Sat.Jan 14, 2017 - Fri.Jan 20, 2017

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Adam&eve time travels to win Great Western Railway

More About Advertising

Adam&eveDDB has been appointed to handle Great Western Railway, the new (old) name for First Group-owned GWR which operates services in the South and South West of England, after a pitch. Great Western Railway goes all the way back to 1833 (its first trains didn’t run until 1838 – nothing much changes on the railways).

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Extraordinary writing from an extraordinary man: Reexamining MLK’s “Letter from a Birmingham Jail.”

Gods of Advertising

When I was in college, I took a course on rhetoric and debate in 20th century America. In it, we looked at numerous famous speeches made by famous people: Lincoln, Jefferson, King, etc. Learning from great persuaders how to fashion a rational and emotional argument would later become useful as a copywriter and presenter. During that semester, no document we studied was more powerful than Martin Luther King’s Letter From a Birmingham Jail.

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FTC Wish List – Our Final Wish

All About Advertising Law

For those of you not living or working in or near Washington DC, the moving trucks have arrived at the White House, the porta potties, security barriers and bleachers are in place. The transfer of power is about to take place. And we have one more item on our wish list for the new FTC. The FTC creates educational materials that are second to none (and if you’ve ever tried to read an IRS Tax Publication you know what we are talking about.

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Corona Will Not Be Served In The White House

AdPulp

Everything is political, including which beer you choose to drink at home and at the bar. With Donald Trump in the White House, this is truer than ever. That’s why it makes sense for Corona to take a stand on The Wall. Did you know that Constellation, the largest imported beer company in the U.S., […]. The post Corona Will Not Be Served In The White House appeared first on AdPulp.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Will Wieden’s ‘food dancing’ deliver for Sainsbury’s?

More About Advertising

Over the (mostly) AMV years Sainsbury’s advertising has been noted for its measured, even stately mien. This was invented by the late David Abbott, who also wrote most of the ads in the early days. Sainsbury’s stood for middle class values to which millions of customers aspired. Some things have changed a bit over the.

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Grotesque and irrelevant, Ringling Bros finally shuts down. Yet its mark on advertising remains indelible.

Gods of Advertising

Gorgeous yet ugly. The poster says it all. After almost 150 years, the fabled Ringling Brothers Circus is finally shutting down. I say “finally” because for the life of me I don’t know what took so damn long. This creepy institution was antiquated when I was a boy, before distractions like the Internet and smart phones and social media. I loathed the circus back then, preferring to stay home listening to my Rush albums or watching reruns of the Brady Bunch on the Zenith in our living room.

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Dentsu is top acquirer in 2016 with digital and content agencies in demand

More About Advertising

Mergers and acquisitions activity in the marcoms sector grew in 2016 according to new research from M&A advisor Results International. There were 1,023 marcoms deals globally, rising from 979 in 2015 and 972 in 2014 In Q4 there were 238 marcoms deals worldwide, a slight decrease from the 279 in Q3 but still showing a.

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YouTube’s top European ads – including a real eye-opener from Momondo

More About Advertising

Here’s YouTube’s list of the top-scoring European ads of 2016. We ran the British top scorers yesterday – here. European Ads Leaderboard 1. Nike Football Presents: The Switch ft. Cristiano Ronaldo, Harry Kane, Anthony Martial & More 2. John Lewis Christmas Advert 2016 – #BusterTheBoxer 3. Sainsbury’s Christmas advert 2016 -The Greatest Gift 4.

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Christmas dominates YouTube UK ad list but online specials make strong showing

More About Advertising

Google UK has released its 2016 YouTube Ads Leaderboard celebrating the most popular video ads among UK viewers. The ranking is determined by number of views and percentage of organic views versus paid views. Key trends include: *Watch time: The top 10 YouTube ads in the UK drove over 200 years of watch time in.

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Will biosensors give Mindshare staff a lift?

More About Advertising

I see that the staff of WPP media agency Mindshare have been fitted with NeuroSky biosensors to monitor their brainwaves (not those brainwaves) and emotions as they toil selflessly in the identical causes of producing results for their clients and WPP’s bottom line (Sunday Times report this weekend). They also help you to sit up.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Former M2M boss Alastair MacCallum moves to Hornby’s m/SIX

More About Advertising

The&Partnership’s Johnny Hornby is a great snapper-up of unconsidered trifles (he rescued Jonathan Stead’s Rapier some years ago)) and now he’s snapped up M2M’s former CEO Alistair MacCallum as the new CEO of T&P’s WPP-backed media agency m/SIX. Jess Burley remains global CEO of m/SIX (both below). Omnicom-owned M2M closed last year following a string.

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Tom Denford and David Indo from ID Comms: the change agenda for agencies

More About Advertising

On this week’s #MediaSnack Tom and David continue the ID Comms 2017 theme of change, this time addressing the impact on media agencies. As with last week’s edition they seek to address the concerns of people in the business by answering some questions from different perspectives: A network agency CEO, a Media Planner and a.

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CES’ brave new world of data-driven smoke and mirrors

More About Advertising

Here’s a video, courtesy of The Drum, from the CES show in Las Vegas. As well as the no doubt interesting exhibits it seems awash with agency types trying to bend a client’s ear. I see that WPP’s Xaxis is one of the video’s sponsors and a number of GroupM types are featured. Anyway this.

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Krow tries to make sense of the NHS in Labour debut

More About Advertising

Indie London agency Krow bravely took on Jeremy Corbyn’s Labour Party as a client recently and here’s its first effort, hymning the glorious National Health Service and its better prospects under Corbyn/Labour than the Tory’s Jeremy Hunt (or should that be.). I think it was former Tory chancellor Nigel Lawson who described the NHS as.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Lucky Generals in the mix as Omnicom launches new agency networks

More About Advertising

It looks as though London indie agency Lucky Generals is, indeed, plotting something with Omnicom’s TBWA but, according to Campaign, it’s likely to be a challenger network along the lines of TBWA’s 180, which has outposts in Amsterdam and Los Angeles. On the face of it looks as though the Generals (below) are rushing their.

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What’s in a new/old name? A better future Y&R hopes

More About Advertising

New Y&R boss David Patton has made his first big move, changing the name of the London agency from RKCR/Y&R to Y&R. Unless you’re a student of the wonderful world of agency nomenclature you may think: so what? But Patton, who now runs Y&R outside the US having moved from fellow WPP agency Grey, is.

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The&Partnership launches new brand experience agency

More About Advertising

Johnny Hornby’s The&Partnership is adding yet another string to its bow, this time a “brand experience” agency called Muster. WPP-backed T&P has teamed up with Tom Rutter and Alec Braun (below with Hornby, left), formerly of Engine experiential agency Slice. Braun, who will be creative director of the new shop, says Muster will “redefine the.

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Preening Pogba launches new Adidas collection

More About Advertising

Anyone watching Manchester United playing Liverpool on Sunday would have clocked £80m trophy signing Paul Pogba (the world’s most expensive player) playing like a dud note. At defensive corners, despite being a towering six foot something, he seemed to spend more time admiring his new hairstyle (the sixth in as many weeks it seems) than.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Sainsbury’s marketing boss Warby quits on eve of first Wieden+Kennedy campaign

More About Advertising

Sainsbury’s marketing director Sarah Warby (left) is leaving the grocer after five years, days before new agency Wieden+Kennedy’s first work is due to break. She’s being replaced, it seems, by a gaggle of people including director of marketing, planning & propositions Mark Given (what, all three?). Warby says she’s been working with CEO Mike Coupe.

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Watch out Facebook Snapchat is coming says Sorrell

More About Advertising

Messaging service Snapchat, limbering up for an IPO this year that could value it at $25bn, is a potential rival to Facebook according to WPP CEO Sir Martin Sorrell. Speaking at Davos Sorrell said that WPP clients spent $90m with Snapchat in 2016, up from earlier estimates of $30m. It spent $5bn with Google and.

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BBC fluffs Six Nations rugby launch

More About Advertising

The BBC is trying to boosts its in-house creative output, most recently by hiring a couple of creative refugees from adam&eveDDB. One of its biggest sporting events is Six Nations rugby, starting on February 4. Come on Australia, sorry England… Here’s the launch film all about rugby. Oh but it isn’t, it’s about rugby fans.

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Shell’s ‘Best Day Of My Life’ is top on YouTube – but where are the proper ads?

More About Advertising

You may have noticed a lack of yer actual ads in these pages in January. The reason being there haven’t been any really good ones, as far as we can see. So here’s the highest-scoring ad on YouTube from December, ‘Best Day Of My Life,’ from JWT London for Shell’s #makethefuture campaign showing all the.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Santander tries a dose of user-generated ‘prosperity’

More About Advertising

Santander is claiming the first use of user-generated content by a big UK bank in its new campaign from WCRS/Engine. Brand ambassadors Jenson Button and Jessica Ennis-Hill make fleeting appearances although Rory has been left on the golf course to practice his putting. The theme is ‘prosperity’ in its multifarious guises. Santander CMO Keith Moor.

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Is TBWA on the menu for ambitious Lucky Generals?

More About Advertising

Independent London agency Lucky Generals is talking to Omnicom about selling a stake in the agency. The agency announced last year it was trying to build a marcoms group with the first investment sports marketing agency Dark Horses). Co-founder Helen Calcraft says:”We have been fortunate enough to have been contacted by a number of potential.

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New Bellwether report reveals buoyant spending despite Brexit fears

More About Advertising

Brexit? What Brexit? The latest IPA Bellwether report into marketers’ spending plans (300 of them) in Q4 2016 shows that 12.9 per cent actually increased budgets despite widespread fears/predictions that the vote to leave the EU and, in all likelihood the Single Market, would derail British business and advertising and marketing with it. Compounding this.

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Andrew Dimitriou: why the new Y&R will be stronger

More About Advertising

It’s no lie that 2016 was a tough year for all involved. It threw us some real curveballs many in our industry did not see Brexit or the Trump presidency coming and the effects of these decisions are yet to properly hit, or be felt, by our business and clients. Positive or negative.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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What really happens at Trump HQ

More About Advertising

Won’t be able to make it to Davos this year (but give my regards to Gretel). You can bet that everyone there will be fretting about Trump and Putin in that order, including our own dear Sir Martin Sorrell of course. Here’s an insight into what really happens in Trump Tower, with maybe a few.

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