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NOVEMBER 21, 2016
The US presidential election gave us more than a few controversial moments. Many of them disheartening. Many of them genuinely shocking. And many of them made you fear for the human race. But the election gave us the odd delightful moment too (you might have to bear with me here). One of those delightful moments.
AdPulp
NOVEMBER 24, 2016
Think back on the last decade or so, and you’ll find countless examples of companies whose traditional positions in the marketplace were challenged. Some have successfully adapted, and some haven’t. Nicole Ertas takes a closer look at this phenomenon in Free Range Brands: Join the New Breed of Agile Brands. To start with, Ertas talks […]. The post Free Range Brands Looks At A Marketing Landscape Gone Wild appeared first on AdPulp.
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Nick Burcher
NOVEMBER 19, 2016
It's the time of year where '#HolidaysAreComing' and Christmas ads start to appear on our TV screens. In the UK we have had many of the Christmas ad campaigns start already, but there is one that lots of people wait for with anticipation - the Coca-Cola Christmas truck! This year the Coca-Cola Christmas Truck 'Holidays Are Coming' TV ad will appear on UK screens tonight and this is being brought to life in a number of ways for 2016.
InMobi
NOVEMBER 23, 2016
There’s no doubt that mobile devices play a huge role in the way we consume sports. Brands are always finding unique ways to leverage sporting events to connect and engage with their target audience. One such brand that truly capitalized on the power of mobile was Samsung who successfully sealed their association with the Rugby World Cup through this campaign.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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NOVEMBER 24, 2016
Advertisers don’t have to agree about everything of course but the groovy new digital world seems to have them in a spin. Procter & Gamble has just finished a major restructuring : getting rid of 100 brands it deems non-essential both for itself and consumers; cutting the number of agencies and returning, it seems, to.
All About Advertising Law
NOVEMBER 21, 2016
In case you were like Alabama football coach Nick Saban and unware , there was an election last week. One post-election issue has been the use of “fake news” to try and sway voters and possible steps to prevent those types of stories going forward. The FTC has been trying to stop “fake news” advertising for some time; see our earlier posts on the Lean Spa case, Lord & Taylor case , and Native Advertising Statement.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
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NOVEMBER 23, 2016
In his wisdom, Stephen has asked for my opinion on the great ads of 2016. I suspect that as he knows I have never failed to modestly represent myself as MAA’s Curmudgeon in Chief, so I would not expected to deliver laudatory gush about great ads for Tesco or Brexit… Whatever the f**k Brexit means!
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NOVEMBER 24, 2016
It isn’t much fun having little money at any time, especially Christmas. Grey Canada has twigged this in its new campaign for The Salvation Army which should, if there’s any justice, win most awards for charity advertising and quite a few for print. Sobering as we spend, spend, spend. MAA creative scale: 9.
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NOVEMBER 25, 2016
On this week’s #MediaSnack Tom and David celebrate an epic list of the 50 Most Innovative CMOs In The World written by Lara O’Reilly at Business Insider. Tom was part of the small advisory board that helped identify the world’s marketing leaders alongside Wendy Clark the CEO of DDB and Donovan Neale-May, executive director of.
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NOVEMBER 23, 2016
The Oxford English Dictionary has declared “post-truth” is the word of the year. It means “relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.” This seems to me to have been something advertising has accepted for some time. While it is.
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NOVEMBER 25, 2016
Wonder if Samsung Mobile in the US made this (almost certainly yes) and bought the airtime (very likely) before its phone batteries started catching fire? Whatever, it’s a rather daunting insight into the way we live now with headphones, VR and all the rest of it. It’s nicely made by 72andSunny all the same (will.
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NOVEMBER 25, 2016
Hello Snapfax fans and welcome to our latest celebration of the top shreds of the last seven days, as we forensically examine the waste bin under our fax shredder connected to the internet. In fact, seeing as it’s a celebration, do you fancy a glass of something fizzy? Maybe some prosecco? Because in at Number.
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NOVEMBER 23, 2016
Well here’s a funny thing. CHI, part of Johnny Hornby’s WPP-backed The&Partnership, has won McVitie’s global biscuits business and also Godiva chocs (left), both owned by Turkish company Pladis. How do we know this? Well we don’t really but Campaign says so. Nobody’s saying anything on the record. Maybe the news was carried by a.
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NOVEMBER 23, 2016
UK ad watchdog the Advertising Standards Authority (ASA) has banned this rather nice BBH ad – ‘Can Song’ – on health and safety grounds following a number of complaints. It says there’s a danger of children trying to do it with empty cans with sharp edges. Hmm. Nobody wants to see A&E departments full of.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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NOVEMBER 22, 2016
Here’s a compelling ad from the World Wildlife Fund (WWF) by JWT London for its #ProtectTigers campaign. You do suspect that these things, like Sky’s ‘Snow Leopards’ promotion, are lost causes But let’s hope not. Do you know they used to host lions in Syria and Lebanon? I recall once seeing seeing a photo of.
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NOVEMBER 21, 2016
Global marketing services network Engine has launched a new customer engagement and media delivery platform to help brands create more personalised customer experiences. Called Rapport, the new platform uses first and third party data to maximise digital performance and improve customer conversion. It analyses individual customer behaviour across a brand’s digital properties, helping marketers to.
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NOVEMBER 22, 2016
Here’s the third iteration of Lucky Generals’ debut campaign for Premier Inn and it’s a mark of the massive interest – in UK adland anyway – in the Generals that people will look at it and go: so what? The Generals specialise in fireworks which is one thing this campaign signally lacks. But Premier is.
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NOVEMBER 22, 2016
Mike Nicholson is ECD of independent London creative agency Brave. His CV is packed with London’s top agencies – AMV BBDO, adam&eveDDB, M&C Saatchi and Wieden+Kennedy and he has also done stints at digital agency Toaster and The&Partnership in Canada. He was named the number one creative from England in the 2009 Gunn Report.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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NOVEMBER 22, 2016
Some more clues have emerged about the intended shape of former Havas CEO David Jones’ You & Mr Jones, described (by itself) as “the world’s first brandtech group, aiming to build brands better, faster and cheaper through technology.” We already know its big (ish), employing 400 or so people in 12 locations. It’s bought three.
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NOVEMBER 22, 2016
At some point most independent agencies of note have a decision to make: do we take on the Labour Party? The Tories tend to cherry pick talent from the bigger networks these days although M&C Saatchi usually pops up in the driver’s seat. Post-Blair Labour though? Phew.is Jeremy Corbyn (below) electable?
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NOVEMBER 22, 2016
Here’s Apple’s Christmas offering, ‘Frankie’s holiday.’ Frankie being Frankenstein’s monster. “Open your heart” Apple advises us. Take it they didn’t really have anything to say. In comparison this is open heart surgery, from the Spanish Lottery which won this year’s Cannes Cyber Grand Prix for another tear jerker ‘Justino.’ Granny thinks she’s won but she.
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NOVEMBER 21, 2016
McDonald’s is running what it calls its biggest UK Christmas campaign, built around a winsome left-on-the-shelf doll Juliette and the opportunity for romantic, as well as scoffing, opportunities in McD. Could’ve been a big dollop of gloop but, as ever with Leo Burnett and McDonald’s, it’s nicely done. You do bat for Juliette as she.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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NOVEMBER 21, 2016
Fashion ads – or online films in this case – can be blissfully daft. This new one from Prada, ‘Past Forward,’ written and directed by David O. Russell, certainly continues that noble tradition. It features three model types in jeopardy in some futuristic airport that, rather bizarrely, also features a sinister operating theatre.
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NOVEMBER 24, 2016
Bumped into a still ashen adman on his way back from a NABS breakfast the other day (NABS is the UK’s advertising charity). One of the speakers had been MediaCom chairwoman Karen Blackett (below), a single parent. Blackett had been talking to her audience about diversity, something she clearly knows a lot about. The trouble.
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NOVEMBER 25, 2016
As the world post-Brexit and post-Trump election seems to be getting more divisive, ads seem to be falling over themselves to be more politically correct. This is perhaps especially noticeable because of the amount of slice-of-life stuff there is out there. So we have a mixed marriage in the Sainsbury’s Xmas ad, a black family.
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NOVEMBER 23, 2016
As we peer into a Trump future (WPP’s Sir Martin Sorrell thinks he might be OK because he knows daughter Ivanka – or something like that) let’s hope it is the birth of something not too awful. So here’s something uplifting from the final series of Mad Men. And you thought it was McCanns didn’t.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
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