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OCTOBER 27, 2016
Sports marketing is a hot topic these days. Both Euro 2016 and the Rio Olympics recently generated record amounts of sponsorship income. The Premier League is famously awash with cash. Traditional sports like cycling, tennis and Rugby Union are booming like never before while pursuits like UFC, Formula E and E-gaming are bringing in new.
Gods of Advertising
OCTOBER 24, 2016
Link courtesy of Bart Smith… Bart Smith is an old friend from back in my Chicago days. Well before I moved west Bart trekked to Seattle, where he continued his audio production company, Bart Radio. (now bartplus ) Anyway, he and I collaborated on some radio scripts I wrote for Art.com, including the one linked here about Vincent Van Gogh. Inspired by a popular biography series on TV, the spots featured the indelible voice of the now departed, Peter Graves.
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MediaFuse
OCTOBER 27, 2016
Are you looking to determine your programmatic revenue earnings or planning a media budget? Use our CPM calculator by entering any two criteria to solve for the third. Calculate the Cost of a Campaign. MediaFuse’s CPM Calculator is specifically designed for programmatic ad ops teams and media planners. Our CPM calculator is a free tool to aid with optimization and media planning.
All About Advertising Law
OCTOBER 27, 2016
On October 19, 2016, Judges Srinivasan, Pillard, and Edwards of the U.S. Court of Appeals for the D.C. Circuit heard oral arguments in ACA International, et al. v. FCC , No. 15-1211, a consolidated appeal filed by various telemarketing industry members challenging a number of aspects of the FCC’s July 2015 Telephone Consumer Protection Act (TCPA) Declaratory Ruling and Order.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
OCTOBER 26, 2016
The big marcoms companies are all slowing down, Interpublic less so than the others. In Q3 2016 Omnicom’s organic growth was up just two per cent while Publicis Groupe was becalmed on 0.2 per cent. Now Havas CEO Yannick Bolloré has reported a two per cent increase in Q3, down from 2.7 per cent in.
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OCTOBER 26, 2016
Dos Equis beer has a “new most interesting man in the world,” French actor Augustin Legrand who’s taken over from long-serving Jonathan Goldsmith. Here he is doing interesting things (they hope so anyway) in a new campaign from Havas Worldwide. Here’s Goldsmith’s version (from Euro RSCG before it was rebranded as Havas).
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
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OCTOBER 25, 2016
It’s life in the trenches at M&C Saatchi these days and there’s been some more unwelcome news as United Arab Emirates carrier Etihad has ended its five year contract with the agency, reverting to digital and social agency Cheil and its in-house operation. Etihad was handled out of M&C’s Abu Dhabi office and then the.
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OCTOBER 24, 2016
A decade or so ago Fallon in the US pioneered long-form internet content with a series of short films featuring, among others, British actor Clive Owen as the ‘The Driver.’ It won the first Cannes Titanium Lion – fair do’s, it was first and different. Now it’s back with Owen behind the wheel of a.
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OCTOBER 24, 2016
AB Word Foods, part of the Weston-owned Associated British Foods, has hired independent London agency Recipe to handle its Blue Dragon range of noodles and other products. The account was previously at JWT. Recipe won the account, a relaunch of Blue Dragon, in a three-way pitch. The relaunch follows a product recall of some Blue.
More About Advertising
OCTOBER 28, 2016
Less than one in ten senior brand and media agency marketers thinks that media training at advertisers is up to scratch, according to a new survey by ID Comms. The ID Comms 2016 Training Survey found that globally just 9.4 per cent of advertisers and agencies believe that current media training programmes are satisfactory, with.
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More About Advertising
OCTOBER 27, 2016
Following the recent Association of National Advertisers (ANA) report in the US on transparency (or the supposed lack of it) agency/client marriages have never been tougher. Within the marketing sector, companies are taking core activities in-house, top talent is deserting agencies for the digital havens of Google, Facebook and Apple, and private investigators have been.
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OCTOBER 28, 2016
A while back German directing duo Daniel (Titz) & Dorian (Ebherz), both film students, made a spec Johnnie Walker ad on the ‘Keep Walking’ theme called ‘Dear Brother.’ Now they’re back with a new effort for Volvo, again unofficial but, according to Adweek, with the carmaker’s approval. Or should that be acquiescence?
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OCTOBER 27, 2016
Agency 101 has produced an interesting spin on the dreaded YouTube influencers – those people paid for plugging products, often without telling you about the payment – for UK games retailer GAME (there are lots of games in this). It’s signed up Inbetweeners actor James Buckley who also hosts his own YouTube gaming channel Completed.
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OCTOBER 27, 2016
Holding company politics are always diverting, unless you happen to be on the wrong end of them. Campaign reports today that AMV BBDO creative directors Anthony Nelson and Mike Sutherland – authors of the Currys PC World ‘Spare The Act’ campaign starring Jeff Goldblum which has won buckets of awards – are “understood” to be.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
OCTOBER 26, 2016
For some reason scotch whisky seems to be one of the hardest things to advertise, but why? The innate conservatism of producers? The supposed appeal of roamin’ in the gloamin’? We had BBH’s ‘Keep Walking’ for Johnnie Walker of course and Famous Grouse’s grouse does the job (it’s a grouse). Now Glenfiddich is giving it.
More About Advertising
OCTOBER 25, 2016
NBA super shot maker John Curry lost out in last year’s NBA Finals, but tragedy comes in all shapes and sizes. But he needn’t worry as Under Armour are bringing out a new shoe for him. As hymned in this new spot from Droga5. A touch de trop perhaps? Can’t tell you much more as.
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OCTOBER 26, 2016
Arla Protein is a yogurt-style product but it’s made from quark milk so it has less sugar and stuff – therefore it’s better for gym monkeys and the like trying to fortify their muscles. Think that’s the case anyway. As ever, agency Wieden+Kennedy can be relied to come up with something different so, instead of.
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OCTOBER 24, 2016
WPP agency Santo in Buenos Aires has launched a devastating raid on Publicis Groupe-owned Saatchi and Saatchi’s South American creative flagship Del Campo Saatchi. Maxi Itzcoff, CCO of Saatchi & Saatchi Europe is joining Santo as co-CCO from his base at Del Campo Saatchi in Madrid while Ariel Serkin, Rafael Santamarina and Juan Pablo Lufrano.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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OCTOBER 24, 2016
Creston’s TMW unlimited describes itself as an “intelligent influencer” agency – WTF is that? No wonder clients are confused. Anyway it seems to be the driving force behind the mini-marcoms group and has enlisted good old innuendo in a new campaign for Virgin Trains. Actually it’s pretty funny so we may indeed be influenced, intelligently.
More About Advertising
OCTOBER 26, 2016
James Corden, he of the bulging bank balance, is on screen yet again, this time plugging Chase’s new Sapphire Reserve credit card. If it’s for rich people then James is obviously a target customer. In the first of three films he’s foraging in the woods with celebrity chef Mads Refslund (is there a chef who.
More About Advertising
OCTOBER 27, 2016
Sports marketing is a hot topic these days. Both Euro 2016 and the Rio Olympics recently generated record amounts of sponsorship income. The Premier League is famously awash with cash. Traditional sports like cycling, tennis and Rugby Union are booming like never before while pursuits like UFC, Formula E and E-gaming are bringing in new.
More About Advertising
OCTOBER 25, 2016
Welcome back, Snapfax fans – those of you who can’t get enough of our fax machine fed from the internet and attached to a single shredder, to discover who are this week’s favourite shreds. This week, we have taken a Tom Daley-level deep dive into our stats and gone through more shredded paper than would.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
All About Advertising Law
OCTOBER 25, 2016
The National Association of Attorneys General (NAAG) and the National Association of State Charity Officials (NASCO) convened for their 2016 Annual Conference in Washington, DC this week. The “Public Day” of the conference, held on Monday, October 16, provided an opportunity for nonprofit leaders, professional counselors and advisers, and academics to learn about “the evolving world of state charities regulation,” which was the theme of this year’s conference.
More About Advertising
OCTOBER 24, 2016
The UK’s big newspaper publishers are trying to form a joint advertising sales operation according to the FT, the one big publisher still intent on ploughing its own furrow. Newspapers really are in the last chance saloon with print advertising set to fall 20 per cent this year following a 15 per cent drop in.
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