Gods of Advertising
DECEMBER 21, 2016
At first glance, this item seems like merely a glib menu item from a bar in Los Angeles. Which it is. But the gimmick of selling patrons a 40-ounce bottle of Colt 45 in a brown paper bag is much more than just an innocuous promotion. it’s a crucible. Undeniably “creative” in that it is a clever way for St. Felix to make 500% profit from cheap swill and also generate beaucoup buzz.
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DECEMBER 23, 2016
We’ve had lots of Santas (in various forms) this year, most notably perhaps RKCR/Y&R’s Mrs Claus for Marks & Spencer. We can now reveal that the real Santa is Tesco CEO Dave Lewis who’s been dipping into the retailer’s coffers to spring some surprises on Tesco people in the final stage of the ‘Bring It.
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All About Advertising Law
DECEMBER 21, 2016
As we begin to wind down for the year (and we hope that holds true for you), we wanted to take a moment to thank each of you for your support and to wish you and your loved ones a joyous holiday season and a terrific 2017. We know that – in this era of increased regulatory scrutiny of disclaimers – many of you struggle with convincing your marketers to make their disclosures clear and conspicuous.
Nick Burcher
DECEMBER 19, 2016
Heathrow airport security really want your feedback. Once passengers have finished the security screening process they are asked for feedback and given a dizzying array of options including phone, Facebook, Facebook Messenger (through scannable code), Emoticon face button and even through writing using the envelopes provided on the lower left! Heathrow airport security - feedback options I thought the Facebook Messenger shortcode was interesting as it's the first time that I can recall seeing on
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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DECEMBER 23, 2016
Publicis Media’s Starcom has won Fiat’s estimated €600m European and Asian Pacific media business from WPP’s Maxus. Maxus has handled Fiat since 2009, taking over from Starcom. The win – which also includes Alfa Romeo, Chrysler and Jeep – brings 2016 to a triumphant close for Publicis Media which was also the big winner in.
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DECEMBER 23, 2016
On this week’s #MediaSnack Tom and Nadia Shchipitsyna devote the Christmas episode to sharing the amazing story of Population Media Center (PMC), an NGO that we work with at ID Comms. PMC is a truly amazing organisation, leveraging the power of media to tackle some of the world’s most acute challenges, improving education and rights.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
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DECEMBER 22, 2016
Publicis Media has had a welcome Christmas present from Mars, landing the company’s media buying in the UK (about £90m via incumbent Zenith), Germany and India (Starcom) and also China and South East Asia. In all the review covered about £400m of media. WPP’s MediaCom, which remains Mars’ global media planning agency, lost out in.
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DECEMBER 22, 2016
Holiday camps, as we used to call them, have a somewhat unappealing image in the UK even though most of us go to one at some stage. So it’s clever of Center Parcs and agency Brothers and sisters to keep the usual activities/catering etc well out of sight (sure they’re fine etc.) and concentrate instead.
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DECEMBER 20, 2016
Best ads of 2016 Johnsonville – Made the Johnsonville Way (Droga5, New York) Hannah: This campaign made us laugh really hard. But we love it because behind the hilarity is a really smart strategy. It shows us the human side of Johnsonville, putting faces with the brand. We can connect with these people on a.
All About Advertising Law
DECEMBER 20, 2016
Last week, the Southern District of New York dismissed with prejudice a putative consumer class action alleging that containers for Muscle Milk protein powder violated New York consumer protection laws because they were approximately one-third empty at the time of purchase. More specifically, the plaintiff’s Amended Complaint contended that “Defendant CytoSport, Inc. intentionally packaged its Muscle Milk powder products. in large, opaque containers that contain approximately 30% or
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More About Advertising
DECEMBER 20, 2016
Three is is taking a leaf out of American retailer REI’s book who advised people to ignore Black Friday and get out into the great outdoors in its #OptOutside campaign. A new Christmas campaign #coldturkey from Gravity Road highlights numerous occasions over Christmas when phone obsession is just a bloody nuisance. Particularly like the blonde.
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DECEMBER 20, 2016
WPP has now been dragged into the US Department of Justice’s investigation into alleged “production rigging,” basically illegal ways of ensuring that in-house agency production units win supposedly competitive tenders. Industry sources say it’s being going on for years. What’s changed is that the big agency holding companies (and some of their clients) are looking.
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DECEMBER 20, 2016
Best ads of 2016 Hillary Clinton – Mirrors A disconcerting look at the nastiness of the US Presidential election and the human cost, which has become ever more frightening since the result. The ad may not have won the election, but its message is unforgettable. Audi R8 Big Game – Commander It’s difficult not to.
All About Advertising Law
DECEMBER 19, 2016
In part II of our series on our wish list for the new FTC, we look at the issue of the pace of FTC investigations. And just like Tom Cruise, we feel the need, the need for speed. Now it’s no secret that, for the most part, FTC investigations proceed slowly. Some of that is no doubt due to resource limitations and a wish for more FTC resources is just not likely one that Santa can make come true.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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DECEMBER 19, 2016
There’s an old expression ‘lies, damned lies and statistics’ which might be on the minds of some at Facebook and many of its customers. The social media (and advertising) giant has just owned up to underestimating iPhone audiences on certain posts, not insignificant given that mobile is et to become the second-biggest mad medium after.
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DECEMBER 19, 2016
The US Department of Justice has now contacted three of the top four advertising holding companies about its investigation into alleged rigging of production quotes according to the companies themselves: Omnicom (two subsidiaries), Publicis Groupe and Interpublic, which we knew about. WPP, Dentsu and Havas have so far declined opportunities to confirm or deny any.
All About Advertising Law
DECEMBER 20, 2016
At last year’s Kennedy Center Honors, Aretha Franklin brought down the house and brought President Obama to tears with her rendition of Natural Woman. Marketers relying on “all natural” claims also may feel like crying these days. We’ve blogged frequently about natural claims; see this recent post. Much of the misery in this area results from confusion over the use of the term “natural” in food.
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