Maria Garrido of Havas Media Group: my Top Tips for surviving the Cannes Lions festival
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JUNE 17, 2016
We’ve had lots of Top Tips For Cannes, interesting, we hope, even if you’re not into awards or Cannes. Three campaigns in particular have popped up regularly: ‘McWhopper’ from Burger King, REI’s ‘Opt Outside’ from the US retailer and Harvey Nichols’ ‘Shoplifters.’ If ‘Shoplifters’ wins big it will be a remarkable triumph for the upscale.
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