Fuel Lines
DECEMBER 30, 2016
Take a look at the most popular articles of the year. Every year we provide a list of articles receiving the most page views of the year that were published on Fuel Lines. Which topics were the most popular with our readers in 2016? Here’s the “Top Ten” list of the most-read articles. Some of them were written this past year. Some in previous years (oldies, but apparently goodies, according to our readers). 1.
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DECEMBER 30, 2016
These (elderly) boys, for such they mostly are, never turn off, or so we’re told. So how are they passing the hours between Christmas and the New Year. What’s on their minds? Sir Martin Sorrell – WPP Three issues may be exercising SMS. 1/ Why have my media agencies suddenly stopped winning big media reviews?
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Gods of Advertising
DECEMBER 29, 2016
Is it just me or did 2016 seem to fall down the stairs like a bag of groceries? Rolling cans, broken bottles and a lot of F bombs. Even Christmas couldn’t save it. In my view, the holidays only added literal and emotional hangovers to an already jittery society. Like kicking a dead horse. Maybe it was our interminable Presidential election: a bitter race between two people no one really liked, barely won by a nincompoop.
Nick Burcher
DECEMBER 25, 2016
EON have been running TV advertising in Sweden this Christmas to promote the idea of battery stored solar power - 'Turn on your Christmas lights with a good conscience, use solar energy all year round with our storage battery.' The TV ad centres around a house with an amazing Christmas lights and laser display set to the DubVision Remix of Avicii - 'For A Better Day.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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DECEMBER 30, 2016
Best ads of 2016 Tate Gallery – Francis Bacon I will start with a poster – Francis Bacon for the Tate Gallery. This is an exceptional and outstanding use of English irony, presented in a ‘non-artsy’ way. It sums up perhaps the greatest British modern painter (with the possible exception of Graham Sutherland?). The great.
More About Advertising
DECEMBER 30, 2016
Cruise ship ads are usually the naffest of the naff – yes, we mean you Rob Brydon – although that doesn’t seem to have held back a massive global industry, owner of those floating hotels you see in ports around the world.
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