Sat.Jul 09, 2016 - Fri.Jul 15, 2016

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A Call To Action for Ad Agency New Business

Fuel Lines

A call to action is an important element for generating inbound leads. Inbound marketing earns the attention of prospects and makes your agency easy to be found primarily through content. By creating interesting and helpful content, written for a specific audience, you help draw prospects to your site. Website traffic is very important. It’s the initial step, but you don’t want prospects to just read your content, you want to ignite engagement with them.

Agency 237
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WPP’s Grey steps up continental Europe drive with Belgium’s Famous

More About Advertising

WPP boss Sir Martin Sorrell is proving as good as his (many) post-Brexit words; ramping up the communications giant’s continental European operations. Last week research arm Kantar bought the Conexance data marketing business in France, Now WPP’s Grey has taken a majority stake in Belgian agency Famous which will be renamed FamousGrey. Famous works in.

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Mobile First Creative Best Practices

InMobi

The mobile device is an indispensable screen in a consumer’s life. Its ubiquitous presence in almost every waking moment of our day has made us enthralled fans of this small powerhouse of information, entertainment and utility. Users reportedly spend approximately 240 minutes on their mobile device every day for a variety of purposes. It is no surprise then that mobile has become a core component of every media planners strategy.

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“The Purge: Election Year.” A violent fiction just barely stranger than the truth.

Gods of Advertising

Say what you will about the horror franchise but the latest Purge movie is eerily prophetic in its depiction of the divisive state of our Union. For those unawares, the concept deals with a government sanctioned night of rage that takes place once a year in America. All crimes, including murder, are legal for 12 hours. The subsequent carnage is supposed to “purge” everyone’s pent up frustrations and lead to less crime overall.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Generation Creation Looks At Creativity From All Sides Now

AdPulp

I have a soft spot for articles and programs where people get interviewed. Magazine profiles and shows like “Inside the Actors Studio” reveal a lot of insight if you’re fan of whoever the subject is. Which is why I really enjoyed reading Generation Creation: Creativity in the Age of Everything by Bill Green, Angela Natividad […]. The post Generation Creation Looks At Creativity From All Sides Now appeared first on AdPulp.

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Conor Brady of Critical Mass picks his Desert Island Ads

More About Advertising

Conor Brady is CCO of Critical Mass, the global digital experience design agency with offices in Calgary, Chicago, Costa Rica, Nashville, London, Los Angeles, Toronto and New York. One of the pioneer digital agencies, it is now owned by Omnicom. Brady (left) has nearly a decade of experience as CCO at digital agencies Huge and.

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For Whom The TCPA Bell Tolls. Not the Federal Government Says the FCC

All About Advertising Law

At the outset of one of his most well-known novels, For Whom the Bell Tolls , Earnest Hemingway quoted part of a meditation from Seventeenth Century poet John Donne (from which the book is titled): No man is an Iland , intire of it selfe; every man is a peece of the Continent , a part of the maine; if a Clod bee washed away by the Sea , Europe is the lesse, as well as if a Promontorie were, as well as if a Mannor of thy friends or of thine owne were; any mans death diminishes me , because I am i

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Roundhouse Throws Caution To The Wind, And A Copywriter To The Wolves

AdPulp

To celebrate its 15th year in business, Portland agency, Roundhouse, is preparing to drop copywriter Lee Kimball along Oregon’s wild and scenic Lower Crooked River. Why would they do that? To see if the writer can survive one week in the wilderness equipped with only the help of the agency’s clients’ products. “All creative agencies […]. The post Roundhouse Throws Caution To The Wind, And A Copywriter To The Wolves appeared first on AdPulp.

Agency 40
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New London ‘anti-agency’ Who Wot Why launches with Sky Bet

More About Advertising

London’s start-up scene is getting busy; now three former Wieden+Kennedy creatives – Matt Gooden, Sean Thompson and Ben Walker – are launching new agency Who Wot Why. They say they will work directly with clients, without those annoying suits getting in the way. Gooden and Walker left Crispin Porter+Bogusky in London last year while Thompson.

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Why Audience Segments Are the New Currency in Mobile Advertising

InMobi

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments. The shift from desktop to mobile has advertisers following suit, and they are not looking back.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Lowering the Bar on Likelihood of Confusion — Another Reason for Brands To Beware of Using Olympic Trademarks

All About Advertising Law

With the opening ceremony for the Rio 2016 Olympic Games less than 1 month away, Olympic sponsors and non-sponsors alike are thinking about how they may be able to capitalize on the event’s popularity. Brands must, however, beware of using Olympic trademarks (as discussed in our previous blog post, Going for the Gold this Summer: Brands Beware!

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Laura Fegley Moves To Minneapolis

AdPulp

Laura Fegley recently left her role as executive creative director of BBH NY to take up the same position at Minneapolis agency Colle + McVoy. The Drum asked her a few questions about the move. One question in particular is worthy of further exploration. What’s the most exciting trend you’re seeing in advertising right now? […]. The post Laura Fegley Moves To Minneapolis appeared first on AdPulp.

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Subaru shocks with the boy who breaks everything

More About Advertising

Blimey – a car commercial with an idea… Well they don’t turn up very often as most such advertisers prefer to resort to meaningless test drives. Carmichael Lynch in Minneapolis has produced “The boy who breaks everything,’ for Subaru, a reverse Midas touch that destroys everything in his path except the aforementioned motor.

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Brinsley Dresden of Lewis Silkin: do misleading Brexit claims mean the referendum should be re-run?

More About Advertising

The EU Referendum vote on June 23 was a watershed moment for UK history, and the debate from both the Remainers and the Brexiteers, emotionally charged and delivered with, at times, unrestrained vehemence, has raised serious questions about the regulation of political advertising – and the legitimacy of the referendum’s outcome. Alongside the deluge of.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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How to sort clients the Don Draper way

More About Advertising

Client/agency relations seemed to have reached a nadir – in the UK and US anyway – with mistrust rife on both sides, financial and otherwise. Much of the talk, in media land anyway, is of contracts which leads to the obvious assumption that one or both sides are trying to hoodwink the other. Creative agencies.

Agency 49
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4Creative’s new Paralympics ‘Superhumans’ is a medal winner – but which colour?

More About Advertising

Channel 4’s series of ‘Superhumans’ ads for the Paralympics has deservedly won a hatful of awards over the years and the station – the official Paralympics broadcaster for this year’s event in Rio – has pulled out all the stops once more in this surprising and uplifting epic from in-house 4Creative. In some ways producing.

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Paul Simons: a timely blast from the past from Tim Bell

More About Advertising

Tim Bell was one of a long line of politics commentators talking to BBC News from College Green the other evening. He was on around 7.30, live, approximately 90 minutes after the Chablis is normally opened in the office. I wasn’t sure if Tim was a little over-served with the Chablis and/or the fact he.

Agency 45
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Social Circle reveals UK’s rising social media influencers

More About Advertising

Social media influencer platform Social Circle is launching what it calls a “bespoke cost per engagement model” to help advertisers work out which online movers and shakers work best. Social Circle works with social media data and its own proprietary software to analyse influencers across the world and track industry-wide trends – via its very.

Media 45
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Summer Will Be So Great With Cotton #CoolerInCotton

AdPulp

Cotton feels so nice next to the skin. In extraordinary cases, the fabric may even inspire free people to sing and dance. #CoolerInCotton from DDB/NewYork is reminding consumers of cotton’s warm weather benefits in the age of synthetic fibers. After all, cotton is the most breathable, scent repellent, durable, wash­-and-­go fabric there is, according to […].

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The&Partnership hires heavyweights Boudreau and Welch in boost for US venture

More About Advertising

The&Partnership North America has appointed two new top execs to its New York HQ: BBDO Atlanta’s Wilfrid Boudreau joins as CCO and Spring Studios’ Richard Welch as CSO. The&Partnership’s US accounts include The Wall Street Journal, Alcoa, Pernod Ricard and Credit Suisse. T&P North America CEO Andrew Bailey says: “This is the beginning of an.

Agency 40
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Dentsu Aegis’ &Proud LBGT network would have surprised those gorillas

More About Advertising

Once upon a time there was something called The Media Department, not any old media department but a division of a quoted advertising cum marcoms company called Kimpher. This grew out of the original Kingsley Manton and Palmer. In the pre-digital age media had a ritual: buyers (like TMD as it became) would ring up.

Media 40
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Neish moves up at Dare as Thomas departs for Facebook

More About Advertising

Dare CEO Leigh Thomas is leaving to become Facebook EMEA’s new director of global client partnerships. She will be replaced by Richard Neish who becomes managing director. Neish will head a new senior team including recently-appointed chief technology officer Michael Olaye, managing partners Jamal Cassim and Reeha Alber-Shah and joint heads of experience planning John.

Agency 40
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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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IPA Bellwether predicts post-Brexit doom and gloom

More About Advertising

The IPA’s latest quarterly Bellwether Report predicts a rapid slowdown in UK ad expenditure as a result of the Brexit decision. Forecast growth of 3.3 per cent in 2017 and 2.7 per cent in 2017 has been sharply revised to -0.2 per cent in 2016 and -1.3 per cent in 2017, which would be the.

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Tiny Toast packs an inverted world into 15 seconds

More About Advertising

Trevor Beattie remarked a while ago that, sooner rather than later, all film ads would be five seconds. Some are even shorter than that now, of course. But here’s a discombobulating 15 seconds from General Mills and New York agency Walrus for new cereal Tiny Toast. Who needs more? MAA creative scale: 8.

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New style Publicis tightens hold on Walmart

More About Advertising

Is Publicis Groupe’s new “Power of One” – or POO as it’s becoming known in the trade – beginning to pay off? POO involves four overarching hubs: Publicis Communications, Media, Healthcare and Publicis.Sapient, the digital consulting arm. The new line-up may be paying off in the US where the French-owned group is forming a new.

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Maxus opens tech-based outpost in Scotland

More About Advertising

WPP media agency Maxus is opening in Scotland. Maxus Scotland, based in Edinburgh will be headed by Andrew Dunn (left), former MD of MediaCom Dublin which he launched in 2008. Maxus says the new agency will be focussed on technology and include Maxus Pie, its ‘plug and play’ service that gives smaller and mid-size brands.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Will Nike’s ‘Da Da Ding’ from Wieden+Kennedy tackle sexism in India as well as sell shoes?

More About Advertising

India and the sub-continent generally (as we rather patronisingly call it) has been the scene of some of the more distressing examples of gender inequality – can a brand do something about it? Nike and agency Wieden+Kennedy India are giving it their best shot in this epic – ‘Da Da Ding’ – showing Indian women.

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Isobel unveils Danepak’s alternative to dating – Rindr

More About Advertising

Here’s quite a good joke from Danepack and agency Isobel – Rindr, an app that lets you browse sizzling bits of bacon as opposed to the sizzling dating opportunities on Tinder and Grindr. It’s part of Danepak’s ‘Serious Bacon’ online series, which has had over 30m views so far they tell us.

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BBH orchestrates profoundly depressing tale for Cifas fraud protection

More About Advertising

Cifas is a UK online fraud prevention service and it’s teamed with the Leeds Building Society to offer this cautionary tale, capably orchestrated by BBH. Apparently liking a coffee shop on Facebook means that fraudsters can find out everything from your mother’s maiden name (a common security question) to your inside leg measurement. Cifas can.

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Made.com picks Fabula for Euro creative push

More About Advertising

Upscale online furniture retailer Made.com has appointed Fabula as its lead creative agency. the appointment was made without a pitch following client/agency strategy discussions. Fabula’s first work for Made.com will break in August in the UK, France, Germany and Italy across OOH, print and social.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.