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NOVEMBER 7, 2016
The&Partnership has landed the European agency coup of the year: winning Toyota’s £240m pan-European account including media through its M/SIX media operation. The business moves from Saatchi & Saatchi and Zenith, both owned by Publicis Groupe. The&Partnership, which incorporates London agency CHI, is 49 per cent owned by WPP. M/SIX media trading is handled by.
MediaFuse
NOVEMBER 9, 2016
Paul Salomone, Founder & CEO. Paul Salomone is an entrepreneur, health & nutrition enthusiast, and digital advertising veteran with 2 decades of experience helping companies maximize revenue. Paul has lead teams for some of the largest companies in the world and has founded multiple companies in both the digital advertising and health and nutrition industries.
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Nick Burcher
NOVEMBER 7, 2016
I've been fascinated by Facebook Live and have written a number of articles about it recently. One of the most interesting Facebook Live developments has been the new Facebook Live ad campaign which has seen Facebook Live TV ads, Facebook Live poster ads and Facebook ads. on Facebook. Facebook Live ad from Facebook Facebook Live ad from Facebook Facebook Live bus shelter ad in London Facebook Live bus shelter ad in London So will this Facebook Live ad campaign get more 'normal people' using Face
All About Advertising Law
NOVEMBER 7, 2016
When the Federal Trade Commission (FTC) investigates a case, it looks at it from the first contact the consumer has with a product or service through the end of the consumer experience. For many consumers, the first contact with a product comes through lead generation, where a “lead generator” tries to find consumers interested in a particular type of good or service and then sell those leads to marketers.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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NOVEMBER 9, 2016
Nicolas Lautier is creative director of BETC Paris. He joined recently from Ogilvy Paris where he spent seven years working on brands including Perrier, Scrabble, Coca-Cola and Ford. Jealousy is a good criteria when it comes to selecting the best campaigns. These are the three campaigns that clearly made me jealous. Surprisingly, I have selected.
Gods of Advertising
NOVEMBER 8, 2016
Above the fray in every way, comes this gorgeous film celebrating America’s ideals and spirit, words eloquently written by Woody Guthrie expressed through the voice of a Latin American. Yes, it’s a political message, stoically defending our diverse country of immigrants in the face of ignoramuses like Donald Trump. Building a wall against these people –all people- is indefensible.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
NOVEMBER 7, 2016
Is MDC Partners, the gaggle of creative agencies formed by Miles Nadal, up for sale? Nadal’s successor as CEO Scott Kauffman admitted the year “had not gone as planned” when he announced Q3 figures: revenue up 6.3 per cent to $349m, organic growth up 2.7 per cent. Far worse though was yet another loss, $33.6m.
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NOVEMBER 11, 2016
Iain Hunter has been ECD at STACK for the last five years working on brands including Nivea Men, PSA and The Trussell Trust. Before Stack he was digital creative director at Wunderman London where he was creatively responsible for Orange, Land Rover and San Miguel. Before that he was associate creative director and copywriter at.
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NOVEMBER 8, 2016
Here’s a brief (and early) look back at the spots of 2016. No internet epics, no Superbowl blockbusters no Olympic tear jerkers, just the spots that run every day informing buyers, engaging audiences…… and selling products (and candidates). The unfashionable, everyday spots that were supposed to have been dead years ago but still seem to.
More About Advertising
NOVEMBER 7, 2016
Ross Newton and Richard Worrow are creative directors of Partners Andrews Aldridge. Desert Island Ads Like many creative briefs, the task here is very straightforward. The challenge is how to execute it in a way that hasn’t been done before. So here goes. We’ve decided to split our choices using the disciplines of copywriting and.
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More About Advertising
NOVEMBER 10, 2016
In-house agency group Oliver Group is trying its hand at programmatic media buying, forming Oliver Media led by Duncan Trigg. Trigg has founded and worked for a number of online ad companies, latterly as VP of advertising at ComScore. Oliver instals teams in client offices, managed by a number of national and regional hubs. Media.
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NOVEMBER 10, 2016
Independent London creative agency Isobel has signed up two industry heavyweights as non-executive directors, Grand Union founder and digital expert Rob Forshaw and former Mondelez and Vodafone marketer Daryl Fielding. In 2016 Isobel has won new accounts Fab ice lollies and Prezzo and its turnover will reach £6m. Its other accounts include Savills, Danepack and.
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NOVEMBER 8, 2016
We like a nice thirty seconds ad at MAA and here’s one from Karmarama for Kerrygold’s new spreadable range: “The wetter the weather, the better the butter.” Even manages to make adland’s version of old Oirland appealing. Karmarama seems to have some real creative firepower these days. MAA creative scale: 8.
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NOVEMBER 7, 2016
It’s the big day tomorrow (Tuesday) in the US and the rest of the world besides. Last week we were a bit sceptical about a JWT report that reckoned younger people (sometimes) got their political messages from brands. Well here’s Diageo’s Johnnie Walker, courtesy of agency Anomaly, launching a new campaign timed for US election.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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NOVEMBER 11, 2016
Boots may be part of the giant Walgreens Boots Alliance – which describes itself as the first global pharmacy-led, health and wellbeing enterprise – but its advertising (in the UK at least) positions itself artfully as a kind of commercial version of Clare in the Community.
More About Advertising
NOVEMBER 10, 2016
Here’s the eagerly-anticipated John Lewis Christmas ad from adam&eveDDB. Directed by Dougal Wilson of Blink (his fourth JL Christmas effort), supporting Wildlife Trusts (they’re all British animals). This is becoming boring. Brilliant – smashed it again. Stuffed Busters (and foxes and badgers) will be flying off the shelves. MAA creative scale: 9.3.
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NOVEMBER 10, 2016
My choices of the year are taken from a shortlist that was as voted for by Red Brick Roaders – we have a monthly creative review session called ‘Redview’ when we peer over our competitor’s shoulders and pay respect to work that we wish we’d done, whilst giggling at the bits we’re glad weren’t made.
More About Advertising
NOVEMBER 10, 2016
Former ISBA director of advertising and media Bob Wootton (below) is joining global out of home association FEPE International as executive director designate. He will work alongside current executive director John Ellery until the next FEPE Congress in Stockholm in June 2017. Ellery says: “I am delighted that Bob Wootton has agreed to join the.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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NOVEMBER 10, 2016
Adam&eveDDB seems to have been saving its best goodies for the end of the year, just in time for its traditional, artfully timed run at Agency of the Year. On what is now officially John Lewis Day in the UK, it’s also unveiled a new VW extravaganza – a riff on Alien – for independent.
More About Advertising
NOVEMBER 10, 2016
Best ads of 2016 Gerald Daugherty. This is an ad for Gerald but it’s about his wife. It rejects conventional political ad behaviour. And his wife does a great job. Jack Daniels. I just wish I’d been involved in this. They could have found a better word than post card. But, hey. This is.
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NOVEMBER 9, 2016
This isn’t a Christmas campaign but it tugs ye olde heartstrings as only adam&eveDDB can. It’s an online campaign for Volkswagen, featuring a gold Beetle and the role it played in narrator Barry’s life. With brilliant post production from family original snaps and audio from Envy Advertising. Directed by Amanda Blue. What’s to say?
More About Advertising
NOVEMBER 8, 2016
ITV has appointed content agency Somethin’ Else, to work on social media content alongside its in-house team for the upcoming series of I’m A Celebrity Get Me Out Of Here and future projects. The appointment follows a pitch earlier this summer involving three agencies. The agency will work across multiple platforms. Somethin’ Else will also.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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NOVEMBER 7, 2016
We already know what Christmas 2016 is going to be like – happy. That’s what this year’s Christmas advertisers seems to be saying anyway and we’ve still to see the big guns from John Lewis and Sainsbury’s (firing marshmallow bullets, obviously). First up it’s online retailer Very.co.uk. Smashed it. Reminds me of something or other.
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NOVEMBER 7, 2016
Heard a Simon and Garfunkel tune on the wireless the other day and set to musing if the boys (now in their seventies) are set for a comeback (Paul Simon never went away, of course). We used to think they were a bit ‘soft’ but songs like ‘America’ and the very naughty ‘Cecilia’ have tested.
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NOVEMBER 8, 2016
Back into the Christmas trenches with, first up, Morrisons via new(ish) agency Publicis London. Do they need an agency for this? MAA creative scale: 4. Asda also has a new agency, the rehired Saatchi & Saatchi and the media has gone to Saatchi via Publicis Groupe too. Here are two short films from 20 or.
More About Advertising
NOVEMBER 8, 2016
There’s been a lot of talk recently about the slow movement towards counting ‘attention minutes’ rather than relying on impressions alone when looking at the success of online ads. The argument being that brands would only pay for active views, based on whether a user is scrolling, typing or clicking on the page. This is.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
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NOVEMBER 8, 2016
Or so everybody seems to think anyway. And this is the music in a cover by The Vaults. Was expecting something a bit chirpier.
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NOVEMBER 11, 2016
This week we had so many Trump Shreds that we have to taken the extraordinary decision to entirely dedicate the whole chart to him this week in a US Election Special Snapfax Chart in honour of his historic election win and reflect the many varied ways that Trump has been shredded over the last months.
More About Advertising
NOVEMBER 11, 2016
On this week’s #MediaSnack Tom and David consider the impact of Donald Trump’s election as President on the advertising business. Armed with some very punctual research from Brian Wieser, analyst from Pivotal Research Group, they highlight the impact of potential immigration restrictions especially for multi-national media companies such as media agency networks and ad platforms.
More About Advertising
NOVEMBER 9, 2016
If you though Brexit was bad, what about a Trump presidency? Trump may be the ultimate political maverick but then so, in their different ways, were Boris Johnson, Michael Gove and Nigel Farage in the Brexit campaign. What else do the two phenomena have in common? The pollsters got it wrong again, proving that people.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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