not drive? Breathe into the bag! Created for PepsiCo’s snack brand by Goodby Silverstein & Partners, these limited-edition bags contain a sensor connected […]. The post Breathe Into the Bag on Super Bowl Sunday appeared first on AdPulp.

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More About Advertising

JANUARY 27, 2017

Alas John never had the opportunity as the justly-celebrated creative director of Boase Massimi Pollitt – a genius when it came to television – died in 2006. But years before he offered his Top Ten ads to a magazine I co-founded called Commercials. And John, as ever, was original choosing ten Hamlet commercials from rival.

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Retail

More About Advertising

JANUARY 26, 2017

Speaking at the Advertising Association’s LEAP Summit new culture secretary Karen Bradley says the Government is still looking hard at banning gambling ads on TV before the so-called 9pm ‘watershed,’ when you can air controversial stuff as the kids are supposed to be in bed. Or, more likely, watching the telly on their mobiles. Anyway.

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More About Advertising

JANUARY 26, 2017

Today sees the UK Advertising Association’s LEAD ‘Summit” and the big topic on the agenda is Brexit. Here’s The&Partnership’s Johnny discussing the issue with Sky’s Ian King (don’t think Johnny’s on the AA’s panel) but he has some interesting things to say about the UK’s ad exports to Europe (£4bn worth it seems) and, by.

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More About Advertising

JANUARY 25, 2017

Are clients taking the mickey in creative pitches these days? I only ask because lots of others, mainly in creative agencies, are wondering too. Pitches are coming thick and fast and they’re getting more expensive for the agencies in question. £100,000 seems to be the norm to cover finished creative work, even films. Yet in.

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More About Advertising

JANUARY 23, 2017

It’s official then, adam&eveDDB is indeed going to be a new international offering within Omnicom following the earn-out by partners James Murphy, Ben Priest and David Golding. The agency has used the award of Ad Age’s International Agency of the Year gong to announce as much although it’s long been the worst kept ‘secret’ in.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

AdPulp

JANUARY 26, 2017

Brett Favre isn’t the player he once was. Time is a wicked messenger. Has Favre become a foreign agent in order to restore his arm to its previous state of grace? People do weird things to remain vital. What’s your theory? Buffalo Wild Wings asks that you #HitTheButton and fit the advertising pieces together in […]. The post What the Favre Is Going On?

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More About Advertising

JANUARY 27, 2017

In this episode of #MediaSnack Tom and David look at the vexed issue of accountability and how brands and agencies ensure they can truly track their media efforts, efficiency and effectiveness. Accountability is they argue the third pillar of the 2017 change agenda that could push media up the corporate ladder, improve its reputation and.

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More About Advertising

JANUARY 27, 2017

Mondelez’ Milka seems to have found its way from Wieden+Kennedy Amsterdam to Paris hot shop Buzzman. Earlier today we had some great TV advertising from the great age of TV advertising, courtesy of the late John Webster. This, surely, has some of the qualities John might recognise. Among other things, John recognised the power of.

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More About Advertising

JANUARY 26, 2017

Arthur Sadoun, boss of Publicis Communications which runs Publicis Groupe’s creative agencies and PR operations, has been confirmed as outgoing boss Maurice Levy’s successor as CEO of the French marcoms empire. He takes over officially in June.

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Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

More About Advertising

JANUARY 26, 2017

We noted yesterday the incidence of creative account reviews, their increased expense and that many of them didn’t actually seem to lead to much advertising. We’ll they’re at it again: Center Parcs is reviewing its business out of Brothers and Sisters (B&S is repitching) following its purchase 18 months ago by Canadian oufit Brookfield Asset.

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More About Advertising

JANUARY 26, 2017

Saatchi & Saatchi has bounced back from its loss of the Toyota Europe account to The&Partnership by raiding WPP-owned J. Walter Thompson for HSBC’s $400m global ad account. Saatchi was already on the bank’s roster, handling various asset management brands.

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More About Advertising

JANUARY 25, 2017

Molson Coors’ Carling has picked Havas to handle its UK account for Carling, once the top selling beer in the UK. Carling is the new sponsor of the UK Premier league, taking over from Barclays. Havas beat Brothers and Sisters, FCB Inferno and Saatchi in the pitch, pretty decent competition. Incumbent Creature was knocked out.

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All About Advertising Law

JANUARY 25, 2017

Advertisers and marketers of consumer financial services have been asking, “What’s next?” As the CFPB works its way through court challenges, and an evolving legal and political landscape unfolds , companies have been waiting for signs from the CFPB, Congress, and the President of what to expect in 2017. Members of Venable’s Consumer Financial Services Practice recently presented “ Consumer Financial Services 2017 Outlook: Post-Inauguration Day Insights ,” a V

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Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

More About Advertising

JANUARY 25, 2017

Here’s trusty Clive Owen (the ‘driver” in BMW’s short films) turning up in yet another long ad/short film, this time for Campari courtesy of JWT Milan. Does Clive make proper films any more? Suppose there’s less time on set doing these and the money’s probably better. Anyway this round he’s a barman able to foretell.

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More About Advertising

JANUARY 25, 2017

Mondelez-owned Philadelphia is going on another of its periodic holidays from J. Walter Thompson, choosing Karmarama as its new European agency in a pitch also involving JWT, Anomaly and Havas. Philadelphia moved to BBH in 2013 for just a year and then took the business in-house before re-appointing JWT in 2015. Philadelphia marketing manager Zoe.

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AdPulp

JANUARY 24, 2017

Jon Hamm is a commanding figure in front of the camera. His character “Don Draper” could sell ice to Eskimos. As an actor playing an insurance pitchman, he’s not bad either. There’s drama in his delivery, and that’s what top tier clients pay out the large dinero for—some sizzle to help them stand out in […]. The post From Mad Man To Pitch Man appeared first on AdPulp.

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More About Advertising

JANUARY 24, 2017

I see that Anomaly has been voted Ad Age’s Agency the Year in an ‘A List’ that includes some newbies (for us anyway) as well as better known names including McCann, Wieden+Kennedy, R/GA and BBDO. Anomaly, co-founded in 2004 by Carl Johnson of Simons Palmer Clemmow Denton and Johnson fame (think I’ve got that right.

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Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

More About Advertising

JANUARY 24, 2017

Toyota-owned Lexus doesn’t do sexy – or does it? New company boss Akio Toyoda wants to make the solid but staid Japanese car brand more “exciting” so it’s launching the undeniably sexy-looking LC range, including a hybrid version, with a global campaign by Los Angeles agency Team One. The dancer is one Lil Bud. But.

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More About Advertising

JANUARY 23, 2017

The digitisation of London creative agencies continues apace with Lucas Peon (below), one-time CCO at WPP digital network Possible, replacing nine-year Veteran Russell Ramsay as ECD of J. Walter Thompson. Peon joined JWT as digital creative director last year. Ramsay, who previously spent 17 years at BBH, says he’s planning to pursue “other challenges.” Newly.

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JANUARY 23, 2017

We’ve all been reminded recently of the hazards that can attend skiing but the slopes will now be busier than ever regardless. So here’s a neat product demo for sportswear outfit Decathlon from French agency Rosapark. Why didn’t someone think of this before – for any kind of helmet? MAA creative scale: 7. This is.

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More About Advertising

JANUARY 23, 2017

Widen+Kennedy has obviously had a busy old time building up to the Super Bowl and here’s Portland HQ on form with a teaser ad for Super Bowl regular Turbo Tax. Not entirely sure why Humpty Dumpty is assisted by some English men at arms but doubtless all will be revealed (there are more ads to.

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Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.