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NOVEMBER 17, 2016
Jeff Bezos of Amazon’s ambition knows no bounds and now the company he founded is doing its bit for relations between Christians and Muslims in its new Amazon Prime Christmas campaign from Joint.
InMobi
NOVEMBER 17, 2016
We’re proud to be supporting the State of the Developer Nation Survey run by our friends at VisionMobile. This is the 12th developer survey, focusing on a 360 view of developer tools, skills and salaries. The survey features questions on topics like programming languages, platforms, app categories, new technologies, revenue models, IoT verticals and tools.
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MediaFuse
NOVEMBER 14, 2016
What do we do at MediaFuse? MediaFuse’s partnership with publishers spans ad tech stack development, header bidding strategy , troubleshooting PMPs, and managing custom direct campaigns. We assist in driving digital revenue by providing a customized approach to all of our engagements from strategy to implementation. Please check out our video: Rise of Programmatic Marketing.
Gods of Advertising
NOVEMBER 15, 2016
Falling on deaf ears? Like Hollywood and all its stars, the vast majority of Adland despised the idea of a Donald Trump presidency. Which is why for many months so many of us rallied for a different outcome. The best and brightest from our tribe, hired by the DNC, or of their own volition, created films and microsites and social programs in a righteous effort to see the one time First Lady become the first lady President of theses United States and, with perhaps even more ardor, to make certain
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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NOVEMBER 16, 2016
Zoopla Property Group (ZPG), which owns the market-leading property site and uSwitch, has appointed two new agencies to handle separate creative briefs for Zoopla and uSwitch. 101 has won Zoopla while Brothers and Sisters has won uSwitch. Both agencies will be responsible for developing consumer marketing communications including TV and print. They were appointed after.
All About Advertising Law
NOVEMBER 17, 2016
Since the election, several questions have emerged about the near future of the consumer financial services federal regulatory landscape. We’ve gathered some of the most common questions below. The FAQs, based on input received from members of our consumer financial services team, are intended to help provide basic information to help place the results into perspective.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
NOVEMBER 15, 2016
My fave ads of 2016 are: IKEA Sweden ‘Let’s Relax’ Never was a truer word spoken in an ad. Someone had to kill the irritating food selfie. Well done IKEA! Under Armor USA Phelps/Gymnastics For me, Under Armor has totally stolen Nike and adidas’s sports advertising crown. They’ve developed a new visual language based on.
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NOVEMBER 18, 2016
The 1914 Christmas Truce that spontaneously broke out in isolated pockets on the Western Front was memorably recreated for Sainsbury’s Christmas ad campaign exactly one hundred years later. As a metaphor for the importance of exchanging gifts and the spread of goodwill, it was a convenient one. But it also seems to replicate the same.
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NOVEMBER 18, 2016
Upscale British bag maker Mulberry used to be with agency of the moment adam&eveDDB but this year’s Christmas effort is, it says on the tin, by Mulberry. And a fascinating oddment it is too; this Christmas tale with children playing grown-ups could easily have emerged from the wilder reaches of A&E’s imagination. From director Albert.
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NOVEMBER 15, 2016
Great minds think alike it seems, in agency land anyway. Shortly after Anomaly launched a refreshing ‘gin time’ campaign for Diageo’s Gordon’s, Mother has done pretty much the same for Diageo’s Baileys with a number of executions on the theme of Don’t Mind If I Baileys.’ How similar? Showing spirits (or whatever Baileys actually is).
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More About Advertising
NOVEMBER 17, 2016
Mid-sized UK marcoms group Creston PLC – which recently rebranded as Creston Unlimited at the operating level after its biggest agency TMW Unlimited – is being bought by investment firm DBAY Advisers. DBAY, a mysterious outfit domiciled in the Isle of Man, already owned 28 per cent. DBAY has made an agreed offer of £75.
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NOVEMBER 15, 2016
WPP boss Sir Martin Sorrell may have called time on the fractious dispute ‘twixt advertisers and media agencies (he says clients now accept the two sides need to get on) but a couple of recent appointments suggest this view might be a touch optimistic. Publicis Media has hired high profile PR man Mike Paul (left).
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NOVEMBER 17, 2016
Adam&eveDDB is taking the first step towards becoming a new global agency within Omnicom by opening a New York office. The agency has won Samsung in North America (a few weeks ago we tipped it to win Samsung in Europe, which is still a possibility). A&E already handles some North American business for Mars pet.
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NOVEMBER 16, 2016
Victoria Luck is managing director at Buzzoole UK, an influencer marketing platform founded in Naples, Italy’s fast-growing tech centre. Buzzoole connects brands with influencers to help them take their message beyond the traditional marketing channels. Luck (below) has spent her career at the forefront of media sales and marketing. She headed up the international advertising.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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NOVEMBER 18, 2016
On this week’s #MediaSnack we report on a little feisty exchange of words between the CEO of GroupM in the UK, Nick Theakstone, and Mark Finney, head of media at ISBA, the UK’s leading marketer trade association. The row it seems has been simmering since March when ISBA’s head of consultancy practice Debbie Morrison launched.
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NOVEMBER 18, 2016
Yes it’s true: the name of Omnicom’s new agency, set up to handle McDonald’s in the US (and elsewhere it no doubt hopes) is We Are Unlimited. Which raises the question: why are agencies so rotten at branding themselves? We Are Unlimited (which is roughly half DDB with the rest from all over the place.
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NOVEMBER 16, 2016
Our best ads of 2016: A film. A stunt. A website. A shameless piece of self-promotion. Ikea Sweden – Let’s relax Burger King – Halloween Westworld.com: A Delos Destination (Destination site not currently available in the UK). Sainsbury’s Xmas We were going to go into detail about why we thought each idea.
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NOVEMBER 14, 2016
Spies Rejser is a Danish travel company that’s cottoned on to Denmark’s declining population by suggesting that a holiday is a good way to spark the libido in a campaign called ‘Do it for Denmark.’ Here’s the latest ad, encouraging oldies to live longer via a bonking holiday in the Maldives. Agency: Robert/Boisen & Likeminded.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
NOVEMBER 14, 2016
Another agency waving a fond farewell – let’s be charitable – to a big client this Christmas is RKCR/Y&R to Marks & Spencer (AMV BBDO is in the same chilly boat with Sainsbury’s). And, what do you know, it’s come up with the best M&S ad I can recall. This features a resourceful Mrs Claus.
More About Advertising
NOVEMBER 14, 2016
It’s become a seasonal pattern now: the three (would-be) biggies at Christmas in the UK are John Lewis, Burberry and Sainsbury’s. The first two hit the spot, what about Sainsbury’s? Agency AMV BBDO has produced a series of epics in recent years, all on the theme of ‘Christmas is for sharing.’ This will be the.
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NOVEMBER 14, 2016
The stars aligned when Dougal Wilson took on the job for C4. His extravaganza for the Paralympics has to be the best thing we’ve seen for a long time; that with the behind the scenes films was quite an undertaking. A huge investment from the C4 team and production company that shows when you have.
More About Advertising
NOVEMBER 16, 2016
Advertising production is one of the most expensive parts of the advertising cycle, so it’s always useful to revisit how you’re doing against agreed budgets. 1. Who do you want to get to? Target audiences – who do you really want and need to get to? Sounds quite simple, but you’d be surprised how many.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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NOVEMBER 16, 2016
Tesco’s fortunes under Dave Lewis are fascinating: it’s recovering sales and market share but there always seems to be a banana skin in the next aisle: latterly the huge hack of Tesco Bank, although it dealt with that well enough.
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NOVEMBER 15, 2016
They still don’t seem to be happy bunnies at JWT New York despite chief communications officer Erin Johnson’s return to work and the replacement of macho global CCO Gustavo Martinez by the supposedly nicer Brit Tamara Ingram. The rather large fly in the ointment, of course, is the fact that Johnson (below) is still suing.
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NOVEMBER 15, 2016
One of the reasons Donald Trump’s win was so shocking is that the pollsters completely failed to predict he’d end up in the White House. A bit like they did for Brexit and Cameron’s re-election before it. It’s an important reminder that what people “say” when surveyed is rarely consistent with what they actually “do.”.
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NOVEMBER 18, 2016
Welcome once more, Snapfax fans, to our round up of the top shreds of the last seven days, a week that left the world reeling and our shredder connected to an internet fax machine squealing. As 2016 continued to be a year most of us want to disappear, Nigel Farage, the politician who just won’t.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
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