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AUGUST 8, 2016
At last we’re getting somewhere in the Kevin Roberts sexism farrago. Former BBH New York chairman (or should that be.) Cindy Gallop (below), who seems to have garnered about as much publicity out of this as Roberts, has tweeted: “My services are available for @wwsaatchi @publicisgroupe leadership coach vacancy – at the same salary, obviously.
InMobi
AUGUST 11, 2016
What should I do after the app is installed? How can I keep bringing users back to my app in a sustainable method? For businesses today, remarketing is key to ensuring that active users continue to engage and dormant users re-engage with their apps, eventually resulting in increased user LTV (lifetime value). The conversation has shifted from merely acquiring new users to learning how to retain them.
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All About Advertising Law
AUGUST 12, 2016
Demand for Olympic merchandise in the United States is resurrected every 4 years by the fervor of the televised Games. Officially, authorized and licensed gear is readily available in stores and on the Internet; however, every iteration of the Games brings with it a flood of counterfeit Olympic goods as well. The broadcasting of this year’s Olympics in Rio de Janeiro has, as expected, beckoned all sorts of counterfeit Olympic items to the U.S. market.
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AUGUST 8, 2016
Paul Charney is CEO and co-founder of Funworks, a creative agency built around collaboration based in San Francisco. He previously served as creative director at Goodby Silverstein and Partners and is co-founder of Killing My Lobster, an improv troupe in San Francisco. “That was great, Paul. But we’re curious, are there any other ideas that.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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AUGUST 9, 2016
Health food retailer Holland & Barrett International has appointed FCB Inferno to its agency roster as it shifts to a digital and content strategy. H&B currently works with RKCR/Y&R, Carat Manchester (media buying), Pegasus (comms), River (publishing), SP (point of sale) and Meet & Potato (production). The 750-store strong brand recently launched a new e-commerce.
InMobi
AUGUST 7, 2016
Over the past 6 months, InMobi has focused on building a retargeting solution that enables performance marketers across industries such as retail , transport, news and entertainment, and gaming, maximize in-app engagement and revenues. InMobi Remarketing is a comprehensive solution that enables advertisers to activate acquired users by nudging them to their first LifeTime Value (LTV) event, re-activate dormant users and retarget existing users to drive incremental revenues or engagement.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
AUGUST 10, 2016
As more and more content has shifted to the internet, online experiences have improved dramatically, becoming more immersive and intuitive. But many digital ads haven’t kept up. We’ve all experienced a lot of bad ads: ads that obscure the content we’re trying to read, ads that slow down load times or ads that try to.
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AUGUST 12, 2016
Corporate advisory firm Ciesco has produced its H1 2016 Global M&A survey of transactions in the technology-enabled media and marketing sectors. This follows on from its 2015 full year report published in January this year. Ciesco tracked 619 transactions in digital media, marketing and related technology sectors spanning 39 countries with buyers coming from 33.
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AUGUST 8, 2016
Dentsu is giving WPP a run for its money in the acquisition stakes and now it’s agreed to buy a majority stake in Baltimore-based CRM agency Merkle. Merkle designs loyalty programmes for marketers and manages customer databases among other marketing and technology services. Price is believed to be around $1.5bn including Merkle’s debt. Merkle had.
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AUGUST 12, 2016
Revenue growth at Dentsu is slowing markedly: new half year numbers show revenue growing by 2.3 per cent in the first half of 2016 against the previous year although gross profit growth at constant currencies was 9.6 per cent, showing that the Japanese-owned company is well able to turn a profit even though it’s been.
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AUGUST 12, 2016
The Happy Egg Company, which claims to be the UK’s largest free-range egg brand with sales of £65m, has awarded its above-the-line account to The Clinton Lab, a new joint venture between integrated retail agency Live & Breathe and incumbent agency The Clinton Partnership. Owner Noble Foods says its doubling its media budget this year.
All About Advertising Law
AUGUST 11, 2016
TCPA Dismissal Raises More Questions Than It Answers. The U.S. District Court for the District of New Jersey recently dismissed a putative class action alleging violations of the Telephone Consumer Protection Act (TCPA) on grounds that the Court lacked subject matter jurisdiction under Fed. R. Civ. P. 12(b)(1). Yet, the one-page dismissal order leaves more questions unanswered than it resolved.
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AUGUST 11, 2016
Jimmy’s Iced Coffee is an interesting British brand, launched by Jim Cregan in his sister’s cafe in Bournemouth five years ago and now selling 4.5m units a year in the likes of Waitrose, Tesco Express and independents. Iced coffee? In the UK? Well Jim makes it work and here he is in his second foray.
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AUGUST 11, 2016
Lucky Generals is launching its first offshoot via new holding company Lucky Enterprises, a sports marketing agency called Dark Horses. Dark Horses will be headed by former BBH Sport business director Simon Dent, a qualified lawyer who worked as a sports agent before joining BBH.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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AUGUST 11, 2016
M&C Saatchi’s London agency may be having its travails but its digital and direct marketing agency LIDA seems to be motoring on. The agency’s newly-appointed CCO Trefor Thomas has appointed Tori Winn, one-time creative director and partner at Iris, as its new ECD. Thomas and Winn (below) are replacements for high profile Nicky Bullard who.
All About Advertising Law
AUGUST 10, 2016
DJ Khaled’s Snapchat account has quickly risen in profile over the past year, with his continuous snaps about meals, music, and the keys to success. But the tone of many celebrity social media posts, including Snapchat, may soon need to change. In recent days, the FTC has made clear that it will begin to more vigorously enforce celebrity endorsements where there was insufficient disclosure that the influencer was paid to post.
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AUGUST 10, 2016
CHI&Partners has hired Toby Brewer from BBH as a creative director. Brewer spent two years at BBH after a stint at adam&eveDDB which included notable work for Harvey Nichols and VW. CHI’s ECD Jonathan Burley departed for RKCR/Y&R a few weeks ago. Y&R is owned by WPP, WPP owns a large minority stake in CHI.
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AUGUST 10, 2016
Can Samsung make the world love a phone/mini computer with a stylus? Someone or other used to do this didn’t they? Users liked it but not enough of them unfortunately. Anyway Wieden+Kennedy Portland is launching the Note 7 with a cheeky campaign starring Christoph Waltz, artfully embedding the Korean-made product as an intrinsic part of.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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AUGUST 10, 2016
Sometimes pictures (and words) tell a story better than just words and Campaign has done the marketing community a favour with this documentary – ‘The Trust Crisis: Marketing’s Biggest Challenge’ – examining everything from the media rebates exercising the ANA and others to widespread ad fraud via the use of ‘bots.’ The cornerstone is a.
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AUGUST 9, 2016
Tom Bazeley (left) has quit as CEO of M&C Saatchi’s London office, bringing to the end a disastrous experiment when the agency parachuted in the management of Lean Mean fighting Machine, which it bought a few years ago for about £10m. The Lean Meaners, founders of a digital agency, have now all left. It’s all.
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AUGUST 9, 2016
Positivity, Persistence and Perspective – lessons from America’s best creative directors If I wanted to be really on trend, this article would be titled something along the lines of ’10 things you can learn from Pokemon Go.’ Or perhaps even more poignantly ’10 things you can learn from the countless 10 things you can learn.
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AUGUST 9, 2016
Adam&eveDDB advertises Mars Temptations cat treats in the US and this somewhat frivolous (some might say entirely useless and stupid) product invites an over-the-top approach. Which it gets in spades with a new version of Simple Minds’ Don’t You (Forget About Me) from Electric Furs, replete with lots of miaows. All done as a cheesy.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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AUGUST 9, 2016
Oliver Group has been appointed by digital services giant Atos to support its new business drive working alongside its UK & Ireland marketers. Atos is the Worldwide IT partner of the Olympic & Paralympic Games. Oliver will sit on-site at Atos’ Winnersh office as part of its new digital creative studio, bringing in a team.
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AUGUST 8, 2016
Agency Lucky Generals is one of the big winners from the £5bn (£5bn!) Paddy Power/Betfair merger, adding the Betfair brand to PP. In sharp contrast to the laddish PP stuff its debut campaign for Betfair majors on sweaty sport, using a quote from famed heavyweight champion Jack Dempsey – “a champion is someone who’s ready.
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AUGUST 8, 2016
The US Association of National Advertisers has offered an olive branch, of sorts, to the 4A’s agency body in the ongoing row over media rebates and other vexed issues, offering to meet the 4A’s at its October Masters of Marketing conference to “have an open dialogue and create a pathway that will lead to industry.
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